ISSUE 12 I SUMMER/FALL 2013 Leading Creative Economies Designing Peace Catalyst: Designing Peace What to Expect CATALYST was designed to stimulate thinking and encourage conversation about the role of strategic design in defining and devel- oping creative economies and thriving cultures for an economically, socially and environmentally sustainable future. CATALYST is accompanied by a blog that is our means of continuing the conversation between print publications. Blog posts are related to, as well as unique from, those in the print publication. You can find the CATALYST blog on our website: http://www.catalystreview.net 11 28 27 36 01 28 52 Catalyzing the i Am Here for You Infographic: Conversation By Barbara Arredondo Measuring What Matters 02 34 By Vimvipa “Pla” Poome From Empowering Communities catalystreview.net for Peace and Resilience 54 By Vipavee Kunavichayanont Tools for 06 Catalyzing Change Designing Peace for 42 the Seven Billion Peace and Commerce 58 By Alvaro Serrano Interview with Grant Elliot Catalysts: 46 Richa Agarwal 18 The Power of Music to Giselle Carr Placemaking and Create Change Peace By Montserrat Castañon, Pamela Hernan- Interview with David A. Smith dez, and Sacha Wynne The next CATALYST theme will be about Creative Economies. Please submit article concepts and recommendations for resources to: [email protected] Catalyzing the Conversation A WORLD OF SEVEN BILLION requires a generative impulse-a desire to nourish and nurture, engage and enable. Generativity requires creativity, but creativity is often very individual and focused on expression in form. Generativity is collaborative and focused on generating new possibilities in a variety of forms. It finds its expression in the way we encounter each other and in our intentions toward each other. It is explic- © The Design Management & Arts itly and unabashedly caring. and Cultural Manage- Generative leaders use their creativity strategically to dis- ment programs cover and define, design and deliver futures filled with options of Pratt Institute, and opportunities. This is not always easy. It can be especially Summer 2013 difficult at a time when economies are stagnant and for many Dr. Mary McBride young people the future seems to be on hold. Chair of the Graduate Executive Editors: But generativity is the antidote to stagnation. It strives Design Management Mishelle Oun & Arts and Cultural Rebecca Paul toward the possible and encourages exploration. Management programs This issue of Catalyst begins our exploration of the genera- at Pratt Institute Managing Editor: tive impulse at play in the creative professions. This impulse is Vimvipa Poome generating new creative economies. The actions we take now Dyanis DeJesus can generate new options for the many-if we care, collaborate Editorial Board: and create. Rasha Al Shihabi Designing peace will be essential to generating futures and Meghan Bumbaugh securing human rights. A world at war expends its energy on Tyra Nicole Dumars protecting the boundary of what is. Peace creates a horizon of Laura Caballero-Torrijos possibility-a movement toward what might be. Tatiane Ferreira In this issue, we went in search of the peacemakers and Dan Geva Belen Ilara shapers and even the peace entrepreneurs. You will meet the Edwin Kuo cultural curators and creative strategists who are on the leading Azroz Mohd edge of change. Yuri Ohara They remind us that the economies of war- resource wars, Lisa Overton geopolitical or trade wars- offer a stale and increasingly fragile David-Georges Renaud Ashtine Rodriguez security. Creative economies can do more than secure us behind Carolina Rivera boundaries of gender, class, national identity or “culture”. Yvette Santiago Creativity + generativity can enable us to design objects and Haris Silic curate experiences that re-define who we are and who we might Anke Stohlmann become. Sacha Wynne Jamie Yellen Visual Design: Dr. Mary McBride Kathleen Mejia Editors: Denise Tahara COVER ART: NEW INTERNATIONAL HUMAN RIGHTS LOGO, DESIGNED BY PREDRAG STAKIC OF SERBIA, UNVEILED IN 2011. This design was selected by an international jury of human rights defenders including Aung San Suu Kyi, Ai Weiwei, Muhammad Yunus, Michael Gorbatchev and Jimmy Carter, along with the internet community,as a universal symbol to raise awareness of human rights violations, to give a voice to those fighting for their rights, and to inspire people around the world to take action in designing peace and protecting the rights of all people. Visit http://www. humanrightslogo.net/ for more information and the join the community of purveyors of human rights and peace. Designing Peace 1 From Catalystreview.net Transforming Medellin, Colombia From a City of Fear to a City of Hope by Design By: Carolina Rivera, Adriana Fracchia, Felipe Ribiero, Phakkapol “Shane” Pasuthip, and I-Ying “In” Chen With design as his ‘weapon’, Sergio Fajardo transformed the second largest city of Colombia, Medellín, from violence, drugs and corruption to a place of calm, beauty and peace. Fajardo, a former mathematics professor, was appointed mayor in 2004, at a time where the concept of peace in the city seemed hopeless. 