Threat to P`if- New news net; RADIO 1981 BroadcastinglAug17 The News Magazine of the Fifth Estate Vol. 101 No. 7 50th Year 1981 United Press International Broadcast Association of Texas 1980-81 Best Newscast Best Feature Best News Special Being Houston's number one news-talk station isn't just a lot of talk. The word is out. The talk radio the top awards tops, that's really some- United Press Interna- for Best Newscast, thing to talk about. tional Broadcaster's Best Feature, and Best Association of Texas News Special. When KPRC Houston just gave KPRC news- UPI says our news is Represented by CBS Radio Spot Sales. The First ICS Broadcasting 1974 PAGE 109 THE GOOD BOOK (According to Arbitron) kTO EVERY RADIO STATION there is a season, and a time for every Rating under the heavens. ATIME To REVAMP. A TIME TO A TIME FOR MUSIC. ND we revamped. DOUBLE THE GIVING zur ND the people said, 1. AND INCREASE "Let the station JJ..We said, "Let us . reach out for a new tar- AUDIENCE SHARE. that wants to be #1 cast get audience:' "Let us urris more blessed to the top rock. " And we did change the music, the nJL give' And so, we with top D.J's like Dark, personalities, the rat- gave twice as many Reed. Sarzynski and Beebe. And not to men- ings:' And all was re- prizes to twice as many vamped on 66. tion WNBC's Music Mag- winners. azine and Saturday And the chances to win Night Special. And let us A TIME TO RENEW. increased and the fun not forget Casey Kasem Li ND we reached forth and the music and the American 40. The into the provinces popularity of our per- audience came forth to and brought Imus back sonalities increased. boogie and grooveth. from Cleveland. Behold! A wondrous. And in the morning, thing came to pass. Our people tuned in in audience multiplied A TIME TO droves. And they were and we became #1 in all REJOICE amused and enter- the land. OUR GROWTH. tained. A TIME TO LA ND as we glanced CELEBRATE 1111111.1 around, we saw A TIME TO LISTEN THE FUTURE. that we were successful. AND A TIME The advertisers had rro make plans. 'lb sow TO SPEAK. come forth and filled the .11 the seeds of better coffers. And we saw that al?lac listens too, as and better radio. To it was good. our audience lifts spread mirth, music its telephones and lets and merriment among us know what music it the masses of listeners. 'Spring 1981 ArbItron TSA 12 Cume. Mon. day.Sunday 8M.1-Plidnipht. prefereth to hear. And we 'lb continue to be #1*. Audience figures shown .re estimates. subject to the limitations of the techniques and procedures used by playeth it. And to be deserving of it. the service noted. Let us say Let us say AM SN THE AKBITIkON COMPANY GO r Conhd Data Company 44wAl. rt Copy cats are never as good as the original. Why settle for mere copies when you can have the original trailblazers. Call your ARBIT RON Representative. "...literally millions..." "By the time I took KBPI over, it had fallen to the sixth or seventh station in town. We brought The Research Group in at the very beginning. With The Research Group, and with the addition of Toney Brooks as General Manager . we brought that station to number one in two books, and I think it's been number one in three consecutive books now. The Research Group, Toney Brooks, and the local crew share that success story. It's been quite a turnaround. The Research Group has made the station, in a relatively short period of time, literally millions . and I use plural . millions of dollars in value." Dudley White Chairman of the Board Radio Division, Sandusky Newspapers Inc. In almost every field there is a company that has EARNED a reputation as the leader . The Research Group Radio's Strategic Research Team 1422 MONTEREY PROFESSIONAL PLAZA SAN LUIS OBISPO, CALIFORNIA 93401 805/541-2838 Broadcasting Aug 17 The Week in Brief TOP OF THE WEEK PROGRAMING JOINT CABLE NEWS VENTURE ABC and Westinghouse NCAA TURF INVADED College Football Association's plan 24-hour satellite NewsChannels that will be TV contract with NBC poses threat to ABC-CBS advertiser-supported, but free to cable systems. PAGE 27 agreement with NCAA. PAGE 88. BUSINESS. PTAR REPEAL NBC petitions FCC to drop prime-time access rule that mandates early-evening half-hour for READING TV NETWORKS' PALM Segal of Bates expects nonnetwork programing. Other networks expected to pay services and independents to cut deeply into follow