JANUARY/FEBRUARY 2017 In this issue: A Salute to 2016 DDBC Award Winners Acosta Sales & Marketing, along with our distinguished partners is proud to congratulate all of the DDBC Award Winners. We are fortunate to do business with such wonderful people. Congrats! Sue Bargsten Damian Valdez DPI Specialty Foods Super King Markets Hall of Fame Inductee Retailer of the Year Vic Chiono Jim Hardy Coca-Cola/Minute Maid GlenOaks Farms Supplier of the Year Supplier of the Year LA MEXICANA ACOSTA Sales & Marketing 714-988-1500 x1319 W. Imperial Hwy Suite 200, Brea, CA 92821 www.acosta.com Acosta.indd 1 12/15/16 12:54 PM Calendar OFFICIAL PUBLICATION January DDBC of Southern California 7 – DDBC Dinner/Dance & Instal- www.ddbcsocal.org lation of Officers, Summit House Restaurant, Fullerton. Information: 562-947-7016. In This Issue: 17 – Martin Luther King Day. 21-24 – Winter Fancy Food Show, San Francisco. Information: February Awards Night www.specialtyfoods.com. The DDBC kicks off 2017 right by honoring its Award winners from 2016 at the February February meeting, traditionally one of the best-attended membership meetings of 5 – Super Bowl LI, Houston. the year. This year features the induction of Sue Bargsten (DPI Specialty Foods) 8 – WAFC/Illuminators Rally into the Hall of Fame; and also honors Damian Valdez (Super King Markets) as Luncheon, Old Ranch CC, Seal the 2016 Retailer of the Year and Vic Chiono (Coca-Cola Minuted Maid) and Jim Beach. Hardy (GlenOaks Farms) as the 2016 Suppliers of the Year. Individual stories 12-15 – National Grocers Associa- and photos of the honorees begin on Page 8. tion Show, Mirage Hotel, Las Vegas. Information: A look at V&V Supremo Foods www.nationalgrocers.org/events. For more than 50 years, V&V Supremo Foods has been manufacturing Hispanic 20 – President’s Day. cheese products from its humble beginnings on the South side of Chicago. The 21 – DDBC Awards Night, Em- company’s success now stretches across the country. Read more about the history bassy Suites Hotel, Garden Grove. In- of this pioneering company on Page 5. formation: 562-947-7016. March Also in this issue 1-2 – Unified Grocers Sell- abration, Ontario Convention Center. The incoming President’s Message from Dave MacDonald (HP Hood); news Information: from several segments of the perishable foods industry; and an expanded Calen- www.unifiedgrocers.com. dar of Events. 10-12 – Natural Products Expo West, Anaheim. Information: www.expowest.com. 17 – St. Patrick’s Day. Advertiser index 21 – DDBC Membership meeting, Acosta 2 GlenOaks 17 Embassy Suites Hotel, Garden Advantage Sales 19 Horizon Sales 4 Grove. Information: 562-947-7016. Cacique, Inc. 20 Marin Cheese 26 25-29 – American Bakers Associa- Coca-Cola Minute Maid 15 Super King Markets 13 tion Convention, Boca Raton, Fla. In- DPI Specialty Foods 9 V&V Supremo Cover More calendar Page 26 Advertising, editorial information About the cover For advertising information in the Items to be submitted for editorial V&V Supremo Foods, Inc. is a DDBC News, contact Dalva Fisher at consideration should be sent to: Editor, Chicago-based manufacturer of His- 435-674-3504 or Pacific Rim Publish- DDBC News, P.O. Box 4533, Hunting- panic Cheeses with more than a half ing Co., P.O. Box 4533, Huntington ton Beach, CA 92605-4533. century of success. Beach, CA 92605-4533. 