International Journal of Science and Research (IJSR) ISSN: 2319-7064 ResearchGate Impact Factor (2018): 0.28 | SJIF (2019): 7.583 Reality Construction of Feminism Distortion in Cyber Media Syarifuddin S Gassing1, Sri Sulartiningsih2 Lecture, Communication Graduate School, University of Persada Indonesia YAI, Jakarta, Indonesia Communication Graduate School, University of Persada Indonesia YAI, Jakarta, Indonesia Abstract: The development of Communication technologies is influencing many changes of life-aspect especially in societal and political forces and keep on increasing challenges in the field of media and mass communication. New Media has its power in its instant-delivering message when it is compared with conventional media like newspaper. The Discourse Analysis became more famous in the field of media and communication studies nowadays. Discourse Analysis focused on how media represented and framed the text and things beyond it with the goals to explore many implications under lied such representations. This research intended to show how Reality Construction of news coverage at female-poetry-distortion in new media Banjarmasin.tribunnews.com using the descriptive qualitative method of Hamadon MAK Halliday Social semiotics of Discourse Analysis from primary data in Banjarmasin. tribunnews.om’s documentation. The research presented the Critical Paradigm andconcluded that text-news could function to represent well-stressed hijab-female in its nationality comprehension aspects and the ultimate gracious honour of nation that leading to public poetry misperception. It is suggested that Banjarmasin.tribunnews.com to be more female-independent and impartial in daily news coverage in order to maintain as a socio-political economy media of communication in this disruptive digital era to maintain global reunification. Keywords: Social Semiotics Discourse Analysis, Feminism in Cyber Media 1. Introduction discourse, caricature or opinion. Whatever the construction has built its economic value, politic, social-culture, defense The massive development of communication and and security become perfectly legitimate and signified Information technology in the Globalisation era has been reflection of the press independence themselves. Things that changing the world in every aspect of life. Boundaries of matter on social construction which is served by mass media space and time among nations as if it is borderless, is pointed to their independence, covering both side has been interaction process and communication among societies the real technique from social construction and become the become easy, the boundaries of space and time causing platform and basis for its independence. various message flowed heavily and striked individual as receiver, even it is positive or negative message. Dynamics Mass media has not been a certain container in recording of communication and Information nowadays is counted in and reflecting reality. Mass media presented in other form seconds, various feature and service more indulging i.e places in where multi ideology and necessity has consumer to live fast and efficient. As in the case of media conquered for place and power each other. Gamson dan has its development from printed media till the entry of Modigliani in McQuail (2005) quoted that media has power online media to Indonesia at around the year 1990. to construct it meaning and purpose. Media not only doing information processing, but also knowledge processing and As with the internet growth, a lot of features is basically interpretation. Meaning that constructed is the recent made online. Newspaper for example in the current era start consumed-up news by audience so it seen cause uniformity publishing their news or article basically online in spite of intrepretation in social reality on society. its velocity. News in which constructed and separated by mass media in Indonesia is been on sale, message in the Press or mass media categorized as one democration pillar in news is produced by capitalism commodity which is sold for which de facto recognized on all human rights documents. profit by those elite to whom as mass media authority The press involvement in democration wish upon be one of regime. This is in accordance with Syahputra (2013) that a big power to support the establishment of this principle. regime determined the gate where the information about Meanwhile, as the wheel days of rotating, mass media culture, social, economy, politic, even religion issue will nowadays lost its orientation. In Critical paradigm, the flowing, then established a discursive environment where a demands that mass media which in reality hailed as the host certain topic is discussed, perceivable, trusted and of the truth, exactly remain paradox. responded. Nowadays capitalist system causing media in Indonesia also conquered by a certain group of bourgeois or Mass media social construction has been straight forward the elite of equity holders and media power regime holders. against the weakness substance and outfitting “social So they are free to determine certain construction reality for construction on reality”, by putting all mass media excess their purpose and intention. and media effect towards the primacy “mass media social construction”, in the study of communication semiotics on Social Construction which is often seen as implicitly social construction which contain in mass media was represented always be a platform by mass media when they constructed by words and signs. The condition caused all presented their journalistic product, no matter it is news, readers must be truly in reacting certain news or whatever Volume 9 Issue 9, September 2020 www.ijsr.net Licensed Under Creative Commons Attribution CC BY Paper ID: SR20831140509 DOI: 10.21275/SR20831140509 82 International Journal of Science and Research (IJSR) ISSN: 2319-7064 ResearchGate Impact Factor (2018): 0.28 | SJIF (2019): 7.583 produced by mass media. In order to deepen the text production process, the researcher choose MAK Halliday Social semiotics of Banjarmasin.tribunnews.comis one of the online news site Discourse Analysis method to simultaneously unload an which is a part network site of Tribunnews.com which ideology in news text on Banjarmasin.tribunnews.com ispublished by PT. Indopersada Primamedia. related to news coverage in that Sukmawati poetry dated 3 Banjarmasin.tribunnews.com is one of the hometown April 2018. In this model, to find “reality” beyond text,the newspaper division from Kompas. Tribunnews provided a researcher need the intensive found over the text, text container for society to participate in information sharing or production context, and social culture aspect that influence expressing ideas and empirical experience in which is useful text creation (Hamad, 2004). for nation. In his fourteenth birthdate on 21 March 2014, Tribunnews portal at three top site in Alexa.com ranking In this research, focus is devoted in Reality Construction in after Detik.com and Kompas.com. This news portal spported news of feminism distortion at cyber media by 500 journalist from 22 newspaper in 19 towns. Banjarmasin.tribunnews.com. Based on the background explanation above, the writer tried to found the result of this question research of how Reality Construction of feminism Every media has its own ideology and rules in covering news included Banjarmasin.tribunnews.com.News with distortion in cyber media Banjarmasin.tribunnews.com same theme could be presented with different style depends using Social semiotics of Discourse Analysis. on its point of view in which chosen by the media or its media idealism. Within various news in 2. Literature Review Banjarmasin.tribunnews.com, the news issue related with violence to woman is the issue that no longer strange. Social Semiotics Discourse Analysis Woman is a social creature that susceptible with exploitation Discourse analysis is a study about message structure in and violence in lots of reason from whatever media. In communication. Exactly, discourse analysis is examining Feminism, Media represented lots of issue in related with about various language function (pragmatic). Discourse woman. On many media gender literature, media has Analysis born from the consciousness that matters in become a judge that most accurate in viewing woman communication not only limited at sentence usage or part of sexuality. Media considered themselves right and valid in sentence, but also included message structure in more exploiting woman sexuality for the sake of man-reader complex and inherent. Discourse analysiscan not be satisfaction. Media displayed woman at the subordinate separated from the linguistic science such as semantic, position and in inferior condition compared with man. We syntactic etc. (Sobur, 2006). can easily find and watch that media consume the opposition word to woman and in where there are only two attribution Those semiotics expert who expressed that reality presented attached to woman such as “fine woman” and “unfine by mass media throughout language or its content eventually woman”. just a pseudo-reality as an effect from „symbolic violence‟ then it can be disentangled through signifier or signified framework. Women perception as capitalism catalisator in mass media have been considered as an object from an operational The Halliday social Semiotics view a reality can be machine at a media industry, tends to become confirmation categorized into language then poured in text or speech, it object at Patriarchy work pattern, sexual, violence