• • 10 Volume V Number 8 E C B 8 7 The National Weekly of Programs and Personalities Week Ending December 14, 1935 ¢ Vivienne Segal For the Story of the Cover Cirl. Su P.lIge 19 Why AI Pearce and His Gang Quit the Coast NEXT WEEK TIIOSE knot-; _of jabbering h}enas we\c hen <eemg around Hadlo City, It turns out. aren't t"trr..,mb B~I-.hl'\lk"l plottinJ.t to \Hcck .\Ir. Rockefeller's palJcc .,llcr .-.11. "' hey are radio .. tars, every sinf.!lc one, and the\"\e lx·en to(lth-and-naihng in public like that lx- l!'t· ~lIrr.e "J} it ~ right alld ..oml· ..ay if~ \\fllnJ.\. For ill l;mcc, could you, ull\ler :my I (!r":lIm~t.all":l·"', kill \·our mothu-;Illli led \"ou h;hl dune' the right thing? rOll~h IiI Ill' prohkm'i li~e th;1I hJH • ~plit our lltt\\urka'i right do\\n the mitl­ dlL'. .Iu~t ho\\ \In'ply they're split is told m ,\Ie-fcy I\illings Ilit I-bdio-On S;de Thuf'>\.by :"l";t ... r\Jvl. HE noise overhead, lad.irs and gen­ ,\Icrc.v 1"lIing-lhat's puttin..: ;)n 1 know that people all over Amer­ end to hupde""lly incurable sufTerers­ tlemen. is not that of a Dicky­ Ica arc talking about car accidents, but turns t\dJil' Hncll colJ. rOT;1 re","on ij bird calling to its mate, or a baby are they talking enoughl And arc they that alnHht madc u.. \\l·l'p. :\ext. Ihe V.)icl' of Experience return~ :t pv\\crlul Jl1"l\\cr, too. Whether locomotive crying for its mJ.. Jt doing enough about them? Whatever IIr not you'll join U"l in :, Al'ntle 'iob or 1\\0, \\t: prtJmi~c is a shameless edilOc blowing his horn. rhey are doing Jnd saying, radio starS that once }1Il1 read this ~tury, you'll do ".ome pl.tin ;)n~1 lhm~mg I Ie i'i blowing it for this reason: It and r"dio listeners should help. Radio lallcy that'll .. urpri--e CHIl youN'If. is a theory of mine that stories. whether t.ars and listeners shouJd lend their LJ'COL;-": freeJ th.e sb\c... "e'rc mid. but \\h.n A,mt:r. .bout cabbag.. or kings or radIO Ro­ pownful voices to the campaign against lC;1 n~d" no\\ h a W>fkl free-\\hcehng .. treamline bn:lIlcijl;ltor of ."'merk;)11 "i\e" ami l1lotht"r~. I h.1t·~ meos, should do 'iomcthing to the senseless speed driving. against c.Jreless· \\ h;J( \\l' thought. allylul\\, until \\c read Gertrulle Berg·s reader. They should thrill. chill. jolt ness. against killing girls like Kathleen story (.·he \\ fill" Ilou'ie or Gla..s-anJ act". yd) IlJmell or jar-but mostly they should satlsflj. Wells. I he \\om:m \\'ho :'\eHr Belongcd to Ilcr't.:If. It's the hC:lflfl1l11g tale of :I ~irl \\ho'>\.· dc"ircs to cxprec; her­ So this week we print the story. Cu­ Here is a simple way-but efTec~ive. ..elt \\ere ..idl,tr;J.:kl·.1 "'" a hu~b:tnd, son, daughter. pid is' a Pooch. which is really about Let each one of us-stars and listeners BO\\:I~S' two dogs and incidentally about a radio MAJOR h:lbic:" have been he:lrd on the ,air, borh-take a pledge to drive more care· !f)(lked at In :lUdltoflums and the:lters, bUI up to star, the work of a remarkable young fully. Let each of us use the influence nuw noboJy hJS gi\fn them a tumble in typc. We'\'e writer, Mary Watkins Reeves. It is as that is ours to urge others to drive more hurled tllJr"l'l\C'i inlo the hrcach (m<lyhe you noticed) wilh wet:'klv picture'i of lhe four fir five amateur il11mor­ r~Jd satisfying a story as I've in a coon's carefully. What sorr of pledge would t:lls \\ ho Wille to conquer or die on his program Sunll;)y age. And its quality is typical of the do the trick? Just a few lines, the ~HllIl1g". " you're an old Bowes Girl. yuu'll not will­ ingly lIli ..s our Page 8 c;)ch week. It'll show ,ne wlIl.ne,rs quality stories you'll find in RADIO simpler the belter. For instance ... (ur .<til \\C fo::JI1 shoot-the amateur is a wild and tlOllll GUIDE in the future. Let me know if I. John Doe, pledge myself to drive fo::rt>ature, rcmember) ;nnounced the previous Sunll;oy. you like it. won't you? carefully at "II times, and to use my influence to the full Olgai nst recklessness, LAST week you read here of Kate carelessness, and all other causes of auto­ Wttk Ending Dectmber 14. 