OVERVIEW: MOVING FORWARD WITH Blueprint Midtown 3. Moving Forward with Blueprint Midtown 3.0 This document is a summary of the Blueprint Midtown 3.0 (BPM 3.0) master plan, which can be found here. Blueprint Midtown (BPM) 3.0 is a comprehensive plan to guide Midtown Atlanta’s growth over the next three decades. It is a living document, one that will be updated over time, but maintains its core principles. The overriding goal of BPM 3.0 is to ensure that Midtown gets even better as it grows, both for those here now and those coming. The original BPM was put in place in 1997, and updated in 2005. A lot has changed since then. Updating the plan now allows the Midtown Alliance to take full advantage of the opportunities that are here and coming; recalibrate the plan to ensure it remains highly effective and actionable; and re-energize the community around a unified and renewed vision that is both exciting and achievable. Blueprint Midtown 3.0 builds on recent successes, incorporates previously completed studies and corridor plans, and refines site-specific recommendations. It was developed with extensive input from more than 6,000 Midtown employers, property owners, residents, workers, visitors, public-sector partners and subject-matter experts in a robust discussion of Midtown’s future in 2015-16. This outreach ranged from charrettes and mapping exercises to community surveys. Through this work, we were able to get a clear understanding of both priorities and opportunities for Midtown’s future to inform this plan update. MIDTOWN ALLIANCE & BLUEPRINT MIDTOWN The Midtown Alliance is a non-profit organization of business and community leaders dedicated to ensuring an exceptional urban experience in Midtown. We accomplish this goal through a comprehensive approach to planning and development that includes initiatives to enhance public safety, improve the physical environment, and strengthen the urban amenities that give the area its unique character. We are on the ground every day working as partners, funders, implementers, facilitators and advocates. Since 1978, Midtown Alliance has facilitated Midtown’s progress, transforming this part of Atlanta into a true mixed-use, live-learn-work-play community. Since 1997, we have been guided by Blueprint Midtown, our visionary, community-derived master plan. This physical plan and its updates have driven the phenomenal transformation of Midtown through a range of programs and tools and the strategic investment of more than $400M in new public infrastructure. Policies laid out in Blueprint Midtown have guided public and private investment to create our clean, safe, and vibrant urban environment with quality design, a diverse and balanced mix of uses, robust transportation infrastructure, and green, open spaces. Peachtree Street: 1950’s 01 Today’s Today, the Midtown core is a thriving, 1.2 square mile mixed-use district in the heart of Atlanta, prized for its walkable, tree-lined streets linking the city’s premier arts and cultural attractions, parks, restaurants, residents and major employers. Over the last two decades, the pace of new development in Midtown has been astonishing, with more than 60 major high-rise developments delivered. Peachtree Street: Today 02 SCAD DEVELOPABLE LAND Atlanta In 2016, 25% of land in Midtown’s 1.2 square mile district is ripe for development Spring St NW Ansley Park 17th St NE Peachtree St 16th St NE 16th St NW Woodruff Arts W Peachtree St NW Center 15th St NE Arts Center Home Station Park 14th St NW 14th St NE 13th St NE Piedmont 13th St NE Piedmont Rd NE Park 12th St NW 12th St NE CrescentAve NE Williams St NW 11th St NE 11th St NE Peachtree Walk NE Federal Reserve Bank 10th St NW Peachtree Pl NE Midtown Station8th St NE 7th St NE Atlanta BeltLine Biltmore Pl NW 6th St NE Tech Midtown Georgia 5th St NW Garden Institute Square 5th St NE District of Technology Piedmont Rd NE 4th St NE Cypress St NE Juniper St NE 3rd St NE Fox Theatre Ponce de Leon Ave NW North Ave NE North Avenue Station Linden Ave NE Emory U. Hospital SoNo Midtown Development Sites Pine St NE Courtland St NE Development in the Pipeline PiedmontAve NE Downtown Civic Center Currier St NE Station 0 0.25 0.5 Miles 03 The Opportunity As much activity as Midtown has experienced Midtown must deliver an exceptional urban experience on over the last two decades, the next two will every dimension: unparalleled walkability, active street- bring even more profound change. Midtown is life, abundant travel choices, ease of access and a clean, well-positioned to accommodate the incoming safe and attractive public realm. People thrive in places growth. that are well-designed and engaging at the street-level. Furthermore, each new development will stand for the next century. We have one chance to get it right. Midtown is With its networked street grid and complete ease of uniquely positioned to deliver this experience, and Midtown access to transit, the physical “bones” are in place for Alliance is committed to work relentlessly to achieve this Midtown to continue to grow as a premier