Participant of one of Safe Child 2 Ghana’s safety information in schools, Ghana. Dear friends, The UN Convention on the Rights of the Child is the most universally adopted inter- national treaty in history. The right to play is stated next to education, protection, a healthy environment and all other basic rights. And while play may seem like the most natural thing, millions of children are being denied this, never experiencing this vital aspect of their development. The barriers to play can be disease and disability, poverty, war or environmental haz- ards, to give you just a few examples. In Ghana 600,000 children between the ages of 7 and 16 are forced into child labor. In Russia 700,000 orphans are growing up in institutions or on the streets. In Sweden, in this small country alone, 60,000 children are subjected to bullying in school and one in every four student has been sexually harassed. These and all of the world’s children are our children – our future leaders, co-workers, costumers, friends and families. We need to give them a world in which they can play. Because play is the foundation of everything. Of human development, relations and empathy. Of creativity. Of ideas. Of innovation. Of businesses. Just look to Jan Stenbeck for inspiration. The Kinnevik Group has the sharpest business entrepreneurs with a focus on grow- ing businesses and making money. So what can they do for the world’s children? Well, what they do best: finding the best people for the job and give them the conditions to succeed. Therefore we invest in social entrepreneurs who strive to make a better life for kids. We believe that the best way to create social change is to find social entrepreneurs who are passionate about improving the lives of children, who has an innovative idea and the drive to make it happen. We support them with salary funding and through an incubation model in which Advisors, from our partner companies, help the social entrepreneurs develop and scale up their operations. Starting in Sweden in 2010, we have now expanded to Ghana and Russia in our first full operational year. Going into 2012 we look forward to expanding into five more markets in Africa, expanding our network of social entrepreneurs who are changing the world for children everywhere. Cristina Stenbeck, Sara Damber, Chair, Playing for Change CEO, Playing for Change 3 The Playing for Change Board: Mia Brunell Livfors, Cristina Stenbeck, Mikael Granhe, Hans-Holger Albrecht and Mats Granryd. Our BOarD “To engage in social entrepreneur- - Chair Cristina Stenbeck, Chair of ship and play suits the Kinnevik Investment AB Kinnevik Group’s business-driven and - Mia Brunell Livfors, President and innovative spirit. With Playing CEO of Investment AB Kinnevik for Change, we will be able to - Hans-Holger albrecht, President and break boundaries, participate in CEO of Modern Times Group MTG AB - Mats Granryd, President and CEO the social arena and create real of Tele2 AB change for vulnerable children - Mikael Granhe, President and CEO of and young people.” Millicom International Cellular S.A. Cristina Stenbeck, Chairman - Mikael Larsson, CFO of Investment of the Playing for Change Board AB Kinnevik 4 Our ParTnerS Our Global Senior Partners and Tele2’s most important service is co-founders of Playing for Change mobile telephony complemented contribute their expertise to create by broadband. Ever since Tele2 a better and more playful world for was founded in 1993, Tele2 have been children and youth. tough challengers to incumbents and other established providers. Investment AB Kinnevik’s objective is to increase shareholder value, prima- rily through net asset value growth. Millicom is a global telecommunica- The company’s holdings of growth tions group that operates in 13 emerg- companies are focused around seven ing markets in Latin America and comprehensive business sectors; Africa where the basic telephone serv- Paper & Packaging, Telecom & Serv- ice is often inadequate and where rising ices, Media, Online, Microfinancing and personal income levels are creating Renewable energy. increasing demand for communication services. Metro is the world’s largest internation- Korsnäs Industrial is currently one of al daily newspaper. Metro’s 56 editions the leading manufacturers of virgin are published in over 100 major cities in fiber-based packaging materials, more than 20 countries across Europe, primarily for consumer products. North and South America, and Asia. The Hugo Stenbecks Stiftelse is a Modern Times Group (MTG) is an Swedish based foundation, founded international entertainment broad- in 1962 by Hugo Stenbeck. The casting group with operations that foundation’s mission at the present span four continents and include time is particularly to support social