Tforool Businesskit Wiarton Edition 1 As a local business in Wiarton’s downtown, it is important for you to know this book what the Spruce the Bruce Yes, program is and how it can was made benefit your business. Years of meetings, strategizing and planning are especially for now translating into action in Wiarton’s downtown. you! It is now time for business owners, like you, to help build Wiarton as an authentic destination and prosper. We truly appreciate you taking the time to read this (That is assuming you’re a business booklet. If you have any questions, please don’t hesitate to contact the Spruce The Bruce team. owner in Wiarton’s downtown.) 2 3 Spruce the Bruce (STB) is a downtown improvement What is program developed by the County of Bruce. It is designed to assist communities in making improvements to their downtowns so they are unique and appealing to both Spruce the residents and visitors. STB offers support in the form of policy research, action plan development, design services and grants. Bruce? The STB program is a five step process that each municipality and community works through with the County of Bruce. Wiarton has completed the five step process. The STB team is here to support you and help your business thrive. Bringing Dollars Downtown! 4 5 History of Spruce the Bruce. 2010, The Spruce the Bruce program began. 2010 - 2011, An analysis of each of Bruce County’s municipalities was undertaken to determine the needs of each community’s downtown. 2011 - 2013, Community groups were formed to ensure there was an organized approach for each community. The groups were made up of municipal staff, business owners and members of the public. The groups worked with the STB team to develop strategies for their community for the next 5 years. 2013 - 2015, Each community worked to consolidate their brand and develop marketing campaigns. A marketing grant was secured from the Provincial government. This grant was used to develop the marketing campaigns for each community. Each community campaign was individually customized to appeal to their demographics. 2016 and beyond... 6 7 Wiarton’s community brand story. The Bruce Peninsula is a well known destination that is visited by people from far and wide. It is the Basecamp to an authentic Canadian playground. Nestled between the rugged limestone cliffs of the Niagara Escarpment and the shores of Georgian Bay, Wiarton is the perfect place for visitors to call home while they explore The Bruce Peninsula. Wiarton is the place where people are introduced to the Canadian outdoors in a safe and fun way. It’s the place where visitors can get comfortable with outdoor activities. It’s the place that expert local tour guides lead visitors on adventures that they will remember for years to come. And it’s the place where vistors know they can get provision for any adventure that awaits them on the Bruce Peninsula. Wiarton is the Basecamp to the Bruce Peninsula. 8 9 Fitzwilliam Island m i a l l i l e z w n i t n F h a C Wiarton’s Yeo Is. A B C D E F G H I J K L M N O p 1 Chi-Cheemaun Car Ferry to Manitoulin Island 1hr 45min. Snake Is. Cove Island Lighthouse Gig Pt. Boat Harbour Fathom Five National Fathom Five National 2 Cove Bears Rump Is. Mariine Park Eagle Pt. Echo Is. Bass Bay Flowerpot Island Eagle Cove Flowerpot Is. Lightstation North Otter Is. Island Beachy Cove marketing Channel Pt. Cove Island n n e l Harbour South Otter Is. C h a r e g o r M a c G Tobermory 3 Parks Canada Visitor Centre Lookout Tower Russel Is. Big Tub Dunks Pt. Cabot Head y Lighthouse unks Ba Lighthouse Little D e Deepest Point in Georgian Bay & Museum Devil Is. Dunks Bay e Cov Grotto Littl 170m (558ft) y e a China Cove son B Wingfield Pt. Simp y a d twood Cov Rocky Bay Ave H R d f R Dri e Hay Bay v Cr o Loon Cave Pt. Wingfield Basin y C Horse e e Lake r tl Cyprus o it Lake Cabot Head St.Edmunds 4 C L M Lake Cabot Head u Museum n d Bruce Provincial C D n M d R rail a R e ce T r cA u Conley Nature Reserve d pe k Peniinsulla Br rt y a Umbrella e H h a L Cameron Lake R r u R u B Cape Hurd r o rd d r n Natiionall Park Moore Lake Lymburner d D h R o Lake a N r Emmett Lake e y S d e e Lake Lake a y e r r Bartley H a v e 6 d t R A o Barney n B Tobermory m R B h S r e a Lake o S a l e b Baptist Harbour e Lake ro Airport C k a y v W s a C e B L Upper Andrew Ontario N.R. a A R s B d e d Lower Andrew Quenlin bour R a ru Lake Baptist Harbour Har d ch p R Gillies Lake an R y e Lake Lake ay Ind i d C k s a nd Baptist Is. L Li 45 t Chippewas of d t R Indian Harbour e E e v a Singing m Hunting Nawash Ground F.N. 60B A g Bay l d k m George e e e E Hopkins s Sands R e i r Lake 5 a y y C 40 B a Ba d Rd B R Hopkins Pt. ner d ur s r Bay a Chippewas of Warder a o y campaign Wa bo as B Warner c r k sa r e ee Saugeen F.N. Lake d a d r Hunting Ground 60A in r Pt. Pendall o i C L t Dorc S le Har Pt. D e C y l ow r Will a D n r Eag e L a k Dyer's Bay Crane e Roadside Lake R d Dyer's Bay Park d er iv d R R R y e Ba k Little Eagle Pt. rs a ye L D n Coal Oil Pt. i 6 d ta R Shouldice ri r B Harbour n D r e Lake e rde Bruce u n tle Eagl o bo ra M Devil's Lit B ar C c Porcupine Pt. ns H N C Monument as Johnso a B a Dorc i o r rc p Bay y Rd P R ha e Ba P d Britain r sande eni d C M t h Cori n y Lake R in l n Bruce Alvar B l N l s r e d or e ula i s th r Ontario n S w km R ho d D r E re N.R. C R d d Rd Cape Chin e t n a R Johnson Pt. Nati a d a s Otter P P Scugog km n d t n ' v R Lake ri s l Lake onal B B d bour s 0 y' h Terry Pt. 3 ke rt C Har Miller d ne 's a o Pa R r y r L N a on's Pa a d e r B m tt t R e rk Lake m O d 7 ohns e R r J y a v a T s o R ind C L Miller in d R ake h o k L C d e r Lake R b e le e h b r il d p t D i M R u C a o r n S The campaign aims to appoint Wiarton as the Murray s C e in d r Bay P e d R D e ld V r R e e r O l C in i Deadman Pt. T r re r p h c e g C ke e u T a n Smokey Head n o M i pe R Smokey i b adl r a r P r S p C d s a S Head - Pine Tree Pt. H C S White Bluff r a e d 0 r e 2 Provincial Pine Tree Harbour l d C k e R r r Nature Reserve R Little a y Sibert Pt. ed sa Ir A d C d a c Pine Dr in 8 te d L L in ke i a h R Northern Bruce h r W ke 6 5 L m Juno Pt. C n k d a e Ague R Peninsula R e y n r d Little Pine Tree Harbour r Municipal Office dsa C Lake in D L F o Trail C primary community associated with The Bruce Pleasant Pt. y rty Lindsay Tract Trails e h l H T e i e d g Ira Lake r ll bour h r s c a n e y r i R h Har r Provincial H u nc B p d r Fre S N.R. d B il R u l R B s r Ira ' y d White Bluff Bay rke Lake la R - asant C d r r e o R Ple n S v le i st y ud Whippoorwill Bay Clarke's Ea sa Ca R nd Li bour Corners L S r a a w H s ke Isthmus Bay ey 9 e a Bradl k n to L S n Lion's Head Lions Head Stokes d in r R ra Lighthouse Scotch Thistle Pt.