$3.00 A Legacy of Innovation Since 1969 IndexCATEGORY of Products PRODUCT NAME PAGE # Mack’s Management Team 1 INFORMATION The Wedding Ring® Story 2 PRODUCT Wedding Ring® Spinners 3-9 Wedding Ring® Classics Original Wedding Ring® 3 Wedding Ring® Classics Treble Hook Wedding Ring® 4 Wedding Ring® Classics Super Wedding Ring® 4 Kokanee Killer® Single Hook Kokanee Killer® 5 Kokanee Killer® Treble Hook Kokanee Killer® 5 Wedding Ring® Pros Wedding Ring® Pro 6 Wedding Ring® Pros Wedding Ring® Mini Pro 6 Wedding Ring® Pros Pro Glo® Wedding Ring® 7 Wedding Ring® Pros Promise Keeper® 7 Double Whammy® Classics Original Double Whammy® 8 Double Whammy® Classics RingMaster™ 8 Double Whammy® Pros Double Whammy® Pro 9 Double Whammy® Pros Kokanee Pro® 9 Double Whammy® Pros Mini Kokanee Pro® 9 INFORMATION The Smile Blade® Story 10 PRODUCT Smile Blade® Spinners 11-17 Cha Cha® (fl oater rig) Cha Cha® Crawler Rig 11 Cha Cha® (fl oater rig) Cha Cha® 2” Squidder Rig 12 Cha Cha® Cha Cha® 1.5” Kokanee Squidder Rig 13 Cha Cha® Cha Cha® 4” Salmon Squidder Rig 13 Our Website Off ers: Wally Pop® (fl oater rig) Wally Pop® Crawler Rig 14 Wally Pop® (fl oater rig) Wally Pop® J-series 14 A fi shing forum Saltwater Spinner Sledge Hammer® 15 Flies Smile Blade® Fly 16 Skirted Spinner Boogie Bait™ 17 Close-out specials PRODUCT Attractors 18-19 Attractor Flash Lites® 18 Free monthly magazine Attractor Hot Wings® 19 PRODUCT Jigs, Spoons, Spinners & More 20-27 Jig Rock Dancer® - Bucktail jig 20 Tips & rigging ideas Jig Glo® Getter - Marabou jig 21 Jig Smile Blade® UV Jig™ 22 Hooks Glo® Hooks 23 Video & photo gallery Spoon UV Magic™ Imperial Spoon 24 Hybrid Spinner HummBait® 25 Spinner Bait Stan’s Spin 26 Snelled leader holders Pip’s Box™ 27 Snelled leader holders Pip’s Leader Caddy™ 27 PRODUCT Components 28-35 Blades Smile Blades® 5-packs 28 Blades Smile Blades® 3-packs 29 Blades Flash Lite® Blades 29 Mack’s Lure, Inc. Soft Plastics Squid Bodies 30-31 Skirts Spinner Bait Skirts 31 Trolling Snubbers Trolling Snubbers 32 2514 Easy Street Surgical Tubing Surgical Tubing 32 Yarn Fat Fishing Yarn 32 Wenatchee, WA. 98801 Wedding Ring® Bead Wedding Ring® Components 32 Bobber Stop Knots Stop Knots™ 33 Snaps Duo Snaps 33 Clevises Clevises 33 Swivels USA Chain Swivels™ 33 Order Desk: 800-525-8737 Cinch Cinch 33 Beads Tapered Beads™ 34 Phone: 509-667-9202 Beads Torpedo Beads 34 Beads Round Beads 34 Beads Tee Beads 34 Fax: 509-667-9896 PRODUCT Accessories & New Products 35-36 Apparel, Gifts & More Decals, Hats, Shirts... 35 New Future & Custom Products 36 Web: www.mackslure.com Mack’s Management Team Bob Schmidt, General Manager Leanna Serles, Offi ce Manager Bob initially started working Leanna has been with Mack’s with Macks’ Lure in 2000. He Lure for nine years, working brought to us 15 years of in a variety of capacities. management experience She previously was an offi ce from the fi nancial services manager in the medical fi eld. industry and a business Leanna and her husband live degree from Washington in Leavenworth, WA and have State University. He is four grown children. married to a fellow New York native, and has two sons. Dawn Wooten, Distribution Manager Jeannine Church, Shipping Manager Dawn is the proud daughter Jeannine became the Mack’s of the Mack’s Lure founder, Lure shipping manager Vern McPherson. She began in 2006. Her shipping working for her Dad in 1973 experience was initially as a stay-at-home mom, gained from working for a snelling and painting Glo® famous candy manufacturer. Hooks. She and her husband Jeannine and her husband have been married for 37 have lived in the Wenatchee years and have two grown Valley all of their lives and daughters. have 3 grown children. Bob Loomis, Sales Manager FOUNDER OF MACK’S LURE® Bobby joined the Mack’s team in 2009. He has 27 Vern McPherson years experience in the Mack’s Lure was founded in fi shing industry, starting out 1969. In the beginning, Vern, as the original employee at G. Edna and their son, Ray, made all Loomis Rods. He is married the lures. Vern took these new to his high school sweetheart lures from store to store giving and has three sons. business owners opportunity to add his products. It didn’t take long before fi shermen recognized the quality of McPherson’s lure---and that was just the beginning! 