714-375-3900. All submissions are subject to edit- The company’s continued growth FAX: 714-375-3906. ing for style and content. has fueled expansion to all corners DDBC NEWS (USPS 152-360, ISSN 00117862) is published 10 times per year for the DDBC of the United States, following the of Southern California. Published by Pacific Rim Publishing Co., P.O. Box 4533, Huntington dream of its founders. The company Beach, CA 92605-4533. 714-375-3900. FAX 714-375-3906. The DDBC address is P.O. Box 1872, continues to be operated by the sec- Whittier, CA 90609. Phone 562-947-7016. FAX: 562-947-7872. Subscription rates are $30 per year. Membership in the DDBC includes a subscription. ond generation of the Villaseñor fam- Copyright 2009 by the DDBC of Southern California. All rights reserved. ily. DDBC News, January-February 2017 3 Congratulations Congratulations 1/2-page ad here 4-c new horizon sales direct to you Sue ARGSTE SueBARGSTEN SueBARGSTEN Horizon Sales is proud to congratulate you and celebrate your Horizonwell-earned Sales is proud induction to congratulate into the DDBC you Halland ofcelebrate Fame your Horizonwell-earned Sales is proud induction to congratulate into the DDBC you Halland ofcelebrate Fame your well-earned induction into the DDBC Hall of Fame We also extends our warm congratulations to WeDamian also extends Valdez our, Super warm King congratulations Markets – to Damian2016 Valdez Retailer, Super of the King Year Markets and – Vic Chiono We also and extends Jim Hardy our warm- 2016 congratulations Suppliers of the to Year Damian2016 Valdez Retailer, Super of the King Year Markets and – Vic Chiono and JimLevey, Hardy 1995; -§Harold 2016 Davis,Suppliers 1996; Eleanor of the Bennett Year and §Joe Malin, 1997; Gary HorizonSales.indd 1 2016 Retailer of the Year and 12/15/16 12:53 PM Vic Chiono and JimIllingworth Hardy and - 2016§Ken Tisdell, Suppliers 1998; §Jo of Annthe Benci Year and Ken Hanshaw, 1999; Tom HorizonSales.indd 1 Keyes, 2000; John Vitale, 2001; Bill Schwartz, 2002; Ted Hopkins12/15/16 and 12:53 Dick PM Schwebe, 2003; Diane Beecher, §Stan Coop, and §Jerry Lewis, 2004; Don Fisher HorizonSales.indd 1 and Rona Reeves, 2005; §Bill MacAloney and Rob Willardson, 2006;12/15/16 Jim Veregge, 12:53 PM OFFICIAL PUBLICATION 2007; Mark Dixon, 2008; Kathie Porter, 2009; John Brass, 2010; Jim DeKeyser DDBC of Southern California and Burhan Nasser, 2011; Jack Taylor, 2012; Jeff Merill and Judy Norton, 2013; Dave Daniel and Cheryl Kennick, 2014; Jim Allumbaugh and Debra Zimmerman, Dave Daniel, Editor 2015; Sue Bargsten, 2016. www.ddbcsocal.org RETAILER OF THE YEAR: §Stan Coop, 1975; §Bill MacAloney, 1976; VOL. LIV NO. 1 2017 • ISSN 00117862 §Eddie Goldstein, 1977; §Pete Uraine, 1978; §Art Jelin, 1979; §A.A. “Bud” Moorman, 1980; Ken Hanshaw, 1981; Eleanor Bennett, 1982; Gary Illingworth, Executive Director: Susan Steele 1983; §Harold Davis, 1984; John Vitale, 1985; Eddie Hoggatt, 1986; Don Fisher, OFFICERS: President: Dave MacDonald (Hood Foods); First Vice Presi- 1987; §Fred Brandt, 1988; Diane Beecher, 1989; Les Taylor, 1990; Bob Johnson, dent: Jaime Prager (Albertsons/Vons/Pavilion); Second Vice President: Damian 1991; §Jerry Lewis, 1992; Dave Wolff, 1993; Dave Fernandez, 1994; Kathie Valdez (Super King Markets); Third Vice President: Nancy Tyler (Acosta); Porter, 1995; John Brass, 1996; Jim Veregge, 1997; §Bernie Brener; §Jean Secretary: Emily Aguilar (Daisy Brand); Treasurer: Donna Harkema (Farmer Dreshner, 1998; Cindy Mulvaney, 1999; Mark