JAGUAR EPHEMERA COLLECTION GB3299-JEPH Reference code: GB3299-JEPH Title: Jaguar Ephemera Collection Name of creator: Jaguar Land Rover Ltd. Dates of creation of material: 1939-2011 Level of description: fonds Extent: 6 boxes Administrative history: The original company was established at Blackpool in Lancashire, on 4 September 1922, as a partnership between William Lyons (1901-1985, knighted 1956) and William Walmsley (1891-1960), trading as the Swallow Side Car Company. 1926, change of name to Swallow Side Car and Coach Building Company. 1928, moved from Blackpool to Foleshill, Coventry. Swallow Coachbuilding was registered as a limited company in 1930. SS Cars Limited was incorporated on 10 October 1933, with a public share issue in January 1934. Walmsley left the company at this point. The sidecar business was devolved to Swallow Sidecars (1935) Limited, which was sold to the Helliwell Group in December 1944. In 1939, Motor Panels (Coventry) Limited was bought by SS Cars Limited but was sold in 1943 to Rubery Owen. Jaguar Cars Limited was incorporated on 11 November 1937, and in April 1945 became the main operating company, with SS Cars Limited as a subsidiary. In 1952, the company moved to Browns Lane, Allesley, Coventry. In 1954, a subsidiary company was established in the USA, as the Jaguar Cars North American Corporation. The following companies were taken over by Jaguar Cars Limited: The Daimler Company in May 1960, including its subsidiaries such as Lanchester, Barker and Hooper, which were all bought from the BSA Group; Guy Motors Limited, Wolverhampton, in 1961; Coventry Climax Engines Limited, Coventry, in 1963; Henry Meadows Limited, Wolverhampton, in 1964. In July 1966, Jaguar Cars Limited and its subsidiary companies merged with the British Motor Corporation (BMC) to form a joint holding company, British Motor Holdings (BMH). In January 1968, BMH merged with Leyland to form British Leyland Motor Corporation which underwent several reorganisations and was de facto nationalised in 1975. Sir William Lyons had retired in May 1972. Jaguar Cars Limited had ceased to exist as an operating company by 1 January 1973 and then became part of British Leyland (UK) Limited, also known as BL UK Limited, later BL Cars Limited. Jaguar became part of BL’s Specialist Car Division which in 1978 was re-named Jaguar Rover Triumph. Coventry Climax, Guy and Henry Meadows were assigned to other divisions of the BL group. In 1983, Jaguar was a founder member of the Jaguar Daimler Heritage Trust. In 1984, BL sold Jaguar (including Daimler) via a public share issue on the London Stock Exchange in a new company, Jaguar Cars plc, which had a subsidiary operating company, Jaguar Cars Limited, and a US subsidiary, Jaguar Cars Inc. Jaguar had an interest in two joint operations, Venture Pressings Limited together with GKN (1988- 1994), and Jaguar Sport together with Tom Walkinshaw (1988-c.1994), with a subsidiary company XJ220 Limited. 1 © Jaguar Daimler Heritage Trust JAGUAR EPHEMERA COLLECTION GB3299-JEPH In December 1989, Jaguar Cars plc accepted an offer for its shares from the Ford Motor Company, and became a wholly owned subsidiary of Ford. Subsequently, following other acquisitions by Ford including Land Rover in 2000, from 2001 Jaguar, Land Rover, Aston Martin and Volvo were merged to form the Premier Automotive Group (PAG), which was a Ford subsidiary. In 2006, with the closure of the Browns Lane factory, the registered office of Jaguar Cars was moved to Whitley, Coventry. In 2008, Ford sold Jaguar and Land Rover to the Tata Group, which established a wholly-owned subsidiary under the name of Jaguar Land Rover. Scope and content: As part of their sales promotion and brand building activities, it is common for automotive companies to send Christmas cards, arrange corporate events (often including a meal), and also provide promotional stickers to attach to the rear screen of the company's products, for example to celebrate historical achievements. Clearly, material relating to such specifics only has a short life and therefore constitutes ephemera. The collection mainly comprises corporate Christmas cards from Jaguar and some of its subsidiaries, and others, invitations to corporate events, menus and seating plans, and Jaguar racing and brand related stickers. System of arrangement: Access conditions: Open Conditions governing reproduction: No restrictions on copying or quotation other than statutory regulations and preservation concerns Immediate source of acquisition: Predominantly provided by Jaguar Public Relations Department Archivist’s note: Fonds level description created by K Knight in 2017 2 © Jaguar Daimler Heritage Trust JAGUAR EPHEMERA COLLECTION GB3299-JEPH JEPH/001 Christmas Cards JEPH/001/001 Jaguar UK Corporate