Volume 4, Issue 4 (III) ISSN 2394 - 7780 October – December 2017 International Journal of Advance and Innovative Research Indian Academicians and Researchers Association www.iaraedu.com International Journal of Advance and Innovative Research Volume 4, Issue 4 ( III ): October – December 2017 Editor- In-Chief Dr. Tazyn Rahman Members of Editorial Advisory Board Mr. Nakibur Rahman Dr. Mukesh Saxena Ex. General Manager ( Project ) Pro Vice Chancellor, Bongaigoan Refinery, IOC Ltd, Assam University of Technology and Management, Shillong Dr. Alka Agarwal Dr. Archana A. Ghatule Director, Director, Mewar Institute of Management, Ghaziabad SKN Sinhgad Business School, Pandharpur Prof. (Dr.) Sudhansu Ranjan Mohapatra Prof. (Dr.) Monoj Kumar Chowdhury Dean, Faculty of Law, Professor, Department of Business Administration, Sambalpur University, Sambalpur Guahati University, Guwahati Dr. P. Malyadri Prof. (Dr.) Baljeet Singh Hothi Principal, Professor, Government Degree College, Hyderabad Gitarattan International Business School, Delhi Prof.(Dr.) Shareef Hoque Prof. (Dr.) Badiuddin Ahmed Professor, Professor & Head, Department of Commerce, North South University, Bangladesh Maulana Azad Nationl Urdu University, Hyderabad Prof.(Dr.) Michael J. Riordan Dr. Anindita Sharma Professor, Dean & Associate Professor, Sanda University, Jiashan, China Jaipuria School of Business, Indirapuram, Ghaziabad Prof.(Dr.) James Steve Prof. (Dr.) Jose Vargas Hernandez Professor, Research Professor, Fresno Pacific University, California, USA University of Guadalajara,Jalisco, México Prof.(Dr.) Chris Wilson Prof. (Dr.) P. Madhu Sudana Rao Professor, Professor, Curtin University, Singapore Mekelle University, Mekelle, Ethiopia Prof. (Dr.) Amer A. Taqa Prof. (Dr.) Himanshu Pandey Professor, DBS Department, Professor, Department of Mathematics and Statistics University of Mosul, Iraq Gorakhpur University, Gorakhpur Dr. Nurul Fadly Habidin Prof. (Dr.) Agbo Johnson Madaki Faculty of Management and Economics, Faculty, Faculty of Law, Universiti Pendidikan Sultan Idris, Malaysia Catholic University of Eastern Africa, Nairobi, Kenya Dr. Neetu Singh Prof. (Dr.) D. Durga Bhavani HOD, Department of Biotechnology, Professor, Mewar Institute, Vasundhara, Ghaziabad CVR College of Engineering, Hyderabad, Telangana Prof. (Dr.) Shashi Singhal Prof. (Dr.) Aradhna Yadav Professor, Professor, Amity University, Jaipur Krupanidhi School of Management, Bengaluru Prof. (Dr.) Alireza Heidari Prof.(Dr.) Robert Allen Professor, Faculty of Chemistry, Professor California South University, California, USA Carnegie Mellon University, Australia Prof. (Dr.) A. Mahadevan Prof. (Dr.) S. Nallusamy Professor Professor & Dean, S. G. School of Business Management, Salem Dr. M.G.R. Educational & Research Institute,Chennai Prof. (Dr.) Hemant Sharma Prof. (Dr.) Ravi Kumar Bommisetti Professor, Professor, Amity University, Haryana Amrita Sai Institute of Science & Technology, Paritala Dr. C. Shalini Kumar Dr. Syed Mehartaj Begum Principal, Professor, Vidhya Sagar Women’s College, Chengalpet Hamdard University, New Delhi Prof. (Dr.) Badar Alam Iqbal Dr. Darshana Narayanan Adjunct Professor, Head of Research, Monarch University, Switzerland Pymetrics, New York, USA Dr. Dhananjay Prabhakar Awasarikar Dr. Indu Santosh Associate Professor, Associate Professor, Suryadutta Institute, Pune Dr. C. V.Raman University, Chhattisgath Dr. Mohammad Younis Dr. Pranjal Sharma Associate Professor, Associate Professor, Department of Management King Abdullah University, Saudi Arabia Mile Stone Institute of Higher Management, Ghaziabad Dr. Kavita Gidwani Dr. Lalata K Pani Associate Professor, Reader, Chanakya Technical Campus, Jaipur Bhadrak Autonomous College, Bhadrak, Odisha Dr. Vijit Chaturvedi Dr. Pradeepta Kishore Sahoo Associate Professor, Associate Professor, Amity University, Noida B.S.A, Institute of Law, Faridabad Dr. Marwan Mustafa Shammot Dr. R. Navaneeth Krishnan Associate Professor, Associate Professor, King Saud University, Saudi Arabia Bharathiyan College of Engg & Tech, Puducherry Dr. Juhab Hussain Dr. Namita Dixit Assistant Professor, Assistant Professor, King Abdulaziz University, Saudi Arabia ITS Institute of Management, Ghaziabad Dr. V. Tulasi Das Dr. Nidhi Agrawal Assistant Professor, Assistant Professor, Acharya Nagarjuna