2016 EDITION InSightTHE MAGAZINE ABOUT DESIGN AND INSPIRATION THE FUTURE OF Pia Taveras GREAT DESIGN Product Engineer The excitement behind rapid Weaving technology into prototyping and 3D printing is bringing your ideas to life! our design inspiration It’s our chance to be makers, testing our limits and pushing It’s no secret that innovations in away boundaries. The result is technology are breaking barriers innovation. It’s given us the ability in the optical industry. It’s at our to test new constructions and core to remain on the forefront materials in rapid iterations. If of technology, and to provide they work, our customers receive you with cutting edge styles your an exciting new product. If not, patients demand. This year, we then it’s back to the drawing utilized our 3D printing capabilities board and that’s okay. What’s in several designs and collections, important is that we are evolving. subsequently expanding our design studio to accommodate our growing team of product Jennifer O’Connor engineers. And, we continue Brand Manager to explore next gen ideas in For me, it’s recognizing the craftsmanship of the past design and development to meet and melding it with the technology of the future. From the needs of today’s changing the lattice pattern in my daughter’s lacrosse stick to a consumer. free form watercolor pattern made by clouds, inspiration So while we broaden our horizons, surrounds us. It’s how we choose to use it that sets us we remain true to our customers, apart. Working with our product engineers, my dreams just as we have since we opened become reality much quicker – before the idea even gets our doors over six decades ago. to the manufacturer. We’re working smarter and more We work very hard to enhance efficiently by resolving challenges before the first proto your experience not only through is even made, resulting in faster-to-market product. innovation, but our warm, caring, family focused culture. David Milliman It’s what you don’t expect to get Product Designer from your eyewear provider. The implementation of 3D printing in the eyewear industry has enabled me to literally bring another David Friedfeld dimension into my designs. President You now not only see a texture or element, you can actually feel it as well. It’s another tool for Peter Friedfeld us when translating a brand’s Executive Vice President aesthetic to the consumer. MY GLASSES. MY CHOICE. 23 37 05 17 35 FASHION BRANDS KIDS COLLECTION Featuring some of today’s hottest, on trend Offering styles for newborns, teens, and every 05 looks from our licensed collections, from 35 kid in between, our kids collection has the glamorous fashion to sporty, classic styles. looks kids love! TECHNOLOGY SPECIALTY FIT Featuring cutting edge materials and the latest Eyewear shouldn’t be “one size fits all.” 17 design innovations, these leading brands are 37 Our Specialty Fit collections address just about paving the way. every unique fitting need for hard-to-fit patients. PRIVATE LABEL Our house collections offer affordable style for 23 every patient! Traditional and contemporary looks backed by quality, reliability and value. CLEARVISION OPTICAL • INSIGHT 2016 01 BRAND PORTFOLIO category BluTech Revo tech/active Aspire Eyewear BCBGMAXAZRIA fashion/trend Red Raven Marc Ecko Cut & Sew Ellen Tracy contemporary Junction City IZOD PFX classic/ Jessica McClintock traditional IZOD Eyes DuraHinge PuriTi basic ClearVision youth Op IZOD Boys IZ PFX Boys Op Kids kids Dilli Dalli female eyewear Jessica McClintock Girls male eyewear $30 $45 $60 $75 $90 $105 wholesale price points IT STARTS WITH ONE THING... Our diverse brand portfolio meets the needs of just about every dispensary. But our commitment to our customers is what sets us apart. ONESOURCE™ Our unique OneSource™ philosophy is an innovative, efficient, and cost effective way to do business. Simply put, we provide you with one dedicated sales consultant to deliver 15 diverse eyewear collections in one time-saving appointment. Plus, we deliver the benefits of one simple discount structure and one set of programs, customized to meet the needs of your practice. Our customers love this! One consultant. One appointment. All the brands you need. BRANDSPACE™ We know how important it is to have a frame board that speaks to your patients. So we offer BrandSpace™, our profit-enhancing approach to frame board management. It’s a picture perfect mix of frames for each of your specific patients, designed to engage and enhance your sell-through. And with BrandSpace, there’s no shape or style duplication between the individual collections. CLEARVISION OPTICAL • INSIGHT 2016 03 AN ATTITUDE OF COOL CONFIDENCE BCBGMAXAZRIA embodies a vision of global style and attitude. Founded in 1989, BCBGMAXAZRIA isn’t just a company – it’s a philosophy, an attitude, and a realization of dreams. The lifetime vision of founder, designer & CEO Max Azria, BCBGMAXAZRIA is named for the French phrase “bon chic, bon genre,” a Parisian slang meaning “good style, good attitude.” BCBGMAXAZRIA’s