PROFESSIONAL DEVELOPMENT TRAINING PROFESSIONAL DEVELOPMENT TRAINING “From the gossip we share, to the TV series we binge on, to the political narratives that shape our lives – stories define us. Learn how they work and you transform the way you do everything” BACKGROUND John Yorke is widely acknowledged as creative industries but anywhere that people the UK’s foremost expert on story, and need to clearly articulate what they do. his book Into the Woods is the bestselling book on the subject in the UK. So John has teamed up with experts in their fields to produce premium-quality training He has spent years analysing not just how for organisations and individuals looking to stories work but why they resonate with harness the power of story to help them do audiences around the globe, testing his their jobs more effectively. theories during an extensive production career working on some of the world’s Training includes workshops, masterclasses, most lucrative, widely viewed and critically mentoring and a suite of professionally acclaimed TV drama, from EastEnders to focused interactive courses designed to the Shameless, Life on Mars and Wolf Hall. highest pedagogic standards and delivered online, offline or a combination of both: As founder of the BBC Writers Academy, John devised a way of teaching dramatic Story for Screenwriting – craft a professional- writing and storytelling to a professional standard treatment for an original drama audience, not only of writers but directors, producers and editors. Story for Factual content and documentary – master structure to engage audiences “When the whole team had a common understanding of how stories work and Story for Business – enhance everything from therefore were working more towards a brand thinking to marketing content common goal we saw a significant reduction in both production time and budgets,” he says. Story for Video Games – produce richer and more compelling games John’s premise – that a universal structure underpins all successful stories, whatever their Story for Script Development – master the genre, format or content – is a simple one that skills to move your career forward changes the way people work, not only in the John Yorke Story Limited | Registered no. 10512399 Garbutt & Elliott, 33 Park Place, Leeds, Yorkshire LS1 2RY www.johnyorkestory.com | [email protected] TYPES OF TRAINING 1 | PREMIUM ONLINE LEARNING John Yorke Story works with Professional Writing participants develop and practise new skills Academy to produce pedagogically sound, in weekly or fortnightly sessions (3–7 hours stimulating learning experiences that help people study), each with discreet learning objectives. build knowledge and apply it to their field. We use a variety of course materials, exercises Our online classroom looks and feels like a and workshop techniques to ensure the learning website. Once logged in, participants work is not only practical, easy to follow and fun, but through the learning materials (videos, podcasts, suits different learning styles and is tailored quizzes and practical assignments) in their own to the audience’s specific needs: for learners time, while interacting with the tutor, moderator from the boardroom to the postroom. and fellow students in forums and chatrooms. For five participants or more we can create a We design our courses to offer a mix of theory, dedicated online classroom with course content inspiration, practical tasks, discussion with other adapted to meet your learning objectives, and students in the group, peer feedback and tutor easy ways to monitor progress and be reassured guidance. We take a step-by-step approach that that training extends consistently across your builds knowledge gradually and effectively – organisation. ALL COURSES COVER: COURSE STRUCTURE: 5 | Discuss You reflect on the exercises with the ∙ What all stories have in common 1 | Learn group and share what you’ve learned. We give you the theory in videos, ∙ The building blocks every podcasts, written notes and reading/ 6 | Review and improve successful story needs viewing extracts. You use what you learned from feedback and discussion to revise and ∙ Why this relates to your specific 2 | Practise improve your work. sector / area of an organisation You put it into practice by completing practical assignments. ∙ How to identify why a story isn’t working – and remedy it 3 | Share LEARNING OBJECTIVES: You share your work with the group. ∙ Practical ways to apply this The core objective is to be able to apply learning to your day-to-day work 4 | Feedback story principles when commissioning, Your fellow learners read your work producing or organising content – ∙ Feedback on a final project and give guided feedback. This helps including using the techniques to spot specified by you. build your skills as an editor of ideas — and shape stories as well as create them a critical part of the creative process. from scratch. John Yorke Story Limited | Registered no. 10512399 Garbutt & Elliott, 33 Park Place, Leeds, Yorkshire LS1 2RY www.johnyorkestory.com | [email protected] TYPES OF TRAINING 2 | FACE-TO-FACE WORKSHOPS, 5 | BLENDED LEARNING MASTERCLASSES, CONFERENCE KEYNOTES We’ve all had the experience of being inspired by John and team are experienced and engaging a conference speaker or workshop, but leaving the speakers – for professional development, for a event with little idea of how to apply the ideas to our specific project, or just for fun. professional role. So to consolidate learning, we offer online follow- 3 | CONSULTANCY AND MENTORING ups to conferences and masterclasses. This might be a complete online course adapted to your needs, We can help individuals and teams understand or online sessions where participants complete story, apply it to a specific project, and assignments set at a workshop. A face-to-face standardise an approach to working. lecture from John, for example, could be followed by a 6-session online course with private discussion spaces and tutor feedback. 4 | BESPOKE TRAINING We’re full of ideas for ways to help you achieve your learning objectives. Our story experts, subject specialists and learning designers can tailor content and formats to meet your needs. OUR DELIVERY PARTNER PROFESSIONAL WRITING ACADEMY We work with Professional Writing Academy that help students achieve their goals. Ninety (PWA), run by the team that developed the percent of students who start our courses world’s first fully online Masters course in writing, complete them. and the first UK company to offer online Masters- level writing and story education to recreational PWA has studied, trialled and evaluated and business learners. methods of teaching online while tutoring and mentoring on degree, CPD and recreational PWA works in partnership with clients such courses. We’re confident our online teaching as publishers Faber & Faber and literary model is an effective — and enjoyable — way consultancy Cornerstones as well as John to learn. More than 3,000 students who have Yorke Story to deliver high calibre courses completed our courses agree. John Yorke Story Limited | Registered no. 10512399 Garbutt & Elliott, 33 Park Place, Leeds, Yorkshire LS1 2RY www.johnyorkestory.com | [email protected] John Yorke Story Limited | Registered no. 10512399 Garbutt & Elliott, 33 Park Place, Leeds, Yorkshire LS1 2RY www.johnyorkestory.com | [email protected].