live, work, and vision. play destination. While the pace of new development will fluctuate with market conditions, with 25% of land in the One of the functions of the Blueprint Midtown 3.0 planning Midtown core available for development or redevelopment, process is to project future development based on the Midtown can expect to see strong growth as people and amount of available land in Midtown, development projects companies are attracted to its central location and urban in the pipeline, and the pace and type of development that amenities. This is consistent with the nationwide trend of has happened over the last 10 years. Blueprint Midtown is a cities capturing ever-larger shares of growth in mixed-use build out plan, and as such, envisions the future of Midtown centers. These trends are even more pronounced in urban approximately 30 years from now when it has reached its full districts like Midtown that offer a vibrant urban lifestyle development potential. with a variety of restaurants, shopping and entertainment venues along with an abundance of talent, employers and residential choices in a walkable, transit-rich environment. forecasted forecasted By the Numbers existing future total pre-1997 post-1997 today development build-out Residential 4,342 8,803 13,237 21,057 34,294 (units) (units) Hotel 2,628 1,392 4,020 6,111 10,131 (rooms) (rooms) Office 14,251,847 6,077,781 20,329,628 10,965,472 31,192,716 (sf) (sf) Institutional 664,124 1,437,395 2,101,050 2,019,050 4,120,569 (sf) (sf) Retail 312,470 716,658 1,029,128 2,072,446 3,101,574 (sf) (sf) 04 05 Recommendations: Overview The results of extensive community outreach for this plan reinforce a vision for Midtown that has remained generally consistent over time: a livable, walkable district where people, business and culture converge to create a community with a distinctive personality and a superior quality of life. FUNDAMENTALS This plan reflects the This plan calls for: • New development/ redevelopment designed to be essential principle • Sidewalks and streets that visually appealing, that embrace encourage walking, biking and and activate the sidewalks and that great urban transit; public realm and that encourage environments begin transportation alternatives while • More public spaces and plazas, reducing reliance on the single- at the street level. ranging from small button parks occupant automobile; to larger civic gathering areas, that are active and dynamic with • A diversity of retail destinations to enhancements, programming and better serve Midtown’s consumer public art; market. TOOLS The Midtown Tools that support implementation of • Partnerships to achieve shared this plan include: objectives through creative Alliance has a long solutions; • Requirements for new track record of not development embodied in zoning • Guidance and recommendations just planning, but and development regulations for new development and/or (including building and site enhancements on private property also implementation. design, land use, density); (building design at the street- level; retail spaces; suggested • Infrastructure investments to be public space enhancements, etc.); implemented and/or advocated (transportation, public space, • Supportive programs to be catalytic public improvement undertaken by the Midtown projects); Improvement District/Midtown Alliance (clean & safe, urban design, transit advocacy, etc.). ORGANIZATION BPM3.0 focuses Blueprint Midtown 3.0 is organized • District-wide Recommendations into three sections and an appendix: on both broad • Character Area Recommendations and place-based • Appendix: Project Plans improvements. 06 Recommendations: Land Use & Building Design Overall Goal: Coordinate with private development to deliver a high-quality, pedestrian-friendly, urban environment that meets the needs and desires of the Midtown community. INITIATIVES • Continue to have a balance and • Ensure consistent design quality • Development of new ground floor mix of uses - office, housing, of new development that space should exhibit the following retail, and hotel - to make areas embraces the public realm and criteria: active at various times of day. provides an active, pedestrian- ∙ Spaces that allow for oriented environment. flexibility in use and are able • Support anchor institutions and to adapt to future conditions cultivate economic clusters like • Organize Midtown’s corridors into and changing retail uses; Tech Square, Savannah College street types to concentrate retail of Art & Design, Emory University space, active ground-floor uses, ∙ 40’ retail bay depths, 75% Hospital Midtown, by fully and vehicular site access. fenestration, and doors the leveraging these ecosystems. lead directly to the public This may include things like • Concentrate shopping and dining sidewalk on designated retail more flexible office spaces where establishments on designated corridors. start-ups can grow and scale as streets to develop a deliberate they graduate from incubators or mix of shopping and services by ∙ Storefronts and signage that accelerators.