Miale, 2000; Mickey Gold, 2001; John); Advisor: Silvia Quiroz (Cardenas Markets) Andre Mesropian, 2002; Joe Rodriquez, 2003; Pete Hejny, 2004; Manny Marin, DIRECTORS: Robert Burke (Emkay Food Brokers); Mary Crocker (Alta 2005, Jim Roesler, 2006; Sue Bargsten, 2007; Steve Nguyen, 2008; Matt Reeve, Dena Dairy); Della Frorenza (Red Apple Cheese; Matt Hebert (Insight Food Sales); 2009; Robin Bell, 2010; Gayle DeCaro, 2011; Dennis McIntyre, 2012, Silvia Debbie Jones (Albertsons/Vons/Pavilion); Dave Sibell (Unified Grocers); Annette Quiroz, 2013; Laura Taketomo, 2014; Miriam Welch, 2015; Melissa Griffin, 2016. Uehara (Nasser Co., Inc.); Lulu Vargas (Magnolia Foods), Jim Veregge (Unified PRESIDENTS AWARD: §Don Lee, 1992; §Louis Vitale, 1995; §A.A. Grocers). “Bud” Moorman, 1997; Diane Beecher, 1998; Eleanor Bennett, 1999; Mark Dixon, PAST PRESIDENTS: §Sydney Fisher, 1960; §Loyd Knutson, 1961; §Sam 2007; Debra Zimmerman, 2012. Freed, 1962; §Harry Schneider, 1963; §Earl Anderson, 1964; §Leo Cohen, 1965; LIFETIME ACHIEVEMENT AWARD: §Walt Scheck, 1999; §Ken Tisdell, §Art Jelin, 1966; §George Hobbs, 1967; §Eli Coleite, 1968; Bill Trapani, 1969; 2001; Larry English, 2001; Charlice Makowski, 2005; Mark Roth, 2006; Tom §Pete Uraine, 1970; §Otto Schirmer, 1971; §John Andikian, 1972; Ted Hopkins, Ilharreguy 2006; John Vitale, 2010; Terry Fyffe, 2011; Mickey Gold, 2012; §Bill 1973; §Stan Coop, 1974; §Ray Ferry, 1975; §A.A. “Bud” Moorman, 1976; Bill MacAloney, 2012; Gilbert de Cardenas, 2013; Eleanor Bennett, 2014; Kevin Schwartz, 1977; Eleanor Bennett, 1978; §Bob Garcia, 1979; §Harold Davis, 1980; Davis, 2014; Tom Keyes, 2015; Ralph Levy, Mark Levey, Alan Levey & Normark Randall Chew, 1981; Gary Illingworth, 1982; §Ken Tisdell, 1983; John Vitale, & Associates, 2016; Gary Illingworth, 2017. 1984; Gary Provenzano, 1985; Joe Jimenez, 1986; Dick Schwebe, 1987; Diane SUPPLIER OF THE YEAR: §George Hobbs, 1975; §Lou Agrati, 1976; Beecher, 1988; Joe Matyasik, 1989; Don Fisher, 1990; Mark Stringer, 1991; §Jerry §Chico Santillan, 1977; Mark Levey, 1978; §Morrie Rosenfeld, 1979; §Ken Lewis, 1992; Mark Dixon, 1993; Kathie Porter, 1994; Jim Allumbaugh, 1995; Jim Tisdell, 1980; §Walt Scheck, 1981; Larry English, 1982; §Bob Garcia, 1983; Ted Veregge, 1996; Rona Reeves, 1997; Joy Sawhill, 1998; Debra Zimmerman, 1999; Hopkins, 1984; Bob Fetzner, 1985; Joe Wilson, 1986; §Claus Simon, 1987; §Joe Peter Hejny, 2000; Jeff Merrill, 2001; Bill Hankes, 2002, Manny Marin 2003-04; Malin, 1988; Tom Keyes, 1989; §Creighton Wiggins, 1990; Gary Illingworth, Bob Dressler, 2005; Jon Amidei, 2006; Sue Bargsten, 2007; §Rigo Landeros, 1991; Paul Yates, 1992; Rob Willardson, 1993; Mark Dixon, 1994; Dick Schwebe, 2008; Rey Garza, 2009; Lisa Juarez, 2010; Stacy Gilbert, 2011; Neil Swanson, 1995; Jim Allumbaugh, 1996; Paul Christianson, 1997; Rona Reeves, 1998; Bill 2012; Bill Mackie, 2013; Connie Thatcher, 2014; Cheryl Van Den Hende, 2015; Schwartz, 1999; Jim DeKeyser, 2000; Burhan Nasser, 2001; Jeff Merrill, 2002; Silvia Quiroz, 2016. Bill Hankes, 2003; John Brass, 2004; Debra Zimmerman, 2005, Jack Taylor, 2006; HALL OF FAME: §Harry Schneider, 1983; §Sam Freed and §Ralph Levey, Jon Amidei and Bob Dressler, 2007; Paul Miller, 2008; Monica Stone, 2009; Judy 1984; §Pete Uraine, 1985; §Al Berger, 1986; §Eddie Goldstein and §George Norton, 2010; Ann Dressler and Rey Garza, 2011; Lisa Juarez, 2012; Fred Rowen, Hobbs, 1987; §A.A.