Plantings Professional Landscape Solutions A SUPPLEMENT TO LAWN & GARDEN RETAILER • APRIL 2009 SMART MARKETING FOR TOUGH TIMES • page 4 GET THE NEWEST VARIETIES • page 8 STAY ESSENTIAL — GO ABOVE AND BEYOND • page 12 Landscape Elite™ Collection ACALYPHA hyssopifolia ‘Lavender’ ‘Bronze Pink’ ignea ‘Ballistic’ ‘Showtime’ NEW 09 DIANTHUS macrophilla ‘Del Mar™ Baby Pink’ AJUGA ‘Del Mar™ Coral’ ‘Chocolate Chip’ ‘Del Mar™ Fuchsia’ ALLAMANDA ‘Del Mar™ Marble’ cathartica ‘Dwarf Jenny’ ‘Del Mar™ Pearl White’ ALTERNANTHERA ‘Del Mar™ Pink’ ‘Brazilian Red Hots’ (PPAF) ‘Del Mar™ Red’ ‘Red Threads’ ‘Firewitch’ ‘Snowball’ DURANTA ‘True Yellow’ ‘Gold Edge’ ANGELONIA ‘Yellow’ ‘Alonia™ Dark Blue’ EUPHORBIA NEW 2010 ARGYRANTHEMUM ‘Hip Hop’ ‘Double Pink’ ‘White Manaus’ ‘Mars’ NEW 09 EURYOPS ‘Yellow Grande’ ‘Athena Sun’ ‘Samson’™ (PP12, 705) PORTULACA ASCLEPIAS ‘Sonny’ NEW 09 ‘Sonrise’™ (PP10, 856) ‘Big Red’ NEW 09 ‘Milkweed Orange’ EVOLVULUS ‘Sonset’™ (PP12, 883) grandiflora ‘Samba Rose’ BIDENS glomeratus ‘Blue Daze’ ‘Sonshine’™ (PP14, 488) oleracea ‘Jumbo Rose’ ‘Yellow Charm’ NEW 09 FUCHSIA ‘Trailing Lavender’ oleracea ‘Jumbo Yellow’ BUDDLEIA ‘Ballerina Blue’ ‘Trailing White’ oleracea ‘Puerto Rico Pink’ ‘Nanho Blue’ ‘Fantasy Pink-Violet’ (PPAF) ‘White Gold’ (PP17, 207) RUELLIA ‘Nanho Purple’ ‘Fantasy Red-Purple’ (PPAF) LAVENDER brittoniana ‘Chi-Chi Pink’ ‘Pink Delight’ ‘Fantasy Red-White’ (PPAF) pinnata brittoniana ‘Compact Blue’ BULBINE ‘Fantasy White-Magenta’ (PPAF) LOBELIA brittoniana ‘Compact Pink’ ‘Orange’ NEW 09 ‘Fun Times Pink’ NEW 09 ‘Anabel™ Blue’ brittoniana ‘Compact White’ ‘Fun Times Rose’ NEW 09 ® ‘Anabel™ Blue Romance’ brittoniana ‘Purple Showers’ CALITUNIA ‘Fun Times Salmon’ NEW 09 RUSSELIA ‘Purple’ NEW 09 ‘Koralle’ ORTHOSIPHON ‘Red’ COLEUS ‘Leinperle’ stamineus ‘Purple’ ‘Yellow’ ‘Alabama’ ‘Sue Lane’ NEW 09 OSTEOSPERMUM SALVIA ‘Blackberry Waffles’ GAURA ‘Ostica™ Blue Eye’ ‘Candy Store’ ‘Ostica™ Dark Purple’ ‘Cardona’ (PPAF) ‘Chiffon Cloud’ TM ‘Defiance’ ‘Pink Cloud’ ‘Ostica™ Lilac’ coccinea ‘Sallynia ‘Gay’s Delight’ ‘Ostica™ Pink Improved’ Compact Red’ TM ‘Gold Lace’ HAMELIA ‘Ostica™ Purple Improved’ farinacea ‘Sallyfun Blue’ patens ‘Dwarf Red’ NEW 09 farinacea ‘SallyfunTM ‘Hot Lava’ PACHYSTACHYS Blue Emotion’ ‘India Frills’ HELIANTHUS ‘Athena Red’ guaranitica ‘Black and Blue’ ‘Mississippi Summer’ debilis ‘Dune Supreme’ (PP18,654) lutea nemorosa ‘May Night’ ‘Oxblood’ HEMIGRAPHIS PEDILANTHUS nemorosa ‘SallyrosaTM Blue’ NEW 09 ‘Painted Lady’ ‘Improved Moonlight’™ (PP18, 378) tithymaloides ‘Variegatus’ splendens ‘Dancing Flame’ ‘Resurrection’ (PPAF) repanda PENTAS SETCREASEA ‘Roaring Fire’ IPOMOEA ‘Rustic Orange’ ‘Athena Fuchsia’ purpurea ‘Ace of Spades’ ‘Athena Lilac’ ‘Solar Sunrise’ ‘Blackie’ STACHYTARPHETA ‘Watermelon’ ‘Athena Neon Magenta’ ‘Blue Porterweed’ ‘Goldfinger’ NEW 09 ‘Athena Petite Deep Rose’ ‘Florida City™ Altoona’ ‘Margarite’ ‘Dwarf Red Porterweed’ ‘Florida City™ Chuluota’ ‘Athena Petite Pink’ LANTANA STROBILANTHES ‘Florida City™ Micanopy’ ‘Athena Petite Scarlet’ dyerianus ‘Anne Marie’ (PP11, 310) ‘Florida City™ Yalaha’ ‘Athena Petite White’ ‘Athens Rose’ ‘Athena Violet’ TORENIA ‘Florida City™ Yulee’ TM ‘Carlos’ ‘Red Whiskers’ ‘Purple Moon’ COREOPSIS ‘Confetti’ ‘Rose Moon’TM ® ‘Rio Purple’ TM grandiflora ‘Sundancer’ (PP7,823) ‘Dallas Red’ ‘Rio Rose’ ‘Yellow Moon’ CROSSANDRA ‘Florida Mound™ Fuchsia’ ‘Ruby Red’ TRADESCANTIA ‘Apricot Sun’ ‘Florida Mound™ Orange’ PERILLA ‘Purple’ CUPHEA ‘Florida Mound™ Red’ (PP17,106) frutescens VERBENA ‘Flamenco Rumba’ (PP17, 213) ‘Lake Brantley’ ‘Papiyon’ NEW 09 ‘New Gold’ PERISTROPHE ‘Flamenco Samba’ (PP17, 823) hyssopifolia ‘Aureo-variegata’ x hybrida ‘Homestead Purple’ ‘Pink Caprice’ x hybrida ‘Homestead Red’ NEW 2010 ‘Limelight’ NEW 09 PLUMBAGO hyssopifolia ‘Red Butler’ (PP14, 569) ZINNIA ‘Red Spread’ (PP14, 691) auriculata ‘Dark Blue’ ‘High Gloss Dark Pink’ ‘Blackfoot’ NEW 09 P.O. Box 5506 • Oxnard, CA 93030 Phone: 800-451-6319 • Fax: 805-985-2338 • www.grolink.com Creating the Cutting Edge™ Write in 856 A SUPPLEMENT TO EDITORIALE DITORIAL EDITORIALEDITO RIAL Do You Have Editorial Office (847) 391-1019 EDITORIAL TimTim HodsonHodson EditorialEditorial DirectorDirector Editorial Office [email protected]@s(847)gcmail.com 391-1019 TimPaigePaig eHodson WorthyWorthy EditorialManagingManagin gDirector EditorEditor the Right Answers? [email protected]@sgcmail.com PaigeDarhianaDarhia Worthyna MateoMateo ManagingAssociateAssociate EditorEEditorditor [email protected]@sgcmail.com DarhianaJasmina Radjevic Mateo AssociateAssociate EditorEditor [email protected]@sgcmail.com Elizabeth Murphy Editorial Assistant Jasmina Radjevic Associate Editor n today’s challenging economy, consumers are cautiously and criti- [email protected] [email protected] cally examining how they spend every dollar they have. They want Kelley Murphy Graphic Designer Kelley Murphy Graphic Designer [email protected] to be sure they’re getting the best value possible for their hard- [email protected] Jason Kenny Production Editor earned money. Jason Kenny [email protected] Editor [email protected] IBecause of this cautious spending, many landscape purchases may Adam Terese Web Editor Adam Terese [email protected] Editor [email protected] face additional scrutiny this spring. To help guide those individuals Morgan Jeffrey Web Production Editor looking to hire a professional landscaping company, the American Morgan Jeffrey [email protected] Production Editor [email protected] Nursery & Landscape Association (ANLA) has developed a list of ques- ADVERTISING ADVERTISING Sales Office (817) 731-9352 tions to ask potential service providers. Sales Office (817) 731-9352 Diane Pirocanac Vojcanin Vice President, These questions include: Bob Bellew Vice President, Group Publisher [email protected] Group Publisher [email protected] 1. Is your prospect a licensed business? Felix Schilling Account Manager 2. Do they appear professional? Bob Bellew [email protected] Publisher Tami Morrell [email protected] Accounts Manager 3. What kind of services do they offer? Felix Schilling [email protected] Manager 4. How are their communication skills? Kim Sammartino [email protected] Accounts Manager [email protected] 5. Do they give you a contract? Tami Morrell Integrated Judy