PROCEEDINGS OF th THE 9 INTERNATIONAL CONFERENCE ON MANAGEMENT “People, Planet and Profit: Sustainable business and society” Volume I Szent István University Gödöllő, Hungary 13-14th June 2019 Gödöllő 2019 Proceedings of the 9th International Conference on Management: "People, Planet and Profit: Sustainable business and society" Volume I Editor: Dr. Illés, Bálint Csaba Reviewers: Dr. Daróczi, Miklós Dr. Dunay, Anna Dr. Fodor, Zita Dr. Illés, Bálint Csaba Dr. Lencsés, Enikő Dr. Naár-Tóth, Zsuzsanna Dr. Vajna-Tangl, Anita Dr. Vinogradov, Sergey ISBN: 978-963-269-881-6 DOI: 10.17626/dBEM.ICoM.P01.2019 Copyright © 2019 Organizing Committee of ICoM 2019 Published by Szent István University Publishing House (Szent István Egyetemi Kiadó Nonprofit Kft.) H-2100 Gödöllő, Páter Károly utca 1. Hungary II TABLE OF CONTENTS 9th INTERNATIONAL CONFERENCE ON MANAGEMENT - CONFERENCE TOPICS / SESSIONS .............................................................................................................. VII SCIENTIFIC COMMITTEE .................................................................................................... IX ORGANIZING COMMITTEE ................................................................................................. X FINAL PROGRAMME OF THE CONFERENCE ................................................................. XI PREFACE ............................................................................................................................... XV PLENARY SESSION Elena HORSKÁ, Jakub BERČÍK, Mária HOLIENČINOVÁ, Johana PALUCHOVÁ Aroma marketing as a new option of in-store communication .................................................. 2 Mariann VERESNÉ SOMOSI, Károly BALATON A knowledge-based approach to social innovation ................................................................... 9 Tamás KOLTAI, Alexandra TAMÁS Non-discretional variables in data envelopment analysis: Intuitive applications in the service sector ..................................................................................................................... 14 CONTRIBUTED PAPERS SESSIONS Farsat SHABAN, Shivan SALEH, Waleed AL-ZAIDI, Wadhah HATEM The role of Logistic Service Quality (LSQ) dimensions in achieving customer satisfaction: Exploratory Study .................................................................................................................... 23 Nóra AMBERG Investigating consumer behaviour with natural cosmetics ...................................................... 33 Jochen NÜRK A methodology for dynamic alignment of supply chain management information system .... 40 Anita TOLNAY, András KORIS, Attila LAJOS Measurement of the corporate competitiveness of laboratory instrument distributors’ market in the Hungarian SME sector ....................................................................................... 48 Zsolt DUPCSÁK, Aranka BARANYI, Anna DUNAY, László PATAKI Analysis of the special features of capital structure of SMEs in Heves county ....................... 54 Tomasz ODZIMEK Creating a model of science-business-administration cooperation by way of effective management of innovations in the local economy ................................................................... 62 Robert JANIK The role of philosophy in contemporary entrepreneurship ...................................................... 69 Marek JAKUBIAK Changes in the governance of public universities in Poland following the reform of 2018 .... 76 III Joanna GAJDA Corporate social responsibility in the perception of representatives of the generation Z ........ 82 Zita FODOR, Zoltán SZEGEDI, Zoltán VALENTINYI, Regina REICHER Presence of supply chain management approach in domestic small and medium enterprises .................................................................................................................. 86 Urszula SWADŹBA Money does not bring hapinnes, but… Social attitudes of the young generation V4 towards money ......................................................................................................................... 92 Radomíra HORNYÁK GREGÁŇOVÁ, Viera PAPCUNOVÁ, Dana ORSZÁGHOVÁ Evaluation of incomes from entrepreneurship with property of regional self-government (Case study of Slovak Republic) .............................................................................................. 99 László ÓZSVÁRI Production losses due to swine parasites ................................................................................ 106 István FODOR, László ÓZSVÁRI Management of replacement heifers to improve profitability on dairy farms ....................... 112 Muhammad MASYHURI Corporate governance impact on small and medium enterprises’ firm performance in emerging countries (Evidence from Indonesia) ................................................................. 