ECOSYSTEM GROWTH STRATEGY COURSEWARE PRODUCTS Empower teachers, don’t replace them Easy to adopt, adapt and share Embedded social/viral features NETWORK MARKETING Encourage sharing Event, email, phone Create network effect Public relations and promotions Support a thriving community “Join the network” messaging Channel partners SCALABILITY Adoption and “ Definitely good and clear Distribution graphics make a positive impression, particularly those that outline a key synthesis of the proposal. “Selective use of color is also very effective. PLANETWORKS PLAY DISTRIBUTION FLOW Dr. Rosalind Sadlier, NIH Reviewer TAKE SHORT TERM (Phoenix) SIMULATE ACTION LONG TERM (Baltimore) ACTION OPTIONS SHARE SOCIAL ACTION MEDIA MONITOR HEXES STATS CHANGE ECOSYSTEM GROWTH STRATEGY EARN EXP UPDATE STREAM LEVEL UP COURSEWAREHEXES MONITORED PRODUCTS/ACTION OPTIONS Empower teachers, don’t replace them Easy to adopt, adapt and share Embedded social/viral features NETWORK MARKETING Encourage sharing Event, email, phone Create network effect Public relations and promotions Support a thriving community “Join the network” messaging Channel partners Prototype Launch Scale Integrate Social & Game Release Game, Develop Sales & Marketing, Layers, Align Universities Certificate Programs, Diversify beyond US Develop Networks SCALABILITYEnable Opportunities Adoption and Distribution As a reviewer, I find that“ well- YEARS 1 2 3 4 5 6 thought out, strategically-placed 1,000 users 100,000 users 10 million users graphics in a proposal are PLANETWORKS PLAY DISTRIBUTION FLOW “advantageous. NASA Reviewer TAKE SHORT TERM (Phoenix) SIMULATE ACTION LONG TERM (Baltimore) ACTION OPTIONS SHARE SOCIAL ACTION MEDIA MONITOR HEXES STATS CHANGE EARN EXP Improving your UPDATE STREAM LEVEL UP HEXES MONITORED/ACTION OPTIONS figures & diagrams Michael Northrop | Art Director, ASU Research Development | [email protected] Prototype Launch Scale Integrate Social & Game Release Game, Develop Sales & Marketing, Layers, Align Universities Certificate Programs, Diversify beyond US GRAPHICS Develop Networks Enable Opportunities YEARS 1 2 3 4 5 6 1,000 users 100,000 users 10 million users In order for graphics to be effective, one must know their primary objective (Parkinson, 2017). Having well-done ORG CHARTS OUTSIDE THE BOX graphics that can Build dynamic overview figures like summarize, in a simple PATRICK MORAZ this with stock imagery and Microsoft “ Lead Specialist and elegant way, the “ PowerPoint as the design tools. overall hypothesis of the Steven Wilson Alan White Bill Sherwood grant or the hypothesis of Activity Coordinator Director of Education Content Analyst (Project Director) each Aim, would improve the application. Annette Haslam Eric Johnson Ninet Tayeb Director of Data Strategy Chief Architect Project Co-Director NIH Reviewer Ray Thomas Capacity Analists Design System Team Quality Assurance • Jon Anderson • Michael Dunford • Robert Barry • Art Bell The principles of design provide • Roine Stalt • Tim Weisberg basic guidelines that dictate the • Patricia Benetar Jay Schellen Creative Associates • Midge Ure Correct the distorted image in arrangement of objects within a • Roger Waters QUICK POWERPOINT TUTORIAL: PLACING IMAGES INSIDE SHAPES Musicology International the Format Picture function by composition. They include: University Advisors modifying Offset setting until and Consultants your image looks accurate. Design Pool Balance: the symmetrical or asymmetrical arrangement of objects to create visual weight IMAGES CAN TELL YOUR STORY + = Rhythm: the repetition or alteration Transform a simple list into a dynamic, visual centerpiece by combining images found of elements to create movement, at Shutterstock.com with shapes using Microsoft PowerPoint as the design tool. pattern, or texture Draw shape Select image from your With your shape selected, After insertion of the image images directory using add image to shape using into the shape, it can appear the Shape Fill function Proportion: the comparison Nam quiatiatem que volupta serchil mo the Shape Fill function. stretched or distorted, either of dimensions or distribution while your shape is Select Picture as the fill. horizontally or vertically (as Adi optasi aut pro ellique moditate highlighted. shown in the example). Dataexeriam Mining, liqui desTracking, aut quam, ut magnia (You can also do this of form where scale is relational and Pattern Recognition Training the Next Generation by using the Crop-To- Nam quiatiatemof Cybersecurity que volupta serchil Leaders mo Erionet volest alibus ipsam velendam, Dominance: emphasis is placed Social Engineering and Shape feature) Humantempore Cognition pedisque et faceptasit labo. Adi optasiNetwork, aut pro ellique Systems, moditate and Itae alit dionet magnam utectotatem on relationships of scaled Data Assurance exeriam liqui des aut quam, ut magnia Identityressi quasperand Privacy untemquatum consed design elements Management ICONS MAKE SIMPLE FIGURES FROM EXISTING CONTENT Erionet volest alibusPolicy, ipsam Legal, velendam, and Unity: the relationship between tempore pedisqueEthical et faceptasit Implications labo. Itae alit dionet magnam utectotatem Social Collaboration Science individual elements to create ressi quasper untemquatum consed Item wholeness Item Item Item Item Aesthetics: pleasant or intriguing Above: Each bullet points to its own image as a way to strengthen impact Item Item Item Item aspects that cause the graphic to Below: Each bullet points to a central image causing a relational impact Item be remembered in a valuable light Item Item Item Item Item Item Let your short but concise caption reveal the details of the figure. Good graphs in a proposal are very Aesthetically pleasing figures accomplish two things: important and they make 1) They create a strong visual presence that draws in your “ viewer. 2) They make your proposal or report more memorable it more enjoyable for by leaving a lasting and favorable impression. the reviewers and often Take time to experiment with positioning and sizing help explain complex “ using different design elements. Don’t rush the ideas. This being said, design process. Submit more than one idea. a good proposal can be Individuals – scientifically minded even better with good or otherwise – rely on rational and graphics. emotional abilities and are visually driven and aesthetically engaged NIH Reviewer (Yalanska, 2017). Graphic design as a persuasive means of messaging is most effective when it follows design trends (Jones, 2017). Jones, M. (2017). The importance of imagery in your content marketing strategy. Retrieved from: https://www.coxblue.com/the-importance-of-imagery-in-your-content-marketing-strategy/ Parkinson, M. (2017). Using graphics in page-limited proposals. Retrieved from: http://www.24hrco.com/images/articles/html/GraphicsPageLimited.html Yalanska, M. (2017). Why is graphic design important?: Retrieved from: https://www.quora.com/Why-is-graphic-design-important.