PRESS RELEASE AUGUST 27, 2015 ITV extends playout contract with Ericsson until 2024 • Ericsson will continue to provide playout services for ITV’s portfolio of channels including ITV, ITV2, ITV3, ITV4, ITV HD, CITV and their associated regional variants • Contract includes playout of ITV’s newest TV channels, ITV Encore and ITVBe • Ericsson has developed and integrated a new simulcast playout platform to support ITV’s delivery of its channels to multiple platforms and screens Ericsson (NASDAQ: ERIC) today announced that it has renewed its playout services contract with ITV, the UK’s leading commercial television network. The contract, which has been extended until 2024, will see Ericsson continue to provide playout services for ITV’s portfolio of channels including ITV, ITV2, ITV3, ITV4, ITV HD and CITV and their associated regional variants as well as ITV’s newest TV channels, ITV Encore and ITVBe. As part of the contract, Ericsson has designed, built and integrated a state-of-the-art scalable simulcast platform for ITV. The modular infrastructure will allow ITV the flexibility to deliver new services and launch existing services onto new platforms, easily and with a high level of resilience. Thorsten Sauer, Head of Broadcast and Media Services at Ericsson, says: “ITV operates one of the most complex broadcast operations in the world. For many years, we have worked together successfully to deliver dynamic commercial channels, while reducing cost, complexity, risk and increasing efficiencies. We look forward to strengthening our relationship further and helping ITV to continue delivering world-class television on every platform and every screen across the UK for years to come.” Simon Pitts, Managing Director, Online, Pay, Interactive & Technology at ITV, says: “Viewers expect a brilliant TV experience whatever platform or device they use to watch our shows. We look forward to strengthening our partnership with Ericsson to support our channels and content over the years to come.” Ericsson delivers some of the world’s most renowned and premium TV programing around the globe, powers some of the world’s largest and most complex video platforms, and helps the world’s strongest content brands to deliver personalized, high-quality programing to consumers 24/7. Ericsson enables content owners, broadcasters, and TV service providers across cable, satellite and telecoms to accelerate their transformation towards TV in the Networked Society. With many expansive solutions that include Media Delivery Network, Ericsson Mediaroom and Cloud DVR, Ericsson has shaped many evolutions in TV for over 20 PRESS RELEASE AUGUST 27, 2015 years such as digital TV, IPTV, HD, and soon UHD and HDR. Ericsson holds many patents and is recognized with five Technical Emmy awards. More information about Ericsson’s Broadcast and Media Services portfolio can be found here. NOTES TO EDITORS Ericsson at IBC 2015 At IBC 2015 in Amsterdam we are showcasing solutions and services that empower customers to put the connected consumer at center stage in the new internet era of television. We’ll show how this is achieved through the delivery of seamless experiences, personalized discovery, immersive content, and constantly evolving services. Ericsson will highlight how it sets itself apart with a unique combination of consumer insights, industry-leading portfolio, and global transformation services that are together helping customers embrace the opportunities of the Networked Society. You can find us at IBC in Hall 1, Stand 1:D61. Follow us during the event using @EricssonTV and join the discussion using #IBCShow. About ITV PLC ITV is the largest commercial television network in the UK. It is the home of popular television from the biggest entertainment events, to original drama, major sport, landmark factual series and independent news. It operates a family of channels including ITV, ITVBe, ITV2, ITV3 and ITV4 and CITV which are broadcast free-to-air, as well as the pay channel ITV Encore. ITV is also focused on delivering its programming across multiple platforms including itv.com, mobile devices, video on demand and third party platforms. ITV Studios produces and sells programmes and formats in the UK and worldwide, and comprises of ITV’s UK and international production operations, international distribution, home entertainment, publishing, merchandising and licensing. www.itvplc.com ITV customer case study video: www.ericsson.com/news/150827-ericsson-helps-itv-deal_244069645_c Broadcast and Media Services press backgrounder Download high-resolution photos and broadcast-quality video at www.ericsson.com/press Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future. PRESS RELEASE AUGUST 27, 2015 Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities. With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front. Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York. www.ericsson.com www.ericsson.com/news www.twitter.com/ericssonpress www.facebook.com/ericsson www.youtube.com/ericsson FOR FURTHER INFORMATION, PLEASE CONTACT Ericsson Corporate Communications Phone: +46 10 719 69 92 E-mail: [email protected] Ericsson Investor Relations Phone: +46 10 719 00 00 E-mail: [email protected] .