118 Mária HOLIENČINOVÁ, Tomáš HOLOTA, Zdenka KÁDEKOVÁ, Ingrida KOŠIČIAROVÁ Sustainable strategy in food manufacturing enterprises in the context of CSR ..................... 127 Dorottya IVANYOS, Attila MONOSTORI, Csaba NÉMETH, István FODOR, László ÓZSVÁRI Milking technology on the Hungarian dairy farms ................................................................ 134 Pierre ALASSAF, Gábor Zsigmond SZALAY Information systems and business management controlling, implementing e-government as an information control system ........................................................................................... 140 Magdalena ZALEWSKA-TURZYŃSKA Impact of cloud computing innovations to manufacturing companies on organization structure specialization and hierarchy of authority ................................................................ 149 Sebastian SKOLIK, Katarzyna KUKOWSKA Non-formal networks and formal organizational structures as products of biocultural evolution ................................................................................................................................. 156 Katarzyna KUKOWSKA, Sebastian SKOLIK Quality and familism as dominant values in the autopresentation of family firms in cyberspace .......................................................................................................................... 163 Anna DUNAY, Csaba Bálint ILLÉS, Mehrzad ABDI KHALIFE, Miklós DARÓCZI Project team and human resource model in digitization era .................................................. 170 Łukasz SKIBA The impact of the level of possessed social competences for professional development of employees .......................................................................................................................... 177 Dana ORSZÁGHOVÁ, Darina TÓTHOVÁ, Jarmila HORVÁTHOVÁ, Radomíra HORNYÁK GREGÁŇOVÁ E-learning courses in the process of acquisition and development of digital competences .. 185 IV Anna PAMULA Trends in IT staff competencies in the process of implementing cloud computing in manufacturing companies ...................................................................................................... 192 Erika VARGA, Zoltán SZIRA, Hani ALGHAMDI, Ghazala OTHMAN The economic impacts of crude oil price changes ................................................................. 199 Imane ALLAM, Simone SCAGNELLI Sustainability-leader companies: Do they dare to report their wrongdoing? Evidence from Inditex SA ...................................................................................................... 206 Jacek STROJNY Polish meat exports’ competitive position on Hungarian importing market ......................... 212 Ferenc ZSIGRI Ego depletion and decision making ....................................................................................... 226 Danka MORAVČÍKOVÁ, Martina HANOVÁ, Eva PECHOČIAKOVÁ SVITAČOVÁ Youth – Entrepreneurship - Farming ..................................................................................... 235 Magdalena BSOUL–KOPOWSKA Public health management in European Union policies ......................................................... 242 Imola SZABÓ, József LEHOTA Values and consumption – Paradoxes in fruit and vegetable consumption ........................... 248 Tamás IVÁNYI, Szilvia BÍRÓ-SZIGETI Measuring customer satisfaction and factors of experience in the case of tourism events and festivals ............................................................................................................................ 253 Yuliya BROVKINA Leadership concept in the process of transmission from postindustrial to digital society ..... 261 Balázs PATYI Establish an early warning system in newly established companies, or recognize the crisis by analyzing balance sheet and income statement datas ........................................ 269 Tímea Beatrice DÓRA, Zsuzsanna SZALKAI The specifics of services of prevention in the case of addictions .......................................... 276 Lidia LUTY, Monika ZIOŁO Innovation of members states of European Union: A dynamic approach .............................. 284 Lesław PIETREWICZ Technology ecosystem coordination: The case of Ethereum blockchain coordination ......... 293 Monika ŻAK Management styles and employee relations: A sociological analysis on the basis of the professional environment of police officers ..................................................................... 300 Ewelina CHRAPEK Effect of cognitive disorders in alcohol addicts on performance of tasks in the workplace: Selected aspects ............................................................................................