Journal of Hygienic Engineering and Design Original scientific paper UDC 338.48-6:663.2]:303.723/.724(477.74)”2014/2026” 338.48-6:641/642]:303.723/.724(477.74)”2014/2026” THE INFRASTRUCTURAL VECTOR DEVELOPMENT OF ODESSA IN THE COORDINATES OF ACTIVATION OF TOURISM ENTREPRENEURSHIP Eleanora Zabarna1, Tetiana Averikhina1* 1Institute of Business, Economic and Information Technology, National Polytechnic University of Odessa, Prospect Shevchenko 1, 65044 Odessa, Ukraine *e-mail: [email protected] Abstract The process of developing a concept for the devel- ten largest wine-producing enterprises in the Odessa opment of gastronomic tourism in Ukraine will make region that have potential tourist attractiveness ac- it possible to rethink the contents of an administra- cording to certain criteria (a unique type of wine, the tive-territorial reform and provide autonomy to the history of the enterprise, the level of transport, and regions in realizing their right to self-development, tourist infrastructure). The project proposal also in- including in the tourism sector, as a catalyst for the cluded the most picturesque cities of the Odessa re- process of effective interaction within the framework gion (e.g., Vilkovo), as well as cities with a rich history of a public-private partnership whilst taking into ac- (e.g., Belgorod-Dniester) and winemaking traditions count modern-world trends. The aim of the work is (e.g., Sarata). An algorithm has been developed for the to study new approaches to managing the territorial implementation of the project proposal “Wine Roads development of the Odessa region on the basis of in- of Bessarabia”, which, in the future, could be included frastructural support for tourism entrepreneurship and in the single European network, “The Wine Route of the development of appropriate scientific and applied Europe”. The main reasons for the negative trends are solutions and mechanisms. as follows: a generally unstable economic situation, an ill-conceived excise policy, the absence of state pro- Based on the method of correlation-regression anal- grams for the development of the territory, and low ysis we built a linear economic-mathematical model, purchasing power which plays against legal players in which served as the basis for obtaining the most prob- the market. In the context of such transformations, the able forecast for the development of the global wine- main strategic directions for the development of gas- making market in the next three years. An analysis of tronomic tourism in the Odessa region of Ukraine are the development of the domestic wine production identified. and market sales dynamics has been carried out. On the basis of a critical rethinking of the “Concept of the It is proven that the positive impact of tourism on the development of gastronomic tourism in Ukraine until economy is observed when it operates on the condi- 2026”, a vector of institutional transformations is pro- tions of balanced development with other sectors of posed in the development of the Odessa region on the the socio-economic complex of the region. The main principles of sustainable development whilst taking stages in the formation of gastronomic tourism in the into account global trends and Ukrainian realities. In a regions of Ukraine were identified. The first stage (until set of measures for the organization and promotion of 2020) should be beginning integration and interaction efforts of the tourism industry with the wine and food gastronomic tourism in Ukraine based on sustainable industry as a whole. The second stage (2021-2023) is development and the prospects for individual regions the creation of a tourism gastronomic product and of the country to enter the international tourism mar- network cooperation of entities providing gastronom- ket with a competitive national gastronomic tourism ic tourism services. The third stage (2024-2026) in- product an algorithm has been developed. volves the stabilization of demand for the national gas- The enogastronomic tourism route “Wine Roads of tronomic product and its promotion in international Bessarabia” is proposed, which is based on the co-lo- tourism markets. In general, it should be noted that by cation of enogastronomic destinations including the combining all the possibilities of cooperation between 100 Journal of Hygienic Engineering and Design the state, local self-government, business, and society integration and consolidation of the economic founda- to fulfill the tasks of territorial development, it is possi- tions of statehood [1]. ble to achieve sustainable development of regions and communities to improve the quality of life of the total population, regardless of where they live. 2.1 Methods The objects of regional research on problems fac- Key words: Regional development, Infrastructure, Tour- ing tourism development are various tourist regions ism business, Winemaking, Gastronomic tourism, Strate- which should be considered as wholes of three sub- gy, Implementation mechanism. systems: economic, social, and environmental. In turn, the economic subsystem is also a combination of structural elements that are subject to regulation: 1. Introduction the tourist recreational complex of the region; natu- ral resources; labor resources of the region; and re- Entrepreneurial activity in the tourism sector of certain gional infrastructure. Based on the aforementioned territories is a complex socio-economic phenome- points, it should be noted that the Odessa region is non and, at the same time, is a certain type of activi- a unique territory that has a common border with ty subject to the tourism market. On the other hand, Moldova and Romania, as well as maritime communi- tourism entrepreneurship is a process that requires the cation with Bulgaria, Turkey, and other EU neighbors, consistent implementation of the logically intercon- such as Georgia. The ethnic diversity of the popula- nected studies and stages of establishing the tourism tion of the region, the open and sincere nature of the services market. The practice of tourism entrepreneur- unique mentality of the southern culture, and favor- ship, modern economic realities with their difficult able climatic conditions define the Odessa region as internal conditions, and the relationships between a tourist region with significant development poten- them have complicated entrepreneurial activity in the tial, and these features can form the foundation for tourism services market and led to new patterns in its tourism business and agriculture, with viticulture and development. Understanding this fact creates a need winemaking in particular. A number of studies on for research and development of scientifically-based the problems of regional entrepreneurship with the approaches and principles of territorial development active involvement of the existing tourism potential management, as well as the adaptation of scientific were reflected in [2-5]. At the same time, it should be concepts and tools in the field of regional entrepre- noted that in studies of modern transformations of neurship to modern economic conditions while taking territorial development in Ukraine, as well as in the into account industry specifics. The above provisions specifics of productive forces (industry specifics, the determine the relevance of this study. availability of developed tourism infrastructure, and the “backlog” for its development), certain regions have a number of issues underlying their develop- 2. Materials and Methods ment that require further research on a systematic 2.1 Materials basis and the development of appropriate scientific and applied solutions for the formation of a concep- Modern entrepreneurship should develop regardless of tual framework for enhancing entrepreneurial activ- its environment of functioning. Analyzing modern the- ity in tourism, which can become the basis for the ories of regional development allows us to single out formation of the infrastructure vector of the develop- the most significant factors affecting the development ment of territories with the appropriate mechanism. of entrepreneurship in the regional economy.Economic factors are the dominant development, but the specifics In this study, we will solve the problems of territorial of entrepreneurship consist of not accepting environ- development using methods of scientific knowledge mental imperatives in production and consumption. such as methods of scientific abstraction, analysis and Therefore, in our opinion, the very concept of sustain- synthesis, deduction and induction, historical and logi- able regional development organically combines all cal, as well as methods of correlation-regression analy- the most significant factors in the development of ter- sis (formulas 1,2) and economic-mathematical model- ritories. According to Ukrainian scientists, four laws of ing (formulas 3-6). regional development are important for the formation of an effective regional economy: the law of territorial growth of production and the equalization of levels of 3. Results and Discussion economic and social development of regions; the law of territorial specialization, international relations, and The world wine market has an extensive history trac- the formation of regional markets; the law of integrated ing back at least four centuries and which was formed development, structural transformation, and diversifica- in response to the growing needs of people living on tion of various farms; the law of interregional economic different continents (Table