Ann Paul Sales & MarketingAccounts AssociateManager 6. Can they provide customer references and referrals? [email protected]@sgcmail.com Donna Aly Classified Advertising Manager Kim Sammartino Integrated If a potential client called and asked you these ques- [email protected] Accounts Manager Michael Mansour Internet Sales Representative tions, what would your responses be? Do you have the [email protected] [email protected] right answers to these questions? Are you prepared to Judy Paul Sales & Marketing Associate STAFF [email protected] answer questions like these or even tougher questions Circulation Offi ce (847) 391-1041 Donna Aly Classified Advertising Judith H. Schmueser Director of that may not be on this list? Production OperationsManager How you answer these questions probably will deter- [email protected]@sgcmail.com ScottLori Glenn Figi Media SalesProduction Representative Manager mine whether you have a successful 2009. [email protected]fi [email protected] You can read more about these questions on the MichaelDan Soltis Mansour Manager, PrepressInternet Operations Sales [email protected] ANLA’s website at www.anla.org/industry/facts/fi nding Representative Mike Serino [email protected] of Circulation landprof.htm. The website also has some great statis- [email protected] Erica Rivera STAFFAdvertising Coordinator tics on “The Value of Plants and Landscaping” that you Circulation Office [email protected](847) 391-1041 can use to help promote your business to potential cus- Judith EDITORIAL H. Schmueser ADVISORY BOARDDirector of Tim Hodson, Editorial Director tomers. Go to www.anla.org/industry/facts/valueof.htm Dale Bachman ProductionBachman’s, Operations Inc. [email protected] [email protected] Kathleen Benken H.J. Benken Florist to check it out. Scott Figi Production Manager and Greenhouse sfi [email protected] Stan Pohmer Pohmer Consulting Group Dan Soltis Manager, WHOSE COPY ARE YOU READING? Jack Williams Ecke Ranch Prepress Operations This is Lawn & Garden Retailer’s second issue of Plantings. Our next [email protected] issue will be published in September. KarlaMike SerinoA. Gillette Director of ChairpersonCirculation [email protected] Edward Gillette President, CEO Plantings is produced in cooperation with the American Nursery & Erica Rivera Advertising Coordinator David Shreiner Vice President, CFO Landscape Association (ANLA) and OFA — an Association of Horticul- [email protected] Ann O’Neill Senior Vice President CORPORATE ture Professionals — and is distributed to their members who offer land- Harry Urban Vice President, Events Karla A. Gillette Chairperson scape services. Diane Vojcanin Vice President, Sheldon Schultz Vice Chairman Custom Publishing & If this copy of Plantings landed on your desk and you are not a regular Edward Gillette CreativePresident, Services CEO David Shreiner Vice President, CFO subscriber to Lawn & Garden Retailer but would like to receive the maga- Halbert S. Gillette Chairman Emeritus Ann O’Neill Vice President, (1922-2003) zine, you will fi nd a subscription qualifi cation card in the regular issue. Human Resources HalbertLawn