Central City TDM Programme An intervention Presentation to the Active Living and Environment James Young, TDM Project Leader Greater Christchurch Partnership Jillian Frater Central City Rebuild Pre-earthquake : 51,400 2016 numbers: 31,380 Approx 4500 People moving into the central city 2016/17 3,800 Movers plus 1000 Ara employees in program Behaviour change opportunity when moving = Now People Going or Projected to go through the program (includes 1000 Ara employees) 800 700 600 500 400 300 200 100 0 ChCh Travel Modes -NZ Census 2013 3% 4% 7% 3% 83% Car Bus Bike Walk Carpool Accessible City Targets 2010 2041 2010 morning mode 2041 morning mode peak trips* share peak trips* Share Cycle 2,800 5% 12,600 16% 10,000 more cyclists Public Transport 5,700 10% 26,100 32% 20,400 more on bus Car passenger 13,600 25% 10,300 13% Car driver 33,300 60% 32,200 40% Total 55,400 81,200 $ 62 million in benefits if we hit this target for the movers Behaviour Change- its complex Individual Circumstance Barriers Benefits Confidence Norming A good experience Connection Leadership Reinforcement Your requirements defined Approval to Proceed Team Formed Greater Assess FacilitiesSurvey Staff Christchurch Healthy Commuter Programme Present to Staff One to Ones with staff Supply Product/ Initiatives Join the City Commuting Self Service Internet Pages Community The presentation There’s no parks Driving makes you fat, poor and unhappy Other modes are great for you The interview- It’s the interviewees thoughts …. 1. Have you ever thought about taking another way ? 2. What is the BENEFIT of that? 3. Whats stopping you (BARRIER)? 4. Would you like to try it 2 days a week ? 5. Would you COMMIT to that ? Geographical pattern BELFAST Direct bus routes to city What people say people say What QUEENSPARK Bus/bike 30 mins REDWOOD PARKLANDS CASEBROOK MARSHLAND HAREWOOD BURWOOD NORTH BEACH BISHOPDALE Bus/bike 20 mins MAIREHAU PAPANUI AVONDALE RUSSLEY Bus/bike 15 mins SHIRLEY NEW BRIGHTON BURNSIDE BRYNDWR ST ALBANS ARANUI YALDHURST BEXLEY MERIVALE RICHMOND AVONHEAD LINWOOD ILAM FENDALTON AVONSIDE SOCKBURN RICCARTON PHILLIPSTOWN WOOLSTON HORNBY ADDINGTON SYDENHAM WALTHAM MIDDLETON SOUTHSHORE WIGRAM SPREYDON OPAWA VERY GOOD ST MARTINS HILLMORTON SOMERFIELDOPTIONS BECKENHAM OAKLANDS HOON HAY HUNTSBURY REDCLIFFS HEATHCOTE CASHMERE HALSWELL GOOD OPTIONS MT PLEASANT SUMNER WESTMORLAND PREBBLETON OCCASIONAL OPTIONS 5 min walk buffer LYTTELTON VERY LIMITED OPTIONS Graphics: Richard Moreham What are the main motivators to change? What are the main motivators to change ? Plus $ and uncertainty of finding a park What are NOT motivators to change ? .Congestion What are NOT motivators to change? .Health (a bonus, but rarely a motivator) What are NOT motivators to change? .Environment What are NOT motivators to change? .Cost of motoring Plus an additional 14% saying they would like to try another non-car mode Travellers by Mode- excluding single occupancy vehicle 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Bike Bus Carpool Walk Other SRB Christchurch Commuting CommunityCPH MOE BNZ MSD MOH Cavell MBIE EY Leitch DOC AURECON ACC BECA Crombie Lockwood Justice Fire Corrections Police St John Christchurch Commuting Community = ARA Cultural Change Launch Day “Menu of Champions Hui and One to Ones Initiatives” to suit Segmentation tastes Cycle Bus Carpool Walk How to Guides How to Guide How to Guide How to Guide Bike Map Metrocard Smart Travel App Smart Travel App Bike Check Interchange Tour Find a friend Find a friend Bike Workshop Airport Bus Card Challenges Walk NZ Step Confidence rides Loyalty Programme Prizes Challenge Challenges Challenges Prizes Prizes Prizes Events Green Prescription “Sensibel” Feedback Champions Group Input and Feedback Size of the Prize- Achieving AAC Targets In Program 2017 2041 Parking building cost avoided $ 53,760,000 $ 909,440,000 Walking/Cycling Health Benefit $ 3,061,555 $ 51,791,309 Decongestion Benefit $ 946,176 $ 16,006,144 Farebox Recovery ECAN $ 1,588,752 $ 26,876,388 Parking Costs Saved $ 2,838,528 $ 48,018,432 Vehicle running costs saved $ 2,497,905 $ 42,256,220 Benefits $ 62,195,011 $ 1,052,132,273 Benefits derived from NZTA costings.