3. MALAPPURAM DISTRICT Contents Executive Summary ........................................................................... 59 3.1 General Features .......................................................................... 63 3.2 Trend in Cattle Population ............................................................ 65 3.3 Trend in Milk Production from Bovines ......................................... 66 3.4 Milk Chilling ................................................................................ 66 3.5 Milk Processing ............................................................................ 67 3.6 Milk Marketing ............................................................................. 70 3.7 Milk Procurement ......................................................................... 78 3.8 Cattle Shed and Farm Machineries ............................................... 86 3.9 Cattle Induction ........................................................................... 88 3.10 Establishment of Laboratory in Malappuram/Kozhikode Dairy and MCP Nilambur .................................................................... 89 3.11 Clean Milk Production ............................................................... 91 3.12 Technical Input Services (TIS) ..................................................... 92 3.13 Information and Communication Technology Networking ............ 94 3.14 Manpower Development ............................................................ 955 3.15 Working Capital - Malappuram District ...................................... 97 Malappuram District Malappuram District 58 Executive Summary The Malappuram district is not Nilambur. The cost comes to Rs among the frontline dairy districts 87.00 lakh. of the state. The cattle farming are The market survey shows that at a subsistence level. The official supply demand gap for milk in statistics shows that the cattle Malappuram district is 3.9 LLPD. numbers declined by 63 per cent The market share of MRCMPU in from 1996 to 2012 and in milk the liquid milk segment is just cows by 29 per cent. The annual under 15 per cent which is not milk production from bovines also impressive. In milk consumption declined from 142.29 thousand MT Malappuram was far behind the (1997-98) to 98.46 (2011-12). other districts in Malabar, several The MRCMPU do not have a studies have shown. Malappuram processing dairy in Malappuram had a special liking for curd and district. The milk procured from milk powder. This trend in milk the district is transported to powder consumption is gradually Kozhikode dairy for processing and changing in favor of liquid milk. the processed milk is transported The inadequate market back to the district and marketed. infrastructure is yet another These crisscross transports not reason for the low market share of only attract additional cost but liquid milk in Malappuram district. also cause quality deterioration Hence an aggressive marketing and inconsistent supplies to the strategy supported by adequate dealers and consumers. Therefore infrastructure and consumer a new Dairy will soon come up in canvassing is required. New milk Malappuram district, it is parlors and Shoppe are suggested understood. Until then the to be opened in prominent public present arrangement will continue. places. Wide publicity through The investments suggested one print and visual media is also cold store, one compressor and suggested. Periodic market survey one DG set are for the MCP, and R&D on consumer preferences 59 Malappuram District likes and preferences (example sheds constructing new cattle niche products, attractive packing sheds and supplying farm for curd, flavored milk ice cream, machineries and equipments on Peda, etc.) are also suggested. The subsidy price are suggested at a estimated cost on market total cost of Rs 63.0 lakh. promotion in Malappuram district In order to motivate and attract works out to Rs 394.85 lakh. cattle keeping among the below The MRCMPU has built up an poverty line (BPL) families, women extensive net work of DCS and and SC/ST communities a cattle BMCs for milk procurement from induction program is suggested. farmers. Most of the DCS have NABARD norms shall be followed reasonably good milk testing for administering the subsidies. facilities. All BMC DCS have The overall expenditure for 240 facility for MBRT estimation. The animals is estimated to be Rs field level milk testing, however, 92.55 lakh. requires further refinement. The It is suggested to establish a major constraints identified in central milk testing lab at milk procurement are lack of Kozhikode by pooling the funds convenient buildings for DCS, from all the districts. This will inadequacy of good quality water, eliminate duplication of expense in incentives