TEN KEY CONCEPTS AND THE SUCCESS OF ROMANIAN ORGANIZATIONS Senior Lecturer PhD Ada Mirela TOMESCU, Senior Lecturer PhD Mirela BUCUREAN, Lecturer PhD Madela ABRUDAN, Junior Assistant Remus RO ŞCA University of Oradea Abstract: This paper is focused on ten key concepts which influence the success of the organizations at the beginning of XXI century. The great changes generated by globalization determine firms to be more competitive. This means that we have to focus on: mission, leadership, emotional intelligence, innovation, organizational culture, human resources, total quality management, ethics, conflict management, brand, and the value offered to the clients. Introduction challenge capable of motivating the The purpose of this thesis is to human resource. briefly examine the key concepts which A relevant example is the way influence the success of economic McDonald’s define their mission 1: organizations at the beginning of the ”Our mission is to become the best 21th century. The major changes quick serve restaurant in the world, generated by the globalization which means opening and phenomenon exert a great pressure on administrating excellent restaurants and the companies. Subsequently, in the also assuring an outstanding level of pages to come we will focus on the quality, service, cleanliness and value. ” following concepts: mission, leadership, We can identify here the reason to emotional intelligence, innovation, exist, explaining through this organizational culture, human declaration, to those who are interested, resources, total quality management, the essential characteristics of the ethics, conflict management, brand and business. the value offered to target clients. In general, in Romania, declaring the mission of a firm as a strategic I. Mission management tool has just emerged, The mission of an organization hence the observation that there is a represents one of the cardinal points lack of experience in employing the among the activities undertaken by any mission as a communication tool of organization, being that which indicates strategic management in the case of the direction of a company’s line of Romanian companies, together with the attack and even the organizational way in which it has been formulated and culture values. Therefore, defining a firm’s mission is a crucial responsibility in obtaining success. The mission of a company is a guide for the firm’s 1 employees and it should be conceived Philip Kotler,”Marketing from A to Z”, in such a way that it represents a CODECS Publishing House, Bucharest 2004, p. 120. finishing with the objectives associated the fervent concern of organizations to the chosen strategy 2. towards innovation. It is considered that the success of a company is directly II. Innovation proportional with it’s capacity of Due to the fact that innovation innovating, capacity determined by: the represents the process of development quality of human resource, a proactive and implementation of new ideas within management, the openness of the a company and correlating this with managerial team towards innovation, an competitiveness, it is most obvious that adequate reward and recognition innovation is the main action which can system, an available research constitute a manner of differentiation, infrastructure and the financial competitiveness, but also continuous resources allocated to innovation. improvement. Unfortunately, Romanian organizations In economic literature, the product have not embraced the idea of and process of innovation is innovation, this being one of the emphasized. Product innovations have reasons which cause them to be less a direct impact on the cost, quality, style competitive on the external markets. and availability of a product or service. The process innovations are new ways III. Leadership and emotional of producing and manufacturing intelligence products or delivering them. For Within organizations, leaders are instance, a new technology is a process those who establish the unity between innovation. Moreover, the new forms of the aim and the orientation of the labor and management systematization, company. They have to create and including the growth of posts and quality maintain the internal environment in programs, are also considered to be which the personnel is motivated to process innovation. operate proactively and responsibly in The innovation degree is carrying out the company’s objectives predisposed to variation. We can talk of and, implicitly, remains loyal to the a new order regarding the way in which organization. The leader encourages equipment is disposed in a section, and trains the individuals of a team in order which facilitates the work of such a way that they will give their best employees and increases the in completing the team’s productivity of labor with 1%, or we can objectives 3.Leadership means to talk of a 100% new product, for resolve problems, to attain objectives, to example, the biophotonic scanner, carry out tasks with the help of a team. which in merely three minutes The complex environment in which the measures the antioxidant level in one’s economic activities take place leads to body. the conclusion that teams act better and The most tangible effect of more efficiently. innovation is a new or considerably The success of an organization improved product. It is ascertained that depends considerably on a leader’s the time needed to put a product on the ability to express his vision, enthusiasm market has considerably decreased in and the sense of his intention in front of the last decades, which demonstrates the team he leads. The portrait of such 2 Bogdan Bacanu, „The strategy of the organization in practical approaches”, 3 Adriana Prodan, ”Successful Infomarket Publishing House, Brasov, management”, Polirom Publishing House, 1999, p.18. Iasi, 1999, p. 84. 78 a leader should have the following great advantage in team work, the fundamental characteristics: emotional intelligence of a leader 1. Vision to imagine a better concretizing in: emotional stability, future situation and the means to put it opting for the right behaviour depending into practice.A leader’s vision should be on the given conditions, using the most challenging, able to release the creative appropriate motivational factors to energies of the individuals which form a obtain the best out of the team. team, becoming a powerful motivational The organization of the 21th factor. century needs leaders , because they 2. Self-confidence is one of the get the most out of the creative potential most important traits which condition the of the human resource, playing the role quality of leader. A person who doesn’t of a catalyser. trust herself and does not possess a sense of value will never get to be a real IV. Organizational culture leader. Organizational culture is one of the 3. The energy he has to most significant factors of demonstrate in order to follow his vision competitiveness of the economic and support his team through the tough organization. Together with the moments, which are certain to appear. knowledge level of the personnel and 4. Intuition to anticipate changes the value of the brand, it forms the is an absolutely necessary quality if we intangible active of the organization. take into consideration the alert rhythm The reality of the socio-economic of changes which characterize the life imposes the granting of a major socio-economic evolution of humanity at importance to the following the beginning of the 21th century. organizational culture values: Intuition allows a leader to have a 1. The labor cult. Unfortunately, proactive attitude in what concerns the this value hasn’t been encountered in foreseen changes and not a reactive Romanian organizations before one after they have already been 1989.This situation can be remediated produced. This kind of attitude can bring through: personal development to the organization an important programs able to reflect the above- competitive advantage. mentioned value, the creation and 5. Delegation should be used to implementation of a reward system share tasks with those who follow the based on individual achievements, a leader.By assigning tasks, you satisfy clear communication from the the need of affiliation and managerial team regarding the acknowledgement of potential. expected achievements, an example on 6. Communication skills help the the side of the managerial team leader to transmit his vision to the team concerning the importance of the labor in a way which will motivate them. cult within the company. 7. Emotional intelligence 2. The quality cult . “Employees together with self-confidence is one of should be remunerated for what they do the essential qualities of a leader. well, not for everything they do” – is one Emotional intelligence represents the of the slogans of quality management. ability of knowing yourself, it means to Quality is the most important gain selfcontrol necessary to attain competitiveness factor. As a result, this emotional stability, to be empathetic by value should be promoted in the entire understanding the other’s interior state organization, each employee influencing with the purpose to adjust your own to a certain extent the final quality, as it behaviour. All this is considered to be a is perceived by the client. 79 3. Innovation and improvement . ACHIEVEMENT = The human resource of the organization COMPETENCE + MOTIVATION should be open to innovation and improvement so that it assures the Starting from the affirmation that development and progress of the firm. the human resource is the most 4. Adaptability. We live in a important resource of an organization, society in which the only certainty is by being the engine of any business, we change. In consequence, the can underline the importance of employees of the organization must human resource management which adapt to the new conditions imposed by has the following objectives: permanent the market. Adaptability is a value which increase of employee value through facilitates the long term success of the different professional development organization. programs and motivating the personnel in order to obtain performance.