INTERNATIONAL JOURNAL OF COMMERCE (A Peer-Reviewed-Refereed/Scholarly Quarterly Journal Globally Indexed with Impact Factor) Vol. 6 Special Issue 1 March, 2018 Impact Factor: 3.017 ISSN: 2320-4168 UGC Approval No: 44120 National Conference on “CHANGING GLOBAL ECONOMIC SCENARIO IN COMMERCE - OPPORTUNITIES AND CHALLENGES” 3rd MARCH 2018 (Saturday) Organised by PG AND RESEARCH DEPARTMENT OF COMMERCE SRIMATH SIVAGNANA BALAYA SWAMIGAL TAMIL, ARTS AND SCIENCE COLLEGE (Affiliated to Thiruvalluvar University) Accredited by NAAC Mailam - 604 304 EDITORIAL BOARD MEMBERS Chief Editor Dr. M. Rajarajan, M.Com., MBA., M.Phil., B.Ed., BLL., Ph.D., Assistant Professor, Department of Commerce, Annamalai University, Annamalai Nagar - 608 002 Co-Chief Editors Dr. S. Vijayakanthi Principal Srimath Sivagnana Balaya Swamigal Tamil, Arts and Science College Mailam - 604 304 Dr. S. Thirunavukarasu Vice Principal SrimathSivagnana Balaya Swamigal Tamil, Arts and Science College Mailam - 604 304 Dr. C. Kandasamy, M.Com., MBA., M.Phil., Ph.D., Professor of Management Studies Sree Dattha Group of Institutions Ibrahim Patnanu Hyderabad - 501 510 Dr. K. Thamizhselvan, M.Com., MBA., M.Phil., Ph.D., Assistant Professor Department of Commerce Annamalai University, Annamalai Nagar - 608 002 Mr. S. Sambath, M.Com., M.Phil., SET., NET., Guest Faculty Department of Commerce Pondicherry University, Puducherry - 605 014 Associate Editor Dr. S. Anandarajan Assistant Professor and Head PG and Research Department of Commerce Srimath Sivagnana Balaya Swamigal Tamil, Arts and Science College Mailam - 604 304 Editors and Editorial Advisory Board Mr. P. Veeramuthu Assistant Professor of Commerce Srimath Sivagnana Balaya Swamigal Tamil, Arts and Science College Mailam - 604 304 Mr. M. Sabari Raj Assistant Professor of Commerce Srimath Sivagnana Balaya Swamigal Tamil, Arts and Science College Mailam - 604 304 Mrs. V. Sudha Assistant Professor of Commerce Srimath Sivagnana Balaya Swamigal Tamil, Arts and Science College Mailam - 604 304 Mrs. R. Amuthavalli Assistant Professor of Commerce Srimath Sivagnana Balaya Swamigal Tamil, Arts and Science College Mailam - 604 304 Miss. J. Rama Assistant Professor of Commerce Srimath Sivagnana Balaya Swamigal Tamil, Arts and Science College Mailam - 604 304 Dr. R. Agila Assistant Professor of Commerce Srimath Sivagnana Balaya Swamigal Tamil, Arts and Science College Mailam - 604 304 Member Dr. P. Ramkumar Librarian Srimath Sivagnana Balaya Swamigal Tamil, Arts and Science College Mailam - 604 304 CHIEF PATRON’S MESSAGE It’s my immense pleasure to give valedictory address by the quotes of Hyacil Han. “The most Successful people started from nothing…. they didn’t wait for the opportunity to knock but created the opportunity on their own, worked hard and made history”. I am Glad to Shower my blessings of Lord Muruga and Aadhi Kadavul Balasidhar on each one of the Participators for this 1st National Level Conference on “Changing Global Economic Scenario in Commerce – Opportunities and Challenges”. I congratulate all the Commerce Department Faculties, Research Scholars and Students taken Shanlax International Journal of Commerce to such enormous repute and I am hopeful with the efforts, there are enormous more milestones waiting to be achieved in near future. Sri Sivagnana Balaya Swamigal Chairman Srimath Sivagnana Balaya Swamigal Tamil, Arts and Science College, Mailam SECRETARY’S