Mosaic® USA Group and Type Descriptions Complete with “How to market” suggestions Contents Group and Type List ................................................................................................................................ 5 Group and Type Descriptions ................................................................................................................... 7 Group A: Power Elite .................................................................................................................................................................. 7 Type A01: American Royalty ................................................................................................................................................................... 8 Type A02: Platinum Prosperity .............................................................................................................................................................. 10 Type A03: Kids and Cabernet ................................................................................................................................................................ 11 Type A04: Picture Perfect Families ........................................................................................................................................................ 13 Type A05: Couples with Clout ............................................................................................................................................................... 14 Type A06: Jet Set Urbanites .................................................................................................................................................................. 15 Group B: Flourishing Families................................................................................................................................................... 16 Type B07: Generational Soup ................................................................................................................................................................ 18 Type B08: Babies and Bliss .................................................................................................................................................................... 19 Type B09: Family Fun-tastic .................................................................................................................................................................. 21 Type B10: Cosmopolitan Achievers ....................................................................................................................................................... 22 Group C: Booming with Confidence ......................................................................................................................................... 23 Type C11: Aging of Aquarius ................................................................................................................................................................. 25 Type C12: Golf Carts and Gourmets....................................................................................................................................................... 26 Type C13: Silver Sophisticates ............................................................................................................................................................... 27 Type C14: Boomers and Boomerangs .................................................................................................................................................... 28 Group D: Suburban Style ......................................................................................................................................................... 29 Type D15: Sports Utility Families ........................................................................................................................................................... 31 Type D16: Settled in Suburbia ............................................................................................................................................................... 31 Type D17: Cul de Sac Diversity .............................................................................................................................................................. 33 Type D18: Suburban Attainment ........................................................................................................................................................... 34 Group E: Thriving Boomers .......................................................................................................................................................35 Type E19: Full Pockets, Empty Nests ..................................................................................................................................................... 37 Type E20: No Place Like Home ............................................................................................................................................................. 38 Type E21: Unspoiled Splendor............................................................................................................................................................... 38 Group F: Promising Families .................................................................................................................................................... 40 Type F22: Fast Track Couples ................................................................................................................................................................ 42 Type F23: Families Matter Most ............................................................................................................................................................ 43 © 2018 Experian. All rights reserved. Mosaic® USA Group and Type Descriptions | 2 Group G: Young City Solos ....................................................................................................................................................... 44 Type G24: Status Seeking Singles ......................................................................................................................................................... 46 Type G25: Urban Edge .......................................................................................................................................................................... 46 Group H: Middle-class Melting Pot ........................................................................................................................................... 48 Type H26: Progressive Potpourri ........................................................................................................................................................... 50 Type H27: Birkenstocks and Beemers .................................................................................................................................................... 51 Type H28: Everyday Moderates ............................................................................................................................................................ 52 Type H29: Destination Recreation ......................................................................................................................................................... 52 Group I: Family Union .............................................................................................................................................................. 54 Type I30: Stockcars and State Parks ...................................................................................................................................................... 56 Type I31: Blue Collar Comfort ................................................................................................................................................................ 57 Type I32: Steadfast Conventionalists ..................................................................................................................................................... 58 Type I33: Balance and Harmony ............................................................................................................................................................ 59 Group J: Autumn Years ............................................................................................................................................................ 60 Type J34: Aging in Place ........................................................................................................................................................................ 62 Type J35: Rural Escape .......................................................................................................................................................................... 63 Type J36: Settled and Sensible .............................................................................................................................................................. 63 Group K: Significant Singles ..................................................................................................................................................... 65 Type K37: Wired for Success .................................................................................................................................................................. 67 Type K38: Gotham Blend .....................................................................................................................................................................