December 2007 Industry agreed measurement CONSUMER MAGAZINES CONCURRENT RELEASE This page is intentionally blank Contents Section Contents Page No 01 ABC Top 100 Actively Purchased Magazines (UK/RoI) 05 02 ABC Top 100 Magazines - Total Average Net Circulation/Distribution 09 03 ABC Top 100 Magazines - Total Average Net Circulation/Distribution (UK/RoI) 13 04 ABC Top 100 Magazines - Circulation/Distribution Increases/Decreases (UK/RoI) 17 05 ABC Top 100 Magazines - Actively Purchased Increases/Decreases (UK/RoI) 21 06 ABC Top 100 Magazines - Newstrade and Single Copy Sales (UK/RoI) 25 07 ABC Top 100 Magazines - Single Copy Subscription Sales (UK/RoI) 29 08 ABC Market Sectors - Total Average Net Circulation/Distribution 33 09 ABC Market Sectors - Percentage Change 37 10 ABC Trend Data - Total Average Net Circulation/Distribution by title within Market Sector 41 11 ABC Market Sector Circulation/Distribution Analysis 61 12 ABC Publishers and their Publications 93 13 ABC Alphabetical Title Listing 115 14 ABC Group Certificates Ranked by Total Average Net Circulation/Distribution 131 15 ABC Group Certificates and their Components 133 16 ABC Debut Titles 139 17 ABC Issue Variance Report 143 Notes Magazines Included in this Report Inclusion in this report is optional and includes those magazines which have submitted their circulation/distribution figures by the deadline. Circulation/Distribution In this report no distinction is made between Circulation and Distribution in tables which include a Total Average Net figure. Where the Monitored Free Distribution element of a title’s claimed certified copies is more than 80% of the Total Average Net, a Certificate of Distribution has been issued. In all other cases a Certificate of Circulation has been issued. A full analysis of a title’s paid and free circulation/distribution is included in Section 11. COPYRIGHT © Audit Bureau of Circulations Ltd (by guarantee) 2008 All rights reserved. No part of this report may be reproduced, stored or introduced to a retrieval system, copied or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise) without the prior permission of the copyright holder. While every effort is taken to ensure that all information published is accurate, the ABC cannot accept responsibility for mistakes or omissions. Page 3 ABC Consumer Magazine Concurrent Release - Dec 2007 This page is intentionally blank Section 1 ABC Top 100 Actively Purchased Magazines (UK/RoI) This table represents the ABC top 100 magazines ranked by their Average Actively Purchased element. The table is based on UK and Republic of Ireland circulation only. Actively Purchased is a term defined under rule 5.2 of the Consumer Magazine Reporting Standards. The circulation categories included as Actively Purchased are: - Newstrade & Other Single Copy Sales - Single Copy Subscription Sales - Society Paid Optional The table also illustrates the Actively Purchased: - circulation for the previous two periods - year on year percentage change, - period on period percentage change - percentage of Actively Purchased by title - rankings for the previous two periods ABC Top 100 Actively Purchased Magazines (UK/RoI) Circulation/Distribution Total UK/RoI Average Dec End 2007 Jun End 2007 Dec End 2006 Actively Purchased Actively Purchased Actively Purchased Actively Purchased Actively Purchased Actively Purchased Actively Purchased Actively Purchased Actively Purchased Actively Purchased Prd/Prd % Change Yr/Yr % Change Purchased Actively Actively Ranking Ranking Ranking Net Title % TV Choice 1,403,512 1 1,403,512 100.0% 0.9% 3.8% 2 1,390,376 2 1,352,090 What's on TV 1,385,840 2 1,385,840 100.0% -2.5% -3.6% 1 1,421,645 1 1,436,873 Radio Times 1,051,746 3 1,036,476 98.5% 1.2% -2.9% 3 1,024,563 3 1,066,886 Take a Break 988,056 4 988,056 100.0% -2.2% -2.7% 4 1,009,795 4 1,015,010 Saga Magazine 649,400 5 649,400 100.0% 1.6% 9.7% 6 639,316 7 592,075 Reader's Digest 657,458 6 624,741 95.0% -2.9% -5.7% 5 643,263 5 662,417 OK! Magazine 608,638 7 606,198 99.5% 21.8% 11.3% 10 497,754 9 544,430 Closer 536,186 8 536,186 100.0% -4.6% -11.2% 7 561,869 6 604,149 Heat 515,934 9 515,934 100.0% -4.9% -12.0% 8 542,280 8 586,081 Chat 505,178 10 505,178 100.0% 1.1% -3.5% 9 499,626 11 523,630 Glamour 497,928 11 497,890 99.9% 4.7% -5.6% 12 475,675 10 527,317 That's Life 453,405 12 453,405 100.0% 2.9% -1.3% 13 440,583 13 459,281 Now 450,969 13 450,969 100.0% -6.8% -12.8% 11 483,858 12 517,383 Good Housekeeping 445,742 14 445,742 100.0% 7.1% -0.1% 16 416,200 14 446,165 New! 440,309 15 440,309 100.0% 3.7% 3.0% 15 424,489 15 427,686 Pick Me Up 413,424 16 413,424 100.0% -5.2% -0.8% 14 436,150 16 416,959 Cosmopolitan 386,748 17 386,748 100.0% 1.9% 0.0% 18 379,401 18 386,864 Woman 363,112 18 363,112 100.0% 1.2% -3.9% 19 358,957 21 377,939 TV Times 357,856 19 357,848 99.9% 1.5% -5.1% 20 352,482 22 377,038 Love It! 354,125 20 354,125 100.0% -9.3% -10.6% 17 390,436 17 396,185 BBC Good Food 347,397 21 347,367 99.9% 8.9% 2.3% 28 318,897 27 339,634 National Geographic Magazine 359,001 22 340,822 94.9% 1.9% 1.8% 25 334,594 29 334,678 Woman's Own 339,008 23 339,008 100.0% 0.8% -2.1% 24 336,317 25 346,360 Woman's Weekly 331,408 24 331,406 99.9% -0.3% -4.7% 27 332,337 24 347,895 Sainsbury's Magazine 327,287 25 327,122 99.9% -5.7% -14.4% 21 346,916 19 382,268 Yours 324,853 26 324,853 100.0% -5.0% -14.6% 23 341,852 20 380,489 Best 321,553 27 321,553 100.0% -3.4% -8.6% 26 332,789 23 351,798 Woman & Home 326,824 28 320,814 98.1% 4.0% 5.4% 30 308,453 34 304,521 Reveal 315,213 29 315,213 100.0% -7.9% -6.6% 22 342,151 28 337,612 Peoples Friend 304,689 30 304,689 100.0% -0.8% -3.6% 31 307,167 30 315,953 Look 300,537 31 300,537 100.0% -5.3% 29 317,343 Slimming World Magazine 298,336 32 296,013 99.2% 16.1% 17.7% 44 255,058 42 251,492 Candis 300,083 33 286,909 95.6% -1.5% -1.4% 35 291,157 37 291,032 Star 285,765 34 285,765 100.0% 19.9% 17.9% 47 238,405 45 242,290 FHM 285,181 35 285,181 100.0% 0.0% -17.1% 36 285,256 26 344,193 Prima 284,659 36 284,659 100.0% -3.3% -7.9% 33 294,254 32 309,204 Hello! 