on media Broadcaster Presentation March 2011 DM SAT – Key Facts & History on media . Genre Music and Boulevard Channel Entertainment without political claims . Broadcasting Licence Austrian Broadcasting license from RTR dated 22.04.2009 . Key Markets Yugoslavia as well as Bulgaria, Rumania, Turkey, Albania, Greece, Hungary and Russia . Target Audience* Young (ca. 67% of viewers between 14-49 years) Female (ca. 62% female viewers) . Language Serbo-Croatian mixed with English, German and French . Distribution DTH, CATV, IPTV and Internet - worldwide . HQ/Studios The channel is based in Vienna (Austria) Most programs are produced in Požarevac (Serbia) . Founded 2005 . Manager/Owner Anton Bijelic and famous singer Dragana Mirkovic . Content Sales onmedia ag, Switzerland . Web Site www.dmsat.tv * DM SAT research based on SMS participation analysis September 2007 1 DM SAT – Awards 2007 on media Nominated as Winner Best Thematic Channel 2007 Music Channel of the Year Category: Music Channel Montenegro 2007 Winner Winner Winner Music Channel of the Year Music Channel of the Year Music Channel of the Year Bosnia & Herzegovina 2007 Bosnian Region 2007 Serbo-Croatian Diaspora 2007 2 DM SAT – Awards 2008 on media Winner „Sto Da Ne“ Winner „Sto Da Ne“ DMSAT TV award for Grand Prix Victoria Silver 2008 Best Live Program Best Music Channel Best Live Program Music Bussiness Success Category: Music Video Golden Melos 2008 BH Music Oscar 2008 BH Music Oscar 2008 „Muzicka Estrada“ 2008 „Maximalno Opusteno“ award for „DMSAT production„ award for Dragana Mirkovic award for „Maximalno Opusteno“ Winner Music Business Success Music Business Success Music Business Success Best Talk Show Best Music Channel „Muzicka Estrada“ 2008 „Muzicka Estrada“ 2008 „Muzicka Estrada“ 2008 Belgrade Winner 2008 Belgrade Winner 2008 3 DM SAT – Awards 2009 on media „Maximalno Opusteno“ Winner „Sto Da Ne“ Winner Best Talk Show Music Channel of the Year Best Live Program Best Diaspora Channel Belgrade Winner 2009 BH Music Oscar 2009 Golden Melos 2009 Belgrade Winner 2009 „Sto Da Ne“ Dragana Mirkovic „Maximalno Opusteno“ Award for Best Live Program Best ex-Yu Star Best Talk Show Best Music Channel Montefolk 2009 Montefolk 2009 Montefolk 2009 Montefolk 2009 4 DM SAT – Awards 2010 (1/2) on media Winner of two awards at „Celebrity news“ Winner Grand Prix Victoria Silver 2010 Best Emission Short-form Best Music Channel of the Year Category: Music Video Golden Melos 2010 BH Music Oscar 2010 Winner Award for „Celebrity News“ as DMSAT The Most Popular Music Channel Best Emission Short-form Broadcaster of the Year Montefolk 2010 Montefolk 2010 Belgrade Winner 2010 5 DM SAT – Awards 2010 (2/2) on media DMSAT TV award for „Maximalno Opusteno“ award for Winner Music Business Success Music Business Success The Most Popular Music Channel „Muzicka Estrada“ 2010 „Muzicka Estrada“ 2010 Folk Hit Croatia 2010 6 DM SAT – Awards 2011 on media Winner Winner of two awards at The Most Popular Music Channel ITB Berlin – Das goldene Stadttor Folk Hit Croatia 2011 (The Golden City Gate) 2011 Category: Music Video DMSAT „Maximalno opusteno“ Dragana Mirkovic The Most Popular Music Channel Best Talk Show Best Concert of the Year Belgrade Winner 2011 Belgrade Winner 2011 Belgrade Winner 2011 7 DM SAT – Impressions on media 8 DM SAT – Programming Scheme MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 08:00 Music Videos Music videos Music videos Music videos Music videos Music videos onMusic videosmedia 09:00 Marketing 09:00 Marketing 09:00 Marketing 09:00 Marketing 09:00 Marketing 09:00 Marketing 09:00 Marketing 09:00 09:10 Music videos Music videos Music videos Music videos Music videos Music videos Music videos No Erotic 11:00 Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news Content 11:05 Music videos Music videos Music videos Music videos Music videos Music videos Music videos 12:00 Talk Show "Maximally relaxed" Music videos Music videos Music videos Show "Promotion" Music videos Music videos 12:45 Marketing 13:00 Marketing 13:00 Marketing 13:00 Marketing 13:00 Marketing 13:00 Marketing 13:00 Marketing 13:00 12:55 World Weather forecast World Weather forecast World Weather forecast World Weather forecast World Weather forecast World Weather forecast World Weather forecast Show "Brighter side of the 13:00 Music videos Show "An Evening with …" "Peja Show" World" Music videos Reportage DMSAT Music videos 14:00 Celebrity news Celebrity news "Peja Show" Celebrity news Celebrity news Celebrity news Celebrity news 14:10 Music videos Music videos "Peja Show" Music videos Music videos Music videos Music videos 14:30 Music videos Music videos Celebrity