2 Catalystreview.net However, Fajardo began community’s behaviors strategic, responsible and working towards peace by improving their phys- transparent manner, even from his first day in office. ical, cultural and edu- in the presence of deeply The newly elected mayor cational environments. rooted corruption. Colom- built a foundation to One of the most famous bia has a long history of design peace by identifying projects that came to be violence and social inequal- key areas of focus such as during this period of time ity, made worse by a lack of education, social respon- was, Parque Biblioteca community and education. sibility, and urban renova- España. This building was Fajardo gave Medellín the tion. With his efforts new designed by Colombian hope it had lost twenty construction and renova- architect Giancarlo Maz- years before, and the rest tion for public use began to zanti. Parque Biblioteca of the world an admirable cover the city with a new España was constructed example of how the power outlook, hope. in 2007, and is located on of design can make peace top of a mountain in the and social transforma- Believing that “aesthetics neighborhood of Santo tion a reality for even the is a tool for social transfor- Domingo. It is made up of bleakest of places. mation,” Fajardo was com- three complex buildings mitted to implementing with exteriors resembling architecture, infrastructure the mammoth stones and and design to transform rocks that already exist “Fajardo the city. The primary areas within the surrounding addressed were Medellín’s landscape. This project believed that poorest and most danger- was just one among several ous neighborhoods. Fajardo implemented during Fajar- the most believed that the most do’s time in office. vulnerable vulnerable communities needed and deserved the Today, Sergio Fajardo is communities best of the best. As he once well remembered by the stated, “the most beauti- citizens as the mayor who needed and ful for the most humble.” led Medellín “del miedo a deserved the With a limited budget, the la esperanza,” in English designs for public buildings meaning “from fear to best of the were realized through open hope.” His impact was so competitions giving local strong that future mayors best. As he architects a unique oppor- readily continue his vision. once stated, tunity to promote their Fajardo is currently gover- work and contribute to the nor of Antioquia, and he “the most social and urban transfor- hopes to become Colom- mation of the city. bia´s next president. beautiful for the most Fajardo’s main objec- Fajardo has proven that tive was to transform the it is possible to govern in a humble.” Read more posts on the CATALYST blog at: catalystreview.net Designing Peace 3 From Catalystreview.net CAN VOLUNTEER RATES AMONG 20-29 OLDS BY COLLEGE EXPERIENCE BE TAUGHT? WE MUST START TO PROVIDE OUR STUDENTS WITH A LESSON IN COMPASSION SO THAT WE MAY BEGIN TO RE-DESIGN OUR WORLD FOR THE BETTER ADOLESCENTS ENROLLED ADOLESCENTS NOT ENROLLED IN SCHOOL VOLUNTEER IN SCHOOL VOLUNTEER WITH COLLEGE EXPERIENCE WITHOUT COLLEGE EXPERIENCE Average rate of volunteering for university students ADULTS AGED 45-65 YEARS OLD taught about the value of helping others in high school WITH COLLEGE EDUCATION ADULTS VOLUNTEERS AGED Average rate of volunteering for university students without 45-65 YEARS OLD being taught about the value of helping others in high school Average rate of weekly volunteering for university students taught about the value of helping others in high school Average rate of weekly volunteering for university students without OF STUDENT VOLUNTEERS ARE being taught about the value of helping others in high school INTRODUCED TO VOLUNTEERING THROUGH THEIR UNIVERSITY OR STUDENT’S UNION sources: http://www.huffingtonpost.ca/2012/12/31/teaching-compassion_n_2388388.html http://www.pointinc.org/youth-volunteer-statistics 1989 2005 Design as a Common Language: Ronny Edry Designs Peace in the Middle East By: Nazli Ceren Binyildirim, Wanshi “Dawn” Mai, Hansel Noriega, Pongpol “Lory” Yodmuangcharoen , Ashtine Rodriguez There are roughly 6,900 recognized languages spoken around the world. While this figure is astounding, it does not even include local dialects or unofficial lan - guages. As a society we are highly reliant upon our ability to verbally express our - selves in order to communicate with one another, yet what happens when there is no common language? 4 Catalystreview.net and resolution. Proving never happened before, Resorting to gestures that language may be the with Israel and Iran and social cues as a key to designing peace spreading the same mes- means of communication around the world. sage - peace. becomes our first instinct; however, we cannot always “Iranians, we will never In less than a year rely on being able to speak bomb your country.