What are preserved flowers and plants? The unique preservation technology involves the following 3 basic steps: 1 The flower/plant is harvested at the ideal point in terms of natural beauty from one of our 300.000m2 of fields. 2 The freshly harvested plant enters a proprietary process to absorb a specific mixture of 100% plant-based and bio- degradable preservation formula. >1 year use 3 The preservation liquid replaces the sap and water within the plant, effectively forming a still-image of nature, creating a unique and 100% natural product. The preserved flowers and plants remain beautiful and unchanged for months Verdissimo brand without watering, light and virtually maintenance-free. 4 The basic method of preserving flowers and plants has existed for many years, but was first patented as an industrial process by Verdissimo over 30 years ago. Through the dedicated effort by the Verdissimo team, the technology has Since its creation in 1988 in Paris, France, the Verdissimo brand optimized and upscaled to today’s efficient and large scale operation. has represented high-end preserved flowers, foliage and trees for unique and sustainable interior decoration and design. Throughout the years, Verdissimo’s know-how and proprietary 100% natural technology has been continuously improved to obtain an Advantage of 4 5 exclusive and reliable product. From the beginning, and thanks preserved to the loyalty of our customers around the world, Verdissimo Long-lasting and Maintenance-free The preservation process means that the plants require no water or light and maintains its position as the leading preserved producer in terms maintain their original beauty and fresh look for months or even years. of product range, production capacity innovation for better products and a better environment. 100% natural All preserved products by Verdissimo are real, natural flowers and plants that have been treated with a plant-based and biodegradable preservation liquid. No toxic ingredients are used. Ecological The Verdissimo preserved plants are much more efficient than fresh-cut flowers, due to their long shelf life and low energy transport and storage. The result is that the preserved flowers have a carbon footprint significantly lower than for both fresh-cut and artificial flowers. Help protect the environment one rose at the time… No light or water required The goal of Verdissimo is Economical The Verdissimo natural products are excellent value because of their long useful life. Endless Possibilities The unique attributes and broad variety the Verdissimo preserved flowers make them useful in a vast array of situations. From a bridal bouquet that will keep the memory alive for years to a green wall of plants that —————————————————————— —————————————————————— to enable you to enjoy the advantages and atmosphere bring nature into your life without worrying about substantial maintenance or cost. Verdissimo Verdissimo Verdissimo of a natural beauty with an optimum balance between Correct ease-of-use, ecology and care and use economy. The Verdissimo preserved plants are extremely resistant and long lasting. With the right care, you can enjoy your natural product for months or even years. The Verdissimo natural products do not require pruning or watering. The only care the product requires is occasional removal of dust, ideally with an air spray, air blower/dryer or alternatively dusting with a soft cloth. To keep your Verdissimo flower or plant in optimum conditions, please follow this advice: • Avoid crushing, pressing or folding the foliage, petals or flowers. • Avoid prolonged exposure to direct sunlight • Avoid exposure to humidity above 75% • Only for indoor use • No watering or placing the product in water STEME ROSE · Amorosa Standard preserving memories A smile, a “here I am”, a child’s game, that look from the one that got away. 6 7 Moments that you keep near your heart so that they never grow old. Photos that keep your memories from fading. Events frozen in time to conserve their youth . —————————————————————— —————————————————————— Who is to say that we cannot do the same with a flower? Verdissimo Verdissimo Verdissimo We stop time because our flowers last forever. We preserve them. How are preserved flowers collected? The entire pruning process is carried Our farms out by highly trained artisans and the around the world technique is uniquely developed for preserving. IN COLOMBIA, OUR PROPRIETARY FARMS CULTIVATE The specific knowhow used to prepare ROSES, GREENERY AND EXOTIC FLOWERS LIKE ORCHIDS AND the flower for preservation is the key to HYDRANGEAS. reflecting the beauty of the flower at its best. IN ECUADOR WE SPECIALIZE IN ROSES, ESPECIALLY LARGE AND 8 VOLUMINOUS VARIETIES . 