Annual Report 2011/2012 www.experiencenortherncape.com 11 Table of Contents Submission of Annual Report........................................................................3 Forword by Chairperson ................................................................................4 The Year in Review .........................................................................................6 Vision ..............................................................................................................12 Mission ...........................................................................................................12 Goals ...............................................................................................................12 Our Role...........................................................................................................12 Objectives .......................................................................................................12 Contact Details ...............................................................................................12 Board of Directors...........................................................................................12 Management of Board’s Term of Office.......................................................12 Programme One Marketing Services ...........................................................13 Programme Two Corporate Services ............................................................57 Audit Report ...................................................................................................62 Financial Statements ......................................................................................66 ANNUAL REPORT 2011/2012 www.experiencenortherncape.com 2 Green Kalahari 2 canoe marathan 3 SUBMISSION OF ANNUAL REPOrt NOrtHERN CAPE TOURISM AUTHORITY Honourable John Block MEC FINANCE, ECONOMIC DEVELOPMENT AND TOURISM Dear MEC It gives me great pleasure to submit This report presents our activities and outcomes for the period under review, while at the Annual Report of the Northern the same time highlighting those challenges faced. It also highlights our contribu- Cape Tourism Authority for the tion towards the development goals of the Province and living3 the principles of Batho financial year 1 April 2010 to 31 Pele in everything we do. March 2011 for your information and scrutiny, as well as for presentation Ensuring that the Northern Cape gets its equitable and increased share of the tour- to the Northern Cape Provincial ism market has always been and will continue to be a challenging task. I believe that Legislature and other relevant this has been the year in which the board and NCTA staff truly excelled by closing institutions. the gaps and reaching those goals, which were once beyond our wildest dreams. Through hard work and creative ‘out-of-the-box’ approaches, we have managed an unprecedented level of success and a distinctly heightened profile for the Province. It gives our Board great pride to present a notably comprehensive Annual Report, which outlines successes achieved in the finest detail as well as highlighting chal- lenges experienced. We have put in place every possible measure to convey these successes and challenges in a language that is easily assimilated by those working closely with tourism stakeholders as much as those to whom tourism is a relatively new concept in their respective portfolio. I respectfully urge the Honourable MEC to specifically note some challenges with which the new Board will continue to grapple and which require the urgent support from the Provincial Executive, to whom we remain grateful for sharing our vision in their continued commitment towards tourism development. Yours sincerely KAREL PHENTELA Chairperson of the Board of Directors ANNUAL REPORT 2011/2012 www.experiencenortherncape.com 4 FOREWORD BY CHAIRPERSON KAREL PHENTELA The provincial hosting of the Maloof Money Cup was a major accomplishment and a reverberating success. The positive spin-offs of this event had far-reaching effects including job creation, skills development, infrastructure improvement, youth devel- opment and the establishment of a global media platform for both the event and the Northern Cape Province as a whole. The success of MMC 2011 stretched beyond the financial implications and also made a significant social impact. The legacy of the state-of-the-art skate park will in no small way serve as a memento of a historic event hosted in the province of extremes. The 2011 MMC has served as the biggest catalyst to the enhancement of the provin- 4 cial tourism objectives of promoting extreme sports within the province. Through the In presenting this report, the NCTA hosting of this event the province has succeeded in introducing new feet, gained reports back and reflect on our an- desirable global recognition, enlisted extensive community involvement and youth ticipated direction as we enter a fresh advancement. For the next three years the NCTA will actively be involved with the year. Crucial areas that need to be ad- Department of Social Development, Department of Sports and the skateboarding for dressed remains the NCTA’s versatility Hope programme. This programme aims to reach as many communities as possible to capitalise on activities that can as- to enhance skateboarding. The NCTA will also be involved with the Department of sist to promote the province as a travel Tourism to assist the Mier community in preparation for 2013/14 Bloodhound Race. It destination and how to take advantage is projected that 10 000 people will visit this community over a period of three months. of this opportunities to ensure addi- tional feet and spend. We believe the success of this event has advanced the Northern Cape eligibility to secure hosting rights to several other major events. This success of this event also During the year under review, the North- proves that the repositioning strategy as the adventure and extreme sports destina- ern Cape Tourism Authority effectively tion in the country has been on point. The MMC achieved an impressive R1 606 042 managed to facilitate the first inter- 503 editorial value while Bloodhound that will be hosted in 2014 already realised an national sports event in the Northern editorial value of R28 931 304. Cape, Kimberley. The hosting of the 2011 Maloof Money Cup was yet another leap The Northern Cape does not have the fast-paced urban appeal of other provinces but towards the implementation of our pro- one of our unique selling points is that we can offer visitors the wide, open spaces vincial turn-around strategy for SMME that are so distinctive to our province. These characteristics of the Northern Cape Support and Development, Socio-eco- might just be what we need to advance our venture into astrology and create a new nomic upliftment and racial relations ad- type of tourism. With the announcement of the SKA bid in the near future South Afri- vancement. ca and especially the people of the Northern Cape remains hopeful and positive that Scientists from across the globe will be conducting research on Northern Cape soils. We have, in addition, rightfully earned respect within the international scientific fra- ternity for our cutting edge solar power initiatives. New opportunities for mining tour- ism, renewable energy and research as well as tertiary education exist and we should be pro-active to take advantage of these to deliver on our developmental growth goals. That will certainly lead to improvement on last year’s figures where ‘the North- ern Cape saw a 6.6% growth in international arrivals and earnings of R600-million in foreign investment. The province also received 400 000 domestic trips generating R400 million. Northern Cape sees the highest average spent at R970 per person with 2.3 million bed nights spent and an average stay of 5.7 nights. (Source: South African Tourism, 3rd quarter statistics) A significant development in the MICE market was the official opening of the Mittah Seperepere Convention Centre. With a capacity of 2,500 seats and with the potential for future expansion, the facility was and continues to be marketed at an international level as a high tech convention centre. It is anticipated to provide welcome and sizeable additional cash injection into the province. This facility will in no way com- pete with individual business as its focus will be on attracting large national and in- 5 ternational events that will stimulate the vice Excellence Strategy,the NCTA has embarked on an extensive awareness cam- tourism market as a whole. The province paign to highlight the importance of excellent service throughout the province. The has committed to align itself with South Northern Cape Department of Tourism adopted the national strategy and is in the African Tourism’s emphasis towards the process of finalising the provincial service excellence strategy. In preparation for this MICE sector and to set up a fully fledged roll-out, the Northern Cape Tourism Authority launched its EXCELLENT SERVICE STARTS Northern Cape Convention Bureau by the WITH ME public awareness campaign in November last year. This was followed in end of 2012. December by the I Love Northern Cape campaign, which put the spotlight on tourism product owners taking responsibility for service standards and encouraging feedback The tourism industry is by its nature de- from tourism consumers. Follow-up workshops are still being conducted and will pendent on multi-stakeholder relations. continue to all