LOTUS PURE DRIVING № 01 August 2014 | Newsletter for Lotus Dealer network LOTUS CUSTOMERS WELCOME TO THE FIRST ISSUE EXPERIENCE OF OUR NEW DEALER PURE DRIVING ENJOYMENT WITH 3+3+3 CAMPAIGN Lotus put customers and its dealer network NEWSLETTER at the top of the agenda with three year warranty and three year inclusive servicing Jean-Marc Gales package offered across all three models in Chief Executive Officer, Group Lotus plc the Lotus sports car range. As part of the continued effort to further Welcome to the new issue of PURE DRIVING, a dedicated newsletter for the support the dealer network and connect Lotus dealer network. Over the coming months this newsletter will bring you with its customer base, the newly launched not only news and updates from the factory, but also information on issues that Lotus 3+3+3 campaign has so far achieved its goal and has reportedly been hitting the affect you directly. Information on marketing campaigns, incentives for the spot with customers and dealers alike. network and ways to help increase your showroom sales will also be provided. The dealer network report that customers As our commercial partners, it is important we work together for our mutual are responding positively to the new benefit and for the benefit of all Lotus customers around the world. promotion which began at the start of July. Non-committing purchasers have been I am pleased to tell you the Lotus business we have the pleasure of inviting you to the more likely to buy a Lotus given the fact they is improving. Not only has the business Lotus Global Dealer Conference which will can now buy a new Lotus Elise, Exige and seen its best financial year Q1 sales take place on 11th September 2014. During Evora with guaranteed peace of mind. in three years, but we have also just this meeting you will have the opportunity Add to this, industry-leading residual values completed the best production quarter to meet the new Executive team and and there has never been a better time for a since Q2 FY11/12. Our July results show the we will share Lotus’ future product and sports car fan to purchase a new Lotus. best car sales volume since March 2011. marketing plans with you. It promises to be Jean-Marc Gales, Chief Executive Officer for We are resolute in our determination to see a rewarding and important Group Lotus plc commented: “This is great this continue. Your role is key to this. event. I very much look news for all would-be sports car owners. It forward to meeting you underlines Lotus’ commitment to quality and In order that both Lotus and the dealer all there. reliability, something from which all Lotus network’s commercial results continue to customers can take confidence. It’s also a improve and in the spirit of collaboration, positive affirmation that the Lotus experience is really about pure driving enjoyment.” UK Mr Scott Walker The 3+3+3 campaign is included on all new t: +44 (0) 1953 608689 DEALER CONFerenCE UK and European mainland Lotus m: +44 (0) 7889 405071 purchases. Offer is available until end of On the 11th September Lotus will hold its dealer Netherlands, Mr Graeme Robertson September 2014. conference and share with its commercial Scandinavia t: +44 (0) 1953 608278 and Belgium partners from around the globe its future m: +44 (0) 7803 027331 product plans, marketing and CRM plans. The Germany, Mr Wolfgang Momberger company will also present new engagement Austria and m: +49 172 26 92 643 ideas and how better to support Lotus’ Switzerland Mr Georg Prisner commercial network. m: +44 (0) 7803 027356 Delegates will meet the new executive team Spain, France Mr Stefano Grossini including recently appointed Group Lotus CEO, and Italy +44 (0) 7718 559983 STOCK ALERT: EXIGE LF1 m: Jean-Marc Gales together with the Chief Lotus Cars Mr Arnie Johnson Executive Officer of Lotus’ parent company, If you have not yet ordered your stock of the USA t: +1 7704 766559 (ext. 110) PROTON Dato’ Abdul Harith Abdullah. As Exige LF1 model, please be reminded to do m: +1 7703 246674 previously communicated Lotus will cover the so quickly. cost of accommodation for the evening of the Asia, Middle Mr Simon Wood With only 81 cars produced, each one a 11th September. More more information contact East and t: +44 (0) 1953 608200 bespoke model commemorating each of Australasia Mr Paul Bing [email protected] Lotus’ Grand Prix wins, these cars have m: +44 (0) 7801 203853 proved extremely popular. Delivering a pure Warranty and Mr Neil Turner driving experience, enhanced world-class customer t: +44 (0) 1953 608390 ride and handling, plus having been service PleaSE BE aware endorsed by the LF1® team, TV presenters m: +44 (0) 7803 668947 Lotus has announced live recall notices. and former F1® drivers, available build slots