Hexiaoma to expand Taobao, Alipay work on group buying business in Anhui province Taobao and Alipay have launched a group buying business. ● According to Taobao, this limited-time business recommends different product groupings to users during different time periods. Based on the Alipay mini program, which functions similar to RT-Mart’s new boutique WeChat, the business went into beta test in September 2017 and an official launch is supermarket Hexiaoma will expected soon. open in Huaining Dechen Times Square, which will be ● The products, which are supplied by different Taobao stores, cover nearly 12 categories, the first Hexiaoma expansion including daily necessities, food, and clothing. The group purchasing price is mostly between in Anhui province . 5 yuan and 30 yuan, which is much lower than Taobao’s 50%-off prices. Hexiaoma is a new retail ● Alipay group buying format launched cooperatively users can initiate a by RT-Mart and Fresh Hema, group purchase and aimed mainly at second- and invite friends. The sys- third-tier cities. tem can even match and invite users to an Using Alibaba’s big data and already-started list. algorithms in combination with RT-Mart’s more than 400 ● This is not the first time stores nationwide, the goods Taobao has launched will be selected by demand. an eCommerce group buying business. In At 800 square meters, the March, it launched a Hexiaoma store is much special version of smaller than Fresh Hema, Taobao that offered which ranges in size from products at bargain 4,000 to 10,000 square prices. meters. There is also no dining area. ● Group buying is rapidly gaining popularity with Hexiaoma mainly offers fresh more developed social vegetables, frozen goods, networks. It attracts meat, dairy products, and a users with “low” and small amount of bread and “super low” prices. cooked food. The store carries approximately 8,000 ● Currently, Pin Duoduo leads the domestic group buying business. Alipay, Jingdong, Suning, SKUs. and other companies got involved by launching Taobao’s special version, Jingdong Pinggou, Suning Leping, and other services. The store has a self-service cash register. Shoppers open the Taobao App on their smartphones and enter the Amazon offering collaborative wish lists “Tao Xianda” service to directly purchase their items. Amazon is offering users an option to “invite others” to their wish lists by sharing the URL via text, email, social apps, and more. ● Once invitees click the URL, they can add and remove wish list items and edit comments along with the wish list’s owner. The creator can manage who is part of the list. ● Before collaborative lists, users could share their wish lists, but nobody else could add to them. ● Allowing more than one person to manage a wish list can come in handy for planning birthday parties, organizing wedding registries, and other special events. Parents can manage a wish list with their children to help build healthy consumption habits. ● The service allows Amazon to step into the business of online social and chat, which could be the basis for new social and eCommerce features coming to Amazon Marketplace. Walmart’s first global purchase flash store opens in Coffee Box launches Guangzhou Luogang Wanda Plaza customized online ‘pocket café’ On Aug. 6, Walmart’s first official flagship store opened as a flash shop in Guangzhou Luogang Wanda Plaza as part of the national promotion of the 8.8 Shopping Festival. On Aug. 1, Coffee Box officially launched ● The global purchase flash shop opened on the first floor of the Luogang Wanda the mini program “pocket café” in Plaza in Guangzhou. The 150-square-meter shop, which features a fantasy circus WeChat. theme, will be open for eight days. ● Shoppers can sample products from U.S., Japanese, Australian, and European pavilions. They can also try interactive features through augmented reality, such as the Jingdong fashion-fitting mirror and beauty mirror. In addition, they can take part in games such as “the odd speed park” to win a 20-yuan online coupon. ● At the same time, Walmart has brought its global two-hour express service to the scene. Shoppers can get VIP delivery within two hours of placing an exclusive order at the flash shop. ● A live webcast will be held on Aug. 8. The store will offer coupons that can be used during the 8.8 Shopping Festival. ● Users can open their own cafés in the mini program in three steps: decorating, finishing menus, and selling. ● On the day of the launch, the page views exceeded 4.2 million. More than 520,000 cafés were opened, and more than 10% achieved real sales. The best-selling users sold more than 200 cups a day, which is comparable to many small offline coffee shops. Taobao, HoloLens to develop price-checking smart glasses Alibaba’s Taobao eCommerce platform will work with Microsoft HoloLens to develop smart glasses that can check product information at a glance. Taobao MR Buy glasses use mixed reality technology on the HoloLens to display product information, including price, reviews, and purchasing