!"#$%&’()* GREEN LINE TROLLEY SURVEY TABLE OF CONTENTS EXECUTIVE SUMMARY................................................................................................................................3 PURPOSE................................................................................................................................................3 METHODOLOGY ...................................................................................................................................3 KEY FINDINGS .......................................................................................................................................3 SDSU RIDERSHIP ESTIMATION..............................................................................................................4 CONCLUSIONS.......................................................................................................................................4 CHAPTER ONE: INTRODUCTION .................................................................................................................9 CHAPTER TWO: 2005 GREEN LINE SURVEY RESULTS ..............................................................................13 CHAPTER THREE: SDSU ONLINE SURVEY .................................................................................................39 CHAPTER FOUR: RESULTS OF THE SDSU TRANSIT CENTER BUS PASSENGER COUNT............................61 APPENDIX A: GREEN LINE TROLLEY SURVEY...........................................................................................65 APPENDIX B: SDSU TRANSIT USE ONLINE SURVEY.................................................................................. 67 APPENDIX C: ZIP CODE ANALYSIS FOR THE GREEN LINE TROLLEY SURVEY AND SDSU ONLINE SURVEY ........................................................................................................................ 73 APPENDIX D: ANALYSIS OF STATION TO STATION TRAVEL FROM THE GREEN LINE SURVEY............... 79 iii GREEN LINE TROLLEY SURVEY TABLE OF FIGURES FIGURE 2.1: TRIP ENDS: WHERE ARE YOU COMING FROM/GOING TO? (Q1 and Q4).......................... 13 FIGURE 2.2: MOST COMMON LINKAGES BETWEEN TRIP ENDS (Q1 and Q4)....................................... 14 FIGURE 2.3: BOARDINGS: AT WHAT STATION DID YOU GET ON THIS TROLLEY? (Q2)........................ 15 FIGURE 2.4: “ALIGHTINGS: AT WHAT STATION WILL YOU GET OFF THIS TROLLEY?” (Q5) ................ 16 FIGURE 2.5: COMBINED STATION USE: BOARDINGS AND ALIGHTINGS (Q2 and Q5) .......................... 17 FIGURE 2.6: TRAVEL MODE TO/FROM GREEN LINE STATION (Q3 and Q6) ..........................................18 FIGURE 2.7: WALKING TIMES ................................................................................................................... 19 FIGURE 2.8: TRANSFERS TO OTHER TROLLEY LINES...............................................................................20 FIGURE 2.9: COMPARISON OF MODE TYPE TO TRIP ENDS (HOME AND ALL OTHER).........................21 FIGURE 2.10: MAKING THE TRIP BEFORE THE GREEN LINE (Q7)............................................................22 FIGURE 2.11: “HOW DID YOU PAY TO USE THE TROLLEY TODAY?” (Q8) ............................................24 FIGURE 2.12: “HOW OFTEN DO YOU TYPICALLY RIDE PUBLIC TRANSIT NOW?” (Q9A) .....................24 FIGURE 2.13: “HOW OFTEN DID YOU TYPICALLY RIDE PUBLIC TRANSIT A YEAR AGO?” (Q9B)........25 FIGURE 2.14: “PAST TRANSIT FREQUENCY OF THOSE WHO TYPICALLY RODE PUBLIC TRANSIT A YEAR AGO” (Q9B) ..........................................................................................................25 FIGURE 2.15: COMPARING CURRENT RIDERSHIP FREQUENCIES AGAINST THE PREVIOUS YEAR (Q9A AND Q9B)........................................................................................................................26 FIGURE 2.16: “IF THE SDSU STATION IS YOUR ORIGIN OR DESTINATION, ARE YOU...” Q10)..............27 FIGURE 2.17: IMPRESSIONS OF THE WHEELCHAIR RAMP ON NEW GREEN LINE CARS BY RAMP/LIFT USERS AND NON-USERS (Q11 AND Q13E).....................................................................28 FIGURE 2.18: REASONS FOR TROLLEY USE (Q12)....................................................................................29 FIGURE 2.19: PERCENTAGE OF USERS WITH FAVORABLE IMPRESSIONS OF THE NEW CARS ..............31 FIGURE 2.20: HOURS OF SERVICE ............................................................................................................32 FIGURE2.21TRANSIT INFORMATION SOURCES (Q15) .............................................................................32 FIGURE 2.22: AGE (Q17)............................................................................................................................33 FIGURE 2.23: RESIDENTIAL ZIP CODES OF PASSENGERS (Q18) ..............................................................34 FIGURE 3.1: WHERE DO YOU LIVE NOW? (Q1) .......................................................................................39 v GREEN LINE TROLLEY SURVEY FIGURE 3.2: AREA OF CURRENT RESIDENCE (BASED ON ZIP CODE) (Q2).............................................40 FIGURE 3.3: HOW HAVE YOU USED MTS BUS OR TROLLEY SERVICE? (Q11) ........................................ 