Suit. PAGE 29. network business in next decade, but believes network TV will be best basic buy for advertisers. PAGE 94. DOLAN PICKED Boston cable franchise goes to Long MEDIA Island MSO that won points for willingness to experiment and to share profits with community. PAGE 30. THIS WEEK IN ATLANTA Sparkling new Eastern Cable Trade Show and Convention is on agenda of Southern BOXSCORE IN SKY Fifty-four transponders on six Cable Television Association convention. PAGE 100. satellites currently serve program distribution and LAW & REGULATION production needs of cable and broadcasting in U.S. Here's rundown on who is using which, as well as look at FTC LENIENCY ASKED AAF, NAB and Telcom what's in offing in satellite universe. PAGE 32. Productions say Federal Trade Commission's regulations on game-of-chance announcements are too complex for MORE INPUT ON DBS There's little consensus in latest limited time of spots and hence discriminate against round of filings to help FCC develop its satellite stance broadcast advertisers. PAGE 104. prior to 1983 hemispheric conference. PAGE 34. 1974 SPECIAL REPORT THE 'BROADCASTING' YEARS Richard Nixon was driven RADIO: CHANGING WITH TIMES BROADCASTING'S annual from the Presidency, bitter to the end against the media. examination of medium finds increased viability and Broadcasters lost in the Supreme Court on cable's greater success in programing, sales, technology and copyright liability for imported distant signals. In the arm over-all management. PAGE 39. Radio networking boom wrestling between the Justice Department and the takes place in traditional and new-form connections, networks, a federal judge dismissed antitrust including impetus from satellites. PAGE 42. Those in know proceedings against the networks, but Justice refiled in expect radio sales to eclipse $4-billion mark in 1981. December. PAGE 109. PAGE 50. Progress report on never-ending search for PROFILE successful radio formats; key words are networks, demographics and identity. PAGE 58. How radio MEDIA MIXMASTER Herb Granath has been in forefront syndicators stay flexible and expand program choice to of ABC's forays into new technologies. As vice president meet market demand. PAGE 64. Contemporary continues in charge, ABC Video Enterprises, he sees added to be most popular format, according to listings of top 10 strength in ventures that augment parent corporation's radio stations in 50 leading markets. PAGE 78. media mix. PAGE 133. Index to departments Closed Circuit 7 For the Record 113 Open Mike 22 Bottom Line 96 Datebook 14 Intermedia 100 Playback 91 Business Briefly 10 Editorials 136 Monday Memo 24 Special Report 40 Changing Hands 102 Fates & Fortunes 129 Monitor 92 Stock Index 98 Broadcasting (ISSN 0007-2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street. NM. Washington. D.C. 20036. Second-class postage paid at Washington. D.C.. and additional offices. 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Index to advertisers ABC Radio Network 57 0 ABC Owned TV Stations 20-21 0 American Petroleum Institute 115 0 Amoco 47 0 Arbitron 3 0 Associated Press 15 0 Beck-Ross Communications Inc. 18 0 Becker Communications 92 Blackburn & Co. 102 0 Blair Television 26 0 Broadcast Personnel 129 0 Broad- cast Programing Inc. 82 0 CATEL Expo 101 0 CBS Radio 51-53 0 CBS Radio Spot Sales 650 Christian Science Monitor Radio News Service 48-49 0 Drake Chenault 61 0 Computer Concepts 87 0 Continental Electronics 830 R.C. Crisler & Co. 800 Eastman Radio 44-45 0 FM-100 550 Foundation for Christian Living 600 Sandy Frank Film Syndication 190 Gaylord Broadcasting 350 Harris 750 Ted Hepburn Co. 103 0 Home Theater Network 94 0 Bernard Howard 430 Hyatt Hotels 540 INA Financial 81 0 ITC Entertainment Inc. 130 Infocom Broadcast Services 62, 74 0 International Tapetronics 900 KPBI-FM 890 890 KPRC Front Cover 0 Katz Radio 39 0 Lotus Reps 85 0 Robert O. Mahlman Inc. 104 0 McMartin 630 Media People 131 0 Metromedia Producers Corp. 60 Metromedia Radio 590 Modern Satellite 97 0 Mutual Broadcasting System 790 NEC Inside Back Cover 0 Palmer Company 1080 Penta Communications 960 Phillips & Co. 780 RAB 770 RKO Radio Network 67-720 Research Group 40 Sacred Heart Program 640 Satellite Communications Network 930 Sherwood, Hennes & Assocs. 132 0 State Farm Insurance 910 Joe Sullivan & Associates 580 TM Programing 12 0 William B.