Q1. At which food store do you do most of your household's main food and grocery shopping? Base: All Zone respondents Num % Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Num % Num % Num % Num % Num % Base: All respondents 1002 100.0% 250 100.0% 251 100.0% 250 100.0% 125 100.0% 126 100.0% Asda, Leicester Road, Oadby town centre 217 21.7% 109 43.6% 57 22.7% 13 5.2% 29 23.2% 9 7.1% Tesco, Blaby Road, South Wigston 143 14.3% 2 .8% 32 12.7% 83 33.2% 8 6.4% 18 14.3% Sainsbury's, Glen Road, Oadby 136 13.6% 78 31.2% 20 8.0% 2 .8% 35 28.0% 1 .8% Sainsbury's, Wigston town centre 120 12.0% 0 .0% 90 35.9% 23 9.2% 2 1.6% 5 4.0% Asda, Fosse Park 68 6.8% 4 1.6% 5 2.0% 37 14.8% 0 .0% 22 17.5% Sainsbury's, Fosse Park, Leicester 57 5.7% 3 1.2% 7 2.8% 28 11.2% 5 4.0% 14 11.1% Tesco Express, Aberdale Road, Wigston 31 3.1% 2 .8% 7 2.8% 10 4.0% 8 6.4% 4 3.2% Waitrose, Blaby 30 3.0% 0 .0% 0 .0% 7 2.8% 2 1.6% 21 16.7% Aldi, Bull Head Street, Wigston 26 2.6% 3 1.2% 14 5.6% 2 .8% 3 2.4% 4 3.2% Waitrose, Ethel Road, Evington 21 2.1% 17 6.8% 0 .0% 0 .0% 3 2.4% 1 .8% Don't know/ varies 13 1.3% 1 .4% 3 1.2% 5 2.0% 1 .8% 3 2.4% Internet 12 1.2% 0 .0% 3 1.2% 5 2.0% 1 .8% 3 2.4% Co-op, Kibworth 7 .7% 0 .0% 0 .0% 0 .0% 7 5.6% 0 .0% Marks & Spencer Simply Foods, The Parade, Oadby town centre 7 .7% 5 2.0% 1 .4% 0 .0% 1 .8% 0 .0% Iceland, Wigston town centre 6 .6% 0 .0% 2 .8% 3 1.2% 1 .8% 0 .0% Co-op, Fleckney 5 .5% 0 .0% 0 .0% 0 .0% 5 4.0% 0 .0% Co-op, The Exchange, Eyres Monsell Estate, Wigston 4 .4% 1 .4% 3 1.2% 0 .0% 0 .0% 0 .0% Co-op, Aberdale Road, Wigston 2 .2% 0 .0% 0 .0% 1 .4% 0 .0% 1 .8% Somerfield, Wigston town centre 2 .2% 0 .0% 1 .4% 1 .4% 0 .0% 0 .0% (cont.) J9062 Oadby and Wigston Household Survey - Main Results Tabulations by Zone Research and Marketing plus May 2008 Page 1 Q1. At which food store do you do most of your household's main food and grocery shopping? Base: All Zone respondents Num % Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Num % Num % Num % Num % Num % Co-op, The Parade, Oadby 17 1.7% 17 6.8% 0 .0% 0 .0% 0 .0% 0 .0% Morrisons, Counting House, 10 1.0% 1 .4% 3 1.2% 5 2.0% 0 .0% 1 .8% Leicester Aldi, Welford Road, Blaby 9 .9% 0 .0% 0 .0% 2 .8% 1 .8% 6 4.8% Morrisons, Freemans Park, 9 .9% 1 .4% 1 .4% 6 2.4% 1 .8% 0 .0% Aylestone Road, Leicester Somerfield, Hillsborough Road, 8 .8% 1 .4% 0 .0% 7 2.8% 0 .0% 0 .0% Glen Parva, Leicester Sainsbury's, St Mary's Place, Market 7 .7% 0 .0% 0 .0% 0 .0% 7 5.6% 0 .0% Harborough Marks and Spencer, Fosse Park, 4 .4% 0 .0% 0 .0% 0 .0% 0 .0% 4 3.2% Leicester Co-op, Dog and Gun Lane, 3 .3% 0 .0% 0 .0% 1 .4% 0 .0% 2 1.6% Whetstone Co-op, Great Glen 3 .3% 0 .0% 0 .0% 1 .4% 2 1.6% 0 .0% Co op, Countesthorpe, Leicester 3 .3% 0 .0% 0 .0% 0 .0% 0 .0% 3 2.4% Other Marks and Spencer, Gallowtree 3 .3% 1 .4% 0 .0% 2 .8% 0 .0% 0 .0% Gate, Leicester Co-op, Blaby Road, South Wigston 2 .2% 0 .0% 0 .0% 2 .8% 0 .0% 0 .0% Sainsbury's, Belgrave Road, 2 .2% 1 .4% 1 .4% 0 .0% 0 .0% 0 .0% Leicester Somerfield, Kemble Square, 2 .2% 1 .4% 0 .0% 1 .4% 0 .0% 0 .0% Leicester Tesco, Hamilton, Leicester 2 .2% 1 .4% 0 .0% 0 .0% 0 .0% 1 .8% Tesco, The Square, Market 2 .2% 0 .0% 0 .0% 0 .0% 2 1.6% 0 .0% Harborough Aldi, Springfield Street, Market 1 .1% 0 .0% 1 .4% 0 .0% 0 .0% 0 .0% Harborough Aldi, St Georges Way, Leicester 1 .1% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% Asda, Bell Street, Wigston 1 .1% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% Lidl, Kettering Street, Market 1 .1% 0 .0% 0 .0% 0 .0% 1 .8% 0 .0% Harborough (cont.) J9062 Oadby and Wigston Household Survey - Main Results Tabulations by Zone Research and Marketing plus May 2008 Page 2 Q1. At which food store do you do most of your household's main food and grocery shopping? Base: All Zone respondents Num % Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Num % Num % Num % Num % Num % Local stores, Blaby 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Local stores, Oadby 1 .1% 1 .4% 0 .0% 0 .0% 0 .0% 0 .0% Sainsbury's Local, Grove Farm 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Other Triangle, Enderby, Leicester Village Stores, Main Street, 1 .1% 0 .0% 0 .0% 0 .0% 0 .0% 1 .8% Countesthorpe Local stores, Wigston 1 .1% 0 .0% 0 .0% 1 .4% 0 .0% 0 .0% Q2. When you do your household's main food shopping, how do you usually travel? Base: Excluding Zone internet Num % Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Num % Num % Num % Num % Num % Base: Excluding internet 990 100.0% 250 100.0% 248 100.0% 245 100.0% 124 100.0% 123 100.0% Car / van - as driver 595 60.1% 149 59.6% 154 62.1% 128 52.2% 91 73.4% 73 59.3% Car / van - as passenger 202 20.4% 46 18.4% 48 19.4% 58 23.7% 21 16.9% 29 23.6% Walk 114 11.5% 40 16.0% 27 10.9% 33 13.5% 7 5.6% 7 5.7% Bus 52 5.3% 11 4.4% 13 5.2% 18 7.3% 3 2.4% 7 5.7% Goods delivered 12 1.2% 1 .4% 2 .8% 4 1.6% 2 1.6% 3 2.4% Bicycle 6 .6% 1 .4% 2 .8% 1 .4% 0 .0% 2 1.6% Taxi 3 .3% 1 .4% 1 .4% 1 .4% 0 .0% 0 .0% Don't know / can't remember 2 .2% 0 .0% 0 .0% 1 .4% 0 .0% 1 .8% Motorcycle / Moped 1 .1% 0 .0% 1 .4% 0 .0% 0 .0% 0 .0% Other Mobility scooter 3 .3% 1 .4% 0 .0% 1 .4% 0 .0% 1 .8% J9062 Oadby and Wigston Household Survey - Main Results Tabulations by Zone Research and Marketing plus May 2008 Page 3 Q3. Where do you do most of your household's shopping for small scale 'top-up' food and convenience goods items? Base: All Zone respondents Num % Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Num % Num % Num % Num % Num % Base: All respondents 1002 100.0% 250 100.0% 251 100.0% 250 100.0% 125 100.0% 126 100.0% Sainsbury's, Wigston town centre 132 13.2% 3 1.2% 100 39.8% 27 10.8% 0 .0% 2 1.6% Asda, Leicester Road, Oadby town centre 83 8.3% 56 22.4% 17 6.8% 4 1.6% 4 3.2% 2 1.6% Sainsbury's, Glen Road, Oadby 66 6.6% 44 17.6% 9 3.6% 3 1.2% 9 7.2% 1 .8% Tesco, Blaby Road, South Wigston 62 6.2% 1 .4% 11 4.4% 45 18.0% 1 .8% 4 3.2% Don't know/ varies 61 6.1% 12 4.8% 19 7.6% 16 6.4% 5 4.0% 9 7.1% Co-op, Fleckney 36 3.6% 1 .4% 0 .0% 0 .0% 35 28.0% 0 .0% Waitrose, Blaby 35 3.5% 0 .0% 0 .0% 9 3.6% 0 .0% 26 20.6% Wigston town centre 28 2.8% 2 .8% 21 8.4% 4 1.6% 0 .0% 1 .8% Aldi, Bull Head Street, Wigston 27 2.7% 3 1.2% 16 6.4% 3 1.2% 2 1.6% 3 2.4% Marks & Spencer Simply Foods, The Parade, Oadby town centre 23 2.3% 17 6.8% 3 1.2% 1 .4% 2 1.6% 0 .0% Co-op, Kibworth 21 2.1% 0 .0% 0 .0% 0 .0% 20 16.0% 1 .8% Oadby town centre 20 2.0% 15 6.0% 3 1.2% 0 .0% 2 1.6% 0 .0% Tesco Express, Aberdale Road, Wigston 16 1.6% 1 .4% 4 1.6% 8 3.2% 2 1.6% 1 .8% Co-op, The Exchange, Eyres Monsell Estate, Wigston 15 1.5% 2 .8% 1 .4% 7 2.8% 1 .8% 4 3.2% Sainsbury's, Fosse Park, Leicester 14 1.4% 3 1.2% 0 .0% 7 2.8% 1 .8% 3 2.4% Somerfield, Wigston town centre 14 1.4% 0 .0% 3 1.2% 7 2.8% 0 .0% 4 3.2% Iceland, Wigston town centre 13 1.3% 1 .4% 7 2.8% 4 1.6% 0 .0% 1 .8% Waitrose, Ethel Road, Evington 13 1.3% 11 4.4% 0 .0% 1 .4% 0 .0% 1 .8% Co-op, Aberdale Road, Wigston 12 1.2% 3 1.2% 2 .8% 2 .8% 2 1.6% 3 2.4% Leicester city centre 12 1.2% 6 2.4% 0 .0% 5 2.0% 1 .8% 0 .0% Asda, Fosse Park, Leicester 11 1.1% 2 .8% 0 .0% 7 2.8% 0 .0% 2 1.6% Blaby Centre 8 .8% 0 .0% 1 .4% 4 1.6% 0 .0% 3 2.4% Fosse Park, Leicester 5 .5% 0 .0% 0 .0% 3 1.2% 1 .8% 1 .8% South Wigston town centre 5 .5% 0 .0% 1 .4% 4 1.6% 0 .0% 0 .0% (cont.) J9062 Oadby and Wigston Household Survey - Main Results Tabulations by Zone Research and Marketing plus May 2008 Page 4 Q3.