FORWARD PLAN 2015-2020 Owner: Henrietta Boex Next Review Date: April 2016 This policy was passed by Falmouth Town Council on 20th June 2015 This document can be made available in standard and large size print and on tape Forward Plan 2015-2020 Contents 1. Summary ......................................................................................................................................... 3 2. Introduction .................................................................................................................................... 4 3. Falmouth Art Gallery History .......................................................................................................... 4 4. Review of the Previous Forward Plan ............................................................................................. 5 5. Why We Exist .................................................................................................................................. 7 5.1. Vision (where we want to be) ................................................................................................. 7 5.2. Mission .................................................................................................................................... 7 5.3. Aims......................................................................................................................................... 7 5.4. Objectives................................................................................................................................ 7 6. What We Do .................................................................................................................................... 8 6.1. Our Current Offer .................................................................................................................... 8 6.2. Structure & Governance ......................................................................................................... 9 6.3. Current Audiences ................................................................................................................ 10 7. Current Situation Review .............................................................................................................. 12 7.1. Where are we now? .............................................................................................................. 12 7.2. SWOT Analysis ....................................................................................................................... 12 7.3. PEST Analysis ......................................................................................................................... 13 7.4. Financial Position .................................................................................................................. 14 7.5. Issues we need to address .................................................................................................... 14 8. The Business Model ...................................................................................................................... 17 8.1. Business Model Canvas ......................................................................................................... 17 8.2. Improving what we Currently Do (Short & Medium Term Goals 2015-8) ............................ 18 8.3. Address our Current Issues ................................................................................................... 20 8.4. Improving the business Model for long term Sustainability ................................................. 20 9. TARGETS/ how we are going to get there..................................................................................... 21 9.1. Aim 1: EXCEL- TARGETS ......................................................................................................... 21 9.2. Aim 2: FOR EVERYONE- TARGETS .......................................................................................... 22 9.3. Aim 3: RESILIENCE- TARGETS ................................................................................................ 22 9.4. Aim 4: COMMUNITY ASSET- TARGETS .................................................................................. 24 Appendix 1 Document Map .................................................................................................................. 25 Appendix 2: Risk Management: Assets, Systems, Finances & People .................................................. 26 Appendix 3: Strategic positioning ......................................................................................................... 28 1 Forward Plan 2015-2020 Cornwall’s Museums Strategy 2012 ................................................................................................. 28 Cornwall Council White Paper on Culture, 2012 .............................................................................. 28 Major Partner Museum- Cornwall Museums Partnership ............................................................... 28 Falmouth and Penryn Place Based Topic Paper, 2013 ...................................................................... 29 Appendix 4: Falmouth Art Gallery Management Policy ....................................................................... 30 Appendix 5: Shop Policy ........................................................................................................................ 31 Appendix 6: Key Stakeholders .............................................................................................................. 32 2 Forward Plan 2015-2020 1. Executive Summary Falmouth Town Council (FTC) is very proud of the gallery and its achievements and we are working hard to secure a successful future for the gallery and for the wider creative arts in Falmouth and the surrounding area. FTC Aims for Falmouth Art Gallery 2015-2020 EXCEL- Generating excellence and quality in art, inspiration and experiences FOR EVERYONE- Providing imaginative, inspiring opportunities and interpretation for all ages RESILIENCE- Creating strong governance, financial and environmental sustainability and a skilled and diverse workforce COMMUNITY ASSET- Celebrating the heritage and creativity of Falmouth with the people of Falmouth Current Position of the gallery Award winning, nationally important collection and important asset for the community 43,000 visitors a year, participants in wide-ranging community programme Rich collection and the ability to bring in national collection loans Adds over £1.4 million into the local economy and brings visitors to Falmouth FTC Vision /where we want the gallery to be A vibrant, approachable, inspiring hub. A focal point for inspiration in the heart of Falmouth. By 2020 Our Vision is a gallery that is: Seen as an asset by all parts of the community Integrated into a broader ‘cultural hub’ Known about by everyone in Cornwall (residents and visitors) A safe space where people can meet and exchange ideas Hosts one ‘nationally recognised’ exhibition a year Supporting the creative arts in Cornwall Main Targets to Achieve this Vision o Maintain current high quality services focusing on Audience Development o Options analysis and Masterplan of the building completed by March 2016 o Complete Audience Evaluation Report by March 2016 o Stage one HLF application submission by June 2016 with associated Fundraising o Capital build project completed by 2020 o Look at the benefits of creating a Cultural Strategy for Falmouth o Explore the options for an independent charity arm for fundraising by April 2016 o New Business plan diversifying income streams implemented by early 2019 including two new charging exhibitions o Create a £1 Million endowment by the end of March 2020 o Seek advice as to the best way to safeguard the collections in future 3 Forward Plan 2015-2020 2. Introduction Falmouth Town Council is extremely proud of its gallery and is keen to see it flourish in the future. Falmouth Town Council is a very proactive and forward thinking Council. We are taking over many services from Cornwall Council and are in a position where we can review the role of Falmouth Art Gallery as the central pin in a Cultural Strategy for Falmouth and the surrounding area. This document sets out the forward plan for Falmouth Art Gallery from 2015-2020. It looks at the current situation, the current problems for the gallery and how we are going to go about addressing them. Falmouth Art Gallery has a suite of policies and plans that support this document and provide greater detail. A document map of these can be found in Appendix 1. NOTE: This plan in a working document and will be reviewed regularly to keep up with the shifting requirements of audiences and funders as well as a changing economic and political climate. 3. Falmouth Art Gallery History Falmouth Art Gallery is a service provided for the public by Falmouth Town Council. It opened in its present form in 1978 and is one of the leading art venues in Cornwall, along with the Tate St Ives, Royal Cornwall Museum, Newlyn Art Gallery and Penlee House Gallery & Museum. The gallery abides by recommendations and codes of practice set by the UK Museums Association and follows the Museums Association’s Code of Ethics. It is a fully accredited museum (No.998) and matches national standards for security, temperature, humidity and light levels. The gallery has passed the Arts Council England security advisor’s inspection, making it suitable for loans from national collections. It is run by a small, but highly