brilliant solutions serious car care‘11 for people™ brilliant solutions hile the world has suffered through an unprecedented financial crisis that has triggered widespread corporate budget cuts and employee layoffs, we chose a different path. We W know that in tough times, our employees and the Car Hobby need our support more than ever. Choosing to be part of the solution rather than the problem, we avoided layoffs and, knowing almost every Car Guy event was losing sponsorship revenue, we actually increased our support for the Car Hobby during these difficult days. As we now look back, we marvel at the double digit growth we’ve experienced over the last two years. Every area of our business has prospered both domestically and internationally. As a team of people driven by passion to make the world a better “and shinier” place, our greatest reward comes through your trust in us to keep every surface of your car in ‘show car perfect’ condition. The way I look at it, all of our marketing and advertising and radio and television shows build awareness of Meguiar’s that might influence an initial purchase. However, long term customer loyalty and repeated purchases must be earned over time by consistently creating the best and most innovative products on the market. Above all of our accomplishments, I am most proud of the fact that, year after year, Meguiar’s continues to be the No. 1 Brand for Customer Loyalty in our category. The truth is that, ever since my grandfather started Meguiar’s back in 1901, our goal has always been to make products that make our customers say “WOW.” And, after 109 years, we’re still doing it! The Car Guy’s Car Wax™ serious car care for people™ Contents HISTORY / 5 STEPS TO SHOW CAR PERFECT PAINT 1-2 Meguiar’s history / A simple how to QUESTIONS & ANSWERS 3-4 The answers to your most frequently asked questions WASHING 5-8 Clean your car with Meguiar’s shampoos, conditioners & washing accessories CLEAN / PREP 9-12 Removing defects, preparing your paint and building the foundation for a great finish POLISH & WAX 13-15 For unbeatable gloss finish and unrivaled protection WASH & WAX KITS 16 Great value kits, comprising of some of our best selling products OTHER SURFACES 17-20 Products designed with the perfectionist in mind ORDER PRODUCT 21-22 All the details required to order anything from this catalogue WHEELS & TYRES 23-26 A comprehensive selection to meet your needs INTERIOR 27-28 Clean, protect & maintain all interior surfaces MAINTAIN 29-30 Keep your vehicle looking great between washes ACCESSORIES 31-35 Accessories to make the most of our formulations 2010 SHINING STARS 36 A selection of cars showing the stunning results you get from using Meguiar’s MOTORCYCLE 37-38 Meguiar’s line-up of products formulated specifically for motorcycle surfaces MERCHANDISE 39-40 Apparel for the true Meguiar’s devotee STOCKISTS 41-45 Find a local Meguiar’s retailer in your area brilliant solutions Over A Century of Excellence hat began over a century ago as a simple furniture polish laboratory in the garage of founder Frank Meguiar Jr., now W spans four generations of the Meguiar family. In his wildest dreams, it’s doubtful that Frank Meguiar, Jr., could have foreseen what his first bottle of furniture polish in 1901 would evolve into over the next 100+ years. Meguiar’s®, Inc. has become the global leader in appearance care and is proud to offer our next generation of products, tools and accessories to serious car enthusiasts. We strive to set an entirely new standard for quality and performance in the industry. From his first bottle of furniture polish, Frank Meguiar, Jr. built his business on excellent products and an understanding of his consumer’s needs. Today, Meguiar’s enduring and strong relationship with serious car enthusiasts worldwide has created a level of trust and respect for the brand that transcends our products and embodies the lifestyle of the car hobby. To this day, Meguiar’s is committed to delivering products and building relationships that excite and unite car enthusiasts and professionals worldwide. In 1923, ours was truly a family business with everyone helping to make products at home. During the day, Frank Meguiar Jr. would demonstrate and sell the product made the night before. Frank Meguiar Jr.’s passion for quality and value continues to be what makes our products unique today. The family business grew out of the garage and into the office shown left in 1936. 1 5 Steps to Show Car Perfect Paint Meguiar’s has spent the last century dedicating itself to the continuous pursuit of creating products that provide a “show car” perfect paint finish for your vehicle. From this passion for excellence, Meguiar’s has identified the following five-step approach to paint care that will provide spectacular results when carried out with our unique selection of surface care products. 