sponsorship deck 2021 active transportation alliance Fifth Third Bike the Drive 1 Photo by Travis Roozée getting to know Family Biking Education Series active transportation alliance 2 Our 2021 Events Work with the Active Transportation Alliance to capture the attention of tens of thousands of our members, event participants and advocacy campaign participants who live in the Chicago metro area and who value a healthy, active lifestyle. activetrans.org Winter Bike Challenge Boulevard Lakefront Tour JAN 25 – FEB 7, 2021 SPRING / SUMMER 2021 Looking for an excuse to get outside?! Enjoy a tour of beautiful neighborhoods Active Trans is brining back our that makes Chicago the place it is. Winter Bike Challenge for 2021! This Routes are self-led and are available event is geared for both newbies and for purchase throught the summer. experts alike and any trip counts! Join the challenge and prove that a little cold won’t slow your roll. Chicago Bike Week & Bike to Work Challenge Chicago Bicycle Film Festival JUNE 21-JULY 2, 2021 FEBRUARY 25, 2021 7,000+ people join in on a contest between Started in 2001, the Bicycle Film Fest is a their companies. Fun, free events. Ride platform to celebrate the bike through film. your bike to work and win prizes! Active Trans will virtually host Opening PRESENTED BY KEATING LAW OFFICES Night featuring a panel discussion with racial justice organizations fighting to improve cycling in their communities. 35th Awards Reception – Virtual MARCH 25, 2021 Please show your support for the power of Fifth Third Bike the Drive active transportation in your community while networking with the key players in Chicagoland SUNDAY, SEPTEMBER 5, 2021 business and active transportation as we 21,000+ bicyclists enjoy 15 miles of car free Lake honor those who make our work possible. Shore Drive on the Sunday of Labor Day weekend. 3 our events Safe Routes to Schools Program 4 Why become a sponsor of Active Trans? While you’re connecting with 80,000 people who are Active Trans members, event participants, and advocates, you can be part of our effort to achieve these goals in the coming year: • A walking and biking recovery network to protect the health, safety, and economic vibrancy of our region. During the COVID-19 pandemic, the enthusiasm for walking and biking has been booming. To get these new habits to take hold, we need to ensure that high-quality walking and biking infrastructure is there when life returns to normal. • Federal relief for state and local transit to prevent a service collapse. The pandemic has wreaked havoc on public transit budgets at a time when transit is a lifeline for so many people, many of whom live in historically marginalized communities. We must keep trains and buses functioning so that we can continue to reach jobs, doctors, and other needed destinations. • 20 miles of pop-up bus lanes to create a more equitable public transit system. Underlying racial and economic inequities in our region’s transportation networks have been exacerbated by the pandemic. Essential workers, who are disproportionately Black and Latinx, have felt this impact profoundly. Addressing these inequities is a central part of our work. 5 why become a sponsor? Here are some of our amazing accomplishments in 2020: • Fought with a coalition to win $1.6 billion in federal relief for our transit agencies. • Expanded bike access on Metra trains and Metra launched its first bike car. • Won more protected bike lanes in Chicago, including lanes along Milwaukee Ave. • Secured the rollout of two dedicated bus lanes. • Spearheaded an effort to keep bike shops open during the shutdown early in the pandemic. • Held discussions with more than 100 community leaders across the region about transportation challenges, as part of our “COVID-19 Listening Tour.” • Published timely guidelines for safe walking, biking, and public transit travel during the pandemic. • Helping to guide implementation of $105.6 million in new state funds, for walking, biking, and trail projects. We’re very proud of what we’ve been able to accomplish in the past year, but so much more needs to be done. Please join us in continuing to move our mission forward. Become a sponsor of our 2021 Event Season! 6 why become a sponsor? Get to know our members HOUSEHOLD INCOME HOUSEHOLD Our 20,000+ awesome members EDUCATION % % & supporters of Active Trans’ 91have a college degree 33$125,000+ work by paying dues to fund our % % 48have a masters 48$100,000-124,999 programming, participating in or doctorate degree advocacy campaigns and attending PERSONAL SPENDING PERSONAL our events! EXTREMELY % LIKELY 73 renewing active trans membership Here’s some more information 38% 10% AGE 65+ FEMALE 24% AGE 55-64 about who they are. FEEL THAT IT IS % IMPORTANT 79supporting companies who are mutually 22% AGE 45-54 passionate for 62% a cause MALE FEEL THAT IT IS 20% AGE 35-44 % IMPORTANT 77choosing environmentally conscious 22% AGE 25-34 companies 02% AGE 18-24 7 demographics Kids on Wheels Program 8 Who else we are talking to: Event Participants and Supporters Active Trans engages in two-way conversations with members, event attendees, campaign supporters and volunteers - who pass on messages 20,000+ ACTIVE TRANS about our work and the work of 80,000+ MEMBERS & EMAIL DIRECT our partners to the Chicagoland SUPPORTERS MARKETING REACH community. 