Hotel operational opportunity gva.co.uk/5706 Highlights • Landmark development located in a prominent and accessible position by the M6 and offering the opportunity for prominent brand exposure. • Award winning architect-led redevelopment benefits from historic status but with new build efficiency. • Purpose built accommodation- led 100 bed hotel with substantial parking and on-site office and retail facilities. • Well located for Birmingham City Centre, Birmingham Airport/ NEC, regional leisure attractions and local corporate occupiers. • Letting or management proposals invited. Fort Dunlop, Fort Parkway, Birmingham, B24 9FD The development also boasts an array of on-site retailers Introduction including a coffee shop, sandwich shops, restaurants, GVA has been appointed by Urban Splash Ltd to offer to convenience store, childrens play area and nursery. let or to manage the striking hotel at their prominent Fort Dunlop development. Location This rare opportunity follows the Company Voluntary Fort Dunlop occupies one of the most prominent and Arrangement (CVA) undertaken by Travelodge Hotels Ltd accessible sites in the country, being adjacent to the M6 with the hotel being offered free and clear of all Travelodge between junction 5 and 6. The M6 links directly to the M5, M42, management and associated branding. M1 and M69 which in turn connects to almost all of the major motorway junctions in the UK. Fort Dunlop Fort Dunlop is located on the A47 Fort Parkway, which takes you The hotel forms part of the Fort Dunlop development, which is an directly to Birmingham City Centre in around ten minutes by car. architectural icon and a Birmingham landmark. Alternatively, a Fort Dunlop double decker bus, complete with wifi, shuttles to and from the City Centre at peak hours. Fort Dunlop was previously the original tyre factory and main office of Dunlop Rubber but when the company was sold in the 1980s, tyre production ceased and the building was closed. The hotel Although it was derelict for almost 20 years, the building still The hotel comprises a striking 10-storey extension to the original generated significant income from advertising space. building. The hotel is currently painted blue with Travelodge signage but could be re-painted if required in the new In 1999, Urban Splash Ltd acquired the building and undertook occupier‘s corporate colours and with increased signage a comprehensive design-led redevelopment with the assistance (subject to planning) prominently displayed. of architects shedkm. The award-winning redevelopment kept the best parts of the original building and added new features The hotel extension is 8 metres wide with the 100 bedrooms including an 100 bed hotel, 7,000 sq ft atrium and the longest located at the rear of the hotel, each with a large distinctive green roof in Europe. porthole window. The front of the hotel does not have any windows above ground floor level, presenting a seamless Fort Dunlop now provides 300,000 sq ft of Grade A office appearance to passing traffic and reducing sound penetration space and 45,000 sq ft of retail space, as well as the 100 bed into the bedrooms. hotel. Consistently over 95% let, it is home to over 54 tenants and houses the Birmingham Post & Mail headquartersl, Service Birmingham (Capita), Secretary of State, Ford and many others ranging from structural engineers, building contractors, quantity surveyors, accountants, insurance companies through to design consultants and PR firms. gva.co.uk/5706 The hotel is surrounded by landscaped areas to the front and Summary of rear. There is space to extend the property at ground floor level in either direction (subject to planning) or into the main building itself, accommodation and this would be considered by the owners, should there be a business case to do so. We provide below a summary of the hotel’s accommodation: Floor Accommodation The business Ground Floor Reception, Reception Office, Bar, Lounge/Bar Area, Small Kitchen, WCs, 3 Disabled Bedrooms The hotel currently trades as an accommodation-led Travelodge hotel taking advantage of the proximity to Birmingham City 1st Floor 7 Bedrooms, 2 Disabled Bedrooms, Linen Store Centre, Birmingham Airport and the NEC. There are many 2nd Floor 10 Bedrooms corporate occupiers nearby as well as leisure attractions 3rd Floor 10 Bedrooms including Villa Park, Drayton Manor and The Belfry. 