2018 MEDIA GUIDE Who We Are Readers New Trail is the alumni magazine of the University of Alberta, one of Canada’s top four Reader Profile institutions and one of the world’s great universities for the public good. The magazine serves Men 52% to maintain and nurture the connection between the school and its alumni, associate members, Women 48% donors, faculty, staff and other stakeholders. New Trail’s mandate is to entertain, illuminate Top Faculties and engage our 250,000 university-educated readers around the world through the unique Education 24% stories of this university and its people. With 95 per cent of our grads regularly reading the Arts 18% magazine, and nearly 70 per cent citing New Trail as their top source for information about the Science 15% University of Alberta, New Trail is the key vehicle for reaching U of A alumni. Engineering 9% Business 7% New Trail at a Glance ALES 5% Other 22% LAUNCHED November 1942 Age FREQUENCY three times per year Under 45 years 59% 45 – 59 years 31% READERSHIP 180,000 per issue 60 + years 10% DISTRIBUTION to University of Alberta alumni in Alberta, Canada and worldwide Location Edmonton 53% CEOs, entrepreneurs, policy-makers, educators, a former prime READERS Calgary 13% minister, a supreme court justice and your neighbour up the street Rest of Alberta 11% Rest of Canada WEBSITE www.newtrail.ualberta.ca 18% United States 3% Overseas 3% PM40112326 WINTER 2014 WINTER 2015 SPECIAL COLLECTOR’S ISSUE COLLECTOR’S SPECIAL SOME OF THE STORIES BEHIND THE FACES: UNIVERSITY OF ALBERTA UNIVERSITY OF ALBERTA ALUMNI MAGAZINE ALUMNI MAGAZINE THE STANLEY CUP- WINNING DOCTOR P.29 THE TRAILBLAZING MOUNTAIN WOMAN P.37 THE SIMPSONS WRITER P.25 What will your legacy be? THE GUARDIAN OF THE CREE LANGUAGE P.17 THE LAW GRAD TURNED Music lovers, lifelong educators and MUSIC COMPOSER P.21 dedicated volunteers Alan and Alice THE CENTENARIAN Bell married just two years before APP DEVELOPER P.45 retirement and have been a tour de THE GANGBUSTING force ever since. DETECTIVE P.21 Education remains such an important PLUS part of their lives that they have 100 YEARS WISE, FOREVER GREEN & GOLD THE GRADS WHO HELPED established The Alan and Alice Bell BRING TO LIFE: Bursaries in Music and Education and CANADA’S HUMAN are providing additional support with a RIGHTS INSTITUTE P.42 gift in their will. WHAT INSULIN INJECTIONS P.50 THE CANADIAN FLAG P.49 “Education is everything,” says Alice. “The best way to encourage it is to help THE CANADARM P.36 finance it for those who can’t.” The countless letters they have received 100 from grateful award recipients are music to their ears and proof that their generosity is making a difference in the lives of others. LOOKS LIKE giving.ualberta.ca A CENTURY OF FACES. ONE AMAZING STORY. WINTER 2014 GREG To create a legacy gift that keeps on giving, please contact us: ZESCHUK P 780-492-2394 | TOLL FREE 888-799-9899 | EMAIL [email protected] NEWTRAIL.UALBERTA.CA TALKS BEER WWW.NEWTRAIL.UALBERTA.CA F EXCE FF E EXXCCEEL FF EEXXCCEEL F EXCE O LL O O LLL OO LL O LL E E ELE EE LEE EE E E L N L NN L NN L N C CC C C C C C C R C R C C R R SILVER RI SILVERSILVER E I R SILVER E I E I E I E I SILVER E SILVER C C C C C #1 - fewer teethC and type in circle #1 - fewer teeth and type in circle #1 - fewer teeth and type in circle smaller, moved in from outlines. smaller, moved in from outlines. smaller, moved in from outlines. This is Avenir. This is Avenir. This is Avenir. 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