11,883 FACEBOOK FANS 11,500 TWITTER FOLLOWERS Breakdown of the ways our supporters 2,157 connect with Active Trans via email, social INSTAGRAM FOLLOWERS media and face-to-face communications. 1,000 VOLUNTEERS 9 our reach Our work Beyond our events, these programs and campaigns are other ways that Active Trans is building a movement around protecting the environment and active transportation. Covid-19 Response Trail Connect Chicagoland We’re pushing for transportation We’re working alongside advocates upgrades as part a regional and government officials to link response to the pandemic, communities together through a including more safe walking and connected regional trail network. biking infrastructure to meet increased demand. Transit Future with Vision Zero Back on the Bus We’re fighting for improvements We’re fighting for faster, more that would make streets safer for reliable bus service to make everyone, in line with the city’s transit more competitive and Vision Zero goal to eliminate our reverse recent ridership declines. traffic fatalities by 2022. 10 our advocacy work Reach our members & supporters! Members are the lifeblood of our organization. We are seeking sponsors to help improve our member benefits! See below for current offerings. We are happy to provide sponsor benefits based on value of donation. Members get extensive benefits: Active Trans is seeking incentives to improve • Discounts at over 100 bike shops and businesses our Membership Benefits program. Examples • A quarterly printed newsletter. of items we are seeking include discounts to • Active Trans’ Chicagoland Bike Map online retailers, digital gift cards, and small • Discounts on all of our fun events gifts that can be easily shipped. • A $10 discount on a Divvy membership Our individual membership starts at $35. 11 getting to know the Photo by Anne Evans winter bike challenge Event Overview Winter Bike Challenge January 25 – February 7, 2021 Start your New Year off on a bike! The Winter Bike Challenge is an opportunity for newbies to give winter cycling a try but also a chance for the more seasoned winter rider to mix it up. We have all the tips and winter bike hacks to get you moving plus daily raffle prizes! Don’t let the cold slow your roll! 13 event overview Supporting Major Official Sponsorship Levels Sponsor Sponsor Sponsor Cash Investment $1,500 $2,500 $5,000 # of Sponsorships available at this level 5 2 1 Event Exclusivity in your industry category • Communication Social Media # of Facebook posts, Tweets and Instagram photos 1 2 Opportunity to submit prizes to be distributed in social media engagement contests • • • Incorporation of corporate name into hashtags • Advertising & Corporate logo/link on event website • • • Promotion 14 sponsorship benefits grid Event Overview Chicago Bicycle Film Festival Thursday, February 25, 2021 Started in 2001, the Bicycle Film Fest is a platform to celebrate the bike through music, art and film. It has been a major catalyst for the urban bike movement, one of the most powerful and culturally relevant forces of the last decade. • The BFF has held events in 90 cities worldwide to an accumulated audience of over 1 million people. • Active Trans has been selected as the local non-profit partner for the Chicago edition of the Bike Film Fest. • Active Trans will virtually host Opening Night featuring a panel discussion with local racial justice organizations fighting to improve cycling and mobility in their communities. • After the discussion, films will be available for screening (for up to 1 week). 15 event overview Sponsorship Levels LEVEL I LEVEL II LEVEL III Social media Cash Investment $500 $1,500 exchange Promotion & Logo placement on sponsor social media posts • • • Acknowledgment Logo placement on the trailer before each virtual screening • • Logo placement on the trailer before each virtual panel discussion • • Logo placement on ticket platform • Approved ad before each program • 16 sponsorship benefits grid getting to know the 35th Anniversary E-Bash 17 Event Overview Please show your support for the power of active transportation in your community. March 25, 2021 (Virtual Event) Active Transportation Alliance is celebrating 35 years of advancing better walking, biking, and public transportation throughout the Chicago region. To mark the occasion, we’ll be kicking it back to the year we were founded with an 80’s themed Anniversary E-Bash! Join us for this special virtual edition of our awards reception as we celebrate 35 years of championing walking, biking, and public transit and the leaders who continue to drive this work.