MESSAGE “Today it was Commerce that Europe valued and it was the business man who, having exploited what the Scientists and technologists had done for the world, now reaped the rewards” First National Level Conference deliberated by the Department of Commerce of our college assumes utmost significance in the present context “Changing Global Economic Scenario in Commerce – Opportunities and Challenges” prioritized by almost all the sectors of the economy. The threadbare analysis attempted by the participants in this conference will definitely go a long way to help the green bank to chalk out programmes for improving their operational efficiency. Let this conference be a grand success and be followed by a number of conferences of this kind in the days to come! Sivaththiru. Rajiv Kumar Rajendran Secretary Srimath Sivagnana Balaya Swamigal Tamil, Arts and Science College, Mailam CONTENTS S.No. Title Page No. 1 Impact of Goods and Services Tax (GST) on Tamil Nadu Economy with Special 1 Reference to Agriculture and Allied Sectors Dr. M. Rajarajan & Dr. M. Vetrivel 2 Financial Empowerment of Women through Financial Literacy 6 – An Empirical Study Dr. A. G. Vijayanarayanan & V. Sathish Kumar 3 Insurance Sector Reforms in India 11 Dr. K. Thamizhselvan & Dr. C. Kandasamy 4 A Study on Factors Affecting Employee Retention with Special Reference to 15 Sharadaa Ceramics Private Limited in Chennai M. Sabariraj & V.Suganthi 5 The Manager’s Role in Strategic Human Resource Management 24 Dr. S. Anandarajan & T. Amudhamangaiyarkkarasi 6 The Effect of Company Characteristics on Capital Structure in India 29 P. Veeramuthu & R. Vinoth 7 Brand Trust – Its Impact on Customer Satisfaction of Television with 35 Reference to Consumer of Chennai S. Lakshmi 8 Structural Change in the Environment Due to Impact of Tannery Effluent 39 Disposal with Special Reference to Ambur Taluk, Vellore District, Tamil Nadu M. Nirmalkumar & Dr. T. Balasaravanan 9 Exploring of Effective Communication: Social Perspectives 47 T. Sivakumar & A. Kanimozhi 10 Impact of Agriculture on Indian Economy 53 Dr. V. Ukkaravel & Dr. M. Vetrivel 11 Financial Engineering in Banks – Digital India, Striving for Service Excellence 58 P. Manimozhi & Dr. T. Saroja 12 Consumer’s Problems and its Protection Act 67 Dr. S. Anandarajan & P. Gowthami 13 An Overview: Swot Analysis on Goods and Service Taxes 74 P. Priscilla & C. Manikandan 14 A Study on Stress Management towards Chengalrayan Co-Op Sugar Mill 77 Society Ltd, Periyasevalai M. Sabariraj & S. Birundhavathi 15 A Study on Effectiveness of Recruitment and Selection Process, SPI 85 Technologies, Puducherry Dr. M. Veeramuthu 16 E-Commerce and Over View 93 J. Kalai Selvi 17 The Impact of Firm Size on Dividend Behaviour of Corporate Firms in India 98 P. Veeramuthu & S. Kannan 18 A Study on Employee Satisfaction of Welfare Measure in Aluminium 107 Fabrication Units in Puducherry Dr. B. Manivannan & S.Manju 19 The Communication is Placed as Pivotal Role on the Professional: Scenario 113 K.R. Rajavel & J.Mangalakshmi 20 Tourism is Emerged as Prominent Factor on National-Economic Growth 117 V. Vedhachalam & E. Deepa 21 Comprehensive Coverage of Effective Communication in Modern Era 120 A. Kanimozhi & T. Sivakumar 22 Importance of Communication in Business in the Present Scenario 124 E. Deepa & V. Vedhachalam 23 Problems Faced by Female Students among Cosmetic Products 128 Dr. M. Rajarajan & G. Birundha 24 Tron Culture 134 E. Thambiraja & J. Hari Narayanan 25 Farmers’ Perception and Awareness towards Crop Insurance in Villupuram 141 District R. Rajeswari 26 Studies on the Empirical an Organizational Climate of the Select Sugar Mills 145 in Tamilnadu R. Chitra & D. Rajakumari 27 A Study on Measuring of Financial Performance of Selected Public Sector 149 Banks in India – Camel Analysis K. Premalatha & Dr. D. Ganesan 28 E-Banking in India 155 M. Ragini 29 Problems of GST on Rural Marketing in Villupuram 161 Dr. R. Anandaraman 30 Employees Motivation in an Organization 167 Dr. R. Agila & B. Arun 31 A Study on Employee Motivation in Bright Brothers Pvt Ltd at Puducherry 173 R. Kumuthavalli Revathy 32 Food Problems and Foodgrain Production Policies in India 183 Dr. T. Sivakumar 33 Investment Behaviour of Retail Investors: A Study with Special Reference to 190 Mutual Funds in Puducherry S. Jegan 34 Problem Challenges Faced by Women Entrepreneurs 197 Dr. R. Agila, E. Thulasi & D. Rajasekar 35 Demonetization: A Move towards Digital Transaction 201 T. Velayutham & S. Sairam 36 India’s Trade with Saarc and Asean: A Comparative Analysis 206 S. Saravanan & Dr. V. Vijayakumar 37 Demonetization and its Impacts on Indian Economy 212 K. Sulochana & Dr. D. Ganesan 38 A Survey about Banking Applications After Demonetization 219 K. Kulunthan & D. Gopinath 39 Data Mining Services in Retail E-Commerce Data 223 C. Anuradha & R. Anandavally 40 Corporate Social Responsibility-Survey in India 229 V. Deepasundari & V. Harini Vol. 6 Special Issue 1 March 2018 ISSN: 2320 - 4168 IMPACT OF GOODS AND SERVICES TAX (GST) ON TAMIL NADU ECONOMY WITH SPECIAL REFERENCE TO AGRICULTURE AND ALLIED SECTORS Dr. M. Rajarajan Assistant Professor, Department of Commerce Annamalai University, Annamalai Nagar Dr. M. Vetrivel Assistant Professor, PG& Research Department of Commerce Sri Vinayaga College of Arts and Science, Ulundurpet Abstract Goods and Services Tax (GST) is an indirect tax which was passed on 3 august 2016 and commenced on 1 July 2017 in India. GST was already implemented in 160 countries. India adopted concurrent dual GST model where taxes are collected in the form of State Goods and service tax (SGST) and Central Goods and service tax (CGST). Tamil Nadu is one of the most socially and economically progressive states. In 2014-15, Tamil Nadu contribute to 8.4 per cent in GDP and services contribute to economic activity (45%), manufacturing (34%) and agriculture (21%). Agriculture is the backbone and root of Indian economy which helps to sustain industrial growth and key to reduce poverty. It accounted for 17.4 per cent of GDP. Implementation of GST would expect to satisfy both farmers and consumers by unifying the tax system and reducing the burden of tax and boost the economy of Tamil Nadu in long run. This paper helps to study the impact of GST on economy of Tamil Nadu with special reference to agriculture and allied sector. Keywords: GST, Agriculture, Tamil Nadu, Economy. Introduction The Goods and Services Tax (GST) is an indirect tax which was passed on 3 august 2016 and commenced on 1 July 2017 in India. GST was introduced as The Constitution (One Hundred and First Amendment) Act 2017, following the passage of Constitution 122nd Amendment Bill. The GST council has approved the rates of taxes (5%, 12%, 18% and 28%) on goods and services in its 14th council meet held on May 18, 2017.