CALL FOR ENTRIES: 03 AUGUST 2020 CLOSING DATE: 2 OCTOBER 2020 CAT SUBMISSION DURATION CATEGORY TYPE CATEGORY TITLE DESCRIPTION NO. VIDEO QTY (not exceeding) Any on-air promo created in-house that portrays the programming range, quality or Image 01 BEST IN-HOUSE STATION IMAGE one 120 secs brand image of a channel, platform or service. Single entry Any on-air promo created out-of-house that portrays the programming range, quality Image 02 BEST OUT-OF-HOUSE STATION IMAGE one 90 secs or brand image of a channel, platform or service. Single entry A group of thematically-related spots promoting a programme, series of programmes, minimum 3 2min 15secs Image 03 BEST THEMED CAMPAIGN episode, live events, stunt, season's line up or film on TV or VOD. Campaign entry maximum 5 each Any video-based promo created to promote a film, series of films or made for TV Genre-Specific 04 BEST MOVIE PROMO movie. (Entries cannot be for titles which are currently in theatrical release.) one 90 secs Single entry Any video-based promo created to promote drama programmes or miniseries. Genre-Specific 05 BEST DRAMA PROMO one 120 secs Single entry Any video-based promo created to promote sports programmes or sports event. Genre-Specific 06 BEST SPORTS PROMO one 90 secs Single entry Any video-based promo created to promote children's programmes. Genre-Specific 07 BEST CHILDREN'S PROMO one 90 secs Single entry Any video-based promo created to promote entertainment, talk show, comedy, Genre-Specific 08 BEST ENTERTAINMENT PROMO [Revised] variety programme, game/quiz show, leisure or lifestyle programmes. (Excludes one 120 secs competition-based reality show.) Single entry Any video-based promo created to promote reality television programme or series. Genre-Specific 09 BEST REALITY PROMO one 120 secs (Includes competition-based reality show.) Single entry Any video-based promo created to promote documentary or factual entertainment BEST DOCUMENTARY OR FACTUAL Genre-Specific 10 programmes, including news satire relating to factual events or issues. one 90 secs ENTERTAINMENT PROMO Single entry Any video-based promo created to promote holiday/seasonal channel or 90 secs Genre-Specific 11 BEST HOLIDAY / SEASONAL PROMO one programmes. (Up to three related spots and compiled as one video.) Single entry in total Any video-based promo created to promote news or current affairs programmes. Genre-Specific 12 BEST NEWS / CURRENT AFFAIRS PROMO one 90 secs Single entry Any video-based promo created to promote special event including telethons, 120 secs Genre-Specific 13 BEST SPECIAL EVENT PROMO charities, roadshows, contests, anniversaries, special, etc. Excluding public service one in total announcements. (Up to three related spots and compiled as one video) Single entry Any video-based promo created to promote a programme, channel, platform or Themed 14 FUNNIEST SPOT service that demonstrates an effective use of humour to deliver its message. Single one 120 secs entry A simple but effective video-based promo demonstrating creative excellence and strong communication while produced inexpensively. (We don't ask for a budget, but Themed 15 SOMETHING FOR NOTHING one 90 secs ask you to respect the spirit of this award and keep it cheap and creative.) Do mention in the marketing objectives any in-house resources. Single entry BEST PROMO NOT USING Any video-based promo not using original programme footage. Entries will be Themed 16 one 120 secs PROGRAMME FOOTAGE disqualified if found to contain any programme footage. Single entry Any ‘clip-based’ video promo using only programme footage (may contain elements BEST PROMO USING ONLY Themed 17 from channel package or promo graphics package). No specially shot footage, complex one 120 secs PROGRAMME FOOTAGE design or compositing allowed. Single entry Any on-air material produced in connection with the channel or programme brand Themed 18 BEST INTERSTITIAL / SNEAK PEEKS one 3 mins designed specifically to bridge gaps between programming. Single entry Any individual on-air promotion for an online player or VOD service. Themed 19 BEST ONLINE / VOD SERVICE PROMO one 90 secs Single entry 180 secs in Any campaign which was produced for a single programme of any genre. minimum 2 Themed 20 BEST PROGRAMME CAMPAIGN [NEW] total and/or Campaign entry. maximum 5 2MB Any promo that demonstrates creative use and effective use of sound using non- Craft 21 BEST SOUND DESIGN compositional element (music library, sound effects, and/or voice talent) to achieve one 120 secs desired effect. Single entry Any video-based promo or radio commercial produced for a programme, channel, Craft 22 BEST SCRIPT one 90 secs platform or service that demonstrates excellence in creative writing. Single entry Any video-based promo created for a programme, channel, platform or service that Craft 23 BEST EDITING one 90 secs demonstrates excellence in the field of editing. Single entry Adsales Any promo produced that has an interactive ‘call for action’ element. Marketing 