news Music videos Music videos Music videos Music videos 14:35 Music videos Music videos Music videos Music videos Music videos Music videos Music videos 16:00 Marketing 16:00 Marketing 16:00 Marketing 16:00 Marketing 16:00 Marketing 16:00 Marketing 16:00 Marketing 16:00 16:10 Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news 16:15 Music videos Music videos Music videos Music videos Music videos Music videos Music videos 18:00 Marketing 18:00 Marketing 18:00 Marketing 18:00 Marketing 18:00 Marketing 18:00 Marketing 18:00 Marketing 18:00 18:10 Music videos Music videos Music videos Music videos Music videos Music videos Celebrity news 18:45 World Weather forecast World Weather forecast World Weather forecast World Weather forecast World Weather forecast World Weather forecast World Weather forecast 18:50 Marketing 19:00 Marketing 19:00 Marketing 19:00 Marketing 19:00 Marketing 19:00 Marketing 19:00 Marketing 19:00 19:00 Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news 19:05 Music videos Music videos Music videos Music videos Music videos Music videos Talk Show "Maximally relaxed" Show "Brighter side of the 20:00 Show "An Evening with …" "Peja Show" World" Show "Promotion" Reportage DMSAT Music videos Music videos 21:00 Marketing 21:00 "Peja Show" Marketing 21:00 Marketing 21:00 Marketing 21:00 Marketing 21:00 Marketing 21:00 21:10 Music videos "Peja Show" Music videos Music videos Music videos Music videos Music videos 21:30 Music videos Marketing 21:30 Music videos Music videos Music videos Music videos Music videos 22:00 Music videos Music videos Music videos Music videos Music videos Music videos Music videos 23:00 Marketing 23:00 Marketing 23:00 Marketing 23:00 Marketing 23:00 Marketing 23:00 Marketing 23:00 Marketing 23:00 23:10 Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news 23:15 Music videos Music videos Music videos Music videos Music videos Music videos Music videos 00:00 Marketing 00:00 Marketing 00:00 Marketing 00:00 Marketing 00:00 Marketing 00:00 Marketing 00:00 Marketing 00:00 00:10 Music videos Music videos Music videos Music videos Music videos Music videos Music videos 02:00 Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news 02:10 Music videos Music videos Music videos Music videos Music videos Music videos Music videos 02:50 World Weather forecast World Weather forecast World Weather forecast World Weather forecast World Weather forecast World Weather forecast World Weather forecast 03:00 Marketing 03:00 Marketing 03:00 Marketing 03:00 Marketing 03:00 Marketing 03:00 Marketing 03:00 Marketing 03:00 03:10 Music videos Music videos Music videos Music videos Music videos Music videos Music videos 04:55 World Weather forecast World Weather forecast World Weather forecast World Weather forecast World Weather forecast World Weather forecast World Weather forecast 05:00 Music videos Music videos Music videos Music videos Music videos Music videos Music videos 06:00 Marketing 06:00 Marketing 06:00 Marketing 06:00 Marketing 06:00 Marketing 06:00 Marketing 06:00 Marketing 06:00 06:10 Music videos Music videos Music videos Music videos Music videos Music videos Music videos 07:00 Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news Celebrity news 9 DM SAT – Behind the Scenes on media 10 DM SAT – DTH, CATV & IPTV Global Distribution on media Global Coverage of remaining areas via Internet-TV SMS/Country (Year 2007) >200,000 20,000 Audience Measurement DM SAT serves a geographically distributed audience, for which currently no audience 2,000 measurement tools exist. Generated SMS therefore serve as proxy value. 11 DM SAT – Key Markets in Europe (absolute) on media SMS/Country Audience (Year 2007) Measurement >200,000 DM SAT serves a geographically distributed 20,000 audience, for which currently no 2,000 audience measurement tools exist. Generated SMS therefore serve as proxy value. 12 DM SAT – Overview Technical Distribution Platforms on media Total = 6.428 homes (2007) Overview In ‘000 Eutelsat W2 Free-to-Air 2.469 Balkans, Europe 2.027 1.885 Digi TV DTH Pay-TV Balkans TV Plus DTH & CATV Pay-TV Australia 42 CATV & IPTV Pay-TV Eutelsat Digi TV TV Plus CATV W2 IPTV Balkans, Europe 13 DM SAT – Technical Penetration Central & Eastern Europe on media Total Central and Eastern Europe = 4.467 homes (2007) CATV & IPTV In ‘000 Satellite 1.989 147 1.269 1.842 1.168 296 175 173 160 158 138 89 28 26 22 12 21 207 135 132 101 160 136 125 3 40 41 22 13 28 23 22 12 21 * Others: Slovakia, Albania, Russia, Ukraine, Lithuania 14 DM SAT – Technical Penetration Diaspora on media Total Diaspora = 1.915 homes (2007) CATV & IPTV In ‘000 Satellite 475 460