CR_8078 Attachment 1 BUILDING A LEGACY IN EDMONTON INSPIRING A COMMUNITY AND GROWING THE GAME OF BASKETBALL ALBERTA B A S K E T B A L L Issued To: City of Edmonton - 1 Sir Winston Churchill Square, Edmonton, Alberta Edmonton, Square, City ofWinston Churchill Edmonton - 1 Sir To: Issued CANADA BASKETBALL / ALBERTA BASKETBALL CR_8078 Attachment 1 Canada Basketball /Alberta BasketballAssociation: City of Edmonton Report "The City of Edmonton has been KIA NURSE, absolutely incredible in creating a ‘home SENIOR WOMEN’S away from home’ for us on the National NATIONAL Team... We're thankful to be able to give TEAM back to this community who has embraced us with such open arms and done everything they could to make sure our stay has been awesome... It’s been integral to our success and our highest ranking in the world so far at #4" p. 2 p. CR_8078 Attachment 1 Contents 3 p. KIA NURSE TESTIMONIAL 2 THANK YOU, EDMONTON 5 CONTINUING THE TRADITION 6 WORLD RANKING 7 GRASSROOTS GROWTH 8 INNER CITY INITIATIVE SUCCESS .... 8 EYBA PARTICIPAYION GROWTH .... 8 SNYB / JR. NBA INSPIRES .................... 8 COACHING INCREASE ........................... 10 OFFICIALS DEVELOPMENT ................. 10 WHY INVEST IN BASKETBALL 12 ROLE MODELS 13 TEAM CANADA IN THE COMMUNITY 14 MOMENTS 16 KAYLA ALEXANDER TESTIMONIAL 18 ADDITIONAL TESTIMONAILS 20 BRYAN ANDERSON TESTIMONIAL 22 FINANCIALS 24 Building a Legacy in Edmonton: Inspiring a Community and Growing the Game of Game the Basketball Growing and Community a Inspiring Edmonton: in Legacy a Building CR_8078 Attachment 1 Canada Basketball /Alberta BasketballAssociation: City of Edmonton Report p. 4 p. CR_8078 Attachment 1 On behalf of Canada Basketball and our Senior Women’s National Team, I would like to thank the City of Edmonton and 5 p. Explore Edmonton for their unwavering support over the past seven years. As a direct result of the City of Edmonton’s commitment to Team Canada, not only are we a medal threat in every competition we enter but have THANK YOU, risen from 11th to a program-high 4th in EDMONTON the FIBA World Ranking. However, it is our efforts off the court and in the Edmonton community that I am most proud of. Our athletes, coaches and staff are true ambassadors of the game and have thoroughly enjoyed interacting and connecting with citizens across the city. In addition, they are true role models, promoting wellness and inspiring the next generation of female basketball players or fans everywhere they go. Over the last two years, members of Team Canada have visited 25 communities across the city as they continue to promote physical health and the Live Active Strategy. Having hosted training camps and competitions regularly in Edmonton since 2013, our team truly considers the city to be a home away from home. In addition, I would also like to thank the city for their support in hosting the FIBA Women’s Olympic Pre-Qualifying Americas Tournament in November. The ability to host this tournament on home soil not only provided our players with a unique opportunity to play in front of family, friends and loyal Edmonton fans, but was a critical step on our team’s journey to qualify for the Tokyo 2020 Olympic Games. Basketball has never been more popular in Canada than it is today and Edmonton continues to be one of the biggest hotbeds for the game in our country. As we look to take the game to new heights, we want the City of Edmonton to be the home of Canada’s Senior Women’s National Team for years to come. Building a Legacy in Edmonton: Inspiring a Community and Growing the Game of Game the Basketball Growing and Community a Inspiring Edmonton: in Legacy a Building Glen Grunwald President & CEO, Canada Basketball CR_8078 Attachment 1 Across Alberta, basketball continues to see tremendous development with the Canada Basketball /Alberta BasketballAssociation: City of Edmonton Report City of Edmonton establishing itself as a leader for the sport in our country. While the success of the Toronto Raptors may have contributed recently to the growth of the game, truthfully this movement began several years ago with the establishment of the City CONTINUING THE of Edmonton as the home of Canada’s TRADITION Senior Women’s National Team. The Senior Women’s National Team are leaders in our community, inspiring us all to be engaged members of a "Healthy City," while being positive role models to all those they meet. The Inner-City Initiative, which is focused on engaging inner-city youth in basketball, has increased 500% since 2014 with more than 5,000 at-risk youth from inner city communities using basketball as a means to help improve their physical and emotional health. The City of Edmonton continues to be the leader in 3x3 basketball in Canada, as it is not only home to Team Edmonton 3x3, the 8th ranked team in the world, but also several top tournaments, including