options. “Customers can also search for products on Taobao using the glasses and see a holographic version of the product through the lens,” said Zheng Zhong, Taobao marketing manager. “In the future, more products on Taobao are expected to be brought to the glasses, and users will be able to use eye movements and gestures to interact with the information.” Shoppers will be able to experience the glasses at a Taobao marketing event in September. Scan the QR Code to follow us on WeChat Subscribe the Newsletter by sending request to: [email protected] The Chinese eCommerce scene never ceases to amaze in its uniqueness and complexity — traditional and emerging eCommerce players being no exception. Both forces explore user value with data, taking the Omni-channel approach by breaking barriers and navigating new business modes to achieve exponential growth from 1 to n. The nature of eCommerce is no longer limited to sales itself, but more importantly, in multiple dimensions, including content, community, marketing, product innovation, and service. As a result, it has created more requirements for brands, including how to position eCommerce at a high level and get a head start in the dynamic market. For an eCommerce insights feast, join us in August for Kantar Consulting’s 2018 eCommerce and Digital Forum. Agenda at a glance Where to play and how to win in a new digital and eCommerce world We will dive into the eCommerce landscape, New brands’ opportunity from cross-border eCommerce market trends, eTailer strategies, How Alibaba could facilitate Brand category development, Marketing proven by Uni-Marketing KPI shopper insights, best practices, O2O: Blue ocean for channel expansion and solutions-not only to present you Meituan-Dianping: New opportunities for an eCommerce market overview, but also brand marketing in the O2O’s full scene to spark your creativity in business strategy. Omni-channel shopper journey: Insight and opportunity Zhihu: The era of knowledge - How to leverage knowledge sharing to benet content marketing Tencent: When social commerce meets smart retailing - an era of user-centric integrated marketing Venue: St. Regis Shanghai Jing’An (third oor) 1008 Beijing West Road, Shanghai Yunji: Age of social eCommerce – the outbreak of individual business power Date Wednesday, 22 Aug 2018 in social networks & time: 9:00 a.m.-18:00 p.m. Omni-channel shopper activation (registration starts at 8:30 a.m.) Price: RMB 8,000 per person (includes lunch buet, tea break, and tax) For registration, please contact: 10% o for 3 attendees, 20% o for 6 attendees Eva Wu - Associate Marketing Manager Email: [email protected] Tel: 021 2287 0559 MP: 150 0066 5769 Where to play and how to win in a new digital and eCommerce world Oceanne ZHANG, Director of eCommerce and Omni-Channel, Kantar Consulting After several years of rapid growth, China’s eCommerce market has become the world's biggest - and also the most challenging market to win. Future eCommerce growth will not come from our comfortable areas. Consumers are more demanding and less loyal, and their digital life is increasingly fragmented and hard to quantify. New online competitors have emerged with unique innovation, and dierent business models and touchpoints provide various options but hard-to-measure ROI. Therefore, how to further maintain eCommerce growth momentum and take the lead in every digital and eCommerce evolution remains a central question brands must answer when they design their eCommerce strategies. Kantar Consulting will kick o the full-day event with extensive content around future eCommerce growth drivers, helping our clients identify the most relevant eCommerce business opportunities to design their “where to play”and “how to win” strategy in a new digital world. New brands’ opportunity from cross-border eCommerce Oceanne ZHANG, Director of eCommerce and Omni-Channel, Kantar Consulting Shawn LOU, Associate Consultant of eCommerce and Omni-Channel, Kantar Consulting With the rise of consumption from China's new middle class and the further expansion of free trade zones, cross-border eCommerce business has quickly transitioned from emerging to one of the most-used online shopping destinations in China. What’s unique about cross-border eCommerce shoppers? How should brands optimize product portfolios and capture new route-to-market opportunities from cross-border eCommerce? In this session, Kantar Consulting will show you cross-border eCommerce market's latest trends, category opportunities, and shopper insights to help you better build your cross-border eCommerce strategy. How Alibaba could facilitate Brand Marketing proven by Uni-Marketing KPI Alence LEE, Marketing Director of Uni-Marketing, Alibaba Group In June this year, Alibaba and Kantar have jointly released at Cannes the rst unied and integrated real-time brand building KPI system to link brand-building strategies with in-market activation, enabling marketers to seamlessly respond to today’s market conditions and business to drive growth.