METROPOLITAN CAMPAIGN 6 maps with highlights of the Amsterdam Area NEW AMSTERDAM AUTHENTIC General LAND BEACH HAARLEM The Metropolitan campaign is directly linked to the ´Visit Amsterdam, See Holland’ project and is Discover the Amsterdam Area Discover the Amsterdam Area Discover the Amsterdam Area aimed at attracting visitors staying in Amsterdam to spend some time in the area Includes Includes Includes area map & area map & area map & day trips CASTLES day trips OLD day trips FLOWERS OF & GARDENS HOLLAND AMSTERDAM Discover the Amsterdam Area Discover the Amsterdam Area Discover the Amsterdam Area Advertising opportunities In one of the six theme maps: Flowers of Amsterdam, Old Holland, Castles & Gardens, Amsterdam Includes Includes Includes area map & area map & area map & day trips day trips day trips Beach, New Land and Authentic Haarlem www.iamsterdam.com/area www.iamsterdam.com/area www.iamsterdam.com/area © TIM BELDMAN Cover Haarlem .indd 1 16-03-16 15:16 Target group • International visitors staying in Amsterdam www.iamsterdam.com/area www.iamsterdam.com/area • Visitors from core markets (Germany, Belgium, UK, Italy, Spain, France, US) • Average age 36 r e e r m Public Transport Map k e M a r 5 51 170 172 174 Almere Centrum Amsterdam Central Station I J 142 Almere 322 • Travels to destinations in the area by public transport m Almere Centrum Elandsgracht Bus station e e Pampus r Forts and Country Estates (full day) IJburg Amsterdam City Take the train from Amsterdam Central Station to Naarden-Bussum (towards Amersfoort Vathorst or Zwolle 5 320 322 327 327 328 via Weesp, platform 11). From Naarden-Bussum, take bus 110/151 to Naarden (50 mins total). Walk around this Amsterdam Amstel 322 Bus station ‘t Oor 142 preserved fortified town and visit the Dutch Fortress 51 327 Museum . From Naarden, take bus 110 or 602 or cycle to 170 320 322 Brandweerkazerne Almere Marina Muiden. A lovely walk through the historic centre of Muiderzand 328 172 327 328 Muiden brings you to the medieval Muiderslot Castle • Decides to visit the region at the last moment Amsterdam Zuid 174 (free entrance with your I amsterdam City Card). From 328 Muiden Duivendrecht Muiden, P+R Terrein Muiden, take bus 110 to Weesp. Rent a bike at the bus/ A 300 Amsterdamse m 110 train station (Fietspoint, 12.50) and follow the River Vecht. s The riverbank offers unimpeded views of the imposing t Gooime Bos e 110 er Leisure Lakes castles (such as those at Breukelen and Oud-Zuylen), l ornate country estates and accompanying tearooms. Don’t 300 328 120 forget to stop by at Fort Uitermeer . Next to the fort Amstelveen 106 110 110 Schiphol 142 170 172 174 300 A’dam Bijlmer ArenA you’ll find a lovely restaurant – the perfect stop for a Centrum 320 Huizen Airport Amstelveen Bus station 300 Weesp refreshing drink or good meal. To discover all the forts and Hoofddorp 5 51 B G castles in this area, download the English app with free Weesp Fortress Stretch 108 Bus station audio tour (search for ‘Layar’ and then ‘Fortenland’ in the 300 Ouderkerk a/d Amstel app store). From Weesp, trains back to Amsterdam run Hoofddorp 300 340 Amstelveen Naarden every 15 minutes. 300 106 See www.vvvgooivecht.nl for cycle routes. Ouderkerk Westwalstraat a/d Amstel Rundervreugd A 110 320 120 340 cht 105 110 D Ve Amstel River Country Side Naarden-Bussum 172 Historical River Estates Ankeveense Aalsmeer 142 l Bussum 108 C 170 e plassen Bussum-Zuid t 106 206 HAVEN VAN 'T GOOI 174 s 105 Come enjoy the old village, the charming Flora m Nederhorst den Berg 5 min Visitor Information Centres Zwarteweg A • Circulation & Distribution Holland Laren shopping center and the Huizer museum. Leisure Lakes I amsterdam Visitor Centre 142 170 174 340 Brink The hiking route Huizer Milk maid takes you West- 340 Central Station or Amsterdam Airport Schiphol • Bus station Natuurmonumenten www.iamsterdam.com/area past historic farms and fishing cottages. einder- 172 plassen ’s-Graveland Experience the charming Nautical Quarter 320 A VVV Naarden (www.vvvnaarden.nl) Uithoorn Hilversum • with its restaurants and cosy terraces. Vinkeveense Mediapark B VVV Weesp (www.welkominweesp.nl) 206 105 F E C VVV Aalsmeer (www.vvvaalsmeer.nl) Visit the Old city harbour, the Botter yard 120 206 • 108 D VVV Bussum (www.vvvbussum.nl) and historical fishing botters. Amstelplein 170 142 plassen Hilversum Kudelstaart 172 E VVV Hilversum (www.vvvhilversum.nl) The total circulation of the six theme maps is 120,000 copies Distribution via the I amsterdam Visitor 174 104 105 108 206 320 Huizen offers fine hotels and b-and-b F VVV Wijdemeren (www.vvvwijdemeren.nl) • accommodations and there are all kinds Hilversum G VVV Huizen (www.vvvhuizen.nl) of activities and events. 