Our Company – An Introduction Panasonic Electric Works in Europe CONTENTS Basic Business Principles . 4 Global Activities . 5 . Panasonic Electric Works in Europe . .6 . Company History . 8 Technical Excellence . 10. Quality and Support Excellence . 11. Target Markets . 12. Panasonic eco ideas . 14. [ 2 ] INTRODUCTION The Panasonic Electric Works (PEW) group works actively toward the creation of new products and new businesses to enhance the quality of life throughout the world. The Group operates in six business sectors: Lighting Products, Information Equipment and Wiring Products, Home Appliances, Building Products, Electronic and Plastic Materials and Automation Control Products. These products are used in houses, buildings, commercial and public facilities as well as in factories to support communi- cations, industry and everyday living and working activities. The Group core business activities focus on creating living spaces that enable people everywhere to enjoy more convenient, safer and more comfortable lives, with peace of mind, and on offering eco-friendly solutions that ensure coexistence with the global environment. In 2018, PEW will celebrate Panasonic’s 100th anniversary. In preparing for this momen- tous occasion, Panasonic aims to become the Number 1 Green Innovation Company in the Electronics Industry. [ 3 ] BASIC BUSINESS PRINCIPLES The key to our success Whenever we envision the future in these times of tumultuous change that defines our operating environment today, Panasonic Electric Works draws its inspiration from the Basic Management Objective set out by Konosuke Matsushita some 90 years ago. The Basic Management Objective constitutes the Company’s management philosophy as well as spells out our mission. Furthermore, the Seven Principles, which are based on this management philosophy, serve as action guidelines for the day-to-day activities of employees. Basic Management Objective Company Creed Business Principles Recognizing our responsibilities as in- Progress and development can be Contribution to Society dustrialists, we will devote ourselves to realized only through the combined ef- the progress and development of society fort and cooperation of each employee Fairness and Honesty and the well-being of people through our of our company. United in spirit, we Cooperation and Team Spirit business activities, thereby enhancing pledge to perform our corporate duties the quality of life throughout the world. with dedication, diligence, and integrity. Untiring Effort for Improvement Courtesy and Humility Adaptability Gratitude [ 4 ] GLOBAL ACTIVITIES Sales (consolidated) (EUR million) 11,476 12,283 11,413 10,411 10,500 12,000 • 10,000 • Panasonic Electric Works Co., Ltd. (PEW) traces its roots to the company founded in 1918 by Konosuke Matsushita. He was ahead of his time in recognizing that, by 8,000 • combining a spirit of innovation with a willingness to talk to customers, it was possible to create products with impressive user benefits. In 1935, the forerunner of the PEW 6,000 • group was established to carry on the work of the initial wiring products business. Sharing the same roots as PEW is Panasonic Corporation, well-known for its 4,000 • consumer products. 2,000 • Konosuke Matsushita laid the foundation for a company that is now one of the 0 • largest in the world. In its 90 years of existence, Panasonic has developed some 2006/ 2007/ 2008/ 2009/ 2010/ 2007 2008 2009 2010 2011 220,000 products, ranging from high-quality lighting and information systems to Plan consumer goods and household appliances to precision components and systems for industrial automation. Panasonic Electric Works 32 .9% Building Products 6 .1% Electronic & Plastic Materials 5 .9% Home Appliances 41 .5% Electrical Construction Materials Lighting Products Information Equipment & Wiring Products 11% Automation Controls [ 5[ ]5 ] HQ Direct Sales: 2 .6% PANASONIC ELECTRIC WORKS IN EUROPE Panasonic Electric Works Europe AG is Our sales companies are organized on marketing, material management, control- the headquarters for the sales com panies a local basis so that they reflect national ling and world-wide coordination. in a large number of European countries. charac teristics and take into account the The central European ware house and Through the cooperation of these and economic conditions specific to each production facilities in Pfaffenhofen (D), other established partner companies, we country. Within a framework where tasks Plana (CZ) and Enns (A) also fall under can offer comprehensive service through- are shared with the local PEWs, PEW PEW Europe AG’s administrative out Europe. Europe AG is responsible for planning, umbrella. development, technical service, central Panasonic Electric Works