JULY 2013 • VOL. 29 • NO. 07 • $9.90 features special supplement: new york regional 31 SOFTWARE HELPS PRODUCE market profile COMPANIES TAKE THE WHEEL The latest software is designed to enhance efficiencies in the produce industry, but it 63 NEW YORK is up to those in the segment to implement PRODUCE MARKET the technology. A Beacon Of Light And Hope 43 DEMAND FOR ‘LOCAL’ INCREASES NEW JERSEY STONE FRUIT SALES 64 Hunts Point: The The Garden State’s stone fruit deal carves Heartbeat Of The a niche market in Northeastern retailers. Produce Industry cover story In The Metro departments New York Region 20 FOODSERVICE QUEST: 80 Hunts Point Produce Market The Industry’s Pursuit To MERCHANDISING REVIEWS Ventures Into Television Balance Flavor, Appearance And Lower Cost 150 Seven Ways To Sell More Garlic 96 Baldor’s Bite Food Show Year-round availability and multiple Puts Produce In The Spotlight convenience options add to garlic’s commentary appeal as a versatile ingredient with 98 Giving Back growing demand. 16 THE FRUITS OF THOUGHT 102 Little Sisters Of The Poor Retailers Poised For Foodservice Growth DRIED FRUIT AND NUTS 106 City Harvest To The Rescue 166 RETAIL PERSPECTIVE 158 Enhance Your Produce Portfolio Why Is Their Produce Department With Dates And Dried Figs 110 Louis J. Acompora Foundation Better Than Ours? Get creative with product placement and follow industry trends to increase 112 Hunts Point Executive 168 EUROPEAN MARKET year-round sales of dates and dried figs. Launches We Are Many Watercress Makes Its Mark Stateside Foundation special features 113 Niche Orientation In New York’s in this issue Surrounding Operations 4 THE QUIZ 11 TREND TRACKER: PRODUCE HITS THE BIG SCREEN 6 WASHINGTON GRAPEVINE 135 NEW YORK RESTAURANT PROFILE: Dirt Candy 8 PRODUCE WATCH 137 Comodo Invites More Than Comfort 12 TRADE SHOW CALENDAR To The Dinner Table 14 RESEARCH PERSPECTIVES 139 NEW YORK RETAIL PROFILE: 15 COMMENTS AND ANALYSIS Straight From The Market 18 FROM THE PAGES OF 169 INFORMATION SHOWCASE THE PERISHABLE PUNDIT 142 Brooklyn Fare With Wal-Mart’s PTI Mandate And 100% 170 BLAST FROM THE PAST Guarantee On Produce, One Wonders If Local Is Included Or Is There More Fluff 51 15TH ANNUAL PRODUCE BUSINESS exclusive insert Than Real Stuff FOODSERVICE PORTFOLIO 48 RETAILERS WANT TO KNOW: Where Do Suppliers Envision 35 A FIRST-HAND The Specialty Produce Category LOOK AT SOUTH In The Year 2020? AFRICA’S CITRUS EXPORTERS 147 HEINEN’S FINE FOODS CARRIES Consortium Of Citrus ON FAMILY PHILOSOPHY Growers Aim To A small meat market grows Increase Exports into a fine food grocer. To U.S. Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425 PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. JULY 2013 • PRODUCE BUSINESS 3 PRODUCE QUIZ THIS MONTH’S WINNER Jeff Simonian Sales Manager JULY 2013 • VOL. 29 • NO. 07 • $9.90 Simonian Fruit Company Fowler, CA P.O. Box 810425 • Boca Raton • FL 33481-0425 Phone: 561-994-1118 • Fax: 561-994-1610 Jeff Simonian is sales with family every day. “I didn’t have as good [email protected] manager for Simonian Fruit of a relationship with my dad and uncle until Company and part of the I started working full time in the family busi- second generation in the ness,” says Simonian. Once he was given a PRESIDENT & EDITOR-IN-CHIEF Simonian family business. taste of the industry, he moved his way up James E. Prevor Specializing in apricots, peaches, nec- through the ranks to his current position. [email protected] tarines, grapes, plums, pomegranates, and The company has been receiving PRODUCE PUBLISHER/EDITORIAL DIRECTOR persimmons, Jeff has his hands full manag- BUSINESS for at least 10 years, and Jeff always Ken Whitacre ing all these commodities. “We grow the thought the quizzes were fun, but decided to [email protected] fruit, pack it and sell it, and I’m in charge of enter it when he saw fellow industry friend, SPECIAL PROJECTS EDITOR the sales department.” Steve Highley of Crown Jewels Produce Com- Mira Slott Jeff’s father, David, and his uncle, Jim, pany, win the May quiz. “The quiz always [email protected] started the company in 1960 as teenagers, caught my eye, and I knew Steve won so I and he is very proud that he gets to work thought, ‘hey, I’ll give it a shot this time.’” INTEGRATED CONTENT EDITOR Michele Sotallaro How To Win! To win the PRODUCE BUSINESS Quiz, the first thing you have to do is enter. The rules are simple: Read [email protected] through the articles and advertisements in this issue to find the answers. Fill in the blanks corresponding to the questions below, and either cut along the dotted line or photocopy the page, and