The Fifth Estate R A D I O T E L E V I S I O N C A B L E S A T E L L I T E Broadcasting Jul 24 `'C/1LS IIIIIIIIIIIIIIIIIIIIIIIrIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII PE 724 0628 0006760119 ANEW "DEGREE" OF EXCELLENCE! Warner Bros. Is Pleased To Present Mr. Bert Convy, The New Star Of Dajetic-,1 A FIRM "GO" FOR THE FALL. A Kline & Friends Production in association with Burt & Bert Productions and WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION IOL4iS 1. 8, Il 26/6; j )s7A 5 101hS II IO-Sa.k*:. .r*itr*$a .1111111,1111111!rV sii f i) # i t + +lt#11l1 ii#1l1 11111 When Harvey Braun helps clients develop their retail strategies, he uses Impact Resources. Harvey Braun is Chairman depth of information provided behavior, and media habits. this consumer information to of the Retail Services Group by MARTTM Consumer Intelli- "By using MART I am able help our clients." at Touche Ross, one of the gence System has helped him to get quick, in -depth consu- To learn more about Impact nation's "big eight" public in developing retail strategies mer profiles on our clients' Resources, call 1. 800733 -MART accounting firms. It's his job that can be turned into dollars customers, on our clients' today to develop operations when Touche Ross' clients put competitors' customers, as analyses, repositioning, and them into action. well as overall consumer atti- merchandising strategies for Using sample sizes ranging tudes," Braun says. "Having his firm's clients, which from 5,000 to 18,000 per mar- used MART for almost two include 80 of the top 100 ket, MART provides a wide years now, I'm impressed with retailers in the U.S. range of consumer information the quality of the data, and with IMPACT Braun has found that the including lifestyles, buying all the different ways wecanuse RESOURCES Vol. 117 No. 4 BroadcastingiiJul 24 34/ TOMMY' Communications report record Original thinking . NBC and DEPARTS results for their cable operations in second quarter. ABC announce new summer strategies that include The Morton Downey Jr. more original shows. PAGE 27. Show, which has recently 86/ GETTING PERSONAL . .Commercial television Some TV stations change Full power look of newscast, make greater industry puts strength of prime time and Walter use of informality and behind -scenes views of newsgathering process. 111 / FOLLOWING HIS INSTINCTS Westwood One's Scott endured fading advertiser Shannon is described by support, low ratings, slow colleague as "radio junkie" clearance activity and with "great instincts about questions surrounding music." They are traits to Downeÿ s behavior on and serve him well as he battles to off camera, is canceled. take L.A.'s Pirate Radio to top of ratings. 70/ NEWS SALE LBS Communications acquires worldwide syndication DEPARTMENTS Cronkite's name behind its 30- second spots to promote value of free TV. PAGE 34. Advertisers Index 109 Business 80 Changing Hands 82 Many worlds of Closed Circuit 4 Datebook 22 Editorials radio... BROADCASTING'S special report on state 114 Fates & Fortunes 107 of radio finds healthy national and network spot Fifth Estater 111 radio sales marketplace; networks aggressively For the Record 92 selling themselves and medium to advertisers as In Brief 112 they increase services to affiliates, and engineers' Journalism 86 views on issues facing today's radio operator. ' Crimebeat' Law & Regulation 78 rights Masthead 24 Additionally, RAB's president of past four months, to NBC News special Adventures in Space and wces- Monday Memo 25 Warren Potash, his details efforts to expand radio's Tv New York's Crimebeat . Open Mike 23 share of advertising, and radio producers and Programing 70 syndicators describe abundance of programing Riding Gain 76 75/ RECHARTERED Special Report 37 they are offering. Coverage begins on PAGE 37. FCC's "blue ribbon" high - Stock Index 91 definition TV committee is Technology 75 extended to 1991. 30/ ROUGH Patrick moves toward close of Where Things Stand 10 LANDING 78/ NBC APPEAL Broadcasting (ISSN 0007 -2028) is pub- Having survived plane crash lished 52 Mondays a year by Broadcasting in Atlantic Ocean and NBC appeals $5 million -plus Publications Inc.. 1705 DeSales Street. N.W.. abdominal gunshot wound, libel award to singer Wayne Washington. D.C. 20036. Second -class post- Newton. age paid at Washington. D.C., and additional Washington communications offices. Single issue $2 except special issues attorney Thomas Root now $350 (50th Anniversary issue $10). Sub- faces variety of inquiries into his scriptions. U.S. and possessions: one year 79/ GAO CABLE $70. two years $135, three years $190. Ca- conduct as pilot and DUE nadian and other international subscribers lawyer- particularly his SURVEY add $20 per year. U.S. and possessions involvement with Sonrise General Accounting Office $235 yearly for special delivery. $100 for Management Services. cable rate survey, to be released first -class. Subscriber's occupation required. Aug. Annually: Broadcasting o Cable Yearbook 3, will be subject of $115. Across the Dial 56.95. Microfilm of House hearing. Broadcasting is available from University 32/ PATRICK Microfilms. 