The Fifth Estate R A D I O T E L E V I S I O N C A B L E S A T E L L I T E Broadcasting iiAug 3 How the ChilsUan Science Monitor makes world news your news. itt Through Conus. We're delivering the Monitors new video reports on world issues, the Monitor World View. Its purpose is to help you extend your newsgathering around the world with uniquely thorough, balanced reporting. Just as important, the Monitor World View series have promo- tional value to match their journalistic value: Selected series can indude live, or live -on -tape interviews between your anchors and Monitor reporters on location around the world. For information, call Charles H. Dutcher, III, 612/642-4645. Or Deborah Rivel, 212/953- 2044. Or write Conus, 3415 University Avenue, Mpls., MN 55414. It could mean the world to your news shows. See us at RTNDA o 1987 Conus Communications Z119£ 113MxrW 504,7 9018 ZZi WOOb SVS-1t1V Z119£ 01 LB/AON )IIA oQ£Zl Clay Communications Investors has sold the stock of the following properties: WWAY -T V, Wilmington, North Carolina WAPT -TV, Jackson, Mississippi KJAC -TV, Beaumont -Port Arthur, Texas KFDX -TV, Wichita Falls, Texas -Lawton, Oklahoma to Price Communications Corporation The undersigned acted as financial advisor to Clay Communications Investors in this transaction. MORGAN STANLEY & CO. Incorporated July 15, 1987 Clay Communications Investors has sold the following properties: The Daily Mail, Charleston, West Virginia The Register/Herald, Beckley, West Virginia The Star, Shelby, North Carolina The Enquirer -Journal, Monroe, North Carolina to Thomson Newspapers Limited The undersigned acted as financial advisor to Clay Communications Investors in this transaction. MORGAN STANLEY & CO. Incorporated June 1, 1987 n- &ILLC/wiwLSM (Bprine ee Pall 861.2`.Arbi ZS!A@8 Share) to Dn 7311050 1414) 731.7583 731-6354 766-0616 766-0617 Inc. Road Communications.Block Martin 1765 WI 54130 Kaukauna. Page 'Dom of AffiliationNetwork 401 Director Radio Boulevard/Suite the IranstarSunset 90028 for 6430 CA and TranstarOldies Los Angeles, thank you of "The to in the form Tom, opportunity to us 300,000 Dear take this delivered of on like to you've this market(we went I would format in day one impactFrom most intelligentlyand outstanding a tremendous12+ TSA. the best, continuity, Channel." 've had adults was flow, the jingles you we 600,000 that this The and in your can tell and I've felt heard. I 12+ MSA 1986) I had ever announcers the adults June 27, that byyour format, the air format exhibited of your on the aspect and money that programmed of time obvious the professionalism most importantdeal It's also believe is unsurpassed the a great played. I honestly in the mentioning spent they're music. 25-54 without that you'vein which music, aged This is obvious order music, for adults It's and the only the format and music. selected stress arranged songs to most intelligent carefully the majority decidedthe best, of for you'vethis is this sequence(and loyalty) had literally that of radio. that We've 40's thankinghave 67 years no doubt emotionsformat ever.30's, and calls I have stronger any 20's, These and CPA's. evokes than in their and tastes. Furthermore,"up" songs 28-48 demo adults needs attorneys, chosen in the calls from their to doctors, of listeners of phone addressingworkers thousands for finallyfrom factory OVERWHELMING. profusely HAS BEEN Sincerely, us from everyone come THE RESPONSE you again. Nehmer Thank John Manager General WQWM The Quality Network Coure Satellite 660 Southpoint Prings, CO 80906. 1- Vol. 113 No. 5 AIR UNIVERçIIY IRRARM MAXWELL PR( L BroadcastinglAug3 FCC expected to bite the bullet on fairness doctrine... page27. TV network revenue figures up 2.5% in second quarter... page 5. Scrambling gets another Hill airing... page 29. NBC signs up for Nielsen's people meter... page 34. Football broadcast rights payments flat for 1987... pages 38 -58. FAIRNESS FAREWELL D FCC expected to vote on CHILDREN's LOG D California professor says his Tuesday to scrap fairness doctrine, which will study contradicts FCC belief that marketplace likely heat up some collars on Hill. PAGE 27. adequately regulates nonprogram material aired in children's programing. PAGE 66. BACK AGAIN o Senate committee takes another look at scrambling marketplace. PAGE 29. GO -AHEAD D NAB reverses stand, would accede to auctioning of nonbroadcast spectrum. PAGE 70. LOOKING UP D Strong upfront market is causing analysts to increase per-share earnings estimates REVISIONISM REACTION O FCC Chairman Dennis for the networks. PAGE 30. Patrick warns industry against reregulators. PAGE 70. PEOPLE WHO NEED PEOPLE METERS D NBC becomes first network to sign for Nielsen's new BUCCANEER BROADCASTERS D FCC, government people meter service. PAGE 34. officials shut down pirate radio station operating off the coast of New York. PAGE 71. MAKING THE ROUNDS D NBC's Tartikoff blasts ABC, CBS for ratings -poor summer programing; AD ADDITION o Judge rules Showtime can Grossman