1 Visit: www.mackslure.com Mack’s Lure® Information To Order: www.mackslure.com The Wedding Ring® Story What kind of a name is that for a fi shing lure you might ask! Well, just asas a beautiful diamond ring attracts the attention of the ladies, the brilliant refl ection fromom the stones in the Wedding Ring® spinner captivates the attention of most fi sh. It is thee round band of rhinestones featured in the center of the lure which creates that fl ash and thus the insinspirationpiration for its name. Th at brilliance and ashfl I mentioned isn’t created from any old rhinestone either, these stones are exceptional. Th ey are the highest quality available on the market. So whether you are trying to attract the attention of a record fi sh, or your bride to be, make sure you look for the same quality that is featured in a Mack’s Lure Wedding Ring® spinner. Now that you know how the Wedding Ring® spinner got its name, let me tell you how it was discovered and how Mack’s Lure got its start. It was 1969 and Vern McPherson, the founder of Mack’s Lure, had a friend who always seemed to have a stringer full of fi sh. Th is friend saw how well fi sh were attracted to flash, and fi gured there isn’t anything much flashier than diamonds. So he designed a lure that had diamonds, well at least the closest thing to diamonds that he could aff ord to use for fi shing. Somehow Vern was able to convince his friend to share that specifi c lure design with him, and Mack’s Lure, and the now world famous Wedding Ring® spinner were soon to be born. In the beginning, the McPherson’s were based in Riggins, Idaho. Vern, Edna and their son Ray made a few dozen lures and sold them out of their truck to fi shermen. As they became more popular Vern took these new lures from town to town, giving store owners Vern McPherson the opportunity to add his products to their inventory. It didn’t take long before more and Founder of Mack’s Lure, Inc. more fi shermen recognized the quality of the Wedding Ring® spinner and soon it became a Northwest favorite. But that’s not the end of the story! Today there are over 250 variations of the renowned Wedding Ring® being produced by Mack’s Lure. Th e McPherson family has always believed quality, plus service, equals satisfi ed customers. And the family also believed that if they put God fi rst in all that they did, the rest would just fall into place. Th at philosophy is as much in place at Mack’s Lure now as it was in the beginning. Most of our spinners are still hand-tied on monofi lament to allow for greater movement in the water versus when tied on a stiff wire. All of the Mack’s Lure product designs are extensively fi eld tested. We make sure they are proven fi sh catchers before they are ever brought to market. Mack’s Lure, based near the Columbia River in Wenatchee, Washington, sells quite a number of other innovative and patented products these days that help you catch more fi sh. Our website www.mackslure.com, off ers a forum where you can chat with Pro Staff , see the latest products, and even get a free subscription to our monthly online magazine featuring fi shing stories and tips from the pros. Mack’s Lure is truly customer-oriented and we enjoy hearing from you as well as sharing our knowledge in helping you become a more successful angler. 2 Mack’s Lure® Wedding Rings® To Order: 800-525-8737 Wedding Ring® Classics Original Series SIZE # 2 BLADE BEAD COLOR SIZE 4 SIZE 6 SIZE 8 SIZE 10 If your father or grandfather ever went fi shing in Hammered Nickel Flo Chartreuse 09060 09120 09180 09240 Hammered Brass Flo Chartreuse 09061 09121 09181 09250 the great Northwest, chances are he fi shed with Hot Pink Yellow Chartreuse/Hot Pink 09062 09122 09182 09242 a Wedding Ring® spinner, a favorite for over 40 Chartreuse Black/Flo Chartreuse 09065 09125 09185 09245 years. Th e original Wedding Ring® spinner is Orange Flo Chartreuse/Flo Fire Orange 09066 09126 09186 09246 hand-tied on monofi lament line giving it greater Hammered Nickel Flo Orange 09070 09130 09190 09250 action in the water than lures made with wire. Hammered Brass Flo Orange 09071 09131 09191 09251 Glow White Flo Orange/Chrome 09072 09132 09192 09252 Th e highest quality rhinestone diamonds create a Chartreuse Flo Orange/Yellow Chartreuse 09075 09135 09195 09255 brilliant refl ection that captivates kokanee, trout, Orange Gold/Flo Fire Orange 09076 09136 09196 09256 perch, walleye and many other game fi sh. Red Chrome/Flo Orange 09077 09137 09197 09257 Hammered Nickel Hot Pink/Flo Pink 09080 09140 09200 - All fl o beads Hammered Brass Hot Pink/Flo Pink 09081 09141 09201 - HOOK LEADER LEADER Hammered Nickel Flo Ruby 09090 09150 09210 09270 SIZE TEST LENGTH Hammered Brass Flo Ruby 09091 09151 09211 - & painted 4 10 48” Red Gold/Flo Ruby 09097 09157 09217 09277 blades feature 6 8 48” Hot Pink Flo Pink/Hot Pink 09098 09158 09218 09278 8 8 48” Hammered Nickel Flo Orange/Glow 09110 09170 09230 09290 UV glow 10 6 48” Hammered Brass Flo Chartreuse/Glow 09111 09171 09231 09291 09060 09070 09077 09097 09061 09071 09080 09098 09062 09072 09081 09110 09065 09075 09090 09111 For custom colors, 09066 09076 09091 see page 36.