1 Wash - Wash your car using water and a specially formulated car wash and conditioner. Dishwashing soaps & detergents strip your car’s wax and can dry your paint out leading to a loss of gloss and shine. All Meguiar’s washes are also environmentally safe. 2 Clean/Prep - Stubborn contaminants bonded to the paint surface can be safely and quickly removed using Meguiar’s Detailing Clay. Fine scratches and swirls are most noticeable on dark coloured cars and are usually caused by particles of contaminants on wash sponges and drying towels. The most effective way to remove below surface paint problems like oxidation, fine scratches and swirls is to use a non-abrasive, clear-coat safe paint cleaner like Meguiar’s Ultimate Compound. 3 Polish (optional) - Polishing is recommended as an optional step, especially for dark coloured cars, prior to waxing to help create the ultimate in high gloss. 4 Wax/Protect - To protect and add a brilliant gloss to your paint’s surface, use only premium car wax products like Meguiar’s Gold Class Carnauba Plus, NXT Tech Wax 2.0 or Ultimate Wax. 5 Maintain - Regular maintenance removes above surface contaminants like bird droppings or tree sap before they have time to bond or etch into your paint finish. Meguiar’s Quik Detailer® or Ultimate Quik Detailer dramatically extend the durability of your wax protection. 2 brilliant solutions Questions & Answers Over the years, we receive car care questions that come up time and time again, so we thought we’d share them with you, since you are Defect Removal Solutions probably wondering the same things, too . Meguiar’s® has the right product for your specific problem 1) WHAT’S YOUR BEST WAX? All are easy, effective and clear coat safe! That depends on your definition of “best”, because what’s best for you may Defect: Scratches Water Spots Isolated Scratches Light Scratches Hazing be different from the next car guy. What’s most important to you? Oxidation Stains Blemishes Swirls General Neglect Scuff Marks - Speed? Ultimate Quik WaxTM spray is the hot ticket for a fast coat of wax. - L ong-lasting water beading in a hi-tech synthetic? Ultimate WaxTM is “best”. - D o you prefer a natural carnauba wax? You’ll love our Gold ClassTM Magnitude of Defect Carnauba Plus wax with premium carnauba. - C ost/value/time-saving? Then it’s the tried-&-tested, all in one action of our classic Cleaner Wax. Product: Ultimate Compound SwirlXTM ScratchXTM 2.0 2) WHAT’S THE BEST PRODUCT TO USE ON MY NEW CAR? All of Meguiar’s® products are safe to use on your new car, but brand new cars are unique in that the paint should be in excellent condition. If you adopt just a few routine maintenance procedures, you can keep your car looking showroom clear coats. Meguiar’s® has a long-standing history and relationships with vehicle new for a long, long time. As Barry Meguiar often says, “Frequent car care and paint manufacturers, ensuring our products are compatible with the latest is EASY car care!” technological advancements in vehicle surface coatings (or “paint”). • Follow the 5 steps to paint care, using products designed for automotive care 4) HOW DO I GET RID OF SWIRL MARKS AND SCRATCHES? Our Brilliant Solutions New Car Kit (G3200) is designed to start you off. It depends on the severity and extent of the blemish. First, if you can catch your fingernail • Wash your car weekly, using a quality microfibre wash mitt and premium in the scratch, you will need professional help to correct it as it’s very deep. Otherwise, car wash/shampoo. we recommend the following (Note that ALL of these products are clear coat safe): • Apply a high quality automotive wax 3-4 times a year. • For very light scratches and swirls (those fine circular lines that ring a light source • Maintain your car in-between washes by using a mist and wipe Quik DetailerTM reflected in your paint), SwirlXTM is the answer and may be applied by hand, orbital buffer to remove dust & contaminants. or dual action polisher (DA polisher). • Clay your car as needed. • For heavier scratches, oxidation, or just generally neglected paint, Ultimate Compound • Protect your interior and exterior trim and tyres with quality protectant is the perfect choice. It too can be safely applied by hand, orbital buffer or with and tyre dressing, and leather conditioner for leather. a DA polisher. 3) ARE YOUR PRODUCTS “CLEAR COAT SAFE”? • If you have an isolated scratch, fingernail mark or light scuff, ScratchXTM 2.0 will safely YES!!! All of Meguiar’s® products have been formulated to work safely on provide the muscle to remove it.