Christmas Cards JEPH/001/001/001 Jaguar Formula 1 Christmas Cards: Christmas cards with a picture c. 2000- 3 items of the cockpit area of a Jaguar Formula 1 car. 2004 JEPH/001/001/002 1951 Jaguar C-type Christmas Cards: Christmas cards featuring a c. 1951 3 items painting by Roy Nockolds of a Jaguar C-type at Le Mans in 1951, one of which is signed by Bob Knight, one time Chief Chassis Engineer for Jaguar. JEPH/001/001/003 Jaguar XK 120 Christmas Cards: Christmas cards featuring a c. 1952 2 items painting by Roy Nockolds of a Jaguar XK 120 at Montlhery in 1952. JEPH/001/001/004 1953 Jaguar C-type Christmas Cards: Christmas cards featuring a c. 1953 2 items painting by Frank Wootton of a Jaguar C-type at Le Mans in 1953. JEPH/001/001/005 1954 Jaguar D-type Christmas Cards: Christmas cards featuring a c. 1954 3 items painting by Roy Nockolds of a Jaguar D-type at Le Mans in 1954. JEPH/001/001/006 Jaguar Mark VII Christmas Cards: Christmas cards featuring a c. 1956 3 items painting by Roy Nockolds of a Jaguar Mark VII in the Monte Carlo Rally in 1956, one of which is signed by Bill Rankin early publicity chief of Jaguar, and one by Bob Knight Chief Chassis Engineer, and later Managing Director. JEPH/001/001/007 1957 Jaguar D-type Christmas Cards: Christmas cards featuring a c. 1956 3 items painting by Roy Nockolds of a Jaguar D-type at Le Mans in 1957, one signed by Jaguar M.D. F R W "Lofty" England, plus a print of the same painting. JEPH/001/001/008 Jaguar Mark IX Christmas Cards: Christmas cards featuring a 1958 4 items painting by George Bishop of a Jaguar Mark IX, one of which is signed by F R W "Lofty" England and one by J Silver (Jaguar Directors). JEPH/001/001/009 Jaguar Mark II Christmas Cards: Christmas cards featuring a 1959 4 items painting by George Bishop of a red Jaguar Mark II, one of which is signed by F R W "Lofty" England, and one by W Haynes (Jaguar Directors). JEPH/001/001/010 Jaguar Pro-forma Christmas Card from Frank Cavey and Sons Unknown 1 item Ltd: Jaguar pro forma Christmas card from Frank Cavey and Sons Ltd, Dublin. JEPH/001/001/011 Jaguar Christmas Card: Jaguar Christmas card from featuring a Unknown 1 item photograph of a jaguar (wild animal). JEPH/001/001/012 Jaguar XJ220 Christmas Card: Identical Jaguar Sport Christmas c. 1989 3 items cards with an illustration of the XJ220 JEPH/001/001/013 Christmas Cards Featuring Watercolour Paintings by J V Piper: Unknown 6 items Christmas cards featuring watercolour paintings of jaguars (wild animals) by J V Piper, three of which have a dark background. JEPH/001/001/014 Jaguar XJ40 Front Christmas Cards: Identical Christmas cards 1993 3 items featuring the Jaguar XJ6 (XJ40) headlights and radiator grille. JEPH/001/001/015 Daimler Double 6 Christmas Cards: Christmas cards featuring a 1979- 3 items red Daimler Double 6 outside Sotheby's Auctioneers. 1986 JEPH/001/001/016 Late 1990s Jaguar Model Range Christmas Cards: Identical c. 1998 2 items Christmas cards with renderings of red Jaguar XJR, XK8 and S- type models. JEPH/001/001/017 Jaguar Christmas Cards Featuring Watercolour Paintings by P Unknown 2 items Haigh: Jaguar Christmas cards featuring water colour paintings by Pat Haigh of: 3 © Jaguar Daimler Heritage Trust JAGUAR EPHEMERA COLLECTION GB3299-JEPH • An unnamed urban mews including a building with a Jaguar sign outside. • An unnamed street scene including a bus with a Jaguar advertisement. JEPH/001/001/018 Jaguar Proforma Holly/Berries Christmas Cards: Jaguar pro-forma 1997- 2 items Christmas cards featuring holly/berries on the cover and a green 2003 XJ8 inside. A blank version and a Hatfields dealer version. JEPH/001/001/019 Jaguar XJ Series 3 Christmas Cards: Identical Christmas cards 1979- 4 items featuring a painting of a Jaguar XJ Series 3 in a snow scene with a 1986 robin. JEPH/001/001/020 Jaguar XJ Series 3 Radiator Grille Christmas Cards: Identical 1986- 3 items Christmas cards featuring a Jaguar XJ Series 3 radiator grille with 1994 holly. JEPH/001/001/021 Jaguar XJR Grille and Headlights Christmas Cards: Identical 1994- 3 items Christmas cards featuring a red Jaguar XJR (X300) grille and 1997 headlights. JEPH/001/001/022 Jaguar XJS With Holly Christmas Cards: Identical Christmas 1975- 2 items cards featuring a sprig of holly attached to a Jaguar XJS rear 1994 quarter. JEPH/001/001/023 Jaguar XJ40 with Small Boy Christmas Cards: Identical Christmas Unknown 2 items cards featuring a Jaguar XJ (XJ40) being admired by a small boy pulling a toy wooden car. JEPH/001/001/024 Jaguar "Twelve Days of Christmas" Cards: Identical Christmas c. 1990 3 items cards based on "The Twelve Days of Christmas" theme. JEPH/001/001/025 Jaguar Cartoon Christmas Card: Christmas card featuring a Unknown 1 item cartoon with two jaguars (wild animals) by Paul Cemmick.