send your answers along with a PRODUCTION DIRECTOR business card or company letterhead to the address listed on the coupon. The winner will be chosen by drawing from Diana Levine the responses received before the publication of our September issue of PRODUCE BUSINESS. The winner must agree to [email protected] submit a color photo to be published in that issue. PRODUCTION LEADER WIN A ONE-PUTT WEDGE Jackie Tucker Shave strokes from your score with this one-putt wedge golf club. PRODUCTION DEPARTMENT Using a unique double-bend shaft positioned behind the clubface, Sunshine Gorman this wedge keeps the clubface square for supreme accuracy. The over- Freddy Pulido sized, symmetrical clubface also provides versatility on low chips, long EVENT COORDINATOR bump-and-runs, high pitches, lob shots, greenside bunker shots, and Jackie LoMonte shots from the rough. [email protected] EDITORIAL INTERN QUESTIONS FOR THE JULY ISSUE Madeline Mesa [email protected] 1) What unique coloring is on the skin of a Tiger Fig from Stellar Distributing? _______________ CONTRIBUTING EDITORS ______________________________________________________________________________ Carol Bareuther, Nicole Brayshaw Bond, Beth Frith, Bob Johnson, Oscar Katov, 2) What type of “signature capture” does Produce Pro Software use on its Driver app? __________ Bill Martin, Michael Femia, Jodean Robbins, Barbara Robison, Lisa White ______________________________________________________________________________ ADVERTISING 3) What is Duda’s booth number at the 2013 PMA Fresh Summit Convention & Expo? _________ Eric Nieman, Associate Publisher [email protected] ______________________________________________________________________________ Sandy Lee [email protected] 4) What track-based LED product line provided by Baro is available in North America today? Bill Martin [email protected] ______________________________________________________________________________ Ellen Rosenthal 5) What is Spice World known for? __________________________________________________ [email protected] 6) What are the two North American locations for Capespan? _____________________________ Gino Valconi [email protected] ______________________________________________________________________________ FLORAL DEPARTMENT MARKETING E. Shaunn Alderman [email protected] Send insertion orders, payments, press releases, This issue was: ❏ Personally addressed to me ❏ Addressed to someone else photos, letters to the editor, etc., to PRODUCE BUSINESS, P.O. Box 810425 Boca Raton, FL 33481-0425 Name ______________________________ Position ______________________________ PH: 561.994.1118 FAX: 561.994.1610 PRODUCE BUSINESS is published by Phoenix Media Network, Company __________________________________________________________________ Inc. James E. Prevor, Chairman of the Board P.O. Box 810425, Boca Raton, FL 33481-0425. Address ____________________________________________________________________ Entire contents © Copyright 2013 Phoenix Media Network, Inc. All rights reserved. City _______________________________________________________________________ Printed in the U.S.A. Publication Agreement No. 40047928 State _____________________________________ Zip _____________________________ Phone ______________________________ Fax __________________________________ Photocopies of this form are acceptable. Please send answers to: JULY QUIZ PRODUCE BUSINESS • P.O. Box 810425 • Boca Raton, FL 33481-0425 4 PRODUCE BUSINESS • JULY 2013 J. J. JARDINA CO., INC. QUALITY FRUIT SINCE 1925 APPLES YEAR ROUND, SOUTH CAROLINA PEACHES, STRAWBERRIES, CITRUS, GRAPES, MANGOES AND LIMES Mike Jardina • Larry Jardina • Matt Jardina • Bob Goins Phone: 404 366-6868 • Fax: 404 366-1386 E-mail: [email protected] www.jjjardina.com Atlanta State Farmers Mkt. 16 Forest Pkwy., Bldg. S Forest Park, GA 30297-2015 UNITING FORCES AT THE 2013 WASHINGTON PUBLIC POLICY CONFERENCE By Robert Guenther, United Fresh Senior Vice President of Public Policy he fresh produce industry has been investment it takes to come to the The Washington Tin the trenches of immigration Washington Public Policy Conference pays reform during the past few months, huge dividends for your business.” Public Policy and has forged amazing progress. United Fresh We’ve always known that a united voice is Conference is members have shaped the conversation about a stronger voice — and the proof is in the immigration reform with a steady stream of long list of successes that our members have connecting the calls, letters and visits from members to worked toward in the past few months. For produce industry Congress that emphasize