the FIBA 3x3 Women's Series Tour Final and FIBA 3x3 Edmonton Challenger. In addition, Edmonton has also developed an international reputation as a true sports destination and in recent years has hosted a variety of international basketball events, including most recently the FIBA Women's Olympic Pre-Qualifying Tournament in November. has strengthened Edmonton as a whole. However, there is still is work to be done. In order for us to maintain the momentum we’ve created, we need to ensure that the current funding is renewed and that City of Edmonton remains the home of Team Canada for the foreseeable future. p. 6 p. Paul Sir Executive Director, Alberta Basketball Association CR_8078 Attachment 1 p. 7 p. 2012 WORLD 10-9 RANKING 11 8th place at 2012 London OlympIc Games. 2013 10 17-6 Silver at FIBA AmerIcas Women’s Championship 2015 9 11-0 Gold at FIBA AmerIcas Women’s Championship 2016 11-6 6 7th place at 2016 RIo Olympic Games 2017 12-5 5 Gold at FIBA Women’s AmeriCup 2017 2019 8-1 4 Silver at FIBA Women’s AmeriCup 2019 Building a Legacy in Edmonton: Inspiring a Community and Growing the Game of Game the Basketball Growing and Community a Inspiring Edmonton: in Legacy a Building CR_8078 Attachment 1 Canada Basketball /Alberta BasketballAssociation: City of Edmonton Report GRASSROOTS GROWTH INNER CITY INITIATIVE SUCCESS - Overall numbers increasing; - 403% increase inception - Ratio of female participation has increased slightly 33% to 35% - Female participation has increased by 387% - Average increase of 38% each year - SenIor Women's NatIonal Team publIc appearances and accessIble practices have made a major impact on local youth in emboldening them to play basketball. - All Alberta Basketball AssocIatIon and SenIor Women's NatIonal Team programs and appearances align with the Live Active Strategy. EYBA PARTICIPATION GROWTH increase). - Ratio of female participants has risen from 33% to 41% - SenIor Women's NatIonal Team publIc appearances and accessIble practices have made a major impact on local youth in emboldening them to play basketball. - The Increases In EYBA’s partIcIpatIon comes along wIth the growth of local club basketball with numerous new fall programs that we don’t have available data to share. The clubs are actively competing with EYBA STEVE NASH YOUTH BASKETBALL / JR. NBA YOUTH BASKETBALL INSPIRES increase) - Total of 2020 enrollments in SNYB programming in 6 years - Drastic increase after the 2015 FAWC hosted in Edmonton - SNYB has moved to Jr. NBA model In 2018, where Alberta Basketball Association now recruits new programs. - Upon the conclusIon of the SNYB program, YMCAs have contInued to see growth In theIr youth programmIng, as outlIned by the basketball participation numbers - 12% increase from 2017 to 2018 - 19% increase from 2018 to 2019. - Increased number of youth programmIng optIons for basketball players in Edmonton. - Data does not capture full youth numbers for the area p. 8 p. CR_8078 Attachment 1 GRASSROOTS 9 p. GROWTH 01 02 03 Inner City Initative Success EYBA Participation Growth Basketball Inspires The Inner CIty InItIatIve Program was WhIle Edmonton Youth Basketball AssocIatIon conceIved and Implemented as an essentIal tremendous growth In entry level age groups part of the partnership between the City of female participation is on the rise. This can in as the program Introduced many chIldren to Edmonton and the Canada Basketball SenIor part be attrIbuted to the accessIbIlIty to the the game of basketball. Women's NatIonal Team. SenIor Women's NatIonal Team for grassroots teams, coaches and athletes. Programs lIke Steve Nash Youth Basketball, It Is a dramatIc demonstratIon of how both ends of the spectrum have been effectIvely In addItIon to EYBA, the followIng clubs / and the reach of basketball in the community. served with this unique agreement. leagues In the Greater Edmonton Area also deliver youth basketball programming: StudIes have shown that early Involvement Alberta Basketball AssocIatIon has dedIcated Is crItIcal In the development of healthy and resources dIrectly to the sectors of our cIty - Good Hoops active lifestyles later in life. that have the greatest need for opportunItIes - Lava Mermaids to be part of a sports experIence that Is low - NexGen For example, If a gIrl doesn’t partIcIpate In or no cost. - Stony Plain Basketball sport by the age of 10, there Is only a 10% - West ElIte Basketball AssocIatIon chance that she wIll be physIcally actIve at the The results are IncreasIng numbers of - YEG Basketball age of 25. participants, coaches, families and schools - Whitecourt Comm Youth Basketball - Swoosh But by havIng the SenIor Women's NatIonal offered. - Grads Team Involved In communIty InItIatIves, - Ameba Star IncludIng clInIc and camp appearances, we're HavIng the SenIor Women's NatIonal Team In - Parkland Club working to change that.