24 BEST INTERACTIVE PROMO one 90 secs Interactive Example. SMS, “Vote Now” campaigns, contest trailers. Single entry Adsales BEST MARKETING VIDEO / SIZZLE REEL / Any non-broadcast video-based promotion produced for a programme, platform, Marketing 25 one 3 mins Interactive SNEAK PEEKS PRESENTATION channel or VOD service. Single entry Any integrated marketing campaign (any genre) produced for a channel or Adsales 120 secs each programme that uses multi-platform with at least 3 forms of media. Examples: on-air, minimum 3 Marketing 26 BEST INTEGRATED MARKETING CAMPAIGN and/or pdf off-air, radio, print, website, outdoor, sms. – Do NOT submit collateral material. maximum 5 Interactive (2MB each) Campaign entry Adsales Any video-based promo designed to promote awareness of public service issues, Marketing 27 BEST PUBLIC SERVICE ANNOUNCEMENT social action or community service announcements made for television broadcast. one 90 secs Interactive Single entry Adsales The most creative, innovative and effective use of digital including apps or social Marketing 28 BEST USE OF DIGITAL media to support a programme, platform, channel campaign or service online or on- one 3 mins Interactive air. Entries to be submitted as a demonstration reel. Single entry Adsales Any on-air promo or video for a programme, platform, channel or service with the Marketing 29 BEST VIRAL PROMO OR VIDEO one 90 secs Interactive most potential of going viral on the web and on social media. Single entry Adsales A long-format video-based content material or webisode created to promote the between Marketing 30 BEST LONG FORM BRAND IMAGE brand image of a network, channel, station, or content platform to viewers. Single one 3 and 5 mins Interactive entry Adsales A single video-based promo that is first released on social media such as Snapchat, Marketing 31 BEST PROMO VIDEO ON SOCIAL MEDIA Facebook, Twitter, Instagram, YouTube etc. to effectively promote a network, channel, one 3 mins Interactive station, platform, programme or series. Single entry Adsales Any single or group of thematically-related video-based spot(s) that integrate a minimum 1 Marketing 32 BEST SPONSOR/BRAND INTEGRATION SPOT(S) sponsor/consumer brand with a network, channel, programme, VOD service or 90 secs each maximum 3 Interactive content brand. Campaign entry Adsales 120 sec Any example of an innovative and effective marketing initiative promoting a minimum 1 Marketing 33 MOST OUTSTANDING MARKETING INITIATIVE and/or pdf programme, channel, platform or VOD service. Campaign entry maximum 5 Interactive (2MB each) Adsales Consisting of at least two parts of the following. Promo, ID, bumper, consumer spot, 180 secs in minimum 2 Marketing 34 PARTNER SPONSORSHIP CAMPAIGN [NEW] Play On/Offs, billboards or integrated TVC that affectively uses brand or show IP in total and/or maximum 5 Interactive partnership with a sponsor to generate revenue for a platform. Campaign entry. 2MB Any outdoor poster/billboard, electronic signage, building/bus side ads, print or press pdf (2MB) or Broadcast Design 35 BEST OUTDOOR OR PRINT AD advertising for any programme, VOD platform, channel or service. Submission on PDF one (video) 30 format and to be uploaded. Single entry secs Visual excellence in any printed material. Submissions on PDF format and to be minimum 2 pdf (2MB Broadcast Design 36 BEST PRINT CAMPAIGN uploaded. Campaign entry maximum 5 each) Any single video-based promotion that demonstrates excellence in the craft of design. Broadcast Design 37 BEST USE OF DESIGN one 90 secs (Can include minimal programme clips and/or origination.) Single entry Best branding design for a TV show, channel, platform or VOD service. Submissions minimum 2 90 secs each Broadcast Design 38 BEST BRANDING DESIGN should illustrate a total on-air or on-platform package look and feel (eg. Graphics, maximum 5 (max 3 mins) Bumpers, Packshots, Idents, Billboards etc). Campaign entry Any graphic presentation, which brands a channel, platform or its programmes on 90 secs Broadcast Design 39 BEST IDENT DESIGN television or VOD service. (Up to 3 related examples and compiled as one video.) one in total Single entry Broadcast Design 40 BEST PROGRAMME TITLE SEQUENCE Best title or opening sequence for a programme. Single entry one 120 secs Visual excellence in any promo using animation (cell, claymation, 2D, 3D etc) Broadcast Design 41 BEST ANIMATION one 120 secs Single entry Any on-air device or elements, which brands a programme, series or themed strand. 30 secs Broadcast Design 42 BEST STING Example: corner bug, idents, lower-3rd banner. (Up to 3 related elements and one in total compiled as one video.) Single entry Any original logo design for a promo, channel, programme, stunt or VOD service. Broadcast Design 43 BEST ORIGINAL LOGO DESIGN one 60 secs Single entry Designed to recognise the outstanding work of an individual with less than 2 years of professional experience. This individual may be employed by a company or be a freelancer.