104 Mijdrecht Leisure Lakes Highlights • And free parking! Pampus, isle of Amsterdam Wilnis Amsterdam Castle Muiderslot Dutch Fortress Museum 142 174 Museum Weesp Loosdrechtse 8 min Vecht Nautical Quarter Huizen Wilnis Nieuw Loosdrecht Historical Garden Aalsmeer plassen Bus Centres, participating parties and Holland Brochure Services Fort Uitermeer 104 Centrum Bus stop Cobra Museum Railway Amsterdamse Bos (Amsterdam Forest) 120 Castle-Museum Sypesteyn 0 1 2 3 4 5 km Breukelen Singer Museum Laren Breukelen 6 Advertentie-3.pdf 1 2/28/2017 12:20:29 PM AM-CastlesGardens.indd 1 3/9/17 13:47 Amsterdam & Region Travel Ticket (ARTT) Get out of Amsterdam with the ARTT, which grants you unlimited travel on the city's public transportation and beyond. From flower auctions and windmills to beaches and Amsterdam Castle medieval castles, ARTT is the easiest and most economical way to explore everything the greater Amsterdam Metropoli- Muiderslot tan Area has to offer! Pick up yours at an I amsterdam Visitor Only 15 minutes from Amsterdam Centre, participating public transport company ticket counter or selected hotel or campsite. (Don't forget to check in and © out whenever you get on or off a train or bus!) C Find more information and a map of all included routes on: MIKE BINK www.iamsterdam.com/area M Daytrips Amstelland (full day) Y More information Fortress Stretch (1/2 day or full day) CM Rent a bike from one of Amsterdam’s many bike rental Take a tram, train or the metro from Amsterdam Central companies and head south towards Amstelveen and the MY ENJOY A DAY AT THE LAKE Station to Amsterdam Amstel. From there, buses 320 and 322 Leisure Lakes (1/2 day and full day) beautiful Amsterdamse Bos (Amsterdam Forest). You can CY run regularly to the P+R Terrein stop in Muiden (30 mins). A also rent bikes at the entrance to the Amsterdamse Bos, as lovely walk through the historic centre of Muiden brings you Set the alarm because it's time to discover the wonderful well as canoes for a view of the forest from the water. CMY to the medieval Muiderslot Castle (free entrance with your world of flowers at the FloraHolland flower auction ad K I amsterdam City Card) (www.muiderslot.nl). If you follow the (www.floraholland.com). The earlier you get here, the more In Amstelveen, pay a visit to the famous Cobra Museum canal towards Muiden, you will see the ferry to Pampus Island you’ll see (visit before 9 AM). Experience the hustle and bustle (www.cobra-museum.nl) or the smaller Jan van der Togt Weesp is often called ‘Small Amsterdam’ for it’s well (www.pampus.nl) on your right after about 500 metres (25% of the auction floor, watch traders bidding against the clock Museum (www.jvdtogt.nl). Continue on to Ouderkerk aan de preserved historic centre with old canals and discount with your I amsterdam City Card). The island and and be amazed at the quantity of beautiful blooms traded Amstel, a picturesque village established in the 12th century Send your email for more information to [email protected] abandoned fort have a mysterious air and make for an daily from more than 10 countries. on the River Amstel. The banks of the Amstel are bustling with monuments. This town is a hidden secret that interesting day out for visitors of all ages. fantastic cafés and restaurants with sunny waterside terraces. hosts plenty good shops and restaurants. At the Take bus 172 from Amsterdam Central Station (1 hour, direct After you’ve refuelled, visit the Netherlands’ oldest Jewish AALSMEER heart of it all, the 18th century town hall houses a Another ferry (25% discount with your I amsterdam City Card) connection). After your visit, take bus 172 again to the cemetery, Beth Haim. remarkable museum. (www.amsterdamboatexcursion.com) runs directly from Hortensiaplein stop. From here you can walk to Westeinder Pampus Island to Amsterdam IJburg, from where you Rondvaart (20 mins total), a company that operates boat tours The route back to Amsterdam is lovely; in no time at all you’ll can take tram 26 back to Amsterdam Central Station on the Aalsmeer lakes. You’ll float past countless islands be cycling past grazing cows and elegant country houses. (April–October). teeming with flora and fauna. Brochures of the different cycle routes are available in the www.vvvgooivecht.nl www.westeinderrondvaart.nl I amsterdam Visitor Centre at Stationsplein. www.vvvaalsmeer.nl Industrial Heritage Smalltown Harbours Amsterdam Waterland In the 17th century, some 600 windmills were With green meadows, traditional farmhouses The former Zuiderzee boasts many historic built in the Zaan region. Today, this area is and two UNESCO World Heritage sites, harbour towns and picturesque old fi shing a magnifi cent piece of perfectly preserved Amsterdam Waterland offers an abundance of villages.