Aftersales Mr Chris Radcliffe Please refer to the Lotus dealer portal are depleting. Please contact your territory Department t: +44 (0) 1603 732193 for more information manager for more information and to ensure you don’t miss out. With new personnel changes at Lotus, here is a reminder of your http://dealers.lotuscars.com/index/login point of contact, should you need help or assistance. ANOTHER MONTH OF GrowTH FOR LOTUS CONTINUES LOTUS SporTS Car SaleS TO EXPAND OUR DEALER NETWORK Lotus sales continue to grow following best same quarter last year. first quarter results in 4 years Lotus welcomes 5 new appointed dealers Jean-Marc Gales, Chief Executive Officer of to its dealer network. Group Lotus plc is pleased to announce the Group Lotus plc commented, “The improved continuing growth of sports car sales, with July sales results for July reward our efforts over the The new outlets will be based in Kuwait, 2014 figures the best since March 2011. Results last months and I look forward to continuing this The Philippines, China (Macau), and USA show 226 cars sold for the summer month, a sales trend in the future. In addition, I would like (Los Angeles). For the UK, Lotus welcomes rise of 65% compared to July 2013. The UK and to thank our parent company PROTON Holdings the return of former Lotus dealers, Williams and Christopher Neil. (Christopher Neil now Germany saw the strongest growth, up 110% Berhad for its unwavering and continued trading as Oakmere Lotus). and 83% respectively in comparison to July support for Group Lotus plc. I would also like to 2013. Lotus Motorsport increased its sales thank our growing global dealer network for worldwide by 100%. The latest figures follow a their efforts and loyalty over the last months in PASTOR MALDONADO 31% rise in Lotus car sales for the first quarter helping us achieve these excellent results.” AND CHARLES PIC of the financial year 2014/15 compared to the UNVEIL EXIGE LF1 AT LOTUS SILVERSTONE Lotus Silverstone, the Lotus dealership based at the famous Grand Prix circuit held a closed VIP event ahead of the British Grand Prix, where Lotus F1® Team driver Pastor Maldonado accompanied by Lotus’ Offical Test and Reserve Driver Charles Pic unveiled to the company’s customers the new Exige LF1. The car, which has sparked interest from Lotus enthusiasts all over the world, embodies Lotus’ motorsport racing provenance and heritage, with each one of the 81 cars in the series commemorating each of Lotus’ Grand Prix wins. The evening began with an interview with the drivers hosted by Silverstone presenter Steve Deeks before the pair revealed the car - much to the delight of the attending fans. LOTUS FeSTival RETURNS TO BRANDS HATCH Brands Hatch will once again see the return cars and the popular Lotus On Track Racing of this year’s Lotus Festival, which takes place Driver’s Club (LoTRDC) race series will also on 17th August 2014. The Lotus-dedicated take top billing. Lotus Motorsport will be on hand celebration showcases the famous Norfolk with the latest line-up of race winners, including Charles Pic (left) and Pastor Maldonado (right) brand in true racing style. the much coveted Evora GT4. On track, there will be demonstrations from For more information and to book tickets log Colin Chapman’s early race cars, rally and road onto www.lotus-festival.com WE ARE #BuildingBritain The Britishness of the Lotus brand and loTUS welCOMES loTUS CluB MalaYSia the contribution that Lotus makes to the UK was recognised recently prior to the UK Manufacturing Summit, part of the TO THE OFFICIAL LOTUS CLUB NETWORK International Festival of Business 2014. Lotus sports car distributor, Lotus Cars there is a generous members’ benefits The Office of Prime Minister David Malaysia is rewarding its customers by package that includes not only discounts on Cameron, asked Lotus and a number of launching an official Lotus Club for all official Lotus parts and merchandise but also other UK manufacturers to “take a picture Malaysian Lotus Owners. The new Lotus with Lotus’ partner companies offering of themselves with their product for example owner’s club will join the official club network preferential rates at Malaysian hotels on the production line with a ‘We are which offers specialist privileges for its and restaurants. #BuildingBritain’ sign and tweet it from members, courtesy of the Hethel factory. your company account.” To keep members in touch with each other Lotus Official Club Malaysia has a full online, a new ‘Lotus Official Club Forum’ will The Lotus picture was deemed to be one programme of forthcoming events and activities be launched that will provide expert technical of the best and represented the broad including road trips to Singapore and visits to advice to Malaysian owners.