for clean milk all other labs. Malappuram district production and support for cattle also can avail this facility. All this feed transport. The suggested and certain additional equipments procurement activities in and furniture required for Malappuram district will cost Rs Malappuram are estimated to cost 137.95 lakh. is Rs 104.00 lakh. The lack of good cattle sheds and The other farmer beneficiary farm machineries are identified to programs suggested are be a major constraint in dairy distribution of stainless steel production in Malappuram utensils, milking machines, etc. at district. Strengthening of old cattle a cost of Rs 17.25 lakh. 60 Malappuram District The technical input services programs would cost Rs 107.0 include support for animal lakh. breeding, health care and The business plan of MRCMPU prophylaxis, fodder development suggests substantial increase in and other associated activities for milk procurement and sale in the benefit of participating farmer Malappuram district. The milk members. The activities suggested prices are to be paid to the farmers except those being attended by the regularly which alone cost Rupees line departments will cost Rs 224 lakh now and is expected to 46.00 lakh. progress to Rupees 285 lakh at the The Malappuram district needs to current rate of growth (8%) in network the various units and procurement in the next three DCS for effective information years (Table 3.21). In addition, sharing and communication. The keeping a buffer stock of raw and suggested system is a client server finished goods is essential to architecture network with six safeguard against any possible centers at each district (Palakkad, contingencies in milk business. Malappuram, Kozhikode, Wayanad, This, as also several other Kannur, and Kasaragod) and a requirements force the Milk Union central server system linking all to borrow money from the open these six centers the data and market which causes extra burden information will be made available to the Union and the farmers. to all the districts and DCS. The Hence it is suggested that an estimated cost is Rs 150.60 lakh. amount of Rs 285 lakh shall be paid to the milk Union as a The HRD through training and onetime assistance for Working skill development is a routine Capital. activity of MRCMPU. Several programs were running since few The suggested programs for years. It is suggested to scale down Malappuram district and the cost certain programs. The suggested shall be summed up as follows. 61 Malappuram District Amount Component Rs in Lakh Milk processing and packaging 87.00 Milk marketing 394.85 Milk procurement 137.95 Cattle shed and farm machineries 63.00 Cattle induction 92.55 Constructing laboratories 104.00 CMP kits to farmers 17.25 Technical input services 46.00 Information and communication technology 150.60 Human resource development 107.00 Working capital 285.00 Total 1485.20 62 Malappuram District 3.1 General Features Panchayats. There are 278 Malappuram District, formed in Municipal wards and 1843 Gram 1969, is surrounded by Nilgiris of Panchayat wards in Malappuram Tamil Nadu in the east, Arabian district. Sea in the west, Kozhikode and The official census 2011 shows Wayanad districts in the north and that Malappuram district has a Palakkad and Thrissur districts in population of 41.10 lakh of which the south. The district has an area 19.61 lakh are male and 21.49 of 3350 sq.km. which is 9.13 per lakh female and a sex ratio of 1096 cent of total area of the State. Like per 1000 males. Malappuram most other districts of the State, accounts for 12.31 per cent of the Malappuram district consists of total population of the State. The three natural divisions – low land, decadal growth in population is midland and high land. The 13.39 per cent in comparison to topography of the district is highly the State average of 4.86 per cent undulating starting from the and national average of 17.64 per hilltops covered with thick forests cent. The density of population as on the east along the Nilgiris. It per 2011 census is 1158/sq. km. gradually slopes down to the in comparison to 1021 during valleys and the small hills, before 2001. The literacy rate in finally ending on the sandy flat Malappuram is 93.55 per cent surface of luxuriant coconut (2011 census). The 2011 Census groves in the west. shows that 55.81 per cent of total Malappuram district consists of six population lives in rural areas and Taluks (Nilambur, Ernad, 44.19 percent in urban Tirurangadi, Tirur, Perinthalmanna agglomerations. and Ponnani), seven Municipalities The district has more or less the (Malappuram, Perinthalmanna, same climatic conditions prevalent Manjeri, Ponnani, Tirur, Kottakkal else-where in the state, viz., dry and Nilambur) fifteen Block season from December