answers questions on missed GE sales continue controversial ad campaign mentioning story by NBC, documentary on Israel; Wright HBO if it includes proper disclaimer. PAGE 74. discusses NABET negotiations. PAGE 31. ALL -NIGHTERS D NAB asks FCC to allow AM PIGSKIN PARADE Rights paid by broadcasters for daytimers to extend hours on interim basis while college and pro football remain flat from last year's commission reviews AM interference standards. $570 million. While network rights payments PAGE 76. dropped, those paid by local stations increased. PAGES 39 -58. DYNAMIC DUO O Robert MacNeil and Jim Lehrer, co- anchors of PBS's MacNeil/Lehrer Report, have WEIGHING IN D League of Women Voters announces made a mark on journalism with their one -hour, in- debate sites for 1988 presidential campaign depth alternative to the network evening news. debates. PAGE 64. PAGE 94. INDEX TO DEPARTMENTS Business Briefly 68 Editorials 98 In Sync 76 Programing 66 Cablecastings 62 Fates & Fortunes 90 Journalism 64 Riding Gain 60 Changing Hands 69 Fifth Estater 94 Law & Regulation 70 Stock Index 65 Closed Circuit 5 For the Record 77 Monday Memo 24 Technology 76 Datebook 16 In Brief 96 Open Mike 22 Where Things Stand 6 INDEX To ADVERTISERS: 0 ABC Sports 41 American Railroads, Assn. of Third Cover o Blackburn & Co., Inc. 68 0 Cadena Radio Centro 60 o CBN Radio 61 o Chapman Associates 77 o Classified Ads 82 -89 0 Columbia/Embassy Television 13, 15,17,19, 21, 23, 25 0 Conus Front Cover, 26 o R.C. Crisler & Co., Inc. 72 0 General Electric 6 GTE Spacenet Fourth Cover o Hanna -Barbera Productions 47 o Heller Financial 69 0 Kalil & Co., Inc. 71 o Lionheart Television 11 o Morgan Stanley & Co., Inc. Second Cover o Mutual PM 43 o NBC 54 -55 0 Panasonic Broadcast Systems Co. 44 -45 o Paramount Pictures Corp. 35. 36-37 o Professional Cards 81 0 Robert W Rounsaville & Associates 70 o Services Directory 80 o Shearson Lehman Brothers, Inc. 73 0 D.L. Taffner/Ltd. o 7 TeleRep, Inc. 49, 57, 59 o Telebéntures 50 -51 0 Transfer 3 usw 26 o Video Protection Co. 10 D Warner Bros. Television Distribution 8 -9 Broadcasting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting Publications. 1705 DeSales Street. N.W Washington. D.C. 20036. Second -class postage paid at Washington. D.C.. and additional offices. Single issue $2 except special issues $3.50 (50th Anniversary issue $10). Subscriptions, U.S. and possessions: one year $70. two years $135. Three years $190. Canadian and other international subscribers add $20 per year. U.S. and possessions $235 yearly for special delivery, $100 for first- class. Subscriber's occupation required. Annually: Broadcasting D Cablecasting Yearbook $105. Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road. Ann Arbor. Mich. 48106 (35mm, full year $55). Microfiche of Broadcasting is available from Bell 8 Howell. Micro Photo Division. Old Mansfield Road, Nboster, Ohio 44691 ($37/yr.). Postmaster please send address corrections to Broadcasting. 1705 DeSales St.. N.W. Washington. D.C. 20036. CC1osedCfrct lt, moving to another production Roller- coaster site. Either York. Sixty -five half -hour versions of of those two scenarios would leave original hour-long CBS series, Captain Second -quarter figures for three major Broadcast Center with significant Kangaroo, will be distributed by TV networks are in, and somewhat upbeat. overhead being used at less than full Interegional Program Service, Boston, to Total revenues reported to Arthur Young capacity, source said. at least 170 public television stations. accounting firm -with breakdowns to be In its first year on public television, released in BROADCASTING next week - No tango yet Captain Kangaroo ranked as second - show $1,745,873,000, versus last year's most- watched noncommercial children's $1,702,827,000, for gain of 2.53%. Discussions between Representatives Al television program in markets where it is Network officials are not so sanguine about Swift (D- Wash.) and Tom Tauke (R -Iowa) carried, behind Sesame Street and "a hair" third quarter, but believe fourth will be on legislation to reform comparative ahead of Mister Rogers' Neighborhood. strong. renewal process continue. "We're still (Ranking is among children ages 2 -1I, discussing different ways to skin a cat," although it's estimated that 20% of Swift told BROADCASTING. If they can't audience is adults.) Land mobile on ice reach compromise, Swift says he'll have to determine if he'll introduce bill that FCC will probably grant wish of National Bright spots would reflect his discussions with Association of Broadcasters and National Association of Broadcasters and Although national spot radio billings Association of Maximum Service public interest groups or one "I would through June are off (see "Riding Gain," Telecasters and defer any decision in its think is ideal." Latter could be package page 60), some advertising categories proceeding to reallocate spectrum from broadcasters would consider even less may hold promise for 1987.