Nokia Platform Development Upik Muditya Sidarta May, 2012 Bandung, Indonesia Nokia Device Range Great Products for All Consumers, All Price Points, Everywhere Nokia’s Reach Opportunity Nokia’s Flagship Smartphone Platform Java and Web Apps 2 © 2012 Nokia Qt-Product-Marketing.pptx v. Dec7/11 2011-12-07 DXM Developer Ecosystem Empower Applications Developer Exposure Apps Infrastructure Ecosystem Developer Tools and Support Development Tools One Distribution Revenue Tools Channel Made Better by Local Engagement, Everywhere Local Business Modeling Support Local Marketing and Local technical support and hands- Local Payments Merchandizing on trainings Development Tools - Windows Phone - Qt-Series 40 Developing for Nokia Great Products for All Consumers, All Price Points, Everywhere Nokia’s Reach Opportunity Nokia’s Flagship Smartphone Platform Java and Web Apps NOW ! 125 million 150 million 600 million installed base future installed base shipments Silverlight / XNA Native apps (Qt) Java & Web apps 6 © 2012 Nokia Qt-Product-Marketing.pptx v. Dec7/11 2011-12-07 DXM Qt’s future for Nokia: bringing apps to the next billion • Investments made in Qt today can live on in the future with Nokia. Qt will be a core • Additional opportunity on top of building apps for our component in the existing smartphones and broaden market and Nokia strategy to leverage experience with Qt into the future bring apps to the next billion 7 Qt Devices Qt 4.6 Qt 4.7 S60 3th S60 5th Symbian Upgrade! Symbian edition edition Anna Belle … E72, E71, X6, C6, C5-03, N97, N8, C7, Nokia Nokia Nokia Nokia Nokia Nokia Many more E66, E63, N97 mini, 5800 & 5530 E7, E6, C6-01, E6 X7 500 700 701 600 devices! E52 XpressMusic, 5250, 5235, 5233, X7, Oro 5230, 5228 Maemo MeeGo Nokia N900 PR 1.3 Nokia N9 8 © 2012 Nokia Qt-Product-Marketing.pptx v. Dec7/11 2011-12-07 DXM Apps for the next billion: Series 40 Developer platform All consumers have aspirations – applications increasingly attractive to all “90% of feature phone owners are interested in installing apps.” –Strategy Analytics Smart capabilities drive smart use cases … Series 40 offers Smartphone-like features at lower price points • 1 GHz processor • Qwerty keyboard for fast messaging • Touch and Type UI • WLAN connectivity • Dual SIM • Location awareness based on Cell-ID • Services integration into Home Screen • Quick user access to third party apps from Home Screen Series 40 developer tools Java Apps Web Apps Build with Java 1.1 SDK Build with Nokia Web SDK 1.5 Applications executed on Online applications with the device great productivity S40 Devices J2ME J2ME and Webapps 5610 2700 5300 6280 6300 6300i 2730 classic C2-03 C2-06 C3-00 XpressMusi C3-01 X2-01 classic c 3120 3600 5130 5330 6750 5330 2710nav 3710 Fold 6303 classic X3 X3-02 7020 classic slide XpressMusic Mobile TV mural XpressMusic edition 7510 6303i 6500 6500 5220 7310 6600 fold 6600 slide 6350 Superno 7230 3208 3720 classic classic slide XpressMusic Supernova va 7210 6700 7900 5310 Superno C2-01 C2-02 7100sn X2-02 X2-05 Asha 202 Asha 203 Asha 300 classic prism XpressMusic va 5610 C2-03 C2-06 C3-00 C3-01 X2-01 Asha 201 Asha 303 Asha 200 C2-05 X2-00 X3-00 XpressMusic Nokia N9 13 © 2012 Nokia Qt-Product-Marketing.pptx v. Dec7/11 2011-12-07 DXM One Distribution Channel Nokia Store Publish Application through http://publish.nokia.com Step 1 Register as a Publisher 1. Go to publish.nokia.com /login–> ”Register Now – 1€” Step 2 Publish an application 1. Login to https://publish.nokia.com 2. Click on ”Create content” Read the Checklist! 3. Choose content type 4. Declare you’re legitimate Please read Uploading, Quality Assurance, Publishing Signing Moderation Certification Publishing Support Accept Request Submit Address Failure Publisher Ts&Cs UIDs App Issues report Publisher Assign Support UIDs & Keypair Check for: -Qt usage Signing -valid UID Sign with Sign with -capabilities R&D certificate Production Team certificate Moderati Moderation on Testing Certificati Certification Spot-check on Testing Publishin Publish g App Accept Submit Address Failure Publisher Ts&Cs App & Docs Issues report Publisher Support Review Documentation, Sign with Signing Flowchart, Sign with R&D certificate Production Team Permissions certificate Moderati Moderation on Testing