dfad Asian Licensing Conference 12-13 Jan 2015 Perfetti Van Melle Group CHUPA CHUPS® is a brand of Perfetti Van Melle, the 3rd largest confectionery group in the world. PvM Brand Portfolio 4 1 SWEET HISTORY Born in 1958 Logo designed by Salvador Dalí Strong personality and clear identity Sold in 150 countries Strong emotional link with the consumer --- LOVE BRAND --- 1 CHUPA CHUPS LICENSING PROGRAM Licensing Over 70 program Main licensees categories started in in Europe/ 1998 apparel and . Asia personal care Targeting teenagers and young adults More than 700 designs available for licensees @Retail 1 CHUPA CHUPS AT RETAIL Chupa Chups is an impulse purchase driven product, retail marketing is in the DNA of the brand. The “Cap Display” was patented by Mr. Bernat in 1962 Licensing1 LICENSED Products PRODUCTS AT RETAIL Transferring the experience of the core business to licensing RECENT CHUPA CHUPS RETAIL PARTNERS RETAIL TRENDS AND CHALLENGES Candy is hot at retail and fashion industry RETAIL TRENDS AND CHALLENGES • Showrooming and internet sales • Eye-catching in store elements affect the traffic at the brick and mortar shops • Samplings • Promotion with lollipops to boost the sales RETAIL TRENDS AND CHALLENGES • Promotions and constant discount • Capsule collaborations with initiatives tend to decrease prices exclusive designs RETAIL TRENDS AND CHALLENGES • Consumer looks for more • Event driven content personalized in-store • Surprise and WOW ! effect experiences RETAIL TRENDS AND CHALLENGES • Multi-loyalty client • Loyalty and redemption programs RETAIL TRENDS AND CHALLENGES • Globalization: same brands and • Unlimited creativity: amazing similar products everywhere style guide with constant refreshments • To present novelties and surprise the consumer is a must ETE! - Hong Kong CHOOCOLATE - Hong Kong b + ab - Hong Kong, Macau, China STAY REAL- Hong Kong, Taiwan, China, Japan B-DUCK - Hong Kong UNIQLO - Uk UNIQLO - Japan SEPHORA – Barcelona & Paris Lollipop as a promotional item Uniqlo Coty El Corte Inglés Corte El PULL & BEAR - Spain THE LINK – Hong Kong I-Square – Hong Kong Creating spectacular costumes USA – SUGAR Project ´ IT Chupa Chups corners @ IT’SUGAR in 2015 Large confectionery range and a varied licensing product range to offer a unique shopping and brand experience Licensing1 TIPS TO Products SUCCESS AT RETAIL Carefully select the partner, a retailer aligned with the positioning of the brand and committed with the project Stand out from the crowd: build a 360º coverage in the collaboration around the product, packaging, POS and window elements, shop experience Build stories around the brand and develop concepts that the customer can relate to, both in the store and online Offer an experience around the brand, that involves the participation of the customer Use an online strategy to promote the offline retail traffic Maximize exposure by tying in the on-line strategy of the brand with the launch of the retailers to create a win-win situation PERFETTI VAN MELLE LICENSING DIVISION .