YOUR WORLD RIGHT NOW ROGERS COMMUNICATIONS INC. 2004 ANNUAL REPORT 1 Your World Right Now 10 Rogers Wireless 11 Rogers Cable 12 Rogers Media 13 Rogers in the Community 14 Rogers at a Glance 15 Letter to Shareholders 18 Management’s Discussion and Analysis 74 Consolidated Financial Statements 77 Notes to Consolidated Financial Statements 110 Directors and Corporate Officers 112 Corporate Governance Overview 113 Corporate Information Rogers Communications Inc. (TSX: RCI; NYSE: RG) is a diversified Canadian communications and media company engaged in three primary lines of business: Rogers Wireless is Canada’s largest wireless Rogers Cable is Canada’s largest cable provider Rogers Media owns a collection of well known voice and data communications services provider offering cable television, high-speed Internet Canadian media assets with businesses in radio and the country’s only carrier operating on the access and video retailing, and plans to begin and television broadcasting, televised shopping, world standard GSM/GPRS technology platform. offering cable telephony services in the second publishing and sports entertainment. half of 2005. YOUR WORLD RIGHT NOW™ CHECKING CHECKING PURCHASING WIRELESSLY PACKED FLIGHT OFFICE BLUE JAYS SYNCHING CHATELAINE STATUS VOICEMAIL TICKETS CALENDAR AND FLARE WIRELESSLY ON PDA MAGAZINES FOR FLIGHT LISTENING PURCHASED VACATION PVR ROAMS TO CHFI TICKETS INSPIRED RECORDING GLOBALLY RADIO ONLINE BY TRAVEL FAVOURITE WITH WITH SHOW ON SHOW ROGERS ROGERS™ CABLE AT HOME GSM CELL YAHOO!® PHONE HI-SPEED INTERNET BE INFORMED RIGHT NOW Rogers gives you what you need to make informed decisions in a world of many options. Whether you’re on the go, at your desk or on your couch, we have innovative solutions that deliver the information you need in today’s fast-paced and exciting world. Quickly, reliably and on-demand. We put information at your fingertips. So you’re in the know – right now. BE IN TOUCH RIGHT NOW Rogers connects you with the things that make a difference and matter most to you in your world. We provide innovative solutions that keep you in touch – in touch with family and friends, in touch with the things that entertain you, in touch with the office, and in touch with current events. At home, around town or around the globe – right now. EYEING AN LOOKS IN PURCHASED SHOPPING CAUGHT HD TELEVISION THE MALL, ROGERS TIPS FROM FAVOURITE FOR HIS ROGERS BUYS FROM YAHOO! LOULOU SHOW DIGITAL CABLE THE SHOPPING EXTREME MAGAZINE EARLIER SERVICE CHANNEL INTERNET KIT ON TIME- SHIFTED CHANNEL ACCESSES SNAPS & SHOPPING HEARD TEXT DESKTOP EMAILS FOR GSM ABOUT MESSAGING WHILE PICTURE PHONE FOR BIG SALE FRIENDS SHOPPING OF OUTFIT OVERSEAS ON TO FRIEND TRAVEL JACKFM BUYING INVESTMENT WATCHING SELECTING ENJOYS MUSIC ADVICE SPORTSNET FROM SEAMLESS ONLINE FROM IN HD THOUSANDS WIRELESS MONEYSENSE OF MOVIES COVERAGE MAGAZINE ON VOD IN THE YARD & AT THE COTTAGE BE ENTERTAINED RIGHT NOW Rogers knows that entertainment means something different to everyone. We satisfy your need to share and engage, to watch and listen, to play and to choose. With Rogers, the choice is yours – your content, in your format, on your schedule, where you are. That’s why Canadians turn to Rogers for innovative solutions that entertain, inspire and enrich their worlds – right now. CABLE TV SUBSCRIBES MANAGES PICKED UP TUNED IN EVERY TO WIRELESS OFFICE DIGITAL TO ROOM FAMILY PLAN EMAIL ON CABLE BOX 680NEWS BLACKBERRY & A DVD AT ROGERS VIDEO This is Your World, Right provide Canadians from innovative ways to be and to be entertained. convenience and enjoy lives every day in ways With Rogers, you won’t it comes to the latest in tions, entertainment, and services. Be informed. Be Come join the world of Now. At Rogers, we coast to coast with informed, to be in touch We add choice, value, ment to millions of uniquely Canadian. miss a thing when innovative communica- information products and in touch. Be entertained. Rogers, right now. ROGERS WIRELESS RIGHT NOW CANADA’S ONLY GSM Rogers Wireless is Canada’s largest wireless voice and data provider and the choice of 5.7 million WIRELESS PROVIDER wireless subscribers. Rogers Wireless – together with the FIDO brand, which we added with the November 2004 acquisition of Microcell, previously Canada’s fourth largest wireless provider – offers a wide range of innovative wireless products, services and solutions to exceed WIRELESS VOICE our customers’ needs at home, at work and at play. SOLUTIONS We operate Canada’s only GSM/GPRS network, the world standard for wireless communications WIRELESS DATA technology. We’ve enhanced our network with EDGE technology, a next generation technology SOLUTIONS that provides even higher-speed transmission for wireless data. Our world-class network enables us to deliver advanced wireless voice and data solutions to customers all across Canada, and our extensive international roaming agreements provide our customers with access to these services in almost every country around the world. Rogers Wireless is a leader in bringing the most innovative wireless devices and applications to our customers quickly and in advance