Contents Executive Summary ................................................................................................ 4 1 Introduction ...................................................................................................... 6 1.1 Organisation ............................................................................................ 6 1.2 Purpose of the Plan ................................................................................. 8 1.3 Structure of the Plan ................................................................................ 9 1.4 Evidence Base ....................................................................................... 10 2 Holywells Park ................................................................................................ 11 2.1 History ................................................................................................... 11 2.2 Heritage ................................................................................................. 12 2.3 Conservation.......................................................................................... 13 2.4 Park Values ........................................................................................... 14 3 Our Organisation ............................................................................................ 15 3.1 Park Management ................................................................................. 15 3.2 Friends of Holywells Park (FoHP) .......................................................... 16 3.3 Stakeholders .......................................................................................... 17 4 Audiences ....................................................................................................... 19 4.1 Catchment Area ..................................................................................... 19 4.2 Who does and does not use the park ..................................................... 20 4.3 Visitor Profile.......................................................................................... 21 4.4 Activity Profile ........................................................................................ 25 4.5 Conclusion ............................................................................................. 27 4.6 Barriers to Use ....................................................................................... 29 4.7 Value of Park to People ......................................................................... 33 5 Activities ......................................................................................................... 34 5.1 Current Provision (Including Volunteering) ............................................. 34 5.2 New activities being demanded and for which audiences ...................... 36 5.3 Conclusions on Visitor Aspirations in 2012 ............................................ 38 5.4 Vision for the Park ................................................................................. 38 6 Strategy for Involving People ........................................................................ 39 6.1 Activity Aims Reflecting the HLF Desired Outcomes .............................. 39 6.2 Increasing the Range of Audiences ....................................................... 39 6.3 Conserving and Enhancing the Heritage Value of Park .......................... 39 6.4 Increasing the Range of Volunteers ....................................................... 40 6.5 Improving Skills through Knowledge and Training .................................. 40 Page 1 of 335 6.6 Improving Management and Maintenance ............................................. 40 6.7 Organisational Commitment ................................................................... 41 6.8 Key and Target Audiences and how and why these were chosen .......... 41 6.9 Overview of the Range of Activities to be offered (Including Volunteering) .................................................................................................................... 42 6.10 Management of Activities ..................................................................... 45 6.11 Learning Strategy ................................................................................ 46 6.12 Volunteering......................................................................................... 49 6.13 Training ................................................................................................ 50 6.14 Interpretation ........................................................................................ 51 7 Monitoring and Evaluation ............................................................................ 53 8 Budget............................................................................................................. 54 9 Action Plan ..................................................................................................... 55 10 Appendices ..................................................................................................... 56 Appendix A - Parks and Open Spaces Structure Chart ...................................... 57 Appendix B - Visitor Observation Surveys and Park Questionnaire Results ... 59 Site Description ........................................................................................... 63 Introduction .................................................................................................. 64 Visitor Numbers ........................................................................................... 65 Visitor Profile ............................................................................................... 66 Activity Profile .............................................................................................. 70 Patterns of Use ............................................................................................ 75 Park Questionnaire Results ......................................................................... 84 Travelling To and Accessing Holywells Park .......................................... 84 Visitor Satisfaction ...................................................................................... 87 Car Parking Figures ................................................................................... 94 Conclusions ................................................................................................. 97 Holywells Park Action Plan .......................................................................... 99 Appendix B1 - Visitor Observation Survey Template .................................. 101 Appendix B2 - Holywells Park HLF Restoration – Survey Monkey Questionnaire ............................................................................................ 102 Appendix B3 – Holywells Park HLF Restoration – Survey Monkey Questionnaire Results ............................................................................... 108 Appendix B4 - Map of Postcode Areas around Holywells Park .................. 173 Appendix C - Job Descriptions .......................................................................... 174 Appendix D - Volunteer Policy ........................................................................... 178 Page 2 of 335 Holywells Park Volunteers – Policy ................................................................... 179 1.0 Policy ............................................................................................. 183 2.0 Management .................................................................................. 184 3.0 Budgets ................................................................................................ 186 4.0 Volunteer Needs ............................................................................... 187 5.0 Recruiting ........................................................................................... 189 6.0 Volunteer Environment ..................................................................... 191 7.0 Rewarding Volunteers ...................................................................... 191 8.0 Evaluation........................................................................................... 191 9.0 Lasting Benefits ................................................................................. 192 10.0 Investing in Volunteers ................................................................... 192 Appendices ................................................................................................ 193 Appendix D1 – Volunteer Post Activity Survey .................................... 194 Appendix D2 – IBC Expense Form ........................................................ 195 Appendix D3 – IBC Pledges ................................................................... 197 Appendix D4 – IBC Complaints Procedure .......................................... 198 Appendix D5 – Volunteer Application Form .......................................... 199 Appendix D6 – Volunteer Induction Pack and Checklist .................... 201 Appendix E - Volunteer Work Plan ..................................................................... 205 Appendix F - Action Plan .................................................................................... 218 Appendix F1 - FD/BA Management in the Heritage Sector ............... 282 Appendix F2 - BTEC Level 3 Diploma/ Extended Diploma in IT ....... 286 Appendix F3 - A ‘hands on’ approach to teaching Project Management in secondary schools