University, Guntur, A.P. Institute of Technology & Science, Ghaziabad Dr. Urmila Yadav Dr. Ashutosh Pandey Assistant Professor, Assistant Professor, Sharda University, Greater Noida Lovely Professional University, Punjab Dr. M. Kanagarathinam Dr. Subha Ganguly Head, Department of Commerce Scientist (Food Microbiology) Nehru Arts and Science College, Coimbatore West Bengal University of A. & F Sciences, Kolkata Dr. V. Ananthaswamy Dr. R. Suresh Assistant Professor Assistant Professor, Department of Management The Madura College (Autonomous), Madurai Mahatma Gandhi University Dr. S. R. Boselin Prabhu Dr. V. Subba Reddy Assistant Professor, Assistant Professor, SVS College of Engineering, Coimbatore RGM Group of Institutions, Kadapa Copyright @ 2017 Indian Academicians and Researchers Association, Guwahati All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission. 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International Journal of Advance and Innovative Research Volume 4, Issue 4 ( III ) : October – December 2017 CONTENTS Research Papers POLLEN ANALYSIS OF WINTER HONEYS COLLECTED FROM PAUNI TAHSIL OF 1 – 9 BHANDARA DISTRICT, (MAHARASHTRA STATE ) Bawankar Dimraj Y. and Mate Devendra M. THE POTENTIAL POLLINATORS OF CICER ARIETINUM L. 10 – 13 P. J. Kale and P. P. Ulhe PHOTOCATALYST BiOCl-CHITOSAN AND THERE PHOTOCATALYRIC ACTIVITY FOR 14 – 19 METHYLENE BLUE DYE Kurzekar R. R., Rahangdale P. K. , Pande H. M. , Vilaytkar N. D. UBER’S SUCCESS: A STORY OF REAL OR DELUSIONED SUCCESS 20 – 24 Natasha Tageja, Divya Sethi and Dr. Vijit Chaturvedi UNDERSTANDING GENDER EQUALITY AMONG WORKING PROFESSIONALS: A CASE WITH 25 – 35 PERSPECTIVE OF WORKING PROFESSIONALS Naqshab Qadir, Wasim Pirzada and Dr. Vijit Chaturvedi WAR OF ATTRITION – A CASE ON TATA AIA LIFE!! 36 – 39 Chirag Prakash Arora and Dr. Puja Sareen SOCIAL MEDIA MARKETING: THE CUTTING EDGE TOOL FOR MARKETERS’ 40 – 51 Dr. Amit Taneja and Nitya Dawra AN EXAMINATION OF CUSTOMER ATTITUDES TOWARDS HOSPITAL ADVERTISING 52 – 63 Dr. Aditi Naidu and Dr. Rekha Attri EFFECTIVENESS OF TEACHING THE LOW ACHIEVERS IN ENGLISH THROUGH 64 – 71 FUNCTIONAL COMMUNICATIVE APPROACH AND TRADITIONAL METHOD AT SECONDARY LEVEL IN THE PURBA BARDHAMAN DISTRICT OF WEST BENGAL: AN EXPERIMENTAL STUDY Dr. Amal Kumar Chakrabarty TRACING ROOTS OF ‘HINDUTVA POLITICS’ IN J&K WITH SPECIAL REFERENCE TO 72 – 77 JAMMU REGION Rashmi Sharma AN ANALYTICAL STUDY OF HUMAN RESOURCE DEVELOPMENT IN FOUR STATES/UTS 78 – 84 Prof. A. A. Ansari and Mohsina Hayat “ROHINGYAS”: NEW DEBATE IN THE POLITICAL DISCOURSE OF J&K 85 – 87 Rashmi Sharma FINANCIAL INCLUSION AND SOCIO-ECONOMIC DEVELOPMENT: A STUDY OF MADHYA 88 – 95 PRADESH Dr. Lilesh Gautam and Dr. Umesh Holani CONTROL AND PREVENTION OF POLLUTION BY NEW EMERGING TRENDS 96 – 98 Santosh V. Padghan AN OVERVIEW OF EDUCATIONAL DATA MINING 99 – 110 Dr. Abhay K Srivastava and Dr. Surender Kumar A SURVEY ON SOFTWARE AND HARDWARE IMPLEMENTATION OF IMAGE EDGE 111 – 115 DETECTION USING FPGA Dr. C. Sujatha and Dr. S. Karthigailakshmi A STUDY OF RECENT TRENDS IN CORPORATE TRAINING IN INDIA 116 - 120 Dr. D. Madan Mohan BOOK REVIEW RESEARCH METHODOLOGY 121 Mir Insha Farooq International Journal of Advance and Innovative Research ISSN 2394 - 7780 Volume 4, Issue 4 (III): October - December, 2017 POLLEN ANALYSIS OF WINTER HONEYS COLLECTED FROM PAUNI TAHSIL OF BHANDARA DISTRICT, (MAHARASHTRA STATE ) Bawankar Dimraj Y. and Mate Devendra M. Department of Botany, Late N.P.W. Art’s and Science College, Chopa, Dist-Gondia Department of Botany, Nutan Adrash Arts, Commerce and Smt. M.H. Wegad Science College , Dist - Nagpur ABSTRACT The paper incorporates a qualitative and quantitative analysis of pollen contents in six squeezed honey samples of Apis dorsata hives collected from Pauni tahsil of Bhandara district..Five were found to be unifloral. Cajanus cajan. represents the predominant pollen type in three samples ranged from (78.84% to 50.19%) are designated as Cajanus honey.the other two predominant pollen types are Lathyrus sativus (82.81%) and Lagascea mollis (45.09%). In multifloral honey Alternanthera sessilis and Lagascea mollis formed secondary pollen types. The other significant pollen types recorded include Capsicum annuum, Sphaeranthus indicus, Coriandrum sativum,Tridax procumbens,Citrus sp.,Brassica sp.,Pisum sativum and