CRITICAL ISSUES FOR SUSTAINABLE TOURISM DEVELOPMENT IN SOUTH EAST ASIA CRITICAL ISSUES FOR SUSTAINABLE TOURISM DEVELOPMENT IN SOUTH EAST ASIA VNU UNIVERSITY OF SOCIAL SCIENCES AND HUMANITIES, HANOI UNIVERSITY OF GREIFSWALD, GERMANY HUE UNIVERSITY, VIETNAM CRITICAL ISSUES FOR SUSTAINABLE TOURISM DEVELOPMENT IN SOUTH EAST ASIA VIETNAM NATIONAL UNIVERSITY PRES, HA NOI ORGANISERS VNU University of Social Sciences and Humanities, Hanoi (USSH, VNU) University of Greifswald, Germany Hue University, Vietnam STEERING COMMITTEE 1. Prof. Dr. Pham Quang Minh, Rector, USSH, VNU 2. Prof. Dr. Nguyen Van Kim, Vice Rector, USSH, VNU 3. Prof. Dr. Tran Duc Thanh, Chairman of Science and Training Council, Faculty of Tourism Studies, USSH, VNU 4. Dr. Pham Hong Long, Dean of Faculty of Tourism Studies, USSH, VNU 5. MA. Nguyen Ngoc Dung, Associate Dean of Faculty of Tourism Studies, USSH, VNU 6. Prof. Dr. Wilhelm Steingrube, University of Greifswald, Germany 7. Dr. Kristin Ramthun, University of Greifswald, Germany 8. Dr. Tran Ngoc Lien, Hue University, Vietnam PROCEEDINGS EDITORIAL BOARD 1. Prof. Dr. Tran Duc Thanh, Chairman of Science and Training Council, Faculty of Tourism Studies, USSH, VNU 2. Prof. Dr. Inagaki Tsutomu, Faculty of Tourism Studies, USSH, VNU 3. Prof. Dr. Wilhelm Steingrube, University of Greifswald, Germany 4. Dr. Kristin Ramthun, University of Greifswald, Germany 5. Dr. Pham Hong Long, Dean of Faculty of Tourism Studies, USSH, VNU 6. MA. Nguyen Ngoc Dung, Associate Dean of Faculty of Tourism Studies, USSH, VNU 7. MSc. Bui Nhat Quynh, Faculty of Tourism Studies, USSH, VNU SECRETARY BOARD 1. MA. Vu Huong Lan, Associate Dean of Faculty of Tourism Studies, USSH, VNU 2. Dr. Tran Thi Mai Hoa, Faculty of Tourism Studies, USSH, VNU 3. MA. Dinh Nhat Le, Faculty of Tourism Studies, USSH, VNU 4. MA. Tran Thi Yen Anh, Faculty of Tourism Studies, USSH, VNU 5. MA. Truong Kim Chi, Faculty of Tourism Studies, USSH, VNU TABLE OF CONTENTS INTRODUCTION OF THE CONFERENCE PROCEEDINGS ..................................................................................................7 1. WHY TOURISM FIRMS BEHAVE IN RESPONSIBLE WAYS? STAKEHOLDER APPROACH OF RESPONSIBLE TOURISM BEHAVIORS Bui Nhat Quynh .............................................................................................................................................................9 2. TOURISM DEVELOPMENT IN HOI AN ANCIENT TOWN - THE WORLD HERITAGE (QUANG NAM PROVINCE) INHERENT IN PRESERVATION AND BRINGING INTO PLAY THE HUIGUANS ARCHITECTURE OF THE HOA PEOPLE Dao Vinh Hop, Vo Thi Anh Tuyet .....................................................................................................................................23 3. THE MODELLING AND MANAGEMENT MECHANISM FOR THE COMMUNITY-BASED TOURISM (CBT) MODEL OPERATION IN THE NORTHWEST VIETNAM Do Thuy Mui ..................................................................................................................................................................41 4. ECONOMIC POTENTIALS OF INDIGENOUS NATURAL RESOURCES IN MASLA, GENERAL NAKAR, QUEZON PROVINCE, PHILIPPINES Almero-Peña .................................................................................................................................................................57 5. SUSTAINABLE TOURISM APPROACH AND STRATEGY: COMMUNITY-BASED RURAL TOURISM INITIATIVES Kalsom Kayat .................................................................................................................................................................65 6. TOWARDS SUSTAINABLE TOURISM DEVELOPMENT IN SOUTHERN SHAN STATE: CASE STUDY ON KALAW AS TOURIST DESTINATION Khin Khin Han ...............................................................................................................................................................78 7. THE EMERGENCE OF RUSSIAN SPEAKING TOURISM ECONOMY IN NHA TRANG, VIETNAM -A PRELIMINARY STUDY ON THE SOCIAL-POLITICAL CONTEXTS- Kenichi Ohashi ...............................................................................................................................................................95 8. SOCIO-ECOLOGICAL ASSESSMENT OF TOURISM IN VIETNAM A COMPARATIVE STUDY BETWEEN VIETNAMESE STUDENTS AND INTERNATIONAL TOURISTS Kristin Ramthun ..........................................................................................................................................................104 9. GLOBAL TRENDS AND ISSUES FOR RESERVOIR TOURISM DEVELOPMENT: A LESSON LEARNT FOR SUSTAINABLE TOURISM DEVELOPMENT AROUND HOA BINH LAKE Hoang Thi Thu Huong, Vu Kim Chi ................................................................................................................................121 10. SUSTAINABLE TOURISM DEVELOPMENT IN QUANG NAM PROVINCE - REALITY AND SOLUTIONS Hoang