of the competition. And, we are Canada’s leader in the delivery of wireless data solutions that range from text, picture and video messaging, downloadable games and MP3-quality ring tones, to wireless Internet and desktop access, to fully customized business solutions. Combine our innovative services with the best handsets and wireless devices with flexible pricing and innovative wireless solutions and no one connects customers to the things that matter most to them better than Rogers Wireless. And it’s all available through thousands of convenient distribution locations and bundled with other Rogers services, right now. 10 Rogers Communications Inc. 2004 Annual Report ROGERS CABLE RIGHT NOW CABLE TELEVISION Rogers Cable continues to set ever-higher standards for innovation, choice and quality. A pioneer in the industry and also Canada’s largest cable provider, we are reinventing the cable television experience and transforming the way Canadians are entertained and connected. Our highly- DIGITAL TELEVISION AND clustered cable network is state-of-the-art and provides an enviable platform for the continued ROGERS ON DEMAND launch of innovative and exciting new digital, broadband and on-demand services. HIGH-SPEED INTERNET Rogers Cable gives customers the best seat in the house and total viewing control with a suite of on-demand services. We’ve changed the way customers watch television with services such as video-on-demand, personal video recorders and time-shifted programming, enabling VIDEO STORES customers to choose what they want to watch whenever they want. Add to this nearly 500 channels that can be viewed in an all digital format, including over 20 channels of high- definition programming, and Rogers offers an unprecedented choice in home entertainment. We’re leading in the Internet experience, too. By combining the power of Rogers’ high perfor- mance broadband IP network with Yahoo!’s industry-leading Internet content and services, we have created Canada’s ultimate broadband Internet experience. And we offer customers a variety of access speeds, from our multi-megabit ‘Extreme’ service to our entry-level ‘Ultra-Lite’ service. And, later this year, we plan to launch a fully-featured local telephone service over our cable network, Rogers Digital Phone service, giving customers a new choice and Rogers the ability to provide an even more complete bundle of communications and entertainment services all over our own facilities. Rogers Communications Inc. 2004 Annual Report 11 ROGERS MEDIA RIGHT NOW RADIO BROADCASTING Rogers Media operates a powerful collection of information and entertainment media assets that serve the lifestyle and professional needs of millions of Canadians. We’re home to a diverse and category-leading array of outstanding brands. Brands that include popular radio TELEVISION stations, some of Canada’s strongest sports and ethnic television properties, the country’s only BROADCASTING national televised shopping channel, and Canada’s largest collection of consumer magazines and industry publications. CONSUMER MAGAZINES AND INDUSTRY We’re growing steadily through broadening our audience reach, through launching new PUBLICATIONS properties, and through leveraging cross-selling opportunities across our media portfolio. In 2004, our JACKFM radio format was a ratings success story in Canada. We launched LouLou, Canada’s first shopping magazine, achieving a response rate that is well ahead of our TELEVISED HOME expectations. SHOPPING We also increased our ownership of Rogers SPORTSNET to 100% and acquired a 50% stake in SPORTS ENTERTAINMENT Dome Productions, Canada’s leading provider of High Definition TV production facilities and transmission services. And, together with CTV/Bell Globemedia, we won the exclusive Canadian broadcast rights for the 2010 and 2012 Olympic Games. Early in 2005, Rogers Media also assumed management of the Toronto Blue Jays, Canada’s only Major League Baseball team, and their home field venue, Rogers Centre, formerly SkyDome. Before cable and wireless, it all began for Rogers more than 40 years ago with a single FM radio station in Toronto – and the opportunities continue to look equally as exciting today. 12 Rogers Communications Inc. 2004 Annual Report ROGERS IN THE COMMUNITY RIGHT NOW ROGERS TELEVISION We recognize that our success is based on the success of our customers, employees and their COMMUNITY communities. In return, Rogers strives to play an active and constructive role in the community. PROGRAMMING The very nature of our business provides a powerful platform from which to serve our communities. Through the Rogers Group of Funds, we are a major supporter of Canada’s THE ROGERS GROUP OF FUNDS independent television and film producers. And, through our 31 community television stations, Rogers Television produces over 12,000 original hours of local programming annually, offering our communities a fresh, diverse and locally focused television alternative. JAYS CARE FOUNDATION The Jays Care Foundation is dedicated to supporting programs, groups and activities that enhance the quality of life for children and youth.