1935 Volume V, hsue a Smith's plan to spend Chnstmas mobile areidenrs. (Signed) John Doc. with her Mother. It's a funny thing The right names and enough names In This Issue but those paragrJphs seem to have signed to those lines would save fifty SPECJAL ARTJClES started something. Almost every star thousand lives next year. But even if Why B:lnlls Leave Ilome By Art Kd5Ul 12 I Radio By /rlla 13 we've met recently is planning to do the rhey saved only one, that would be Iluw Write for Phdltps same thing. Not only thar, a lot of worth while, too. That's rhe job I'd PERSONALITIES them are going to urge their radio lis­ like these columns to do. Conrad Thibault-Cupid Is a Pooch By Mary Wathills HUHS 3 teners and fans to do the same AI Pcarce-A G:lng '1 hat Still lIas Nt) thing. You'll be hearing them ONE more word! Show Bylack Balllur f-ritti S.:heff-F:mtasic Fritzi, dorablc on the air before Christmas, Many of you have De\'il! By lIelm Hover 6 already answeucl my request Lawrence Tibhctl-Thirty-Eight Years of likely as not. It's not a new ReheJlion. PJrt II By /larry Steele 7 idea, this spending Christmas for your help in planning RA­ Vivienne Segal-I he Cover Portrait 19 with Mother, but jt's not a DIO GUIDE for 1936. But NEWS AND COMMENT bad one either. others of you must have wants Plums and Pruncs By E,,;alZS Plummer 8 that we aren't satisfying. Or Jnside Stuff By Marti" Le.c;s 9 .\lusic in thc\ir By CarJeton Slllltb 10 IF MY words in rhese col- Jideas that might make ours a On Short \\';J\es By Charles .4. MorrISon 2S umns have the power to start finer, brighter publication. A DEPARTMENTS things, here is a job I want ••• died card from you will help. Coming J:n=nts 10 (:allill~\11 C,rs II them ro do: Remember the Sporb Aroadca!its .. 15 recent news that Kathleen Wells had WE'VE been hearing the hullabaloo Network :\'ews Broadca~ts 15 about there being no new stJrs in Contc,:)l:) on the Air 21 been killed in an automobile areident I Hulls ;md Boners 2J It did something to me. Perhaps it is radio in 1935. What about Kenny X·\Vord Puzzle ., JO The Voice of the Listener JI because 1 recall so clearly the vitality of Baker and Bob BurnsI What about­ Mr. Fairfax Knows All . 31 her voice, or because I can still see her but you name them, for radio doesn't PROGRAMS make stars. You make them. or you standing up to the Show Boat mike and D., POilge DOilY P0il.9t pouring her eager, pulsing song into it. break them-with tho snap of a switch, Sunday, Dec. 8 H Thursday, Dec. 12 22 i\londay, Dec. 9 16 Friday, Dec. 13 . 24 Always she was brimming over with What newcomers would you nominate Tuesday, Dec. 10 18 Saturday, Dec. 1-1. 26 youth and alive-ness. Two weeks ago for 1935's Honor Rolli Let me know, \Vedne~day, Dec. II 20 she was killed. please. 2 3 Cupid Is a Pooch I • ,- If You've Got a Dog-Or Even If You Haven't-You Must Read This Gay and I Glittering' Story of a Blonde Girl's Petey and Conrad Thibault's Cheevie By Mary Watkins Reeves I H ChL'e\ ic Pooh Bart \\ ..b pla~terf·d. I'or a ;,lone with hi;, Illl~er}. Alld -.(1 nll:-cr:.thle hJd lit, h...t'll pc,ligrccd Park A\'enue S.:ott\'. his conditton and ... 0 awful the ... pinnin~ in hi ... hl'.1 I. n,' hJ I 'II 1.ll'nl\ ".J~ ~lmpl}' outrageous. Yet the hult coUld. not rolled o\Cr quitl' :.lgJinst hi" will anJ started hat i:H:! b.lJ h pinned so l11u.:11 on Sir Chee\ie Pooh Barr Ureal1h about Jl1l'\- cab ai big a~ bor~e::,_ hnall\ he W:1" a, it could on hi:,> !-leltl\~ll IllJ'lter. Conr:.Il1 I hi­ aWHe of hein~ (01...1 and being half a\\:lke ail,! ut hl~ ~ h:l.Ult. Conrad carele,,,:,:. hJ~1 Idt the tep on a ma ... ter\ quid.. fl'ohleps comln~ ,Io\\n ;:ht: \\Jlk III hl~ two-pound ho\ of lu ... .::illll .. c:ho,:obl£,.'-(:m en~d dire":lion. lie ~trllggled to regJin hi~ f~d, ~hi!lllllic.! cocktails in the library_ hlin,lI\" through an opening ill the h',[.~c :1"...1 !twn­ Ah.