41 FIGURE3.4: ADDITIONAL REASONS FOR USING TRANSIT (Q13)............................................................43 FIGURE 3.5: REASONS FOR NOT USING MTS TRANSIT (Q4) ..................................................................44 FIGURE 3.6: TRANSIT SERVICES USED BY MTS USERS (Q14-18) .............................................................45 FIGURE 3.7: FREQUENCY OF TRANSIT USE (Q19 AND Q36) ...................................................................45 FIGURE 3.8: “HOW HAS YOUR USE OF MTS BUS OR TROLLEY SERVICE CHANGED SINCE THE GREEN LINE TROLLEY BEGAN OPERATION IN JULY 2005?” (Q24) ..............................................................46 FIGURE 3.9: HOW DO YOU GENERALLY PAY FOR YOUR TRANSIT TRIP? (Q20) ...................................47 FIGURE 3.10: “DO YOU HAVE A CAR AVAILABLE TO YOU TO MAKE THE TRIPS YOU MAKE ON TRANSIT?” (Q21) ................................................................................................................................47 FIGURE 3.11: IMPRESSIONS OF THE TROLLEY (Q27) ...............................................................................48 FIGURE 3.12: IMPRESSIONS OF MTS BUS (Q27).......................................................................................49 FIGURE 3.13: IMPRESSIONS OF TRANSIT INFORMATION (Q27) .............................................................50 FIGURE 3.14: “TOP 12 MTS ROUTES USED MOST OFTEN” (Q27) ...........................................................50 FIGURE 3.15: TROLLEY LINE USAGE (Q33)............................................................................................... 51 FIGURE 3.16: SOURCES OF TRANSIT INFORMATION (Q23) ....................................................................52 FIGURE 3.17: LATE NIGHT SERVICE PREFERENCES (Q7 AND Q25)..........................................................53 FIGURE 3.18: “IF TROLLEY SERVICE WERE EXTENDED TO MIDNIGHT, WHAT EFFECT WOULD IT HAVE ON YOUR USE OF THE TROLLEY?” (Q8 AND Q26) ............................................................54 FIGURE 3.19: “WOULD YOU BE WILLING TO SUPPORT AN INCREASE IN STUDENT FEES TO PROVIDE ALL STUDENTS WITH A SEMESTER TRANSIT PASS?” (Q9 AND Q28) ..............................54 FIGURE 3.20: AGE (Q30) ...........................................................................................................................55 FIGURE 3.21: EXPECTED YEAR OF GRADUATION (Q31).........................................................................56 FIGURE 3.22: PERMANENT RESIDENCE LOCATIONS OF ALL RESPONDENTS ........................................56 FIGURE D.1: MOST FREQUENT TRIPS TAKEN BY GREEN LINE USERS (Q2 AND Q5) ..............................79 vi GREEN LINE TROLLEY SURVEY LIST OF TABLES TABLE 2.1: THE THIRTY MOST POPULAR BUS ROUTES MENTIONED AS A TRANSFER BY GREEN LINE USERS.............................................................................................................................. 19 TABLE 2.2: MOST COMMON BUS ROUTES USED PRIOR TO THE OPENING OF THE GREEN LINE.........23 TABLE 2.3: IMPRESSIONS OF THE GREEN LINE - NEW CARS ..................................................................30 TABLE 2.4: IMPRESSIONS OF THE GREEN LINE - NEW STATIONS ...........................................................31 TABLE 2.5: GENDER (Q16).........................................................................................................................33 TABLE 3.1 PERCENT WHO HAVE RIDDEN TRANSIT THIS SCHOOL YEAR ............................................... 41 TABLE 3.2: REASONS FOR USING TRANSIT (Q12)....................................................................................42 TABLE 3.1: TRANSIT RESOURCES FOR THE NON-RIDER ..........................................................................52 TABLE 4.1: RESULTS OF THE SDSU TRANSIT CENTER COUNTS ............................................................... 61 TABLE 4.2: MODE CHANGE OF GREEN LINE SURVEY RESPONDENTS WHO SELECTED SDSU TRANSIT CENTER AS A TROLLEY TRIP END.......................................................................................62 TABLE 4.3: BOARDINGS AND ALIGHTINGS BY BUS ROUTE – NOVEMBER 2005 (AFTER THE OPENING OF THE GREEN LINE) .....................................................................................62