4th Floor 9 Bedrooms, Linen Store 5th Floor 10 Bedrooms 6th Floor 10 Bedrooms Trading performance 7th Floor 9 Bedrooms, Linen Store 8th Floor 10 Bedrooms The hotel has been occupied and traded by Travelodge Hotels 9th Floor 10 Bedrooms Limited under the terms of their lease. Therefore, only limited 10th Floor 10 Bedrooms trading information is available. However, we understand that the hotel’s turnover has consistently been in excess of £1m. The hotel was purpose built and opened in June 2006. It is therefore still relatively new and presents well. The hotel is connected to all main services, and benefits from two passenger lifts and stairs to all floors. The opportunity This is a unique opportunity for a new operator to take over Bedrooms are a uniform shape and size with standard the operation of this iconic hotel either under a lease or bedrooms having a floor area of 21.4 sq m (230 sq ft) and management contract. The new operator will have the ground floor disabled bedrooms having a floor area of 24.2 sq opportunity to work alongside the property’s owners and m (260 sq ft). The ground floor lounge/bar has a seating area of developers, Urban Splash Ltd, to improve the quality of the 57.4 sq m (617 sq ft). product and optimise trading performance. The hotel benefits from access to 120 visitor parking bays. Whilst the hotel currently presents well, various asset Parking charges currently apply between 6am and 6pm management opportunities exist. These include a refurbishment Monday to Friday but there are no parking charges between of the internal areas, an overhaul of the external colour scheme 6pm and 6am on weekends and on Bank Holidays. and signage and an extension at ground floor level to provide additional food and beverage facilities, subject to planning. Fort Dunlop, Fort Parkway, Birmingham, B24 9FD M6 M42 M6 Toll Wolverhampton Walsall Sutton Coldfield A38 M6 West Bromwich M42 Dudley A452 M6 M5 Oldbury Fort Dunlop M6 Birmingham Birmingham M6 M42 International M6 Toll Airport Wolverhampton Walsall Halesowen A38 M42 M5 Sutton Solihull Coldfield A38 M6 West Bromwich M42 Dudley A452 M6 M42 M5 Proposal invited Oldbury Fort Dunlop A38 Urban Splash Limited’s preference is to lease the hotel to a Interested parties are invited to contact GVA to discuss the M6 new hotel operator on broadly institutional terms. However, opportunity in further detail. No directM5 approach may be made M40 Redditch management contract proposals will be considered if supported to the business. Birmingham Birmingham International by a robust business plan. Airport Halesowen A38 M42 M5 M6 M42 Solihull Coming from ForComing further information from or an M6 Toll Spitfire Island M6 North Wolverhampton Walsall M6 South 6 appointment to view please contact Ben Brown Sutton 0121 609 8395 Coldfield A5127 [email protected] A38 M42 M6 sway Expres ton James Williamson As West 020 7911 2109 Bromwich M42 A38A452 M6 5 M6 [email protected] Dudley A38 A452 A38 M6 M5 M5 M40 Oldbury Fort Dunlop Redditch M6 M6 Birmingham Birmingham International Airport Coming from Coming from Spitfire Island M6 North M6 South 6 Halesowen A38 M42 M5 5 6 Solihull A5127 sway Expres ton As M6 5 M6 A38 A38 M42 A452 M6 A38 M40 M5 Redditch gva.co.uk/5706 5 6 Coming from Coming from Spitfire Island M6 North M6 South 6 A5127 sway Expres ton As M6 5 M6 A38 A452 A38 M6 5 6 London West End Glasgow 10 Stratton Street 206 St Vincent Street London W1J 8JR Glasgow G2 5SG London City Leeds 80 Cheapside City Point First Floor London EC2V 6EE 29 King Street Leeds LS1 2HL Belfast Rose Building Third Floor Liverpool 16 Howard Street Mercury Court Belfast BT1 6PA Tithebarn Street Liverpool L2 2QP Birmingham 3 Brindleyplace Manchester Birmingham B1 2JB 81 Fountain Street Manchester M2 2EE Bristol St Catherine’s Court Newcastle Berkeley Place Central Square Bristol BS8 1BQ Forth Street Newcastle upon Tyne Cardiff NE1 3PJ One Kingsway Cardiff CF10 3AN Edinburgh Quayside House 127 Fountainbridge Edinburgh EH3 9QG For further information or an appointment to view please contact Ben Brown 0121 609 8395 [email protected] Published by GVA - 10 Stratton Street, London W1J 8JR ©2012 Copyright GVA James Williamson 020 7911 2109 GVA is the trading name of GVA Grimley Limited and is a principal shareholder of GVA Worldwide, an independent partnership of property [email protected] advisers operating globally gvaworldwide.com GVA Grimley Limited Conditions under which Particulars are issued GVA Grimley Limited for themselves, for any joint agents and for the vendors or lessors of this property whose agents they are, give notice that:1.) The particulars are set out as a general outline only for the guidance of intending purchases or lessors and do not constitute, nor constitute part of, an offer or contract. 2.) All descriptions, dimensions, references to condition and necessary permission for use and occupation, and other details, are given in good faith and are believed to be correct but any intending purchasers or tenants should not rely on them as statements or representations of fact but satisfy themselves by inspection or otherwise as to the correctness 08449 02 03 04 of each of them. 3.) No person in the employment of GVA Grimley Limited or any joint agents has any authority to make or give any representation or warranty whatever in relation to this property.