Thi Lan ..............................................................................................................................................................137 11. EXPERIENCE IN IMPLEMENTING SOCIAL RESPONSIBILITY OF LUXURY HOTELS ACCORDING TO SUBSTAINABLE DEVELOPMEMT GOALS Nguyen Ngoc Dung ......................................................................................................................................................154 6 CRITICAL ISSUES FOR SUSTAINABLE TOURISM DEVELOPMENT IN SOUTH EAST ASIA 12. SUSTAINABLE TOURISM DEVELOPMENT IN YEN TU MOUNTAIN: WARNINGS FROM THE CABLE CARS! Nguyen Pham Hung ....................................................................................................................................................166 13. THE REDUCTION POVERTY RESPONSIBILITY OF VIETNAMESE TOURISM ENTERPRISES Nguyen Thi Nguyen Hong ............................................................................................................................................175 14. SUSTAINABLE TOURISM PRACTICES BY BUDAPEST ZOO AND BOTANICAL GARDEN (HUNGARY) Nguyen Thi Thanh Nga .................................................................................................................................................183 15. SUSTAINABLE STATE MANAGEMENT OVER TOURISM ACCOMMODATION SUPPLIERS IN CAT BA, HAI PHONG Nguyen Thi Tam ...........................................................................................................................................................199 16. VIETNAM DESTINATION BRANDING – SOME IDEAS FOR SUSTAINABLE DEVELOPMENT ORIENTATION Nguyen Thu Thuy, Nguyen Thi Minh Thao ....................................................................................................................211 17. GERMAN TOURISTS’ IMAGE OF VIETNAM A COMPARISON OF TOURISTS WHO HAVE VISITED/NOT VISITED VIETNAM Pham Hong Long, Nguyen Bich Phuong ......................................................................................................................227 18. IMPACT OF CLIMATE CHANGE TO THE RESORTS AND ATTRACTIONS IN BATANGAS PROVINCE Sevillia S. Felicen .........................................................................................................................................................241 19. CULTURAL HERITAGE FOR SUSTAINABLE TOURISM:A COMPARATIVE STUDY ON LUANG PRABANG TOWN AND HOI AN Symonekeo Sensathith ................................................................................................................................................259 20. SUSTAINABLE DEVELOPMENT IN TOURISM TRAINING AT UNIVERSITY. NOTIONS, INDICATORS, PRINCIPLES, AND SOME PRACTICAL MEASURES Tran Duc Thanh, Nguyen Thi Hai ..................................................................................................................................277 21. SUSTAINABLE DEVELOPMENT OF COMMUNITY BASED TOURISM SITES IN THE NORTH-WEST REGION Tran Huu Son, Dang Thi Phuong Anh ..........................................................................................................................293 22. CONDITIONS FOR COMMUNITY- BASED TOURISM DEVELOPMENT IN SOME ISLETS IN THE LOWER MEKONG RIVER BASIN Trinh Le Anh, Pham Xuan An ........................................................................................................................................307 23. THE APPLICATION OF IMPORTANCE – PERFORMANCE MODEL TO IDENTIFY THE GAPS IN THE TOURISM INDUSTRY OF HUE, VIETNAM Tran Thi Ngoc Lien ...................................................................................................................................................... 323 24. INTRODUCING SOME NEW HERITAGE TRAVEL DESTINATIONS FOR THE PURPOSE OF DEVELOPING SUSTAINABLE TOURISM IN HUE ANCIENT CAPITAL Tran Thi Hoai Diem ...................................................................................................................................................... 335 25. THE ISSUE OF TRAINING HUMAN RESOURCES IN TOURISM ASSOCIATED WITH SUSTAINABLE DEVELOPMENT IN THE MEKONG DELTA Truong Thu Trang ........................................................................................................................................................ 346 26. INNOVATING MANAGEMENT MODEL, EXPLOITING TOURISM DEVELOPMENT TO SUSTAINABILITY DIRECTION IN VAN LONG WETLAND - NATURE RESERVE Tran Thi Yen Anh, Nguyen Xuan Hai ............................................................................................................................ 358 27. CURRENT SITUATION AND SUGGESTIONS TO ENHANCE EFFECTIVENESS IN USING ECO-LABELS (ENVIRONMENTAL LABELS/GREEN LABELS) IN ATTRACTING TOURISTS INTO VIETNAM Vu Huong Lan, Pham Thi Lan Dung ............................................................................................................................