300 North Zeeb Road. Ann Arbor. his administration, he talks Mich. 48106 (35mm, full year $55). Postmas- REPRISE about FCC's accomplishments, 80/ QUARTER UP ter. please send address corrections to Broadcasting. 1705 DeSales St.. N.W.. As FCC Chairman Dennis telco entry, HDTV and more. Time Inc. and Warner Washington. D.C. 20036. Closed Circuit i Closed Circuit 1 Closed Circuit i Closed Circuit 1 Closed Circuit 1 Minority discount which Beam is in default. It is said that in recent past Although Jack Kent Cooke Chase tried to sell off loan, but reportedly got equivalent of none of several financial $2,400 per subscriber for firms that showed up at auction his cable systems ended up making bid. (BROADCASTING, July 17), cash changing hands is less Habla español than that because of By September, HBO minority tax certificates expects to have minimum of involved in deal. Minority 109 U.S. cable systems owned and controlled ventures using its Spanish- enhanced could end up purchasing program service, initially 333,000 subs -half of total -in launched Jan. 7 this year. transactions expected to Concepcion Lara, director, qualify Cooke for tax deferrals. new business development, Talk show host Franklin Minority entities are said to Joe celebrated 40 years in broaacastrng at said that using dual New York's "21" with singer Maureen McGovern (I) include one associated with and actress language audio feed for HBO's Sally Kirkland. WwoR -ry Secaucus -New York aired two -hour Falcon Cable TV, another retro- forthcoming Comedy spective of his TV career last Friday night. affiliated with Adelphia Channel is "something we will Communications consider." NEW YORK moving from 4.0 to 4.7 share. management, and previously WCBS(AM) New York dropped publicized partnership of 0.1 share point, from 3.1 to 3.0. Frank Washington and WASHINGTON Narrowing the gap In Chicago, CBS's WBBM(AM) InterMedia Partners. dropped from 5.7 to 5.3 share USA Network is expanding while Westinghouse's Tenacity its programing relationships About Beam WMAO(AM) gained 0.2 share to Don't be if with three networks, beyond suprised 1.8. Los Angeles was only Next date in bankruptcy representative of anti - sports programing. Cable market where CBS gained court for group owner Beam indecency groups makes network has just completed shares with its AM KNX Communications is said to appearance at Senate its first entertainment co- moving 0.4 in last year to 3.3. be in late August. Former NBC confirmation hearing venture with ABC, telefilm of However, Westinghouse group executive Ray Alfred FCC entitled Jake Spanner, Private Sikes as chairman. also gained with KFWB(AM) Timothy, newly installed as According to source, there Eye, with all -star cast moving up 0.3 share points investment banker at is likelihood including Robert Mitchum, strong lawmakers to 3.0. Two industry leaders do Furman Selz, is preparing will hear from groups Ernest Borgnine and Stella at not compete in San Beam reorganization plan hearing, which as of late last Stevens. Produced by Francisco, but in nation's fifth that may include getting week had not been ScottiVinnedge TV, program market, Philadelphia, additional equity. Current scheduled. They are unhappy will air in USA's original movie Westinghouse's KYW(AM) posted discussions are quietly being with FCC's current efforts in slot in November. ABC gain of 0.2 share point to 7.1 held with big money rather indecency area and want Video Enterprises will distribute (making it market leader than "tire kickers." Creditor who program for simultaneous opportunity to convey their overall), while CBS's will have something to say that may run in international markets. concerns Sikes also wcAU(AM) dropped 0.7 to 3.4 about plan is Chase Manhattan, hesitate to tackle issue. Dave Kenin, senior vice since last spring. which has "bridge loan" on president, programing, USA Groups along with evangelical, conservative Network, reported last week Christian have he was discussing another community been working hard project of similar scope with against Sikes confirmation ( "Closed one of big three. "We're just Circuit," 10) in hope looking to make the best July of getting Second time around job for their candidate, product we can," Kenin said of those co- production New World Entertainment and Blake Edwards Co. have en- Indianapolis attorney John Price. activities. Previously USA has tered into co- production agreement and are resurrecting two former done deals with CBS to co- of Edwards's network series, Peter Gunn and Mr. Lucky Jon Feltheimer, newly appointed president of New produce golf and tennis events, Hell or high water World Television division (see story, page 71), announced and with NBC to co- produce that company is in negotiations with ABC to air Peter Gunn as Government experts golf tournaments.