parent company, BCBGMAXAZRIAGROUP, has an impressive portfolio of 22 brands and continuously grows as a worldwide powerhouse of style. A collection of powerful statement elements like exotic prints and graphic makers and classic, confident styles, color blocking are reminiscent of the BCBGMAXAZRIA eyewear portrays the brand’s runway and ready to wear effortless sophistication and undeniable collections. The iconic BCBGMAXAZRIA allure of a woman who lives by her butterfly logo and stud bar hardware own rules. Directional silhouettes, high punctuate the eyewear and further align contrast textures and rich materials the collection within the brand’s portfolio accentuate this assortment of confident of lifestyle products. and sexy to feminine and playful designs. A vibrant color palette and fashionable BCBGMAXAZRIA is available in more than 100 freestanding boutiques across the United States and leading retail chains, including Saks Fifth Avenue, Bloomingdale’s, and Neiman Marcus, as well as specialty boutiques nationwide. It is also available online at BCBG.com. Ariana Mila, Amber, Rosette Shauna CLEARVISION OPTICAL • INSIGHT 2016 05 WOMEN WHO SHAPE OUR WORLD Founded in 1949, Ellen Tracy has evolved into a full women’s lifestyle brand, designing quality apparel for dynamic, confident women. Today, Ellen Tracy celebrates hyphenated women who gracefully multitask and do so much for so many. Fusing classic style and innovation, Ellen Tracy gives today’s women confidence and flair for their work in the world, from the office to the playground. With over 30 product categories, the brand is designed, manufactured and distributed by world class companies. through jewelry inspired details, animal The Ellen Tracy optical collection provides print patterns, and organic, textured the perfect blend of youthful attitude and accents. Sculpted temples and rich grown up glamour for women who live in colorways like wine, navy and aubergine the moment. Rooted in the brand’s iconic enhance the richness of this meticulously American heritage, Ellen Tracy eyewear designed collection. is designed to enhance women’s natural beauty through superior workmanship, Ellen Tracy is sold in store and online at uplifting eye shapes and exquisite fitting well known department stores including details. Polished, sophisticated designs Macy’s, Lord & Taylor, Nordstrom, have a touch of “notice me” drama Dillard’s, Hudson’s Bay and Von Maur. Ellen Tracy’s international presence includes two Karstadt department stores located in Berlin and Dusseldorf, Germany, as well as several House of Fraser stores including the Oxford Street flagship in London. A rollout of branded shops in better department and specialty shops in the U.S. and Canada is planned for this year. Venezia Lombardia Bari CLEARVISION OPTICAL • INSIGHT 2016 07 A CLASSIC, COLORFUL SPORT 80 years ago an American classic was born. With its flair for color and affinity for comfort, IZOD has taken its place as one of the most active sportswear brands in the country. Wherever you find a guy in his element, you’ll find IZOD’s classic, preppy and performance collections. Much like our sportswear, IZOD eyewear offers active styles with a clean, young look. Both distinct lines are crafted from carbon fiber, TR-90 and ULTEM™ resins in order to keep up with a peppy and active lifestyle. IZOD Eyes provides stylish profiles with pops of vibrant color IZOD can be found wherever shoppers for those who like to keep it casual. IZOD feel at home, and is carried in over 6,000 PerformX glasses are made with memory shops worldwide. Products are both metal bridges and temples for durability online and in department stores such as and comfort when you’re out and about. Macy’s, JCPenney, Kohl’s, Belk, Beall’s, Boscov’s, Bon-Ton, Hudson’s Bay, or one of the many “Shop in Shops” across the globe. With 29 global and local licensing agreements operating in 45 free standing shops, no one can ever be too far away from IZOD apparel. 2004 2001, X-501, X-517 393 II CLEARVISION OPTICAL • INSIGHT 2016 09 ARTISTS. INSTIGATORS. TRUTH SEEKERS. Designed with an obsession over precise attention to detail, the Marc Ecko Cut & Sew contemporary menswear line equips young men with attire relevant to their lifestyle. The Lifestyle Brand for the Unapologetically Self Made, the brand reflects the passion not of just designers, but teachers – inspired by permanent and useful observance of man’s insistence to rebel and express his unique voice. Marc Ecko Cut & Sew celebrates individuality by enhancing classic menswear with unique and modern details. The Marc Ecko Cut & Sew eyewear collection is designed with the same passion. Each trendsetting style is a iconic shears logo. Edgy camouflage juxtaposition of retro and modern designs, patterns, carbon fiber accents, rubberized incorporating elements synonymous with details and matte/shine finishes intensify the brand – custom temple tips inspired this highly wearable collection of geek by the curvature of tailor shears, and the chic to creatively artistic styles.