Certificati Certification Spot-check on Testing Publishin Publish g App Uploading, Quality Assurance, Publishing Signing Moderation Certification Publishing Support Moderation Smoke Testing Nokia Content Guidelines Metadata completion 96% Selected distribution Pass rate (July) - Regional/Local content - Restricted countries and sensitive content Sensitive content Modeling content – e.g. babes and hunks Always escalated to Nokia’s moderation team Countries always excluded: Bangladesh, Brunei, Indonesia, Malaysia (in Asia-Pacific) China, Hong Kong, Macau (China region) Albania, Azerbaijan, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan (in Europe) Afghanistan, Algeria, Bahrain, Burkina Faso, Chad, Comoros, Djibouti, Egypt, Eritrea, Gambia, Guinea, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Maldives, Mali, Mauritania, Morocco, Niger, Nigeria, Oman, Pakistan, Palestine, Qatar, Saudi Arabia, Senegal, Sierra Leone, Somalia, Sudan, Syria, Tunisia, United Arab Emirates and Yemen (in Middle East and Africa) Signing Moderation Certification Publishing Support Certification Compatibility spotcheck Lead devices Complement Publishers’ own testing ~70% Submission-related failures Pass rate (July) Functionality issues Read the Publisher Guide. It’s all there. ~70% Pass rate (July) Both misusing landscape orientation ~70% Pass rate (July) Virtual D-Pad should be OFF by default ~70% Pass rate (July) Missing “end publish” date for signed content Signing Moderation Certification Publishing Support Revenue Tools Monetize your Apps! Nokia = Opportunity in applications “Offering alternative monetization mechanisms” New ways to increase revenue of apps In-App Purchasing In-App Advertising Integrate payment events for Monetize apps with ads. Use your try-then-buy up-sell, subscription favorite ad solution to reach business models, digital goods, desired results & donations. © Nokia 2011 In-App Purchasing helps the entire ecosystem Developers: • Increase payment conversion by providing “freemium” content with the ability to purchase directly from the application • Increase revenue by providing add-on services, levels, and virtual goods • Increase revenue by supporting subscriptions to services within apps Consumers: • Purchase terrific content using operator billing (or credit/debit card) • Are engaged more by “freemium” content Operators: • Make money with increased sales and consumer engagement © Nokia 2011 In-App Purchasing is proving effective 100% % Revenue from premium games 90% 35% % Revenue from 80% freemium games 70% 61% Freemium is the dominating 60% business model in today’s 50% mobile apps industry 40% 65% 30% 20% 39% 10% 0% Jan. 2011 Jun. 2011 © Nokia 2011 IAP availability and device support Available on Nokia Asha 303, launched 26 October 2011, and most new Series 40 phones – four phones announced to date. Available on all Symbian^3 and later devices, launched 16 November 2011 © Nokia 2011 How does In-App Advertising work The business model from developers’ perspective: Consumer Ad exchange (ad mediator) Publisher (app developer) Get SDK and Publish your app integrate it into (and promote it) your app Get paid according to impressions & CTR For more info visit: developer.nokia.com/monetize © Nokia 2011 How to start making money with ads Choose the Sign Up Download SDK Integrate SDK Start Monitoring solution optimal Takes 10 seconds Takes 60 seconds Takes only a few minutes Revenues for you After 1 hour © Nokia 2011 What is the Flexion wrapper? The Flexion wrapper is a dynamic in-app retailing solution for developers and distributors of Java applications Wrapper provides all Java devices with: • a “build-once” solution ensuring minimal development effort • simple in-app-purchasing with time based or session based Try & Buy. Confidential Common Questions How do I get paid? What is the difference between a Personal and Corporate/Media publisher? Why did my content fail? How do I get my content signed? How can I distribute my content globally? Additional References • www.publish.nokia. com Nokia Publish tool • https://publish.nokia.com/pg/Publisher_Guide.pdf Publisher Guide • http://developer.nokia.com/Develop/ Developer Develop page • http://developer.nokia.com/Devices/Remote_device_access/ RDA Thank You ! [email protected] .