9 THE MAJORITY OF OUR VAST VARIETY OF GREENERY RANGE COMES FROM SELECTED FARMS ALL AROUND EUROPE. —————————————————————— —————————————————————— From cultivation The preservation Verdissimo Verdissimo Verdissimo The flower/plant is harvested at the ideal point The preservation liquid replaces the sap and in terms of natural beauty from one of our water within the plant, effectively forming a 300.000m2 of fields. The freshly harvested still-image of nature, creating a unique and plant enters a proprietary process to absorb a 100% natural product. The preserved flowers specific mixture of 100% plant-based and bio- and plants remain beautiful and unchanged for degradable preservation formula. months without watering, light and virtually maintenance-free. Effort + technology The basic method of preserving flowers and plants has existed for many years, but was first 10 11 patented as an industrial process by Verdissimo over 30 years ago. Through the dedicated effort by the Verdissimo team, the technology has optimized and upscaled to today’s efficient and large scale operation. —————————————————————— —————————————————————— Verdissimo Verdissimo Verdissimo NEW PRODUCTS DEVELOPMENT Florist, interior designers, and decorators are the main sources of inspiration for the development of new products. We work closely with them to respond to the latest trends in the market. Verdissimo World 12 13 Throughout the more than 30 years of interior designers and decorators using our experience in the market, we have developed products to create special atmospheres in a technology that has allowed us to offer and restaurants, museums, hotels, events, and continuously improve our exclusive products homes. The natural appearance, beauty, that bring the atmosphere of nature into our versatility, and ease of use of our products for homes and work places. This commitment to these uses are unparalleled. quality and innovation has allowed Verdissimo VERSATILITY to enjoy the trust and loyalty of our customers, In the floral sector,preserved flowers are Verdissimo products are who value the variety of products and the perfect for making long-lasting flower —————————————————————— —————————————————————— used all around the world capacity to drive the preserved world forward. arrangements to keep for years, ideal for bridal for interior decoration and Over the years our customers have enjoyed the bouquets, the flowers in the arrangement for design in hotels, restaurants, Verdissimo Verdissimo Verdissimo airports, events, and homes. product all over the world, including companies a loved one, or a unique Saint Valentine’s Day The versatility of our products such as Interflora, Chopard, and Disney. gift. is creatively used anywhere where the beauty of nature is The variety of creations that our customers needed and desired. have prepared with our preserved products is endless. You can find professional florists, Index 16 Flowers: roses 68 Fillers: foliage 104 Branches 22 Stem Rose - Amorosa 71 Bear Grass 106 Pepper Tree 71 Steel Grass 22 Standard 106 Juniperus 71 Papyrus 107 Thuja Orientalis 24 VRose 72 Gynerium 26 Premium 108 Beech - Fagus 73 Ming Fern 108 Salal 28 Garden 74 Tree Fern 29 Mini 109 Oak - Quercus 74 Sprengeri 110 Populus 76 Foxtail 30 Rose Heads 110 Cinerea 77 Lanuginosa 110 Baby Blue 77 Pubescens 112 Nicoly 78 Hedera Arborea 112 Parvifolia 14 15 34 80 Ivy - Hedera Helix mini 112 Gunny Flowers: varieties 82 Ivy - Hedera Helix XL 84 Pittosporum 86 Buxus 36 Orchid 87 Lepto Lungifolia 38 Hydrangea 40 Chrysanthemum 42 Carnation 43 Tuberose 116 Aquaflo 44 Gardenia 45 Calla Lilly 88 Leaves 46 Gerbera 90 Lutti Fern 118 Around the world Felci Fern —————————————————————— —————————————————————— 91 48 Fillers: flowers 91 Plume Fern Index Index Index 92 Brilliant Fern 92 Leather Fern Rock Fern 50 Amaranthus 92 120 Parchment Fern Products in 51 Brunia 96 Cineraria 52 Broom 97 alphabetical order Monstera 53 Solidago 98 Tropical Leaf 54 Gypsophila 100 Rose Leaves 56 Rice flower 100 Aralia 58 Erica Mediterranea 100 Ivy - Hedera 59 Lavender 100 102 Washingtonia 103 Phoenix 60 Moss 62 Lichen 64 Pole Moss 66 Flat Moss flowers —————————————————————— 16 flowers: roses flowers —————————————————————— 17 flowers —————————————————————— 18 flowers —————————————————————— 19 rose color guide White Champagne Bright Yellow Vainilla Cream Dark Pink Burgundy Purple Lilac 20 21 Warm Yellow Peach Orange Red Bright Lilac Dark Blue Light Blue Bright Turquoise —————————————————————— —————————————————————— flowers flowers Bright Pink Pastel Pink Cherry Vintage Lime Green Black Bicolor Tricolor STEM ROSE Amorosa Standard Amorosa Standard Gift Box 20 units/carton Lilac PRZ/1830 White Champagne Vainilla Cream Lime Green Red Warm Yellow Pastel Pink Bright Pink PRZ/1000 PRZ/1020 PRZ/1030 PRZ/1170 PRZ/1200 PRZ/1350 PRZ/1420