www.GrandNational.fans Conducted by YouGov on behalf of www.GrandNational.fans (Eddison Media) Fieldwork Dates: 29th March - 2nd April 2018 April 3, 2018 www.GrandNational.fans AEM_Q1. Have you ever bet on The Grand National? Yes, I have 48% No, I haven't 49% Don't know/ can't recall 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Base: All GB Adults (2007) 2 www.GrandNational.fans AEM_Q2. Will you bet on the 2018 Grand National? Very likely 12% Fairly likely 13% Fairly unlikely 12% Very unlikely 59% Don't know 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Base: All GB Adults (2007) 3 www.GrandNational.fans AEM_Q3. How much do you generally bet on the Grand National in total? £1 to £5 56% £6 to £10 23% £11 to £20 10% £21 to £30 3% £31 to £40 1% £41 to £50 1% £51 to £60 0% £61 to £70 0% £71 to £80 0% £81 to £90 0% £91 to £100 0% More than £100 0% Don't know/ can't recall 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Base: All GB Adults who have placed a bet on the Grand National (982) 4 www.GrandNational.fans AEM_Q4. How many horses do you typically back in the Grand National? 1 43% 2 22% 3 19% 4 5% 5 3% More than 5 2% Don't know 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Base: All GB Adults who have placed a bet on the Grand National (982) 5 www.GrandNational.fans AEM_Q5. What influences your decision on which horse to back in the Grand National? The name of the horse 45% The form of the horse (i.e. The horse's record, e.g. its performance in previous races) 21% From a tip (e.g. from a friend, horse racing expert etc.) 9% By the silk colour (i.e. the racing colours of the horse/ jockey) 2% The number of the horse 1% Other 4% Not applicable - Nothing in particular influences my decision on which horse to back in the 17% Grand National (i.e. I just choose the horse randomly) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Base: All GB Adults who have placed a bet on the Grand National (982) 6 www.GrandNational.fans AEM_Q6. Do the odds ever influence your choice of which horse to back? Yes, they do 56% No, they don't 44% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Base: All GB Adults who have placed a bet on the Grand National (982) 7 www.GrandNational.fans AEM_Q7. Types of bet do you usually place on the Grand National? Win 19% Each-Way 61% Both Win and Each Way 14% Don't know 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Base: All GB Adults who have placed a bet on the Grand National (982) 8 www.GrandNational.fans AEM_Q8. Would you let your children pick a horse for you to back in the Grand National? Yes, I would 70% No, I would not 20% Don't know 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Base: All GB Parents who have placed a bet on the Grand National (607) 9 www.GrandNational.fans AEM_Q9. Have you ever placed a bet on a winning horse in the Grand National? Yes, I have 52% No, I have not 38% Don't know/ can't recall 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Base: All GB Adults who have placed a bet on the Grand National (982) 10 www.GrandNational.fans AEM_Q10. When do you place your Grand National Bet? On the day of the Grand National 65% The day before the Grand National 14% The week of the Grand National, but excluding the day before 9% More than a week before the Grand National 2% Don't know/ can't recall 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Base: All GB Adults who have placed a bet on the Grand National (982) 11 www.GrandNational.fans AEM_Q11. How would you usually place your Grand National bet? In store via a high street betting shop 54% Online desktop 17% A bookmaker app 8% Mobile phone 7% Telephone 1% At the racecourse 0% Other 8% Don't know 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Base: All GB Adults who have placed a bet on the Grand National (982) 12 www.GrandNational.fans AEM_Q13. Ever taken part in an office/ work Grand National sweepstakes? Yes, I have 69% No , I haven't 29% Don't know/ can't recall 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Base: All GB Adults who have placed a bet on the Grand National (982) 13 www.GrandNational.fans AEM_Q14. The name of the 2017 Grand National winner? One For Arthur 15% Rule The World 11% Many Clouds 8% Cause Of Causes 3% Don't know/ can't recall 64% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Base: All GB Adults (2007) 14 www.GrandNational.fans AEM_Q15. What brand do you think sponsors the Grand National? John Smiths 25% Crabbies 17% Randox Health 6% Don't know/ can't recall 51% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Base: All GB Adults (2007) 15 www.GrandNational.fans AEM_Q16. What sports do you bet on during the year? Football (e.g. premiership league, world cup etc. ) 12% Rugby (e.g. 6nations etc.) 2% Tennis (e.g. Wimbledon etc.) 2% Golf (e.g. Ryders cup etc.) 2% Cricket (e.g. The ashes etc.) 2% Other 2% Don't know 1% Not applicable - I do not bet on any other sporting events during the year 84% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Base: All GB Adults (2007) 16 17.