Welcome Dear Colleague, We are delighted to invite you to the 25th International EurOMA Conference in Budapest, Hungary, 24-26 June 2018. The conference will be hosted by the Budapest University of Technology and Economics, Széchenyi István University, and the Institute for Computer Science and Control (Hungarian Academy of Sciences). The theme of EurOMA 2018 is: „To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics.” This theme aims at fulfilling EurOMA’s vision in the new era of networks, big data, and advanced data analytics by giving theory-based, practically relevant, generalizable and innovative answers to current and emerging issues in services, manufacturing and capability development (that is servitization, at its core). We also intend to broaden EurOMA’s base in by highlighting the interfaces between operations management – engineering and operations management – data analytics, by securing organizational commitments from reputable academic and industrial partners and, lastly, by placing the conference, after 13 years, again in the centre of Europe, in the inspiring environment of Hungarian history and culture. We welcome papers addressing a variety of operations management topics and in particular those that fit in the tracks listed; the full list will be available soon at our site. At this point we also invite proposals for special sessions. Gyula Vastag Tamás Koltai László Monostori Professor Professor Professor Széchenyi University BME MTA SZTAKI Co-chairs of the Conference 1 25th International EurOMA Conference Budapest, Hungary, 24-26 June 2018 Plenary speakers Laura Macchion Assistant Professor of Operations and Supply Chain Wallace J. Hopp Management Associate Dean for Learning Design Department of Management and Engineering, C.K. Prahalad Distinguished University Professor University of Padova, Italy Ross School of Business University of Michigan, USA Dr. Veronica Martinez Senior Research Associate Bart L. MacCarthy Cambridge Service Alliance, Institute for Professor of Operations Management Manufacturing, UK Nottingham University Business School, UK Dr. Torbjørn H. Netland László Palkovics Chair of Production and Operations Management Minister for Innovation and Technology, (POM) Member of the Hungarian Academy of Sciences, Department of Management, Technology and Hungary Economics Swiss Federal Institute of Technology, ETH Zürich, Switzerland President of EurOMA Dr. George Onofrei Prof. Giovanni Perrone Lecturer in Operations and SC Management Head, Department of Chemical, Informatics, School of Business, Letterkenny Institute of Management and Mechanical Engineering (DICGIM) Technology University of Palermo, Italy Ireland Prof. Dr. Gerald Reiner Elected board members Head of Department Operations Management and Dr. Eamonn Ambrose Logistics Management Group Universitaet Klagenfurt, Austria UCD Michael Smurfit Graduate Business School, Prof. Dr. Stefan Seuring Ireland Professor of Supply Chain Management Constantin Blome Faculty of Business and Economics Professor of Operations Management University of Kassel, Germany Department of Business & Management, University Prof. Martin Spring of Sussex, UK Professor of Operations Management Dr. Manda Broekhuis Lancaster University Management School, UK Associate Professor, Department Operations Faculty Economics & Business Co-opted board members University of Groningen, The Netherlands Dr. Nigel Caldwell Prof. Federico Caniato Reader, Director of the Logistics Research Centre Full Professor School of Management & Languages Politecnico di Milano, School of Management, Italy Heriot Watt University, Edinburgh, UK Dr. Nina Edh Mirzaei Prof. Christer Karlsson Senior Lecturer Copenhagen Business School, Jönköping University, School of Engineering Department of Operations Management Department of Industrial Engineering and Solbjerg Plads, Frederiksberg, Denmark Management Jönköping, Sweden Prof. Gyöngyi Kovács Erkko Professor in Humanitarian Logistics Dr. Janet Godsell HUMLOG Institute, Hanken School of Economics, Professor of Operations and Supply Chain Strategy Finland WMG, University of Warwick, UK 2 Book of Abstracts Scientific Committee Prof. Andy Neely Bethlendi, András Head, Institute for Manufacturing Budapest University of Technology and Economics, Royal Academy of Engineering Professor of Complex Hungary Services University of Cambridge, UK Bielli, Paola Bocconi University, Italy Prof. Gyula Vastag Professor and Director of the Management Ph.D. Bititci, Umit Program at Szechenyi University, Győr, Hungary and Heriot Watt University, UK Professor (part-time) at the National University of Blackburn, Joseph Public Service, Budapest, Hungary Vanderbilt University, USA Prof. Chris Voss Blome, Constantin London Business School / Warwick