free-TV, pay-TV, radio and content entrepreneurs who strive to solve production businesses. social problems. We’ve empowered 1,150,000 children in three countries so far NUMBER OF NUMBER OF NUMBER OF CHILDREN SUPPORTED SUPPORTERS ENGAGED ENGAGED 300 1,000,000 300 272272 850,000 250 800,000 200 200 600,000 150 150 100 400,000 65 310,000 100 50 65 200,000 50 0 2010 2011 0 0 2010 2011 2010 2011 5 Playing for Change removes barrier to play Our Vision Playing for Change envisions a world where all children can play freely – a healthy, just and thriving society with all barriers to play removed. Our Goal for 2015 By 2015, our goal is to have removed barriers to play for 20 million children. The right to play is protected in Article 31 of the UN Convention on the Rights of the Child. The right to play may seem obvious, yet millions of children are denied it and never experiencing this vital aspect of their development. The barriers to play can be everything from diseases and disabilities to poverty, war, environmental hazards or abuse. Every one of our Playmakers strives to strengthen children’s rights and, they operate within different areas, from safety to nondiscrimination. Through their work 6 Participants of ABaCoDe basketball program, Ghana. Playing for Change removes barrier to play they help actualize the intentions of the Convention on the Rights of the Child. In different ways, they ensure that our children can play freely. How we do it - We find the best social entrepreneurs and provide them with the support needed to scale up their innovative social ideas. - We provide tools to evaluate and frame social impact. - We build awareness of and advocate for social entrepreneurship as a primary tool in supporting the UN Convention on the Rights of the Child. - We provide our corporate partners with strategic CSR support aimed to ensure the Children’s Rights and Business Principles. 7 Outcome of social investment 2011 - 17 Playmakers were admitted to the Incubator. - 100% of the anonymous Play- maker questionnaire respondents stated that they received “very good” or “quite good” support in the Incubator. - 850,000 children in Sweden, Ghana and Russia were support- ed. - 272 supporters (partner co-work- ers) were engaged. - 87% of Playmakers were in dialogue with policy makers. - Salary funding. - 142 hours of effective incubator - 2,400 opinion leaders were support for every Playmaker. engaged by Playing for Change - Collaborations with our partners and Playmakers. in The Kinnevik Group. - 413 people applied to be a - Activities that create and Playmaker. strengthen networks in the busi- - 62,730 unique visitors at ness, public and NGO sectors. playingforchange.se. - Incubator support for Playmakers. - 1,855 likes at our Swedish Facebook page. - 1,008 likes at our Ghanaian - Four marketing campaigns in Facebook page. Sweden and Ghana. - 464 followers on Twitter. 8 Outcome of social investment 2011 Playmakers stated they gained skills in: organisation in a brief but interesting - strategic planning manner.” - monitoring and evaluation work Advisors stated that they gained: - public speaking - inspiration - attracting financial resources and/ - insights to a new world or human resources - a stronger network - developing a sustainable business - career improvement “My business acumen has improved - a forum through which they can and this has translated into the effec- contribute to society tive execution of my projects.” Over time, we believe that Playmakers “My new skills: set objectives and improve public policy, but we’re not goals, and monitor them. Stay focused. yet able to measure this. Measuring the success. Presenting the Invitations to perform at our part- supported by Playing for Change and ner events like Tällberg Forum and Kinnevik.” House of Social Entrepreneurship in Partnerships with key players in Almedalen. the field like Save the Children, One Playmaker states: “Important Unicef and Sida. actors listen when I mention that I’m Raised knowledge of social CRRECENT organised a meeting for entrepreneurship (in Sweden) selected key stakeholders, such as - October 2009: 18% Department of Social Welfare, Ghana - June 2011: 24% Prisons Service, Senior and Junior - December 2011: 34% Correctional Centres, Girls Correc- tional Center. To share achivements, Stronger recognition of Playing for lesson learnt, encourage re-bounding Change with aided recall (in Sweden) between ex-inmates and their parents. - June 2011: 9% - December 2011: 14% Mattecentrum approaches politicians to convince them to include alternate A conference on social entrepreneur- methods to the public schools that ship in Stockholm with Sida, Malmö will bridge the existing knowledge University and Ashoka. Over 400 gap. E.g. Bertil Östberg, Cabinet