Co., Ltd. JAPAN Panasonic Electric Works Panasonic Electric Works Panasonic Electric Panasonic Electric Works Panasonic Electric Works Corp. of America Works Europe AG (PEW) USA ASIA PACIFIC CHINA JAPAN EUROPE Panasonic Electric Works Vossloh-Schwabe GmbH Quality Management EUROPE Promotion / Marketing Supply Chain Management PEWEME EDP / E-business Austria Finance / Controlling R & D / Technical Service Enns Factory German Czech Factory Factory PEW PEW PEW PEW PEW PEW Italy Nordic Sales Western Spain Switzerland UK Europe Sales Sales Sales Sales Sales Sales Sales Sales France Portugal Ireland Germany Austria Czech Hungary Poland Republic [ 6 ] Sales (consolidated) (EUR million) 273 273 231 181 193 300 • 250 • Panasonic Electric Works (PEW) in Europe started its activities more than 40 years ago by developing, in cooperation with its European customers, new generations of elec- 200 • tromechanical relays which successfully contri buted to more efficient and economical 150 • devices. Meanwhile, our European organization is involved in the sales, production and development of products from all divisions of the parent company PEW in Japan. 100 • By consolidating the German subsidiary and PEW Europe AG in April 2010, customer 50 • service could be expanded further and market-oriented knowhow directly integrated into 0 • daily processes. Given these new conditions, Panasonic sees itself strengthened and 2006/ 2007/ 2008/ 2009/ 2010/ well positioned to deal with the challenges the European market holds for the future. 2007 2008 2009 2010 2011 Plan Switching Devices Electromechanical Connectors Automation Systems Automation Control Devices Devices Signal relays Switches Narrow pitch connectors Laser markers FA components Power relays I/O connectors Vision systems Sensors 60% Automotive relays PLCs Safety relays Inverters PhotoMOS relays Servo drives Solid State relays HMIs High frequency relays UV curing systems Built-In sensors Home Appliances Health care products Beauty care products Electric power tools Laminates Information Equipment & Wiring 22% Fire alarm systems Switch gears 3D cameras Smoke alarm systems 13% Lighting 4% Lighting maintenance systems 1% [ 7 ] COMPANY HISTORY 1989: Merger of SDS and MEW Foundation of Matsushita Electric Works Europe AG † Konosuke Matsushita 1990: Foundation of Matsushita Automation Controls Germany Move to Holzkirchen Foundation of Matsushita Automation Controls Benelux 1962: Foundation of SDS-Elektro GmbH 1991: Foundation of Matsushita Automation Controls Spain in Germany 1992: New production plant in Pfaffenhofen 1964: Start of cooperation SDS / Matsushita Electric Works 1997: New warehouse in Pfaffenhofen 1918: Foundation of Matsushita Electric by Konosuke Matsushita 1998: New production plant in Czech Republic 1999: Foundation of Matsushita Automation Controls in Scandinavia 1925: Implementation of the the brand National 1974: Start of MS-Relais GmbH in Pfaffenhofen 2000: Matsushita Electric Works in Europe as a united European group Foundation of SDS Austria GmbH Matsushita Electric Works becomes major shareholder of SUNX 2002: Acquisition of Vossloh-Schwabe in Europe in order to expand global lighting business (PEWVS) 1929: Name change to Matsushita Electric Works 1975: Foundation of SDS Switzerland AG 2002 – 2004: Foundation of sales offices in Czech Republic, Hungary and Poland 2004: Matsushita Electric Industrial acquired the majority of stocks for 1933: Introduction of divisional concept in Japan 1978: Foundation of SDS France SARL Matsushita Electric Works. Brand unification with Panasonic 2005: Name change to Panasonic Electric Works for overseas companies 1980: Foundation of SDS Italia srl 1935: Foundation of Matsushita Electric Industrial Co., Ltd. (MEI) and 2008: Name change Matsushita Electric Works, Ltd. to Panasonic Electric Works Co., Ltd. Matsushita Electric Works, Ltd. (MEW) Name change Matsushita Electric Industrial Co., Ltd. to Panasonic Corporation 1981: Foundation of SDS UK 2009: Merger of PEW Fire & Security and PEW Nordic 2010: Merger of PEW Germany and PEW Europe 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 1918 1933 1935 1989 2004 2008 Konosuke Matsushita [ 8 ] 1989: Merger of SDS and MEW Foundation of Matsushita Electric Works Europe AG † Konosuke Matsushita 1990: Foundation of Matsushita Automation Controls Germany Move to Holzkirchen Foundation of Matsushita Automation Controls Benelux 1962: Foundation of SDS-Elektro GmbH 1991: Foundation of Matsushita Automation Controls Spain in Germany 1992: New production plant in Pfaffenhofen 1964: Start of cooperation SDS / Matsushita Electric Works 1997: New warehouse in Pfaffenhofen 1918: Foundation of Matsushita Electric by Konosuke Matsushita 1998: New production plant in Czech