Business School University of Sussex, UK Regents Park, Sussex Place, London NW1 4SA, UK Boer, Harry Executive secretary Aalborg University, Denmark Bortolotti, Thomas Ms. Cristina Setyar University of Groningen, The Netherlands European Institute for Advanced Studies in Management (EIASM) Boscari, Stefania University of Groningen, The Netherlands Scientific Committee Bourlakis, Michael Abonyi, János Cranfield University, UK University of Pannonia, Hungary Boute, Robert Adamides, Emmanuel Vlerick Business School, Belgium University of Patras, Greece Broekhuis, Manda Ahaus, Kees University of Groningen, The Netherlands University of Groningen, The Netherlands Caldwell, Nigel Ambrose, Eamonn Heriot Watt University, UK University College Dublin, Ireland Caniato, Federico Ancarani, Alessandro Politecnico di Milano, Italy University of Catania, Italy Cannella, Salvatore Anouze, Abdel University of Catania, Italy Qatar University, Qatar Cardoso, Patricia Aranyossy, Márta Federal University of Espirito Santo, Brazil Corvinus University of Budapest, Hungary Carminati, Paolo Arellano, Maricela University of Bergamo, Italy ETH Zurich, Switzerland Carvalho, Icaro Celio Backstrand, Jenny Fundação Getúlio Vargas, Brazil Jönköping University, Sweden Cezarino, Luciana Baiocco, Silvia Federal University of Uberlândia, Brazil Università degli Studi di Roma „Tor Vergata”, Italy Chaudhuri, Atanu Batista, Luciano Aalborg University, Denmark University of Northampton, UK Childerhouse, Paul Baumann, Sabine Massey University, New Zealand Jade University, Germany Clegg, Ben Aston Business School, UK 3 25th International EurOMA Conference Budapest, Hungary, 24-26 June 2018 Cole, Rosie Ferdows, Kasra University of Surrey, UK Georgetown University, USA Czakó, Katalin Filep, Bálint Széchenyi University, Hungary Széchenyi University, Hungary Csóka, Péter Fracarolli Nunes, Mauro Corvinus University of Budapest, Hungary ESCP Europe, France De, Debashree Framinan, Jose M Aston Business School, UK University of Seville, Spain de Faultrier, Brigitte Frick, Jan ESSCA School of Management, France University of Stavanger, Norway Deflorin, Patricia Fynes, Brian University of Applied Sciences HTW Chur, Switzerland UCD Smurfit School of Business, Ireland Deli-Gray, Zsuzsa Garcia Martin, Patricia Carolina ESSCA School of Management, Hungarian site, Aston Business School, UK Hungary Gelei, Andrea Demeter, Krisztina Corvinus University of Budapest, Hungary Corvinus University of Budapest, Hungary Giannoccaro, Ilaria Dhir, Krishna Politecnico di Bari, Italy Széchenyi University, Hungary Gimenez, Cristina Di Mauro, Carmela ESADE Business School - Ramon Llull University, University of Catania, Italy Spain Disney, Stephen Godsell, Janet Cardiff University, UK WMG, University of Warwick, UK Dobos, Imre Gold, Stefan Budapest University of Technology and Economics, University of Kassel, Germany Hungary Golini, Ruggero Dőry, Tibor University of Bergamo, Italy Széchenyi University, Hungary Gosling, Jonathan Dreyer, Heidi Cardiff University, UK Norwegian University of Science and Technology, Norway Größler, Andreas University of Stuttgart, Germany Dudás, Levente Corvinus University of Budapest, Hungary Gutierrez, Leopoldo University of Granada, Spain Duma, Laszló Corvinus University of Budapest, Hungary Gyenge, Balázs Szent István University, Hungary Emrouznejad, Ali Aston Business School, UK Haniff, Amos Heriot Watt University, UK Espino-Rodríguez, Tomás F. University of Las Palmas de Gran Canara, Spain Hargaden, Vincent University College Dublin, Ireland Farooq, Sami Aalborg University, Denmark Harper, Sara University of Borås, Sweden Fehér, Péter Corvinus University of Budapest, Hungary 4 Book of Abstracts Scientific Committee Haukeberg, Lise Knol, Wilfred Molde University College, Specialized University in Radboud University, The Netherlands Logistics, Norway Kocsi, Balázs Hendry, Linda University of Debrecen, Hungary Lancaster University, UK Kollberg Thomassen, Maria Holmström, Jan SINTEF Technology and Society, Norway Aalto Univeristy, Finland Koltai, Tamás Holweg, Matthias Budapest University of Technology and Economics, University of Oxford, UK Hungary Hsuan, Juliana Kovács, Gyöngyi Copenhagen Business School, Denmark Hanken School of Economics, Finland Huang, Lin Kovács, Zoltán University of Nottingham Ningbo China, China Pannon Egyetem, Hungary Jia, Jeff Kreiling, Laura University of Bristol, UK University Paris-Sud, France Johansson, Eva Kreye, Melanie Jönköping University, Sweden Technical University of Denmark, Denmark Johansson, Mats Kumar, Maneesh Chalmers University of Technology, Sweden Cardiff University, UK Jonsson, Patrik Kumar, Mukesh Chalmers University of Technology, Sweden Institute for Manufacturing, UK Juhász, Márta Kuula,