336,322 37 279,700 83.1% -4.4% -5.4% 34 292,573 35 295,796 Marie Claire 293,252 38 271,441 92.5% -2.2% -4.1% 39 277,613 39 283,116 Nuts 263,746 39 263,746 100.0% -3.6% -8.9% 40 273,681 38 289,661 Real People 261,260 40 261,260 100.0% -14.1% -14.8% 32 304,211 33 306,540 TV Easy 254,669 41 254,669 100.0% -10.6% -13.2% 37 284,867 36 293,325 Company 241,609 42 241,609 100.0% -5.8% -4.6% 43 256,607 41 253,331 Weightwatchers Magazine 240,406 43 240,392 99.9% -3.9% -1.4% 45 250,258 44 243,780 BBC Gardeners' World 233,602 44 227,525 97.3% -19.6% -2.2% 38 282,993 46 232,701 Grazia 221,879 45 221,879 100.0% 1.9% 7.1% 51 217,690 53 207,120 Bella 217,566 46 217,566 100.0% -11.2% -30.2% 46 245,048 31 311,733 TV Quick 211,608 47 211,608 100.0% -5.9% -14.0% 48 224,799 43 246,181 Red 213,754 48 209,800 98.1% 0.7% -1.1% 52 208,325 51 212,112 Ideal Home 204,943 49 204,923 99.9% -7.2% -5.1% 49 220,929 49 215,874 Men's Health 218,046 50 204,413 93.7% -0.3% -1.8% 53 205,033 52 208,190 Section 01 Page 6 ABC Consumer Magazine Concurrent Release - Dec 2007 ABC Top 100 Actively Purchased Magazines (UK/RoI) Circulation/Distribution Total UK/RoI Average Dec End 2007 Jun End 2007 Dec End 2006 Actively Purchased Actively Purchased Actively Purchased Actively Purchased Actively Purchased Actively Purchased Actively Purchased Actively Purchased Actively Purchased Actively Purchased Prd/Prd % Change Yr/Yr % Change Purchased Actively Actively Ranking Ranking Ranking Net Title % Inside Soap 199,684 51 199,650 99.9% 0.8% 5.9% 55 198,142 59 188,466 Computeractive 199,404 52 199,377 99.9% -7.3% 50 215,130 More! 197,040 53 197,040 100.0% -23.8% -26.4% 42 258,466 40 267,682 Private Eye 196,613 54 196,556 99.9% -0.7% -0.8% 56 197,952 56 198,134 TV & Satellite Week 194,978 55 194,947 99.9% -3.0% -5.8% 54 201,077 54 206,865 Healthy 188,171 56 185,771 98.7% -12.7% -17.4% 50 212,759 47 224,769 Puzzler Collection 183,965 57 183,955 99.9% -1.3% -3.2% 57 186,365 58 189,961 Zoo 174,680 58 174,680 100.0% -5.0% -12.8% 58 183,808 55 200,416 BBC Top Gear Magazine 181,454 59 173,449 95.5% 1.1% 4.4% 62 171,526 67 166,171 Easy Living 183,673 60 170,675 92.9% -6.0% -7.8% 60 181,553 61 185,206 House Beautiful 169,253 61 169,253 100.0% -4.5% -6.5% 61 177,154 62 181,080 Country Living 166,814 62 166,814 100.0% 1.2% -0.3% 64 164,901 65 167,290 Vogue 167,115 63 163,918 98.0% -0.6% -1.5% 65 164,834 66 166,493 Empire 163,795 64 163,795 100.0% 0.7% 2.7% 67 162,680 68 159,534 She 163,689 65 163,689 100.0% 2.3% 13.5% 68 160,026 71 144,258 Elle (U.K.) 163,494 66 158,387 96.8% -4.4% -9.1% 63 165,610 64 174,186 My Weekly 155,527 67 155,527 100.0% -5.0% -17.0% 66 163,709 60 187,452 Doctor Who Adventures Magazine 154,989 68 154,989 100.0% 0.0% 44.1% 70 155,020 90 107,550 Sugar 154,808 69 153,188 98.9% -16.4% -22.1% 59 183,259 57 196,684 Full House 156,200 70 153,158 98.0% -1.9% -14.9% 69 156,052 63 179,893 The Economist - United Kingdom Edition 181,374 71 148,232 81.7% 2.2% 6.7% 71 145,105 73 138,894 Eve 148,550 72 134,623 90.6% 0.4% -9.9% 72 134,051 69 149,339 Instyle UK 159,324 73 133,847 84.0% 0.8% -0.8% 73 132,791 74 134,932 The Simpsons Comics 133,086 74 133,086 100.0% 11.2% -1.0% 77 119,720 75 134,466 Take A Crossword 132,400 75 132,396 99.9% -1.6% 76 134,606 The Week 133,437 76 131,269 98.3% 1.2% 7.2% 74 129,733 81 122,411 Motor Cycle News 128,281 77 128,281 100.0% -4.1% 77 133,733 bm (formerly bonmarche Magazine) 127,206 78 127,206 100.0% 7.7% 118,107 Bliss 126,916 79 126,825 99.9%